DAGNY LIMITED
DAGNY LIMITED (trading as Cavalry) provides a cloud-based workforce management platform for employers of flexible and shift-based workers across healthcare, events, hospitality, and other verticals, monetising via per-active-user subscriptions priced at £3-5/user/month.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What DAGNY LIMITED does
DAGNY LIMITED (Circular Wave Ltd t/a Cavalry) is a UK-based software company that provides a cloud workforce management platform aimed at employers of flexible, shift-based, and casual workforces. The platform handles staff bank onboarding, qualification and compliance record-keeping, shift scheduling, and deployment, with positioning that explicitly targets IR35-relevant flexible staffing arrangements. End customers referenced include Ticketmaster in live events, NHS trusts and a City & Hackney GP Confederation in healthcare, and other unnamed employers across at least ten verticals including hospitality, facilities management, security, cleaning, construction, logistics, retail, and local government.
The product is delivered as cloud-based software built on AWS infrastructure, with public-sector clients accessing it through the company's G-Cloud 13 and Crown Commercial Service framework listings. The platform accumulates per-worker compliance data, qualification records, and historical shift availability, which constitutes the underlying data asset that grows with customer tenure. No proprietary AI/ML models, automation features, or predictive scheduling capabilities are disclosed in available material; the offering appears to be a rules-based workforce administration and scheduling tool rather than an AI-driven optimisation product.
Revenue is generated primarily through a per-active-user subscription model priced at £3-5 per user per month on self-serve tiers, with bespoke enterprise pricing for public-sector contracts. A free-until-active-use entry point lowers adoption friction for small employers. The company was incorporated in 2015 (company number 09854962), is headquartered at 15 Belgrave Square, London, and is led by CEO Henry Allan. No external funding rounds, revenue figures, or headcount data are publicly disclosed, indicating a likely bootstrapped or founder-capitalised operating model.
DAGNY LIMITED firmographics
Firmographics- Name
- DAGNY LIMITED
- Legal name
- Dagny Ltd
- Website
- https://dagnyhr.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- DAGNY LIMITED (trading as Cavalry) provides a cloud-based workforce management platform for employers of flexible and shift-based workers across healthcare, events, hospitality, and other verticals, monetising via per-active-user subscriptions priced at £3-5/user/month.
- Ownership category
- akta.pro rank
DAGNY LIMITED industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Office Administrative Services (5611)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
- akta.pro secondary industries
- Vendor Management System (VMS) & MSP-Led Contractor Programs (BPACAGAF), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
Keywords
Where DAGNY LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DAGNY LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Per Active User: Dagny charges a per-active-user monthly subscription. An active user is defined as each individual Bank Staffer who has booked a shift in a particular month. The platform is completely free until the customer starts generating value (no active users in a given month). This creates a natural freemium-like trial for each month with no usage, reducing customer acquisition friction. Pricing scales by team size and selected Service Tier (Starter, Standard, Plus, Bespoke).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Starter - £3/user/month for teams migrating from spreadsheets and email |
| Per seat | Monthly | Standard - £4/user/month for teams concerned with compliance and governance |
| Per seat | Monthly | Plus - £5/user/month for larger flexible teams needing all features |
| Subscription | Monthly | Bespoke - Fixed monthly price for organisations with complex needs (e.g., public sector) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
DAGNY LIMITED product offering
Product offeringCore offering
Dagny provides a cloud-based talent bank platform that enables organisations to manage flexible workforces including shift workers, internal staff banks, contractors and part-timers from a single interface. The platform centralises shift scheduling, qualification and compliance tracking, timesheets, broadcast messaging and payment reporting, and is sold on a per-active-user monthly subscription with optional bespoke configurations for complex or public sector deployments.
Product overview
Dagny is a cloud-based talent bank technology platform providing a unified digital staff management solution for organisations managing flexible workforces. The core Dagny Platform offers shift management, timesheets, compliance tracking, messaging, and reporting capabilities, delivered through four pricing tiers: Starter (£3/user/month), Standard (£4/user/month), Plus (£5/user/month), and Bespoke (custom pricing for complex deployments). The platform serves multiple sectors including Healthcare, Housing, Manufacturing, Hospitality, Emergency Services, Education, Security, Logistics, and Fitness.
Differentiator
Problem solved
Functional benefit
Products and services
- Dagny Platform Cloud-based SaaS platform that streamlines shift scheduling, timesheet management, compliance tracking, broadcast messaging and qualification management for organisations managing flexible workforces across sectors such as healthcare, events, emergency services, education, security, logistics, housing, manufacturing, hospitality and fitness.
Quantifiable outcome
- 100% shift fill rate achieved for Ticketmaster event staffing operations
- +5 more outcomes
Companies that use DAGNY LIMITED
Customer profileNamed customers5 records
Segments10 records
Ideal customer profiles4 records
DAGNY LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
DAGNY LIMITED partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web Services (AWS)coreAmazon Web Services is listed as a Sub-Processor in Dagny's Data Processing Agreement (Annex A of Terms of Service), providing cloud infrastructure for the Dagny platform. Dagny retains management of this sub-processor relationship and remains responsible for its conduct and performance.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
DAGNY LIMITED competitors and assessment
Company assessmentDirect peers
- Shiftboard: Shiftboard provides shift scheduling and workforce management software with an emphasis on complex, compliance-heavy shift environments — overlapping with Dagny's healthcare and regulated-vertical focus.
- Rotageek: Rotageek is a UK-based workforce scheduling and demand forecasting platform for shift-based and multi-site operations, directly comparable to Dagny's scheduling and shift-fill capabilities.
- Planday: Planday (now part of Xero) provides shift planning, employee scheduling, and workforce management for hourly workers across Europe, directly competing with Dagny in shift-heavy verticals.
- Deputy: Deputy is a shift-based workforce management SaaS platform focused on scheduling, timesheets, and rostering for hourly and flexible workforces — the same core use case Dagny addresses, with broader geographic reach.
- When I Work: When I Work offers shift scheduling, time tracking, and team messaging for hourly workforces — a directly comparable shift-led WFM platform with similar target customers.
Emerging players
- Lano: Lano is a workforce management and contractor/employer-of-record platform with employer-side compliance features — overlapping with Dagny's contractor and compliance management positioning.
- Personio: Personio is a European HR/people-operations platform with HCM, scheduling, and workforce management features, serving overlapping mid-market customers across Europe including the UK.
Broad incumbents
- Workday: Workday is a broad enterprise HCM and workforce management suite with scheduling and time-tracking capabilities that overlap with Dagny, sold primarily to larger enterprises.
- UKG (Kronos/Ultimate Software): UKG offers workforce management, time and attendance, and HR suites widely used by healthcare and large enterprises — competing with Dagny for regulated, shift-heavy deployments.
Regional players
- BrightHR: BrightHR is a UK-based HR and workforce management software provider focused on SMB and mid-market employers, with overlapping shift and compliance management features in the same geography.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
DAGNY LIMITED social profiles
Digital presenceDAGNY LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAGNY LIMITED leadership team
Management profileNumber of profiles
Profiles1 record
DAGNY LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAGNY LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAGNY LIMITED
What does DAGNY LIMITED do?
Dagny provides a cloud-based talent bank platform that enables organisations to manage flexible workforces including shift workers, internal staff banks, contractors and part-timers from a single interface. The platform centralises shift scheduling, qualification and compliance tracking, timesheets, broadcast messaging and payment reporting, and is sold on a per-active-user monthly subscription with optional bespoke configurations for complex or public sector deployments.
Is DAGNY LIMITED a public or private company?
DAGNY LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DAGNY LIMITED founded?
DAGNY LIMITED was founded in 2015.
Where is DAGNY LIMITED based?
DAGNY LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does DAGNY LIMITED make money?
One revenue line is on record: subscription - Per Active User.
Who are DAGNY LIMITED's main competitors?
Direct peers on record are Shiftboard, Rotageek, Planday, Deputy and When I Work. Emerging players are Lano and Personio. Broad incumbents are Workday and UKG (Kronos/Ultimate Software). BrightHR is listed as a regional player.
Does DAGNY LIMITED have an API?
No public API is recorded for DAGNY LIMITED.
What industry is DAGNY LIMITED in?
DAGNY LIMITED's product category is Workforce Management Software. Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms, with a secondary code of BPACAGAF, Vendor Management System (VMS) & MSP-Led Contractor Programs. Its NAICS code is 5611.