Bring! Labs
Bring! Labs AG operates the Bring! mobile shopping list app, serving consumer households in the DACH region with real-time list sharing, recipe integration, local deal discovery, and voice and smartwatch interfaces, monetized primarily through retail and FMCG advertising.
- Company typePrivate
- Founded2015
- HeadquartersZürich, Switzerland
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Bring! Labs does
Bring! Labs AG is a Swiss mobile technology company founded in 2015 and headquartered in Zurich that builds the Bring! shopping list application for iOS, Android, web, Apple Watch, Amazon Alexa, and Siri. The core product enables consumers and households to create, share, and synchronize shopping lists in real time across devices, with push notifications when items are added or purchased. The app extends beyond list management to include an Inspiration Stream of seasonal recipes, location-based discovery of local deals from retailers, a quantity calculator for recipe scaling, loyalty card storage with an integrated barcode scanner (supporting Payback, Deutschland Card, Migros Cumulus, and Coop Supercard), and a Recipe Partner import button embedded on more than 15 third-party recipe platforms including Chefkoch, Frag Mutti, Men's Health, Women's Health, and Swissmilk.
The platform reports 20 million cumulative users and 1.3 million monthly active users, primarily in the DACH region (Germany, Switzerland, Austria), with stated expansion plans into France and Italy. The technology stack is a mobile-first client with real-time cloud synchronization, voice integration layers for Alexa and Siri Shortcuts, and integration endpoints for recipe partners and retailer offer feeds. No public API, SDK, or developer platform is offered.
Bring! Labs operates a freemium consumer model: the app is free with all core features available at no cost, with some advanced functionality available via paid subscription. Revenue is generated primarily through native and display advertising placements to retail and FMCG brand partners who reach users during the shopping planning phase, supplemented by aggregate, anonymized shopping behavior data used to improve personalization and target advertising. The company is venture-backed, having raised approximately 7 million Swiss francs across multiple rounds, most recently a 4 million CHF Series B in 2021 led by Swiss Post Ventures and Wingman Ventures with participation from G+J Digital Ventures, Swisscom Ventures, Swiss Founders Fund, and Investiere. Leadership includes Marco Cerqui (co-founder & CEO), Jürg Egli (CTO), Juan-Pablo Schmid (CCO), Simone Kühn (COO), and Olivier Wentzke (CFO).
Bring! Labs firmographics
Firmographics- Name
- Bring! Labs
- Legal name
- Bring! Labs AG
- Website
- https://getbring.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bring! Labs AG operates the Bring! mobile shopping list app, serving consumer households in the DACH region with real-time list sharing, recipe integration, local deal discovery, and voice and smartwatch interfaces, monetized primarily through retail and FMCG advertising.
- Ownership category
- akta.pro rank
Bring! Labs industry classification
Industry- Product category
- Consumer Shopping List Apps
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
- akta.pro secondary industries
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL), Grocery & Specialty Food Marketplaces (CRAFABAE)
Keywords
Where Bring! Labs is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Bring! Labs business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Advertising: The company generates revenue through native and display advertising placements targeting users at the point of purchase decision. Retail partners and FMCG brands can advertise through the app to reach users during their shopping planning process. The company positions advertising as a key component of retail and FMCG marketing mix.
- Freemium Model: The core app is free with all main features (lists, sharing, recipes, deals) available at no charge. Some advanced or premium features may require paid subscription or purchase.
- Data Monetization: Aggregate and anonymized shopping behavior data used to improve personalization and target advertising. Location data shared with partners for local offers when user consents.
- Native Advertising: New forms of native advertising allow retailers and branded goods manufacturers to reach users in the context of their purchase decisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Core App |
| Subscription | Monthly | Premium Features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Bring! Labs product offering
Product offeringCore offering
Bring! Labs develops and operates the Bring! shopping list application, a free cross-platform mobile and web app that enables consumers to collaboratively create, share, and synchronize grocery shopping lists in real time across devices. The product is complemented by recipe content discovery via partner platforms, voice control through Alexa and Siri, Apple Watch support, location-based local deal discovery, and loyalty card storage, monetized primarily through native and display advertising sold to retailers and FMCG brands.
Product overview
Bring! Labs offers the Bring! App as its core product—a free shopping list application for iOS, Android, and web that enables collaborative grocery planning. The portfolio includes platform extensions: the Bring! Web App for desktop access, Bring! for Apple Watch for smartwatch users, and voice integrations with Amazon Alexa and Siri for hands-free list management. The Recipe Partners program (Bring! Import Button) enables recipe imports from over 15 partner platforms directly into the app. Additional features include loyalty card storage, local offers discovery with location-based services, and the Inspiration Stream for personalized recipe recommendations. The company positions itself as the largest digital shopping list platform in Europe, serving 20 million users and 1.3 million monthly active users.
Differentiator
Problem solved
Functional benefit
Products and services
- Bring! App (iOS & Android) The free flagship Bring! shopping list application for iOS and Android that enables consumers and households to create and share grocery shopping lists, discover digital offers from local retailers, browse seasonal recipe inspiration, and plan weekly groceries at home or on the go.
- Bring! Web App Web-based version of the Bring! shopping list application accessible via browser, allowing users to manage and share their shopping lists from desktop devices with the same real-time synchronization as the mobile app.
- Bring! for Apple Watch Smartwatch companion app for Apple Watch that allows users to view, manage, and check off items on their Bring! shopping lists directly from their wrist.
- Bring! for Amazon Alexa Voice assistant skill for Amazon Alexa that enables hands-free Bring! shopping list management — users can add, check off, and manage items using voice commands.
- Bring! for Apple Siri Voice assistant integration with Siri and Siri Shortcuts that enables hands-free shopping list management through Apple voice commands.
- Bring! Advertising for Retail & FMCG Brands Advertising offering that enables retail partners and FMCG brands to reach Bring! users during the shopping planning phase through native and display ad placements, digital brochures (Prospekte), and one-click offers added directly to user shopping lists.
Quantifiable outcome
- 20 million cumulative users have switched from paper to Bring!
- +2 more outcomes
Companies that use Bring! Labs
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Bring! Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature7 records
Bring! Labs partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Profital (Swiss Post)coreProfital is a portal launched by Swiss Post that offers consumers digital brochures from retailers. This partnership will be extended to other areas in the future.
- ChefkochcoreGermany's largest food platform with up to 22 million monthly visitors and 350,000+ recipes. Provides recipe import button integration and content for the Inspiration Stream.
- Frag MutticorePopular German advice site since 2003 for housekeeping, recipes and conscious lifestyle. Community-contributed tips plus editorial content.
- Men's HealthcoreGermany's biggest men's lifestyle magazine with recipes for athletes and weight loss. Provides recipe content for health-conscious users.
- SwissmilkcoreSwiss recipe partner providing dairy and recipe content.
- Women's HealthcoreRecipe partner providing health and nutrition focused recipe content.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Bring! Labs competitors and assessment
Company assessmentDirect peers
- OurGroceries: OurGroceries is one of the original cross-device shared shopping list apps, offering real-time list syncing between household members. It directly competes with Bring! on the core 'shared shopping list' use case with a similar freemium mobile-first model.
- AnyList: AnyList is a leading shopping and meal-planning list app popular in North America, with shared lists, recipe import, and voice integration. It competes head-to-head with Bring! on the collaborative grocery planning workflow and recipe-to-list funnel.
- Out of Milk: Out of Milk is a long-standing grocery shopping list app with pantry management, shared lists, and barcode scanning. It overlaps Bring! on shared lists and household inventory use cases for consumer shoppers.
- MealMate: MealMate is a shared shopping list and meal planning app positioned similarly to Bring! with family/household collaboration and recipe-to-list flows. It targets the same consumer grocery planning pain points with overlapping feature parity.
Emerging players
- Flipp: Flipp is a digital circulars and coupons platform that aggregates retailer offers and weekly ads, with shopping list integration. It overlaps with Bring!'s local deals and prospekte features and competes for the same retailer advertising budgets.
- ShopSavvy: ShopSavvy combines barcode scanning, price comparison, and shopping list features, primarily US-focused. It intersects Bring! on the deal-discovery and list-building journey and competes for FMCG advertising dollars.
Regional players
- Migros: Migros is Switzerland's largest retailer with its own grocery app, loyalty program (Cumulus), and digital offers—the very partners Bring! integrates with. While not a direct competitor, Migros has both partnership and competitive overlap in Swiss grocery planning.
- Coop (Switzerland): Coop is a major Swiss retailer with its own shopping app and Supercard loyalty integration within Bring!. Coop is both a Bring! loyalty partner and a potential competitor for grocery planning mindshare in Switzerland.
Broad incumbents
- Tesco Grocery: Tesco operates one of Europe's largest grocery e-commerce platforms with a proprietary shopping list and meal-planning experience. As a broad incumbent grocer with embedded list features, it represents the platform-level threat Bring! faces from retailer-owned apps.
- Carrefour: Carrefour is a leading European hypermarket chain with grocery e-commerce and loyalty-driven apps (particularly in France, Bring!'s planned expansion market). It is both a competitor for grocery planning attention and a potential B2B advertising partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bring! Labs social profiles
Digital presenceBring! Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bring! Labs leadership team
Management profileNumber of profiles
Profiles7 records
Bring! Labs funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bring! Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bring! Labs
What does Bring! Labs do?
Bring! Labs develops and operates the Bring! shopping list application, a free cross-platform mobile and web app that enables consumers to collaboratively create, share, and synchronize grocery shopping lists in real time across devices. The product is complemented by recipe content discovery via partner platforms, voice control through Alexa and Siri, Apple Watch support, location-based local deal discovery, and loyalty card storage, monetized primarily through native and display advertising sold to retailers and FMCG brands.
Is Bring! Labs a public or private company?
Bring! Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bring! Labs founded?
Bring! Labs was founded in 2015. It employs 51 to 100 people.
Where is Bring! Labs based?
Bring! Labs is headquartered in Zürich, Switzerland, in the Europe region.
How does Bring! Labs make money?
Four revenue lines are on record. Advertising is the primary driver. The others are freemium Model, data Monetization and native Advertising.
Who are Bring! Labs's main competitors?
Direct peers on record are OurGroceries, AnyList, Out of Milk and MealMate. Emerging players are Flipp and ShopSavvy. Regional players are Migros and Coop (Switzerland). Broad incumbents are Tesco Grocery and Carrefour.
Does Bring! Labs have an API?
No public API is recorded for Bring! Labs.
What industry is Bring! Labs in?
Bring! Labs's product category is Consumer Shopping List Apps. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms, with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 445110 and its SIC code is 5961.