GridRival
GridRival is a real-money and free-to-play fantasy sports platform dedicated exclusively to motorsports, offering daily picks, season-long leagues, and race simulations across F1, NASCAR, IndyCar, MotoGP, and other racing series for consumer fans in eligible US states, the UK, and Canada.
- Company typePrivate
- Founded2019
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What GridRival does
GridRival operates a motorsports-exclusive real-money and free-to-play fantasy sports platform, serving racing enthusiasts who follow Formula 1, NASCAR, IndyCar, MotoGP, SuperGT, IMSA, FIA WRC, and FIA WEC. The company was founded in 2019 and is headquartered in the Portland, Oregon metro area (Tigard). Its user base is consumer-only, targeting motorsports fans underserved by mainstream DFS operators such as DraftKings and FanDuel, with paid-entry contests restricted to eligible US states, Great Britain, and Canada (excluding Ontario) under geolocation-based compliance.
The platform comprises four core products: (1) Contracts, a season-long salary-cap fantasy manager game built on a $100,000,000 virtual budget; (2) Picks, a daily fantasy game offering 2–8-selection lineups with payout multipliers up to 100x and a "Safety Car" insurance pick; (3) Race IQ, a simulated fantasy game that uses randomization against historical race data and includes a growing "Turbo Prize" jackpot and a "Play Until You Win" promotional mode; and (4) Spreads, a handicapping system that applies half-position handicaps to balance driver matchups. The technology stack is a cross-platform mobile (iOS, Android) and web application, with backend scoring and contest operations powered by Sportradar real-time motorsports data feeds. GridRival holds an "Official Fantasy Sports App" designation from NASCAR and an official rights-holder relationship with INDYCAR.
The business model is a freemium take-rate structure: free season-long leagues drive acquisition and engagement, while real-money Picks and Race IQ contests generate transaction-fee revenue from entry fees net of prize pools. The proprietary GridRival Wallet handles deposits, KYC, withdrawals, and promotional play-through requirements. Marketing is content-led, with original motorsports journalism across the website and social channels (X, Instagram, Facebook, YouTube), supplemented by a refer-a-friend program that credits promotional funds to users who bring in depositing friends.
GridRival firmographics
Firmographics- Name
- GridRival
- Legal name
- GridRival, Inc.
- Website
- https://gridrival.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GridRival is a real-money and free-to-play fantasy sports platform dedicated exclusively to motorsports, offering daily picks, season-long leagues, and race simulations across F1, NASCAR, IndyCar, MotoGP, and other racing series for consumer fans in eligible US states, the UK, and Canada.
- Ownership category
- akta.pro rank
GridRival industry classification
Industry- Product category
- Fantasy Sports Gaming
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Fantasy Player Props & Pick’em (Skill-Based Fantasy) (MPAEAHAG)
- akta.pro secondary industry
- Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)
Keywords
Where GridRival is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GridRival business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Paid Entry Fantasy Contest Fees: GridRival generates revenue from entry fees paid by users to enter daily fantasy sports contests called 'Picks' and 'Race IQ'. Users deposit funds into their GridRival Wallet and use them to enter contests. The company retains a portion of entry fees as revenue while using the remainder to fund prize pools. Entry fees and payouts are managed through the proprietary GridRival Wallet system.
- Picks Contest Prize Pools: Payouts on Picks games relate to the number of selections in a lineup and accuracy of predictions. Maximum payout is 50x for a perfect 8-pick entry. The company funds prize pools from entry fees collected. Safety Car picks feature provides insurance against one losing pick with reduced payouts.
- Promotional Deposit Matches: First-time depositors occasionally receive promotional bonuses equal to their first deposit up to $100 cap. Requires minimum $10 deposit and play-through requirement before withdrawal. Promotional funds are used before deposited funds when entering contests.
- Referral Program Revenue: GridRival may run promotions compensating users for referring friends. Referrers receive promotional funds credited to their GridRival wallet when referred users create accounts and deposit at least $10. Creates viral growth loop while generating new customer acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Fantasy Leagues |
| Transaction based/ take rate | Pay-as-you-go | Picks Daily Fantasy Contests |
| Transaction based/ take rate | Pay-as-you-go | Race IQ Simulation Game |
| Freemium | Pay-as-you-go | First-Time Deposit Match |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
GridRival product offering
Product offeringCore offering
GridRival operates a mobile-first fantasy sports platform dedicated exclusively to motorsports, offering free season-long fantasy leagues alongside paid-entry daily fantasy contests (Picks) with real-money payouts across Formula 1, NASCAR, IndyCar, MotoGP, and other racing series. The platform also offers Race IQ, a simulation-based fantasy game, and integrates official partnerships with NASCAR and INDYCAR alongside Sportradar data feeds for real-time scoring.
Product overview
GridRival is a motorsports-focused fantasy sports platform offering a portfolio of games including the core GridRival Fantasy Racing App, the Contracts season-long fantasy leagues where users build teams within a salary cap budget, the Picks daily fantasy game featuring better/worse predictions and driver matchups with payouts up to 100x, and Race IQ - a simulated fantasy game that randomizes historical races for predictions. The platform supports multiple racing series including Formula 1, NASCAR, IndyCar, and MotoGP, with games available as both free-to-play and paid-entry contests for users in select US states, UK, and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- RaceIQ: A simulated fantasy sports game that allows players to interact with their favorite sports at any time with skin in the game. Players pick better/worse drivers based on driver finish position and watch real-time lap-by-lap simulation replays.
- Picks
- Contracts
Products and services
- GridRival Fantasy Racing App Mobile and web fantasy sports application for motorsports fans that combines free and paid-entry contests across Formula 1, NASCAR, IndyCar, MotoGP, SuperGT, IMSA, FIA WRC, and FIA WEC series. Built for individual racing enthusiasts aged 18+ (free games) and 21+ in most US states (paid contests).
- Contracts (Season-Long Fantasy Leagues) Season-long fantasy manager game where users join public leagues or create private leagues with friends, build fantasy teams within a $100,000,000 budget, and earn points based on real driver and constructor performance across an entire racing season. Designed for motorsports fans who want deeper, multi-race engagement.
- Picks (Daily Fantasy) Daily fantasy game where users build lineups of 2-8 selections combining 'better/worse' predictions and driver matchups across multiple racing series, with payouts ranging from 1x to 50x based on number of picks and accuracy (up to 100x on successful entries). Includes a Safety Car picks insurance feature. Targeted at individual users 21+ in eligible jurisdictions.
- Race IQ Simulated fantasy sports game that uses unbiased randomization to select historical race events for player predictions, with instant settlement, real-time lap-by-lap simulation replay, a Turbo Prize pool that grows until won, and a 'Play Until You Win' practice promotion. Targeted at motorsports fans seeking always-on engagement outside the live race calendar.
Quantifiable outcome
- Up to 100x payout multiplier on successful Picks entries
- +2 more outcomes
Companies that use GridRival
Customer profileSegments4 records
Ideal customer profiles2 records
GridRival technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
GridRival partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- INDYCARcoreINDYCAR is listed as an official rights holder partner as of February 2025. GridRival engages with INDYCAR on an official level to provide better gameplay experiences and offer prizes. Data is shared with INDYCAR to send marketing emails, deliver prizes, and receive related content via digital channels. Users have the right to opt-out from INDYCAR communications.
- SportradarcoreSportradar provides statistical data feeds used in GridRival's games and contests. GridRival integrates Sportradar's motorsports statistics to power fantasy scoring and contest operations. Data is shared with Sportradar for purposes of integrating statistical feeds and ensuring proper interface functionality.
- NASCARcoreGridRival is the Official Fantasy Sports App partner of NASCAR. This designation indicates an official relationship for providing fantasy sports services based on NASCAR racing events. Games are offered based on NASCAR Cup, NASCAR Xfinity, and NASCAR Trucks series.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
GridRival competitors and assessment
Company assessmentBroad incumbents
- DraftKings: DraftKings is the largest US daily fantasy sports and sports betting operator. It offers motorsports DFS as part of its broader multi-sport portfolio, making it a broad incumbent that competes with GridRival on the motorsports vertical while operating at vastly greater scale.
- FanDuel: FanDuel is a leading US daily fantasy sports and online sportsbook operator with motorsports offerings as part of its multi-sport platform. Like DraftKings, it competes with GridRival on motorsports but as part of a much broader sports betting and DFS portfolio.
- BetMGM: BetMGM is a major US online sportsbook and casino operator offering motorsports betting markets. It competes with GridRival for motorsports wagering dollars through traditional sportsbook mechanics rather than fantasy contests.
- Bet365: Bet365 is a leading global online gambling operator with extensive motorsports betting markets including Formula 1 and NASCAR. It competes with GridRival for motorsports fan engagement in the UK and other markets where GridRival operates.
Direct peers
- PrizePicks: PrizePicks is a leading peer-to-peer pick'em fantasy sports platform offering skill-based player prop contests. It is a direct peer to GridRival's Picks game in terms of pick'em-style contest mechanics and real-money format, though PrizePicks operates across multiple sports rather than motorsports-only.
- Underdog Fantasy: Underdog Fantasy operates a pick'em and best-ball fantasy sports platform with real-money contests. It is a direct competitor to GridRival's core pick'em format and represents a similar product offering to GridRival's Picks game, though across multiple sports.
Emerging players
- Sleeper: Sleeper is a social-first fantasy sports platform expanding into pick'em and betting-adjacent products with coverage of multiple sports. It is an emerging player with partial overlap to GridRival's social league and pick'em products in the broader fantasy ecosystem.
- ParlayPlay: ParlayPlay is a pick'em-style fantasy sports platform with real-money contests. It is an emerging player with product mechanics closely aligned to GridRival's Picks game, though with a broader sports portfolio.
- Vivid Picks: Vivid Picks is a pick'em-style fantasy sports platform offering real-money contests across multiple sports. It is an emerging player with comparable pick'em mechanics to GridRival's Picks game and represents a smaller-scale direct competitor in the pick'em fantasy space.
Others
- Sportradar: Sportradar is GridRival's data partner and a leading global sports data and technology provider. While not a direct competitor, Sportradar powers GridRival's scoring and operates in adjacent sports betting and fantasy technology services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
GridRival social profiles
Digital presenceGridRival financial estimates
Financial estimateRevenue estimate
Valuation estimate
GridRival leadership team
Management profileNumber of profiles
Profiles2 records
GridRival funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GridRival M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GridRival
What does GridRival do?
GridRival operates a mobile-first fantasy sports platform dedicated exclusively to motorsports, offering free season-long fantasy leagues alongside paid-entry daily fantasy contests (Picks) with real-money payouts across Formula 1, NASCAR, IndyCar, MotoGP, and other racing series. The platform also offers Race IQ, a simulation-based fantasy game, and integrates official partnerships with NASCAR and INDYCAR alongside Sportradar data feeds for real-time scoring.
Is GridRival a public or private company?
GridRival is a private company. It is classified as venture growth investor backed and is currently operating.
When was GridRival founded?
GridRival was founded in 2019. It employs 1 to 10 people.
Where is GridRival based?
GridRival is headquartered in Portland, United States, in the North America region.
How does GridRival make money?
Four revenue lines are on record. Paid Entry Fantasy Contest Fees are the primary driver. The others are picks Contest Prize Pools, promotional Deposit Matches and referral Program Revenue.
Who are GridRival's main competitors?
Broad incumbents on record are DraftKings, FanDuel, BetMGM and Bet365. Direct peers are PrizePicks and Underdog Fantasy. Emerging players are Sleeper, ParlayPlay and Vivid Picks. Sportradar is listed as an others.
Does GridRival have an API?
No public API is recorded for GridRival.
What industry is GridRival in?
GridRival's product category is Fantasy Sports Gaming. Its primary akta.pro industry code is MPAEAHAG, Fantasy Player Props & Pick’em (Skill-Based Fantasy), with a secondary code of MPAEAHAD, Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators). Its NAICS code is 7132.