Merryfield
Merryfield operates a mobile rewards app that lets health-conscious US consumers earn gift-card points by scanning receipts containing 100+ participating better-for-you CPG brands, monetizing through brand participation fees.
- Company typePrivate
- Founded2018
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Merryfield does
Merryfield operates a consumer mobile rewards application (iOS and Android) that enables shoppers to earn points by scanning paper or digital receipts containing participating better-for-you CPG brands, with points redeemable for gift cards to retailers such as Amazon, Target, and Starbucks at a rate of 1,000 points per $1 USD. The platform's underlying technology combines receipt scanning (photo capture and retailer loyalty account integration for automatic digital receipt detection) with a proprietary Clean Standards Platform that maintains a banned-ingredient database covering artificial colors, flavors, preservatives, sweeteners, GMOs, hormones, and 70+ product attribute tags across food, personal care, beauty, and household categories, overseen by a Clean Council of industry experts. The company also operates a Learn & Earn in-store QR code program on retail shelf tags for point-of-purchase product discovery.
Merryfield's business model is a two-sided marketplace in which consumers access the app for free and brand participation fees (transaction/referral type) paid by better-for-you CPG brands constitute the primary revenue stream. The brand-side value proposition centers on access to verified purchase-intent data from health-conscious consumers and direct marketing exposure to a curated clean-label audience. The consumer-side value proposition layers a points-and-gift-card rewards mechanic on top of ingredient transparency and product verification, with horizontal segmentation across health-conscious grocery shoppers, consumers with dietary restrictions, and parents/families seeking safer household products.
The company was founded in 2018, is headquartered in Boston, USA, and operates with 11–50 employees. It raised a single disclosed funding round of $3.5M in February 2020 and was acquired by Attain, a permissioned commerce platform, in September 2024, under which it continues to operate as a subsidiary alongside Attain's affiliate Klover. Customer base spans 100+ participating brands including Cerebelly, Simply Organic, Back to Nature, Pacha, Uncle Matt's Organic, JUST Egg, Organic Valley, Stonyfield, Applegate, Vital Farms, Bragg, and Primal Kitchen.
Merryfield firmographics
Firmographics- Name
- Merryfield
- Legal name
- Merryfield
- Website
- https://merryfield.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Merryfield operates a mobile rewards app that lets health-conscious US consumers earn gift-card points by scanning receipts containing 100+ participating better-for-you CPG brands, monetizing through brand participation fees.
- Ownership category
- akta.pro rank
Merryfield industry classification
Industry- Product category
- Consumer Loyalty & Rewards Platform
- akta.pro primary industry
- Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where Merryfield is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Merryfield business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Brand Participation Fees: Better-for-you CPG brands pay to participate in the Merryfield rewards platform, gaining access to consumer purchase data and marketing exposure to health-conscious shoppers. The platform acts as a channel for brands to reach and reward their target demographic.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer app with points-based rewards |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Merryfield product offering
Product offeringCore offering
Merryfield operates a free mobile app that rewards consumers with points for purchasing better-for-you (clean label) brands. Users scan paper or digital receipts containing participating CPG brand products and redeem accumulated points for gift cards to retailers such as Amazon, Target, and Starbucks. The platform is monetized through brand participation fees paid by better-for-you CPG companies seeking access to consumer purchase data and exposure to health-conscious shoppers.
Product overview
Merryfield operates as a consumer rewards platform centered on a mobile application that helps shoppers discover and purchase better-for-you brands. The core product is the Merryfield Mobile App, which features Everyday Rewards for earning points on participating brand purchases, Special Offers for limited-time bonus points, Learn & Earn for in-store QR code product discovery, and a Clean Standards Platform with banned ingredient lists and 70+ attribute tags. Users earn points by submitting paper or digital receipts, with earnings redeemable for gift cards through the Gift Card Redemption system. All products and features are unified within the single mobile app platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Merryfield Mobile App
- Learn & Earn In-Store Program
Companies that use Merryfield
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Merryfield technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Merryfield partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights4 records
Merryfield competitors and assessment
Company assessmentEmerging players
- Influenster: Influenster connects consumers with CPG brands through product reviews and free sample campaigns, with rewards tied to engagement. Comparable brand-participation-and-rewards mechanics targeting health-conscious consumers, though structured around review campaigns rather than receipt scanning.
- Yuka: Yuka is a mobile app that scans product barcodes to provide health impact ratings based on ingredient analysis. Highly comparable to Merryfield's clean-label ingredient verification system, though Yuka is consumer-funded rather than brand-funded and operates primarily in Europe.
- HowGood: HowGood is a sustainability and ingredient intelligence platform that maintains a database of product attributes for CPG brands. Comparable to Merryfield's Clean Standards Platform in building an ingredient-attribute data layer used to differentiate better-for-you products.
Direct peers
- Ibotta: Ibotta is a leading cash-back rewards app where consumers earn rebates for purchasing specific brands and uploading receipts. Directly comparable to Merryfield in receipt-scanning mechanics, brand-participation revenue model, and gift card redemption, though Ibotta serves mass-market CPG rather than the better-for-you vertical.
- Fetch Rewards: Fetch Rewards is a receipt-scanning rewards platform that awards points redeemable for gift cards based on any qualifying purchase. Closest direct competitor to Merryfield in mechanics and user experience, with a much larger user base and broader CPG coverage.
- Coupons.com: Coupons.com (Quotient Technology) is a digital coupon and cash-back platform that partners with CPG brands to distribute offers redeemable via receipt submission. Operates a very similar brand-participation-and-receipt-validation model to Merryfield.
- Shopkick: Shopkick rewards users with points (kicks) for in-store and online shopping activities, redeemable for gift cards. Comparable rewards marketplace model with brand-participation revenue and gift card redemption, though more retail-visit focused than receipt-based.
- Upromise: Upromise by Sallie Mae rewards consumers for everyday grocery and dining purchases with funds that can be used for education savings. Shares the same conceptual model of receipt-linked rewards monetized via brand/retailer partnerships, but focused on family education savings rather than gift cards.
- Checkout 51: Checkout 51 is a receipt-scanning cash-back app that aggregates brand-funded offers across grocery categories. Closely comparable receipt-submission-and-brand-offer mechanics to Merryfield.
- Receipt Hog: Receipt Hog rewards users with cash for scanning any grocery receipts, monetizing the aggregated purchase data. Comparable receipt-scanning rewards model, though less brand-targeted than Merryfield.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Merryfield social profiles
Digital presenceMerryfield financial estimates
Financial estimateRevenue estimate
Valuation estimate
Merryfield leadership team
Management profileNumber of profiles
Profiles8 records
Merryfield funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Merryfield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Merryfield
What does Merryfield do?
Merryfield operates a free mobile app that rewards consumers with points for purchasing better-for-you (clean label) brands. Users scan paper or digital receipts containing participating CPG brand products and redeem accumulated points for gift cards to retailers such as Amazon, Target, and Starbucks. The platform is monetized through brand participation fees paid by better-for-you CPG companies seeking access to consumer purchase data and exposure to health-conscious shoppers.
Is Merryfield a public or private company?
Merryfield is a private company. It is classified as corporate owned and is currently operating.
When was Merryfield founded?
Merryfield was founded in 2018. It employs 11 to 50 people.
Where is Merryfield based?
Merryfield is headquartered in Boston, United States, in the North America region.
How does Merryfield make money?
One revenue line is on record: brand Participation Fees.
Who are Merryfield's main competitors?
Emerging players on record are Influenster, Yuka and HowGood. Direct peers are Ibotta, Fetch Rewards, Coupons.com, Shopkick, Upromise, Checkout 51 and Receipt Hog.
Does Merryfield have an API?
No public API is recorded for Merryfield.
What industry is Merryfield in?
Merryfield's product category is Consumer Loyalty & Rewards Platform. Its primary akta.pro industry code is THALAKAC, Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences).