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Choix

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uuid00023n1

Namestring
Choix
Legal namestring
Choix
Websiteurl
choixhealth.com
Company typeenum
Private
Founded yearint
2020
Descriptiontext

Choix is a privately held, virtual-first sexual and reproductive telehealth clinic founded in 2020 and based in San Francisco, California. The company delivers abortion care, birth control, and broader reproductive health consultations to individual patients across multiple U.S. states through an online consultation model, eliminating the need for in-person clinic visits and addressing geographic and privacy barriers that constrain access to traditional brick-and-mortar providers. Its core technology is a telehealth platform purpose-built for reproductive healthcare delivery, and it operates a direct-to-consumer go-to-market motion targeting individuals seeking accessible reproductive healthcare.

The business model centers on subscription-recurring revenue from telehealth service delivery to consumers. The company is privately held and venture-backed, having closed a $1.0 million seed round in May 2022 led by Elevate Capital — with an additional $135,200 raised later in 2022 — to fund expansion of operations and geographic reach. The leadership team is clinician-founded: Cindy Adam serves as Co-Founder & CEO, Aisha Wagner as Co-Founder & Co-Chief Medical Officer, and Lauren Dubey as Co-Founder & Chief Nursing Officer. Headcount sits in the 11–50 range, consistent with an early-stage operator building out clinical and operational capacity across multiple states. No public pricing, patient volumes, revenue figures, patents, AI capabilities, or third-party integrations are disclosed in the available data, which constrains deeper benchmarking of unit economics and product maturity.

Short descriptiontext

Choix is a virtual-first sexual and reproductive telehealth clinic providing abortion care, birth control, and reproductive health consultations to individual patients across multiple U.S. states through a direct-to-consumer online platform.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSan Rafael, United States
HQ citystring
San Rafael
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
telehealth reproductive health, online abortion care, virtual clinic services, birth control telehealth, sexual health consultations
Industry2 codes
1Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation)
CodeHLALAHAAPrimaryYes
2Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support)
CodeHLALAHAJPrimaryNo
Product category
Reproductive Telehealth Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Telehealth healthcare services
TypeSubscription Recurring
Description

Revenue generated from providing virtual reproductive healthcare consultations and services to patients across multiple states.

finsmes.com
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Technology or R&D, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Choix is a virtual-first sexual and reproductive telehealth clinic that provides abortion care, birth control, and general reproductive health consultations to individual patients across multiple U.S. states through online consultations. The clinic operates without requiring in-person visits, leveraging a telehealth platform to expand geographic access to reproductive healthcare services.

Differentiator
Functional benefit
Problem solved
Product and service3 records
1Online Abortion Care
CategoryReproductive telehealth
2Birth Control Services
CategoryReproductive telehealth
3General Reproductive Health Consultations
CategoryReproductive telehealth
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Wisp
TypeDirect peer
Description

Direct-to-consumer telehealth platform offering birth control, STI treatment, and reproductive health services. Comparable in GTM motion and core service overlap in contraception and sexual health.

2carafem
TypeDirect peer
Description

Hybrid reproductive healthcare provider offering abortion pills by mail, in-clinic abortion, birth control, and STI testing across multiple states. Closest direct comparable given overlapping service mix and multi-state telehealth + in-person model.

3Hey Jane
TypeDirect peer
Description

Virtual-first telehealth clinic providing medication abortion and ongoing reproductive care in states where legally permitted. Highly comparable as a direct-to-consumer telehealth abortion competitor.

4Favor
TypeDirect peer
Description

Telehealth provider focused on medication abortion with text-based care model. Directly comparable as a virtual abortion clinic serving patients in permitted states.

5Nurx
TypeDirect peer
Description

Telehealth provider of birth control, STI testing, HPV testing, and other reproductive health services. Comparable D2C telehealth model with overlapping birth control and reproductive health offerings.

6The Pill Club
TypeDirect peer
Description

Online birth control prescription and delivery service with telehealth consultations. Comparable as a D2C contraception-focused telehealth platform.

7Just the Pill
TypeDirect peer
Description

Telehealth medication abortion provider serving multiple states with mobile clinic and online options. Direct competitor in the virtual abortion care category.

8Planned Parenthood
TypeBroad incumbent
Description

Largest U.S. reproductive health provider with national telehealth and in-clinic footprint offering abortion, contraception, and STI care. Comparable service mix but vastly broader scale and brand recognition.

9Aid Access
TypeEmerging player
Description

Online service providing medication abortion access, including to patients in states with restrictions via international prescribing. Comparable as a telehealth abortion provider with overlapping patient demand.

10Gennev
TypeEmerging player
Description

Telehealth platform focused on menopause and women's midlife health. Comparable as a women's health D2C telehealth provider but addresses a different life-stage segment.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Choix

Reproductive Telehealth Serviceschoixhealth.com

Choix is a virtual-first sexual and reproductive telehealth clinic providing abortion care, birth control, and reproductive health consultations to individual patients across multiple U.S. states through a direct-to-consumer online platform.

What Choix does

Choix is a privately held, virtual-first sexual and reproductive telehealth clinic founded in 2020 and based in San Francisco, California. The company delivers abortion care, birth control, and broader reproductive health consultations to individual patients across multiple U.S. states through an online consultation model, eliminating the need for in-person clinic visits and addressing geographic and privacy barriers that constrain access to traditional brick-and-mortar providers. Its core technology is a telehealth platform purpose-built for reproductive healthcare delivery, and it operates a direct-to-consumer go-to-market motion targeting individuals seeking accessible reproductive healthcare.

The business model centers on subscription-recurring revenue from telehealth service delivery to consumers. The company is privately held and venture-backed, having closed a $1.0 million seed round in May 2022 led by Elevate Capital — with an additional $135,200 raised later in 2022 — to fund expansion of operations and geographic reach. The leadership team is clinician-founded: Cindy Adam serves as Co-Founder & CEO, Aisha Wagner as Co-Founder & Co-Chief Medical Officer, and Lauren Dubey as Co-Founder & Chief Nursing Officer. Headcount sits in the 11–50 range, consistent with an early-stage operator building out clinical and operational capacity across multiple states. No public pricing, patient volumes, revenue figures, patents, AI capabilities, or third-party integrations are disclosed in the available data, which constrains deeper benchmarking of unit economics and product maturity.

Choix firmographics

Firmographics
Name
Choix
Legal name
Choix
Website
https://choixhealth.com
Company type
Private
Founded year
2020
Operating status
Operating
Headcount range
11–50 employees
Short description
Choix is a virtual-first sexual and reproductive telehealth clinic providing abortion care, birth control, and reproductive health consultations to individual patients across multiple U.S. states through a direct-to-consumer online platform.
Ownership category
akta.pro rank

Choix industry classification

Industry
Product category
Reproductive Telehealth Services
akta.pro primary industry
Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)
akta.pro secondary industry
Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ)

Keywords

  • Telehealth reproductive health
  • Online abortion care
  • Virtual clinic services
  • Birth control telehealth
  • Sexual health consultations

Where Choix is headquartered

Location

Headquarters

HQ city
San Rafael
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Choix business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

  1. Telehealth healthcare services: Revenue generated from providing virtual reproductive healthcare consultations and services to patients across multiple states.

Go-to-market motion1 record

Distribution channels1 record

Choix product offering

Product offering

Core offering

Choix is a virtual-first sexual and reproductive telehealth clinic that provides abortion care, birth control, and general reproductive health consultations to individual patients across multiple U.S. states through online consultations. The clinic operates without requiring in-person visits, leveraging a telehealth platform to expand geographic access to reproductive healthcare services.

Differentiator

Problem solved

Functional benefit

Products and services

  • Online Abortion Care
  • Birth Control Services
  • General Reproductive Health Consultations

Companies that use Choix

Customer profile

Segments1 record

Ideal customer profiles1 record

Choix technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Choix partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Choix competitors and assessment

Company assessment

Direct peers

  • Wisp: Direct-to-consumer telehealth platform offering birth control, STI treatment, and reproductive health services. Comparable in GTM motion and core service overlap in contraception and sexual health.
  • carafem: Hybrid reproductive healthcare provider offering abortion pills by mail, in-clinic abortion, birth control, and STI testing across multiple states. Closest direct comparable given overlapping service mix and multi-state telehealth + in-person model.
  • Hey Jane: Virtual-first telehealth clinic providing medication abortion and ongoing reproductive care in states where legally permitted. Highly comparable as a direct-to-consumer telehealth abortion competitor.
  • Favor: Telehealth provider focused on medication abortion with text-based care model. Directly comparable as a virtual abortion clinic serving patients in permitted states.
  • Nurx: Telehealth provider of birth control, STI testing, HPV testing, and other reproductive health services. Comparable D2C telehealth model with overlapping birth control and reproductive health offerings.
  • The Pill Club: Online birth control prescription and delivery service with telehealth consultations. Comparable as a D2C contraception-focused telehealth platform.
  • Just the Pill: Telehealth medication abortion provider serving multiple states with mobile clinic and online options. Direct competitor in the virtual abortion care category.

Broad incumbents

  • Planned Parenthood: Largest U.S. reproductive health provider with national telehealth and in-clinic footprint offering abortion, contraception, and STI care. Comparable service mix but vastly broader scale and brand recognition.

Emerging players

  • Aid Access: Online service providing medication abortion access, including to patients in states with restrictions via international prescribing. Comparable as a telehealth abortion provider with overlapping patient demand.
  • Gennev: Telehealth platform focused on menopause and women's midlife health. Comparable as a women's health D2C telehealth provider but addresses a different life-stage segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Choix social profiles

Digital presence

Choix financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Choix leadership team

Management profile

Number of profiles

Profiles3 records

Choix funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Choix M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choix

What does Choix do?

Choix is a virtual-first sexual and reproductive telehealth clinic that provides abortion care, birth control, and general reproductive health consultations to individual patients across multiple U.S. states through online consultations. The clinic operates without requiring in-person visits, leveraging a telehealth platform to expand geographic access to reproductive healthcare services.

Is Choix a public or private company?

Choix is a private company. It is classified as venture growth investor backed and is currently operating.

When was Choix founded?

Choix was founded in 2020. It employs 11 to 50 people.

Where is Choix based?

Choix is headquartered in San Rafael, United States, in the North America region.

How does Choix make money?

One revenue line is on record: telehealth healthcare services.

Who are Choix's main competitors?

Direct peers on record are Wisp, carafem, Hey Jane, Favor, Nurx, The Pill Club and Just the Pill. Planned Parenthood is listed as a broad incumbent. Emerging players are Aid Access and Gennev.

Does Choix have an API?

No public API is recorded for Choix.

What industry is Choix in?

Choix's product category is Reproductive Telehealth Services. Its primary akta.pro industry code is HLALAHAA, Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation), with a secondary code of HLALAHAJ, Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support).

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Live signals
Prtimes"Work has become easier with AI. But for some reason, I feel tired." 62% feel AI fatigue; where has the time gained from efficiency gone?A CHOIX survey of 200 business professionals found 88% feel AI makes work easier, yet 62% report AI fatigue. The main causes are repetitive confirmation tasks and information overload, with 70% making efforts to cope. The time gained from efficiency is often spent on rest or other tasks, not new challenges.RepublicChoixChoix, a telehealth provider for abortion care, is raising up to $2.5 million in a Reg CF offering led by Elevate Capital to expand its B2B travel support services. The company aims to partner with employers to help employees access reproductive healthcare in states where it is restricted, leveraging its existing direct-to-consumer platform.Business InsiderContraception is already restricted in many states, and it could be the next battleground. Here's what you need to know.After the Supreme Court overturned Roe v. Wade, demand for online emergency contraception surged, with Choix visits spiking 600% and CVS and Walmart limiting purchases. State laws already restrict access, and some lawmakers propose banning Plan B and IUDs, though four states still require physicians to fill prescriptions.Business InsiderTelehealth clinics are still offering abortion pills to people outside their states despite Roe v. Wade decisionTelehealth abortion clinics are still offering abortion pills to people outside their states after the Supreme Court overturned Roe v. Wade. Just The Pill and Choix allow patients to order pills online and have them mailed to safe states, with the FDA allowing mail-order since 2021.FinSMEsChoix Raises $1M in Seed FundingChoix, a San Francisco-based telehealth clinic specializing in reproductive healthcare, secured $1 million in seed funding led by Elevate Capital. The company intends to use the capital to expand its operations and business reach, with plans to raise an additional $500k to $1 million in the coming months.PR NewswireChoix Closes $1M in Seed Funding to Expand Access to Safe, Affordable Abortion, Sexual & Reproductive HealthcareChoix, a San Francisco-based telemedicine clinic focused on abortion and reproductive healthcare, has secured $1 million in its initial seed round, led by venture capital firm Elevate Capital, with plans to raise an additional $500,000 to $1 million in the coming months. The company intends to use the funding to grow its clinician team and expand operations into additional states during what it describes as a critical time for reproductive access. Choix, which was the first telemedicine abortion clinic to offer an asynchronous model of care, currently serves patients in California, Colorado, and Illinois, and also offers emergency contraception, birth control, and other telehealth services.Business Insider'Vaginal preppers' braced themselves for a post-Roe world, but experts warn against stocking up on abortion pillsAfter a leaked Supreme Court draft suggested overturning Roe v. Wade, abortion pill sales spiked, with telehealth clinic Choix seeing a 300% interest increase and Aid Access processing 1,614 requests in a week. Experts warn hoarding limits supplies and risks expiration, urging people to keep pills for emergencies rather than stockpiling.Business InsiderThis telehealth abortion clinic has seen a 300% surge in interest since the bombshell news that Roe v. Wade may be overturnedChoix, a telehealth abortion clinic, reported a 300% surge in interest after a leaked Supreme Court draft opinion suggested overturning Roe v. Wade. The clinic, licensed in California, Colorado, and Illinois, expects increased patient travel to accessible states. It anticipates even greater influxes as access becomes more restricted.