Wild Zora Foods

What Wild Zora Foods does

Wild Zora Foods, LLC is a privately held, family-owned specialty food manufacturer founded in 2014 and headquartered at 1510 E 11th St, Loveland, Colorado, where it operates a USDA-inspected production facility (also referenced as Flatiron Food Factory for co-packing inquiries). The company produces minimally processed, shelf-stable snacks and meals — meat and veggie bars, freeze-dried single-serve meals, instant quinoa bowls, freeze-dried soups, grain-free instant cereals, air-dried organic fruits, and human-grade pet treats — using freeze-drying and air-drying preservation technologies that yield 12–36 month shelf lives without artificial additives, MSG, or added sugar. Recipes target specialty dietary protocols (AIP, Paleo, Gluten-Free, Dairy-Free, Keto, Whole30, Plant-Based) and active outdoor use cases (hiking, backpacking, camping), with meat sourced from 100% grass-fed, free-range, antibiotic-free supply chains exceeding USDA minimums.

The business operates as a direct-to-consumer brand primarily through a Shopify-powered e-commerce storefront (wildzora.com), augmented by a Recharge Payments-driven Subscribe & Save subscription program offering 20% discounts on 30/60/90-day cycles. Distribution extends through Amazon marketplace listings, a wholesale program serving physical retail stores (with a published store locator), and bulk multi-week Healthy Food Boxes priced up to $1,976.99. Customer acquisition combines content marketing (blog, recipes, educational newsletter with 15% first-order incentive), organic social (Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest), paid search via Bing, and a ShareASale-managed affiliate program paying up to 10% commission to health, fitness, keto, paleo, and outdoor influencers. The 2018 acquisition of Paleo Meals To Go and the 2024 launch of the Zora's Best Friendz pet treat line on a separate ZorasBest.com domain represent the principal extensions of the core human-food business.

Name

Wild Zora Foods

Legal name

Wild Zora Foods, LLC

Website

https://wildzora.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild Zora Foods is a Loveland, Colorado-based, family-owned manufacturer of minimally processed, specialty-diet-compliant snacks and freeze-dried meals (meat bars, quinoa bowls, soups, cereals) sold DTC via Shopify and through Amazon, wholesale, and subscription channels to active-lifestyle and dietary-restricted consumers.

Ownership category

akta.pro rank

Product category

Specialty and Natural Packaged Foods

NAICS

Frozen Specialty Food Manufacturing (311412), Dried and Dehydrated Food Manufacturing (311423)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Plant-Based & Vegetarian Meals (CRADADAF)

akta.pro secondary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Freeze-dried meals
• Paleo snack bars
• Meat vegetable bars
• Aip-compliant foods
• Outdoor adventure food

Headquarters

HQ city

Loveland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through wildzora.com Shopify store, selling products directly to consumers. Products include meat & veggie bars, freeze-dried meals, quinoa bowls, soups, instant cereals, dried fruits, and pet treats. Orders over $75 receive free shipping in continental US.
2. Affiliate Commission Revenue: Wild Zora operates an affiliate program through ShareASale, paying commissions to partners who drive sales. Affiliates earn up to 10% commission including discount code options, with custom tracking and commission reporting.
3. Wholesale Distribution: Wholesale accounts for retail store distribution. Company has a store locator page indicating presence in physical stores. Wholesale inquiries directed to [email protected].
4. Subscription Services: Subscribe & Save program offering 20% discount on 30-day, 60-day, or 90-day subscription cycles. Powered by Recharge Payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wild Zora Foods manufactures and sells shelf-stable specialty foods including grass-fed meat-and-vegetable snack bars, freeze-dried and quinoa-based ready meals, instant soups, grain-free cereals, organic air-dried fruits, and beef liver dog treats. Products are formulated to be paleo- and AIP-friendly (no added sugar, preservatives, soy, dairy, or gluten) and are produced at a USDA-inspected facility in Loveland, Colorado. The portfolio targets health-conscious consumers, outdoor enthusiasts, and households seeking emergency or back-up food supplies.

Product overview

Wild Zora Foods is a family-owned food company based in Loveland, Colorado, specializing in healthy, minimally processed snacks and meals for active lifestyles. The product portfolio centers on five core product lines: (1) The Original Meat & Veggie Bars - protein-rich bars combining grass-fed/free-range meats with organic vegetables and fruits; (2) Meals To Go - single-serve freeze-dried meals for outdoor adventures; (3) Quick Quinoa Meals - ready-to-eat quinoa bowls; (4) Instant Grain-Free Cereals - protein and fiber-filled hot cereal alternatives; and (5) Organic Air-Dried Fruits. The company also offers complementary products including Instant Soups, Zora's Best Friendz premium dog treats, and E-Gift Cards. All products are designed to be gluten-free, dairy-free, and suitable for special diets including Paleo, AIP (Autoimmune Protocol), and plant-based eating. Wild Zora emphasizes real, wholesome ingredients with no artificial additives, no added sugar, and sustainable sourcing of meats.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.0-5.0 star average ratings across product lines with hundreds of verified reviews per product category
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

One partnership is on record.

• ShareASale (Affiliate Network)coreGTM or Marketing PartnerWild Zora operates their affiliate program through ShareASale (ShareASale.com), a leading affiliate marketing network. The program offers up to 10% commission including discount code options, with custom tracking and commission reporting, fast commission payments, and special seasonal promotions. Affiliates gain instant access to custom referral links and private dashboards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Epic Provisions: Grass-fed meat snack bar brand (now under General Mills) with overlapping product format (meat-based bars) and clean-ingredient positioning. Most directly comparable peer on the meat & veggie bar category.
• Country Archer Provisions: Independent meat snack bar brand emphasizing grass-fed, antibiotic-free, no-MSG sourcing. Closely aligned with Wild Zora on protein-bar product format and clean-ingredient messaging.
• Paleovalley: Paleo and AIP-focused CPG brand offering snacks and supplements targeted at the same restrictive-diet consumer. Highly comparable on target audience, dietary positioning, and DTC-led go-to-market.
• Tanka Bar: Buffalo meat-based snack bars positioned for active, paleo-friendly consumers. Comparable on product format (meat-based bars) and outdoor/health-conscious target customer.
• Backpacker's Pantry: Freeze-dried outdoor meal brand with comparable backpacking/camping customer base and similar single-serve meal SKUs. Direct competitor in Wild Zora's Meals To Go category.
• Wild Planet: Sustainable, wild-caught seafood and meat snacks brand. Comparable on grass-fed/sustainable meat sourcing narrative and protein-snack use cases for outdoor and health-conscious consumers.

Broad incumbents

• Mountain House: Largest U.S. freeze-dried meal brand (McCormick-owned) directly overlapping Wild Zora's Meals To Go line. Comparable on freeze-dried meal format, outdoor/backpacking use case, and multi-channel retail distribution.
• RXBAR: Protein bar brand (Kellogg's/Post-owned) built on a clean-ingredient, no-additives promise. Comparable on snack-bar format and clean-label consumer positioning, though at much larger scale and broader dietary claims.
• Primal Kitchen: Kraft Heinz-owned Paleo and keto-friendly food brand spanning condiments, dressings, and snacks. Comparable on Paleo/clean-eating target consumer and premium positioning, though broader portfolio and deeper retail penetration.

Others

• Thrive Market: Online membership-based marketplace specializing in organic, non-GMO, and specialty-diet products. Comparable on specialty-diet consumer overlap and AIP/gluten-free/Paleo assortment, and serves as a potential distribution channel for Wild Zora.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wildzorafoods
• YouTubeyoutube.com/channel/UCGSto31YDdGsYAWRt7aB0-w
• Facebookfacebook.com/wildzorafoods
• LinkedInlinkedin.com/company/wild-zora-foods-llc
• Instagraminstagram.com/wildzorafoods

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Zora Foods