Moku Foods

Moku Foods is a plant-based snack company producing mushroom jerky and crispy chips from King Oyster, Shiitake, and Deer Antler mushrooms, sold via DTC e-commerce and wholesale to natural grocery retailers including Whole Foods across the western US and airport retailer CIBO Express.

Company typePrivate
Founded2019
HeadquartersLos Angeles, United States
Headcount1–10
GTM typeB2C
OfferingHardware or Manufacturing

What Moku Foods does

Moku Foods is a plant-based snack company that produces mushroom jerky and crispy mushroom chips from King Oyster, Shiitake, and Deer Antler mushrooms. Founded by sustainability-minded entrepreneurs with roots in O'ahu, Hawaii, the company developed its core product line using a proprietary vacuum cooking process at lower temperatures to preserve texture and nutrients while reducing oil absorption, combined with seasoning formulations refined over 100+ iterations with Michelin-star chefs. The product portfolio includes Original, Hawaiian Teriyaki, Sweet & Spicy, and Korean BBQ mushroom jerky (3-pack at $20.49, 6-pack at $40.00, 24-pack at $105.00) and a preview batch of crispy mushroom chips at $3.99 per 1.4oz bag, all positioned as clean-label, allergen-free (vegan, gluten-free, soy-free, non-GMO), high-fiber alternatives to meat-based jerky.

The company operates a direct-to-consumer model through a Shopify-powered storefront and a wholesale channel via Faire.com, with retail distribution at Whole Foods across California, Nevada, Arizona, and Hawaii, plus regional natural grocers (Mother's Market, Mollie Stones, Down to Earth, Olivers, Good Earth) and CIBO Express airport locations. As of early-to-mid 2026, Moku is in a transitional rebuild phase: the original jerky line is sold out and scheduled to relaunch in July 2026 with reformulated ingredients using fresh mushrooms, while the new crispy chip line is being released in limited preview batches. The company has raised approximately $2.6M in disclosed funding since 2021 (including a $2M round from Vanterra Capital and Vibrant Ventures), operates with 1–10 employees, is privately held under Moku Foods Inc., and has been featured in Entrepreneur, Forbes, and Bon Appetit.

Moku Foods firmographics

Firmographics

Name: Moku Foods
Legal name: Moku Foods Inc.
Website: https://mokufoods.com
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 1–10 employees
Short description: Moku Foods is a plant-based snack company producing mushroom jerky and crispy chips from King Oyster, Shiitake, and Deer Antler mushrooms, sold via DTC e-commerce and wholesale to natural grocery retailers including Whole Foods across the western US and airport retailer CIBO Express.
Ownership category
akta.pro rank

Moku Foods industry classification

Industry

Product category: Plant-Based Snacks
NAICS: Food Manufacturing (311)
SIC: Miscellaneous Food Preparations & Kindred Products (2090)
akta.pro primary industry: Potato & Vegetable Chips Manufacturing (AFAKAIAA)
akta.pro secondary industries: Seaweed & Dried Vegetable Snacks Manufacturing (AFAKAIAI), Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

Keywords

Plant-based snacks
Mushroom jerky
Crispy mushroom chips
Vegan jerky
Meat alternatives

Where Moku Foods is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Moku Foods business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing

Revenue model

Direct E-commerce Sales: Moku Foods sells directly to consumers through their Shopify-powered online storefront. Products include mushroom jerky in multiple flavors (Original, Hawaiian Teriyaki, Sweet & Spicy, Korean BBQ) and crispy mushroom chips (Deer Antler, Shiitake). Revenue is generated through one-time product purchases with optional subscription management available.
Wholesale Distribution: Moku Foods distributes through wholesale channels via Faire.com to retail partners including Whole Foods, Mother's Market, Mollie Stones, Down to Earth, Olivers, Good Earth, and CIBO Express.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Crispy Mushroom Chips - Individual bags
Unit Pricing	Pay-as-you-go	Original Mushroom Jerky - 3-Pack and 6-Pack options
Unit Pricing	Pay-as-you-go	Hawaiian Teriyaki Mushroom Jerky - 24-pack
Unit Pricing	Pay-as-you-go	Starter Pack Variety

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Moku Foods product offering

Product offering

Core offering

Moku Foods manufactures and sells plant-based mushroom snacks, primarily mushroom jerky and crispy mushroom chips, made from King Oyster, Shiitake, and Deer Antler mushrooms. Products are produced using a proprietary vacuum cooking process at lower temperatures to preserve texture and nutrients, positioned as clean-label, allergen-free alternatives to meat-based snacks.

Product overview

Moku Foods offers plant-based mushroom snacks, primarily crispy mushroom chips and mushroom jerky. The product line includes a preview batch of crispy chips (Crispy Deer Antler Mushroom Chips in Sea Salt and Sour Cream & Onion flavors, plus Crispy Shiitake Mushroom Chips in Sea Salt) as limited releases, alongside the signature Mushroom Jerky lineup (Original, Hawaiian Teriyaki, Sweet & Spicy, and Korean BBQ flavors) which is returning in July 2026 with improved formulation using fresh mushrooms. The company positions these as clean-label, allergen-free alternatives to meat-based snacks with high fiber content.

Differentiator

Problem solved

Functional benefit

Products and services

Crispy Deer Antler Mushroom Chips - Sea Salt Preview batch crispy mushroom chip made from freshly harvested deer antler mushrooms, lightly seasoned with sea salt. Vacuum cooked at low temperatures for an airy, crispy texture with less oil absorption. Contains 6g fiber per serving.
Crispy Deer Antler Mushroom Chips - Sour Cream & Onion Preview batch crispy mushroom chip made from freshly harvested deer antler mushrooms with a sour cream and onion flavor profile. Vacuum cooked for delicate crunch.
Crispy Shiitake Mushroom Chips - Sea Salt Preview batch crispy mushroom chip made from fresh shiitake mushrooms, lightly seasoned with sea salt. Brings natural umami depth, airy crunch, and clean flavor.
Original Mushroom Jerky Savory mushroom jerky with cracked black pepper, onion, and garlic. Crafted from King Oyster Mushrooms with clean, allergen-free ingredients. Contains 9g fiber and 6g protein per bag.
Hawaiian Teriyaki Mushroom Jerky Bold, tropical teriyaki-flavored mushroom jerky brightened with tropical pineapple flavor. Made from King Oyster Mushrooms with 9g fiber and 6g protein per bag.
Sweet & Spicy Mushroom Jerky Sweet and spicy flavored mushroom jerky with maple sugar and cayenne pepper. Made from King Oyster Mushrooms with 9g fiber and 6g protein per bag.
Korean BBQ Mushroom Jerky Sweet and savory mushroom jerky inspired by Korean BBQ flavors with sesame, ginger, garlic, and gochugaru for a bit of spice. Contains 9g fiber and 6g protein per bag.
Starter Pack (Variety Pack) Variety pack containing one each of Crispy Shiitake Mushroom Chips (Sea Salt), Crispy Deer Antler Mushroom Chips (Sea Salt), and Crispy Deer Antler Mushroom Chips (Sour Cream & Onion). Allows customers to explore the chip collection.

Quantifiable outcome

9g of fiber per bag compared to 0g in beef jerky
+1 more outcomes

Companies that use Moku Foods

Customer profile

Named customers5 records

Segments2 records

Moku Foods technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration13 records

Feature2 records

Moku Foods partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

ShopifycoreTechnology or IntegrationMoku Foods' e-commerce store is powered by Shopify Inc., providing the online platform for direct-to-consumer sales of their mushroom jerky and chip products.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Moku Foods competitors and assessment

Company assessment

Direct peers

Wild Zora: Premium natural meat and plant-based jerky snacks with clean-label, paleo-friendly positioning. Competes for the same allergen-conscious, high-protein snack buyer.
Primal Strips: Plant-based meat alternative jerky/strips sold in natural grocery and online. Directly competes for the same vegan/flexitarian snack occasions as Moku's jerky line.
Barnana: Plant-based snack brand built around upcycled/organic fruit and vegetable ingredients sold through natural grocery and DTC. Closely analogous CPG playbook to Moku's, including Whole Foods distribution.
Forager Project: Plant-based brand with organic, non-GMO, clean-label positioning across multiple snack and dairy-alternative categories. Comparable CPG architecture and natural-channel focus.
Pan's Mushroom Jerky: Direct mushroom-based jerky competitor with overlapping flavors, plant-based positioning, and natural-channel distribution. Closest category analog and the most meaningful competitive benchmark for Moku.
Rhythm Superfoods: Vegetable- and mushroom-based crispy snacks sold in natural grocery nationwide. Direct competitor for the new crispy mushroom chip line and broader plant-based snack shelf.
Louisville Vegan Jerky: Independent vegan jerky brand with multiple flavors and natural-channel presence. Direct competitor in the plant-based jerky subcategory at similar price points.

Broad incumbents

Beyond Meat: Large plant-based protein incumbent. Not a direct competitor in jerky but defines the plant-based narrative, distribution scale, and competitive gravity within which Moku operates.
Country Archer Provisions: Larger, established meat-jerky brand that has expanded into natural-channel snacking. Sets the conventional quality and pricing benchmarks Moku's premium jerky must clear.

Emerging players

Moon Cheese: Crunchy shelf-stable cheese snack using a similar vacuum/dehydration approach. Useful analog for Moku's vacuum-cooking process technology applied to a different ingredient.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Moku Foods compliance and trust

Trust signal

Compliance5 records

Moku Foods financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Moku Foods leadership team

Management profile

Number of profiles

Moku Foods funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Moku Foods M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moku Foods

What does Moku Foods do?

Is Moku Foods a public or private company?

Moku Foods is a private company. It is classified as venture growth investor backed and is currently operating.

When was Moku Foods founded?

Moku Foods was founded in 2019. It employs 1 to 10 people.

Where is Moku Foods based?

Moku Foods is headquartered in Los Angeles, United States, in the North America region.

How does Moku Foods make money?

Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.

Who are Moku Foods's main competitors?

Direct peers on record are Wild Zora, Primal Strips, Barnana, Forager Project, Pan's Mushroom Jerky, Rhythm Superfoods and Louisville Vegan Jerky. Broad incumbents are Beyond Meat and Country Archer Provisions. Moon Cheese is listed as an emerging player.

Does Moku Foods have an API?

No public API is recorded for Moku Foods.

What industry is Moku Foods in?

Moku Foods's product category is Plant-Based Snacks. Its primary akta.pro industry code is AFAKAIAA, Potato & Vegetable Chips Manufacturing, with a secondary code of AFAKAIAI, Seaweed & Dried Vegetable Snacks Manufacturing. Its NAICS code is 311 and its SIC code is 2090.