What Tray.ai, Inc. does

Tray.ai, Inc. is a privately held enterprise software company founded in 2012 and headquartered in San Francisco, California, with a UK engineering subsidiary (Plan.nr Ltd) and operations across the Americas, EMEA, and APAC. The company sells an AI-ready integration and orchestration platform that unifies data integration, process automation, Model Context Protocol (MCP) governance, and AI agent deployment under a single product umbrella called Intelligent iPaaS. The platform exposes 700+ pre-built application connectors spanning CRM (Salesforce, HubSpot), ERP (NetSuite, Workday), marketing automation (Marketo, Braze), data warehouses (Snowflake, Databricks), communication (Slack, Microsoft Teams), and 22 dedicated AI connectors (OpenAI, Anthropic Claude, Gemini, Deepseek, Grok, Mistral AI, Cohere, Pinecone), with a Connector Developer Kit for custom extensions. Tray supports dual development experiences: a visual low-code workflow builder (Tray Build) and a code-first mode native to AI IDEs (Tray Headless for Claude Code and Codex), with enterprise-grade AI governance including RBAC, audit trails, and observability across every agent action and tool call.

The product portfolio is anchored by three core offerings: the Intelligent iPaaS for integration and process automation, Merlin Agent Builder for no-code creation of AI agents that reason, act, and learn, and Agent Gateway for MCP, which provides managed MCP servers and converts the 700+ connector library into governed tools for AI agents. Supporting capabilities include AI Governance (security and compliance controls), the Merlin AI suite (Chat, Build, Guardian, Extract, Functions, IDP), lifecycle management for SDLC automation, and a developer platform with Platform APIs, Solutions APIs, and a Connector Developer Kit. The platform is delivered as a SaaS subscription on quote-based annual contracts with tiered support levels (Advantage for standard business-hours coverage and Advantage Plus for 24x7x365 with sub-hour critical response).

Tray.ai sells primarily through direct enterprise field sales with a 'Book a demo' and 'Contact sales' motion, supplemented by inside sales for mid-market and a developer self-service channel supported by Tray Academy and a Community forum. The customer base spans large enterprises across technology (Cisco, Airbnb, Notion, NetApp, GitHub, DocuSign, Apollo.io, Life360, Mixpanel, New Relic, Zendesk, Ramp, Zuora, Yext, Auctane), cybersecurity (CrowdStrike), logistics (FedEx), and finance (Capital One), with documented outcomes including 10x faster integration delivery versus MuleSoft (CrowdStrike), 60%+ cost reduction versus legacy iPaaS (Yext), and 356% ROI with $130K annual savings and 3.6-month payback (Auctane). The company is SOC 2 Type II, HIPAA, GDPR, CCPA, and ISO 27001 compliant, hosting on AWS with US (Oregon), EU (Ireland), and APAC (Australia) data residency options. Tray has been recognized as a 7x iPaaS Leader by Nucleus Research, 3x Visionary in the Gartner Magic Quadrant for iPaaS, Pioneer in the 2026 Gartner Emerging Market Quadrant for No-Code Agent Builders, and named across 14 Gartner Hype Cycle reports through 2025-2026.

Name

Tray.ai, Inc.

Legal name

Tray.ai, Inc.

Website

https://tray.ai

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Tray.ai provides an AI-ready integration and orchestration platform (Intelligent iPaaS) with 700+ application connectors, enabling enterprises to integrate apps, automate processes, govern MCP, and deploy AI agents. It serves large organizations across technology, finance, logistics, and cybersecurity via direct enterprise SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Enterprise Integration Platform as a Service (iPaaS)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI Governance, Risk & Compliance (GRC) Platforms (HDAAAMAA), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Integration platform as a service
• AI agent orchestration
• Enterprise automation platform
• Model context protocol governance
• Workflow integration software

Headquarters

HQ city

South San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Enterprise orchestration platform offered as SaaS subscription with tiered service levels (Advantage, Advantage Plus). Subscription terms automatically renew for one-year periods unless notice is given.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Tray.ai provides an AI-native integration and automation platform (Intelligent iPaaS) that connects 700+ enterprise applications, orchestrates AI agents through the Merlin Agent Builder, and governs Model Context Protocol (MCP) tool calls via the Agent Gateway. The platform combines a visual low-code builder (Tray Build) and a code-first IDE-native experience (Tray Headless) with enterprise AI governance controls.

Product overview

Tray.ai is an enterprise AI-ready integration and automation platform that unifies data, integration, automation, MCP (Model Context Protocol), and AI agents on a single platform. The core offering is the Intelligent iPaaS connecting 700+ applications, which serves as the foundation for the broader platform. The product portfolio includes: Merlin Agent Builder for no-code AI agent creation; Agent Gateway for MCP governance providing security controls for AI tool calls; AI Development with Tray Build (visual low-code) and Tray Headless (AI IDE integration); AI Governance for enterprise security and compliance; and the Merlin AI suite featuring Chat/Build assistants, workflow summaries, and Native AI Connectors for sentiment analysis, PII tokenization, and text processing. The platform supports dual development experiences - visual workflow canvas (Tray Build) and native code-based development (Tray Headless for Claude Code/Codex). Additional capabilities include Lifecycle Management, comprehensive logging and debugging, error handling, API Management, and a 700+ connector library including 22 dedicated AI connectors.

Differentiator

Problem solved

Functional benefit

Brands

• Merlin: AI-powered agent builder and chat-based AI assistant for building automation workflows
• Tray Build
• Tray Headless
• Agent Gateway for MCP
• Intelligent iPaaS

Products and services

• Intelligent iPaaS Enterprise integration platform-as-a-service connecting and automating across 700+ application connectors. Provides process automation, data integration, and API management capabilities for large organizations.
• Merlin Agent Builder No-code builder for creating AI agents that reason, act, and learn. Supports conversational or autonomous agent modes with guardrails and a composable agent hub for enterprise-wide deployment.
• Agent Gateway for MCP Managed MCP Gateway providing governance for Model Context Protocol. Includes managed MCP Servers, 700+ connectors as governed tools, audit and observability. Reduces MCP risk by 90%+ with enterprise controls.
• AI Governance Enterprise AI security and compliance controls including RBAC, audit trails, instrumentation, and analytics across every agent action, tool call, and workflow run.
• Tray Headless iPaaS native to AI IDE environments such as Claude Code and Codex. Enables developers to build integrations and workflows directly within their development environment rather than the visual canvas.
• Tray Build Visual low-code workflow builder for designing integrations, automations, and AI-driven processes through a drag-and-drop canvas.

Quantifiable outcome

• 10× faster integration delivery vs MuleSoft
• +6 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration148 records

AI capability10 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, optional and supporting.

• Amazon Web Services, Inc.coreTechnology or IntegrationAWS serves as the primary infrastructure provider for Tray.ai's cloud platform. Infrastructure is hosted in the United States (Oregon region) for standard deployments, with Ireland for EU customers and Australia for APAC customers.
• Datadog, Inc.coreTechnology or IntegrationDatadog provides internal system and error log monitoring for Tray.ai operations. Processing occurs in the United States for standard deployments and Germany for EU deployments.
• Twilio, Inc.coreTechnology or IntegrationTwilio Sendgrid processes emails used by customers in the v3 and below Send Email connector in workflows. Note: This has been superseded in the v4 and above Send Email connector which now uses AWS SES.
• OpenAI, Inc.optionalTechnology or IntegrationOpenAI is an optional sub-processor that customers must opt-in to. OpenAI will not be allowed to use customer data for its own training purposes. Used for Merlin Chat and Build AI features.
• Atlassian, Inc. & Atlassian Pty Ltd.supportingTechnology or IntegrationAtlassian provides project management services - Jira is used for bug tracking. Data from customer workflows may be processed while workflows are debugged with or on behalf of the customer.
• Google LLCsupportingTechnology or IntegrationGoogle provides company communication tools for Tray.ai internal operations.
• Intercom, Inc.supportingTechnology or IntegrationIntercom provides customer support functionality. Only used if customers submit data via Intercom live chat.
• Slack Technologies, LLCsupportingTechnology or IntegrationSlack provides company communication tools for Tray.ai internal operations.
• Zendesk, Inc.supportingTechnology or IntegrationZendesk provides customer support functionality. Data from customer workflows may be processed while workflows are debugged with or on behalf of the customer.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Workato: Enterprise iPaaS competitor with similar AI orchestration and agent-builder ambitions. Targets the same enterprise integration buyer with a comparable low-code automation and connector library.
• Zapier: Largest consumer/SMB integration platform with a massive connector library and growing enterprise footprint. Increasingly adding AI agents and orchestration features that compete with Tray.ai's Merlin Agent Builder.
• Celigo: iPaaS focused on business-user-led integration, particularly for ERP/CRM-centric workflows. Competes with Tray.ai in the enterprise integration and automation category.
• SnapLogic: Enterprise iPaaS with AI-assisted integration capabilities (SnapGPT) and a connector library. Competes in Gartner's iPaaS Magic Quadrant and adjacent AI orchestration categories.
• Boomi: iPaaS competitor now part of IBM, offering integration, API management, and data integration for enterprises. Competes head-to-head in Gartner's iPaaS Magic Quadrant where Tray.ai is named a Visionary.
• Make (formerly Integromat): Visual automation platform offering integration across thousands of apps. While historically mid-market, Make is moving upmarket with enterprise AI orchestration capabilities that overlap with Tray.ai.
• MuleSoft (Salesforce): Salesforce-owned iPaaS and API management platform — the legacy incumbent Tray.ai directly displaces. CrowdStrike cited 10x faster integration delivery vs MuleSoft as a key reason for switching to Tray.ai.

Broad incumbents

• Informatica: Enterprise data integration and governance leader (now private under Salesforce investment). Competes in adjacent data integration and increasingly AI/agent governance categories.
• Microsoft Power Automate: Microsoft's broad low-code automation and integration platform, bundled with Microsoft 365 and Dynamics. The primary bundling threat to standalone iPaaS vendors including Tray.ai, particularly for Microsoft-centric enterprises.

Emerging players

• n8n: Open-source workflow automation platform with native AI/LLM nodes and a self-host option. Attractive to developer-led teams and could commoditize parts of the integration layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tray
• YouTubeyoutube.com/trayio
• LinkedInlinkedin.com/company/tray-ai

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tray.ai, Inc.