Unified API
Unified.to provides a real-time, zero-storage unified API platform with 563+ integrations across 31 categories, enabling B2B SaaS product teams and AI agent developers to read and write customer data across SaaS endpoints via a single API and MCP server.
- Company typePrivate
- Founded2023
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Unified API does
Unified.to is a Toronto-based unified API platform founded in 2023 that provides real-time, pass-through data connectivity across 563+ SaaS endpoints spanning 31 categories including HR, ATS, CRM, accounting, marketing, payments, file storage, knowledge management, e-commerce, calendar, ticketing, call center, and customer data platforms. The core architecture is stateless and zero-storage: every API request hits the source system live without caching or sync jobs, with traffic regionalized across US, EU, and Australia data centers. The platform supports custom fields, custom objects, virtual webhooks for sources lacking native webhook support, passthrough access to platform-specific endpoints, embedded authorization and SSO components, and SDKs in 7+ languages.
The company serves two primary customer segments: B2B SaaS product teams that need to embed multiple third-party integrations into their products without building and maintaining individual connectors, and AI application developers building copilots, agents, RAG pipelines, and automation tools that require real-time access to customer data. Its go-to-market combines a self-serve developer motion (free 30-day trial, app.unified.to, GitHub, Postman, Discord, YouTube) with direct sales for Scale and Enterprise plans. Pricing is usage-based, scaling with API volume rather than customer count, across Starter, Pro, Scale, and custom enterprise tiers.
Unified.to is privately held, incorporated as Unified API Inc. in Canada, and backed by TechStars Toronto, Creative Destruction Lab (CDL-Atlantic), Next Canada, and C100 Fellows. It closed a $1.1M CAD pre-seed round in October 2024 and has a leadership team of founder-CEO Roy Pereira, CTO Alexey Adamsky, Head of Operations Traci Cheng, and Head of Sales Michelle Tomicic. Customer logos disclosed on the website include ThriveLearning, Humi, Paidiem, HeroHunt, HireTechLadies, Sailes, Foresight, Recital, Talin, and Sync2Hire — predominantly early-stage and SMB AI-native SaaS companies.
Unified API firmographics
Firmographics- Name
- Unified API
- Legal name
- Unified API Inc.
- Website
- https://unified.to
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Unified.to provides a real-time, zero-storage unified API platform with 563+ integrations across 31 categories, enabling B2B SaaS product teams and AI agent developers to read and write customer data across SaaS endpoints via a single API and MCP server.
- Ownership category
- akta.pro rank
Where Unified API is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Unified API business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- API Usage-Based Subscription: Transparent usage-based pricing that scales with API volume — not customers. Multiple subscription plans (Starter/Pro/Scale) with 30-day free trial available. Annual billing options available. Custom enterprise plans available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Starter Plan — entry-level unified API access |
| Usage-based | Monthly | Pro Plan — advanced features for growing teams |
| Usage-based | Multi-year contract | Scale Plan — enterprise-grade unified API |
| Usage-based | Annual | Enterprise/Custom Plan |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Unified API product offering
Product offeringCore offering
Unified.to provides a real-time unified API and Model Context Protocol (MCP) server that lets B2B SaaS product teams and AI application developers access customer data from 563+ integrations across 31 categories (HR, ATS, CRM, Accounting, Marketing, etc.) through a single normalized interface. The platform uses a zero-storage, pass-through architecture that does not cache or sync data, and offers embedded front-end components, virtual webhooks, custom field/object support, and SDKs in 7+ languages.
Differentiator
Problem solved
Functional benefit
Brands
- Unified MCP: A unified Model Context Protocol (MCP) server platform that enables AI agents to read and write data across multiple integrations with unified write endpoints for triggering actions and updating records.
- Unified Business Login
- Unified SCIM API
- Unified API CLI
Quantifiable outcome
- 10x launch speeds for integrations
- +2 more outcomes
Companies that use Unified API
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Unified API technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration235 records
AI capability5 records
Feature9 records
Unified API partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MantleminorUnified.to founder Roy Pereira switched from spreadsheets to Mantle's equity management platform to address scalability and data accuracy issues. Mantle helped Unified.to close a $1.1M CAD pre-seed funding round in October 2024. This represents a customer/vendor relationship with strategic significance for financial operations.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Unified API competitors and assessment
Company assessmentDirect peers
- Codat: Codat is a unified API for accounting, banking, and commerce data serving fintechs and SMB SaaS platforms; it overlaps with Unified.to's accounting integrations and similar API-as-a-service business model.
- Nango: Nango provides API integration infrastructure for SaaS companies with pre-built integrations and OAuth handling, competing for the same developer-led integration buyer that Unified.to serves.
- Rutter: Rutter offers a unified API for accounting, commerce, and financial data, competing directly with Unified.to's accounting and e-commerce integration categories for fintech and SaaS builders.
- Truto: Truto is a unified API platform that unifies third-party integrations behind a single API for SaaS companies, comparable to Unified.to in developer target audience and integration-as-a-service model.
- Merge.dev: Merge is a unified API platform offering normalized integrations across HR, ATS, CRM, accounting, and other categories, and is the most direct horizontal competitor to Unified.to with similar customer base and product positioning.
- Apideck: Apideck provides a unified API with native and virtual webhooks across CRM, HR, accounting, and marketing systems, competing head-to-head with Unified.to on integration breadth and developer-first positioning.
- Paragon: Paragon is an embedded integration platform that lets SaaS companies ship third-party integrations quickly, comparable to Unified.to's product-led developer motion and integration coverage depth.
- Bindbee: Bindbee provides a unified API for HR, payroll, and benefits integrations, directly overlapping with Unified.to's HR/HRIS category and serving the same B2B SaaS product team buyers.
Broad incumbents
- Workato: Workato is an enterprise iPaaS with extensive app integrations and workflow automation, comparable to Unified.to in integration scope but operating in a broader enterprise integration category.
- Tray.ai: Tray.ai (formerly Tray.io) is a broader iPaaS and integration workflow platform that overlaps with Unified.to in API connectivity and automation but caters to a wider enterprise automation audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Unified API social profiles
Digital presenceUnified API financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unified API leadership team
Management profileNumber of profiles
Profiles4 records
Unified API funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unified API M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unified API
What does Unified API do?
Unified.to provides a real-time unified API and Model Context Protocol (MCP) server that lets B2B SaaS product teams and AI application developers access customer data from 563+ integrations across 31 categories (HR, ATS, CRM, Accounting, Marketing, etc.) through a single normalized interface. The platform uses a zero-storage, pass-through architecture that does not cache or sync data, and offers embedded front-end components, virtual webhooks, custom field/object support, and SDKs in 7+ languages.
Is Unified API a public or private company?
Unified API is a private company. It is classified as venture growth investor backed and is currently operating.
When was Unified API founded?
Unified API was founded in 2023. It employs 1 to 10 people.
Where is Unified API based?
Unified API is headquartered in Toronto, Canada, in the North America region.
How does Unified API make money?
One revenue line is on record: API Usage-Based Subscription.
Who are Unified API's main competitors?
Direct peers on record are Codat, Nango, Rutter, Truto, Merge.dev, Apideck, Paragon and Bindbee. Broad incumbents are Workato and Tray.ai.
Does Unified API have an API?
Yes. Unified.to offers a public REST API enabling developers to access customer data from 560+ integrations across 31 categories including CRM, ATS, HR, Accounting, Marketing, and more. The API provides real-time, pass-through access to source APIs with no caching. It supports JWT and OAuth 2 authentication, webhook delivery for real-time updates, and both production and synthetic/sandbox environments. Features include unified data models, passthrough API for accessing platform-specific endpoints, field selection, filtering, sorting, and pagination. Developer documentation is at docs.unified.to/intro.