Buyk
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Buyk firmographics
Firmographics- Name
- Buyk
- Legal name
- BUYK CORP
- Website
- https://buyk.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Closed
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Buyk industry classification
Industry- Product category
- Quick Commerce Grocery Delivery
- NAICS
- Grocery and Convenience Retailers (4451)
- akta.pro primary industry
- Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF)
- akta.pro secondary industry
- Scheduled Delivery & Subscription Grocery (CRAHAIAC)
Keywords
Where Buyk is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Buyk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Grocery Delivery Transactions: Transaction-based quick commerce grocery delivery model where the company earns revenue from each order delivered to customers within its service radius
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free delivery within 1.5 km radius |
Go-to-market motion1 record
Distribution channels1 record
Buyk product offering
Product offeringCore offering
Buyk was a quick commerce grocery delivery service that operated in urban New York City, offering free bicycle-based delivery within a 1.5 km radius. The service enabled on-demand fulfillment of grocery orders for time-constrained urban consumers and was designed to execute approximately 10,000 orders per month by the end of 2021. The company acted as the direct seller and deliverer of grocery inventory to end consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Buyk Grocery Delivery
Quantifiable outcome
- Target of 10,000 orders monthly by end of 2021
Companies that use Buyk
Customer profileSegments1 record
Ideal customer profiles1 record
Buyk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Buyk partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SamokatcoreBuyk was founded by the creators of Samokat, transferring proven quick commerce operational expertise and business model from Russia to the US market. Samokat's success provided the template for Buyk's launch strategy.
Scale indicators4 records
Buyk competitors and assessment
Company assessmentDirect peers
- Gorillas: Berlin-based on-demand grocery delivery quick commerce operator. Most direct peer—launched in the US with rapid urban delivery from micro-fulfillment centers and similarly failed/was acquired by Uber due to unsustainable US unit economics.
- Jokr: NYC-based quick commerce grocery delivery startup offering 15-minute delivery from local dark stores. Closest geographic and operational peer to Buyk—same NYC market, similar model, also shut US operations due to unit economics challenges.
- Fridge No More: NYC-based 15-minute grocery delivery startup. Explicitly named alongside Buyk in industry shutdown coverage; same dense urban NYC focus and same quick commerce operating model that proved unsustainable.
- Getir: Turkish-origin 10-minute grocery delivery pioneer. Direct quick commerce peer that similarly expanded into the US market and then withdrew US operations due to unit economics—comparable model with same outcome trajectory.
- Gopuff: Leading US quick commerce operator offering instant delivery of convenience and grocery items from vertically integrated micro-fulfillment centers. Closest surviving direct peer—same dark-store, bicycle/courier model, but achieved the scale Buyk could not.
- Flink: Berlin-based quick commerce grocery delivery startup. European quick commerce peer operating the same dark-store + rapid delivery model; provides comparable transatlantic benchmarking for Buyk's model.
Broad incumbents
- Instacart: Dominant US grocery delivery platform. Established incumbent in grocery e-commerce and same-day delivery—represents the entrenched, scaled grocery delivery competition Buyk could not unseat.
- DoorDash: Leading US on-demand delivery platform with growing grocery and convenience verticals (DashMart). Broader delivery incumbent that increasingly overlaps with quick commerce use cases, putting competitive pressure on Buyk.
- Uber (Uber Eats): Acquired Gorillas and operates Uber Eats with growing grocery and convenience delivery. Broader incumbent whose logistics scale and post-Gorillas quick commerce ambitions made standalone operators like Buyk structurally unviable.
Emerging players
- Weee!: Online ethnic and specialty grocery delivery platform with vertical fulfillment and direct-to-consumer model. Comparable D2C grocery delivery operator serving dense urban markets, though focused on a specific category.
Market position
Customer concentration
Buyk social profiles
Digital presenceBuyk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buyk leadership team
Management profileNumber of profiles
Profiles4 records
Buyk funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buyk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buyk
What does Buyk do?
Buyk was a quick commerce grocery delivery service that operated in urban New York City, offering free bicycle-based delivery within a 1.5 km radius. The service enabled on-demand fulfillment of grocery orders for time-constrained urban consumers and was designed to execute approximately 10,000 orders per month by the end of 2021. The company acted as the direct seller and deliverer of grocery inventory to end consumers.
Is Buyk a public or private company?
Buyk is a private company. It is classified as venture growth investor backed and is currently closed.
When was Buyk founded?
Buyk was founded in 2021. It employs 501 to 1,000 people.
Where is Buyk based?
Buyk is headquartered in New York, United States, in the North America region.
How does Buyk make money?
One revenue line is on record: grocery Delivery Transactions.
Who are Buyk's main competitors?
Direct peers on record are Gorillas, Jokr, Fridge No More, Getir, Gopuff and Flink. Broad incumbents are Instacart, DoorDash and Uber (Uber Eats). Weee! is listed as an emerging player.
Does Buyk have an API?
No public API is recorded for Buyk.
What industry is Buyk in?
Buyk's product category is Quick Commerce Grocery Delivery. Its primary akta.pro industry code is CRAFAFAF, Omnichannel Grocery Click-and-Collect & Delivery, with a secondary code of CRAHAIAC, Scheduled Delivery & Subscription Grocery. Its NAICS code is 4451.