NOSO LABS

What NOSO LABS does

NOSO LABS (legal entity Noso Inc.) is a San Francisco-based AI software company founded in 2025 that builds autonomous AI agents targeting field service companies in the home services vertical. Its flagship product, the NOSO Platform, deploys a "Tech Mobile Agent" that communicates with field technicians via SMS — no app, forms, or manual CRM data entry required — and automatically follows up on unsold estimates, books appointments, sends technician ETAs, and runs post-visit check-ins. The system claims to handle 95% of customer follow-up interactions autonomously, escalating only complex requests (financing approvals, special cases) to a Back Office Dashboard. The platform is built around native two-way integrations with major field service CRM/ERP systems including ServiceTitan, Jobber, Housecall Pro, Salesforce, and HubSpot, with sub-five-minute setup and 99.9% uptime SLA.

The company's go-to-market is sales-led, targeting both mid-market and enterprise field service operators in HVAC, plumbing, electrical, and adjacent home services trades, with a content-driven marketing motion anchored on case studies and an ROI calculator. Pricing follows a subscription/SaaS model with monthly billing tied to revenue recovery potential and team size — no public pricing tiers are disclosed. Customer success data published on the company website includes $676K in attributed converted revenue, $307K in active pipeline, and a 68% customer response rate across the deployed base, with individual case studies reporting outcomes such as $116,698 in recovered revenue for Big Mountain Heating & Air within five weeks and a 14% sales lift for Personal Plumbing. The company is Y Combinator (YC S25) backed with a disclosed $500,000 seed round in September 2025 co-led with Rebel Fund, maintains SOC 2 Type I and Type II certifications alongside GDPR and CCPA compliance, and operates an in-person, high-intensity work culture (six days/week) out of the San Francisco Bay Area.

Name

NOSO LABS

Legal name

Noso Inc.

Website

https://noso.so

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

NOSO LABS builds AI agents that automate customer follow-ups and CRM sync for field service companies (HVAC, plumbing, electrical). Its SMS-based Tech Mobile Agent converts unsold estimates into revenue without requiring technicians to use apps or fill out forms.

Ownership category

akta.pro rank

Product category

Field Service Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

akta.pro secondary industries

AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)

Keywords

• Field service software
• AI follow-up automation
• HVAC CRM integration
• Unsold estimate conversion
• Home services AI agents

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Agent Subscription: SaaS subscription model for AI agents that automate field service follow-ups. Pricing based on revenue recovery potential and team size. ROI calculator demonstrates potential monthly impact of $85,833-$310,833 for a $1.5M revenue company with 2 inside sales people.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

NOSO LABS builds AI agents that assist field service technicians and their companies in diagnosing issues and identifying sales opportunities. The platform automates customer follow-ups on unsold estimates via SMS, synchronizes job data with major field service CRMs/ERPs, and autonomously converts stalled estimates into booked revenue — handling 95% of follow-ups automatically without requiring technicians to download an app or fill in forms.

Product overview

NOSO is a single unified AI platform for field service companies, consisting of the NOSO Platform as the core offering with the Tech Mobile Agent as the primary AI engine. The platform automates customer follow-ups via SMS, syncs with CRM/ERP systems (ServiceTitan, Jobber, Housecall Pro, Salesforce, HubSpot), and provides a Back Office Dashboard for managing escalated requests. The platform's key modules work together: the Tech Mobile Agent handles autonomous follow-ups (95% automated), while the Back Office Dashboard manages the 5% of complex cases requiring human intervention. Noso SMS Service powers all outbound text communications on behalf of service companies.

Differentiator

Problem solved

Functional benefit

Products and services

• NOSO Platform AI companion platform for field service companies (HVAC, plumbing, electrical, home services) that automates customer follow-ups on unsold estimates, synchronizes job data with existing CRM/ERP systems, and converts stalled estimates into booked revenue. Targets owners/operators and their field technician teams.
• Noso SMS Service SMS messaging service for HVAC, plumbing, and home services companies that sends appointment confirmations, technician ETA updates, post-visit check-ins, AI-generated follow-ups on open estimates, and maintenance reminders on behalf of the service company, including STOP/HELP consent handling.

Quantifiable outcome

• 10x field technician productivity without adding headcount
• +7 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• ServiceTitancoreTechnology or IntegrationNative integration with ServiceTitan CRM/ERP platform. Enables 2-way sync of customer data, job records, and follow-up status. Setup takes less than 5 minutes with 99.9% uptime SLA.
• JobbercoreTechnology or IntegrationNative integration with Jobber platform for field service management. Enables automated follow-ups and customer engagement through NOSO AI agents.
• Housecall ProcoreTechnology or IntegrationNative integration with Housecall Pro field service software. Provides seamless CRM sync and automated customer communication.
• SlacksupportingTechnology or IntegrationIntegration with Slack for team communication and notification delivery related to follow-up activities.
• SalesforcecoreTechnology or IntegrationNative Salesforce integration for CRM data synchronization and pipeline management.
• HubSpotcoreTechnology or IntegrationHubSpot CRM integration for marketing and sales pipeline synchronization.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Loman.ai: AI voice agent platform purpose-built for restaurants and field-service-adjacent SMBs that automates inbound calls and customer interactions. Highly comparable as a vertical AI agent that integrates with SMB operations to recover revenue from missed calls.
• Goodcall: AI phone agent platform for SMBs that handles inbound calls, books appointments, and answers questions autonomously. Directly comparable to NOSO as an AI agent layer deployed on top of existing business software to automate customer interactions for service businesses.

Emerging players

• Decagon: Enterprise AI agent platform for customer support that automates complex customer conversations across channels. Comparable as an AI agent product aimed at automating customer follow-up and service workflows, though focused on larger enterprises rather than SMB field service.
• Sierra AI: Enterprise AI agent platform for customer experience, building autonomous agents that resolve customer issues across industries. Comparable technology stack and product category (AI agents for customer engagement) though operating at enterprise scale rather than SMB field service.

Broad incumbents

• ServiceTitan: Leading all-in-one software platform for residential and commercial field service businesses (HVAC, plumbing, electrical). Comparable as NOSO's primary CRM integration partner and the dominant field service system of record that NOSO layers AI agents on top of; represents both the largest distribution channel and the most significant competitive threat if they build native AI follow-up.
• Jobber: Field service management software for home service businesses including HVAC, plumbing, and landscaping. Comparable as a CRM/ERP integration partner for NOSO and a potential competitor if it expands into native AI-driven customer follow-up automation.
• Housecall Pro: Field service management platform for home service professionals across HVAC, plumbing, electrical, and cleaning. Comparable as a key CRM integration partner for NOSO and adjacent incumbent whose customer base overlaps directly with NOSO's target market.
• Workiz: Field service management software targeting home service businesses including HVAC, plumbing, and appliance repair. Comparable as a field service software incumbent serving the same SMB verticals as NOSO with potential overlap on customer engagement features.
• Salesforce Field Service: Enterprise field service management solution within the Salesforce ecosystem for large service organizations. Comparable as a CRM integration partner for NOSO and a broad incumbent whose Einstein AI capabilities could encroach on NOSO's automation use cases at the enterprise tier.

Others

• HubSpot: CRM and marketing automation platform with native AI features (Breeze AI) for SMBs and mid-market. Comparable as a CRM integration partner and as a broad incumbent progressively embedding AI agent capabilities that could overlap with NOSO's follow-up automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/noso-labs

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOSO LABS