WhiteCoat
WhiteCoat is a Singapore-headquartered telemedicine platform founded in 2018 that offers mobile video teleconsultations with GPs and 290+ specialists, home medication delivery, and corporate healthcare solutions across Singapore, Indonesia, and Malaysia.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What WhiteCoat does
WhiteCoat Holdings Pte Ltd is a Singapore-headquartered telemedicine operator founded in 2018 that runs a mobile-first telehealth platform serving individual consumers, corporate employers, and insurance partners across Singapore, Indonesia, and Malaysia. The core WhiteCoat app delivers real-time video teleconsultations with Singapore Medical Council–registered general practitioners and 290+ specialists across 18 specialties, available 8 AM to 12 AM daily, with islandwide doorstep medication delivery from 90 minutes post-consult until 3 AM. The platform also hosts post-consult medical certificates, referral letters, and health records, and is anchored by a physical WhiteCoat Clinic @ Yong Siak offering GP, paediatric, vaccination, and LPA/AMD services. The company holds a valid medical clinic licence under Singapore's Private Hospitals and Medical Clinics Act (PHMCA).
WhiteCoat monetizes through three streams: per-consultation fees (S$25 standard hours, S$35 extended hours and Sundays/public holidays) on a transaction basis; tiered home-based health screening packages priced S$118–S$468 (Premium, Comprehensive, Superior, Prestige); and B2B Corporate Solutions sold to employers as subscription-style workplace healthcare benefits. Distribution combines a self-serve consumer app, a direct enterprise sales motion, a flagship insurer integration with AIA Singapore via the 'Think Well' digital mental health product, and a physical clinic. GTM is therefore hybrid product-led growth for consumers paired with enterprise field sales for corporates.
In October 2024, WhiteCoat signed an agreement to acquire Indonesia-based Good Doctor Technology and closed a new funding round led by Raffles Family Office with MDI Ventures and SoftBank Vision Fund, positioning the combined group as Southeast Asia's largest digital healthcare platform. Upcoming product extensions include Traditional Chinese Medicine and Physiotherapy modules, and additional specialists and chronic disease management continue to expand the platform's clinical surface area.
WhiteCoat firmographics
Firmographics- Name
- WhiteCoat
- Legal name
- WhiteCoat Holdings Pte Ltd
- Website
- https://whitecoat.global
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WhiteCoat is a Singapore-headquartered telemedicine platform founded in 2018 that offers mobile video teleconsultations with GPs and 290+ specialists, home medication delivery, and corporate healthcare solutions across Singapore, Indonesia, and Malaysia.
- Ownership category
- akta.pro rank
WhiteCoat industry classification
Industry- Product category
- Telemedicine Services
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Dermatology Telemedicine Platforms (HLALAGAA)
- akta.pro secondary industry
- Tele-Urgent Care for Health Systems & Clinics (White-Label) (HLALAJAF)
Keywords
Where WhiteCoat is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
WhiteCoat business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Teleconsultation Fees: Fee-for-service model where patients pay per consultation. Pricing varies by time of day and day of week. Consult fees do not include medication, delivery charges, or GST.
- Health Screening Packages: Home-based health screening packages sold at fixed price points (Premium $118, Comprehensive $198, Superior $328, Prestige $468) that include tests and GP teleconsult follow-up
- Corporate Healthcare Solutions: B2B employer healthcare benefits including teleconsultation coverage, health screenings, and customisable workplace healthcare solutions. Revenue derived from corporate contracts and employee benefit programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Teleconsultation (Mon-Sat 8AM-8PM) |
| Transaction based/ take rate | Pay-as-you-go | Extended Hours Teleconsultation (Mon-Sat 8PM-12AM, Sundays & Public Holidays) |
| Unit Pricing | Pay-as-you-go | Premium Health Screening Package |
| Unit Pricing | Pay-as-you-go | Comprehensive Health Screening Package |
| Unit Pricing | Pay-as-you-go | Superior Health Screening Package |
| Unit Pricing | Pay-as-you-go | Prestige Health Screening Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
WhiteCoat product offering
Product offeringCore offering
WhiteCoat is a mobile-first telemedicine platform that connects patients with licensed Singapore doctors for on-demand video teleconsultations, with prescribed medications delivered islandwide within 90 minutes. The platform also offers home-based and on-site health screening packages, chronic disease management programs, and corporate healthcare solutions, supplemented by a physical clinic at Yong Siak Street and insurer-branded programs such as AIA Think Well for digital mental health support.
Product overview
WhiteCoat operates as a unified telemedicine platform offering a mobile app (WhiteCoat App) that serves as the central hub for digital healthcare services across Southeast Asia. The core platform enables video teleconsultations with doctors, medication delivery, and medical documentation. The service portfolio includes multiple modules: General Practitioner (GP) Care, Chronic Disease Management, Specialist (SP) Care with 290+ specialists across 18 specialties, Paediatrics Care, Mental Wellness Care, Health Screening, and a physical clinic (WhiteCoat Clinic @ Yong Siak). Additional offerings include Home-based Health Screening Packages (Premium, Comprehensive, Superior, Prestige tiers), Corporate Solutions for employer healthcare benefits, and upcoming Traditional Chinese Medicine and Physiotherapy services. The WhiteCoat App connects patients with providers and payers to be the single touchpoint for all healthcare needs, working in partnership with insurers like AIA Singapore through products such as Think Well digital mental health solution.
Differentiator
Problem solved
Functional benefit
Brands
- Think Well: Digital mental health solution launched in partnership with AIA Singapore, described as the region's first insurer-backed digital mental health solution.
Products and services
- WhiteCoat App Mobile-first iOS and Android application that enables on-demand video teleconsultations with licensed Singapore doctors, supports electronic prescriptions, chronic disease management, men's, women's and pediatric health modules, and arranges islandwide medication delivery within 90 minutes for individual consumers.
- Home-Based Health Screening Packages Preventive health screening packages conducted at the customer's home, covering a range of general wellness and diagnostic tests, designed for individuals and families seeking convenient preventive care without visiting a clinic.
- Corporate Healthcare Solutions Enterprise healthcare program offering employers group teleconsultation access for employees, on-site health screenings, wellness initiatives, and program management tools, targeted at HR and benefits teams at Singapore companies.
- Think Well (with AIA) Digital mental health program co-developed with AIA that provides policyholders with video-based mental wellness consultations and support, accessed through WhiteCoat's telehealth infrastructure under a co-branded offering.
- WhiteCoat Clinic @ Yong Siak Physical outpatient clinic located at Yong Siak Street in Singapore providing in-person general practice consultations and serving as a hybrid extension of the WhiteCoat telemedicine platform.
Quantifiable outcome
- Medication delivery from as quickly as 90 minutes following teleconsult
- +1 more outcomes
Companies that use WhiteCoat
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
WhiteCoat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WhiteCoat partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- Good DoctorflagshipTarget acquisition to create Southeast Asia's largest digital healthcare group. Good Doctor is a leading telemedicine platform in Indonesia. The merger combines WhiteCoat's expertise with insurers and corporations and Good Doctor's leading position in Indonesia's digital health space.
- AIA SingaporeflagshipLaunched 'Think Well' - the region's first insurer-backed digital mental health solution. WhiteCoat provides teleconsultation services covered under AIA Corporate Insurance with no out-of-pocket charges for eligible employees.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
WhiteCoat competitors and assessment
Company assessmentEmerging players
- DocOn Technologies: India-based digital health platform providing telemedicine, clinic management, and electronic health records. Comparable on the technology and SaaS-enabled clinical operations side, though operating in a different geography.
- Praktice: AI-driven telemedicine and clinic management platform operating across Southeast Asia including Indonesia and Thailand. An emerging player with overlapping clinical workflow and teleconsult capabilities relevant to WhiteCoat's regional expansion.
Direct peers
- Speedoc: Singapore-based on-demand telemedicine and house-call doctor platform serving consumers and enterprises. Directly comparable service model to WhiteCoat with overlapping telemedicine, medication delivery, and corporate wellness offerings.
- MyDoc: Singapore-based telemedicine platform connecting patients to GPs and specialists via video, with corporate health and insurance integration. Comparable B2B2C model with insurer partnerships and chronic disease management, similar target segments to WhiteCoat.
- Doctor Anywhere: Singapore-headquartered omnichannel telemedicine platform offering video consultations, medication delivery, and corporate health benefits across Southeast Asia. Most direct competitor to WhiteCoat in Singapore and the region, with similar B2B employer and B2C consumer playbooks.
Broad incumbents
- Alodokter: Indonesia's leading health information and telemedicine platform connecting patients with doctors. A direct comparable to Good Doctor (WhiteCoat's acquisition target) in the Indonesian digital health market, with broad service coverage.
- Halodoc: Indonesia's largest digital health platform offering teleconsultations, medicine delivery, and lab services. While Indonesia-focused, it competes with WhiteCoat's Good Doctor acquisition and represents the dominant incumbent in the Indonesian market WhiteCoat is entering.
- GrabHealth: Telemedicine offering from Grab integrated into its super-app in Southeast Asia, partnering with providers like Ping An Good Doctor. A formidable competitor leveraging Grab's massive consumer base in Singapore and the region.
Regional players
- Doctor Raksa: Thailand's largest telemedicine platform offering video consultations, medication delivery, and corporate health services. Comparable service model to WhiteCoat with similar omnichannel approach, serving a different Southeast Asian geography.
- DoctorOnCall: Malaysia-based telemedicine and digital health platform offering video consultations, e-pharmacy, and corporate health solutions. Comparable platform model and target market to WhiteCoat's Malaysian operations, providing direct regional competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WhiteCoat social profiles
Digital presenceWhiteCoat compliance and trust
Trust signalCompliance1 record
WhiteCoat financial estimates
Financial estimateRevenue estimate
Valuation estimate
WhiteCoat leadership team
Management profileNumber of profiles
Profiles1 record
WhiteCoat subsidiaries and ownership
Company hierarchySubsidiaries1 record
WhiteCoat funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WhiteCoat M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WhiteCoat
What does WhiteCoat do?
WhiteCoat is a mobile-first telemedicine platform that connects patients with licensed Singapore doctors for on-demand video teleconsultations, with prescribed medications delivered islandwide within 90 minutes. The platform also offers home-based and on-site health screening packages, chronic disease management programs, and corporate healthcare solutions, supplemented by a physical clinic at Yong Siak Street and insurer-branded programs such as AIA Think Well for digital mental health support.
Is WhiteCoat a public or private company?
WhiteCoat is a private company. It is classified as venture growth investor backed and is currently operating.
When was WhiteCoat founded?
WhiteCoat was founded in 2018. It employs 11 to 50 people.
Where is WhiteCoat based?
WhiteCoat is headquartered in Singapore, Singapore, in the Asia region.
How does WhiteCoat make money?
Three revenue lines are on record. Teleconsultation Fees are the primary driver. The others are health Screening Packages and corporate Healthcare Solutions.
Who are WhiteCoat's main competitors?
Emerging players on record are DocOn Technologies and Praktice. Direct peers are Speedoc, MyDoc and Doctor Anywhere. Broad incumbents are Alodokter, Halodoc and GrabHealth. Regional players are Doctor Raksa and DoctorOnCall.
Does WhiteCoat have an API?
No public API is recorded for WhiteCoat.
What industry is WhiteCoat in?
WhiteCoat's product category is Telemedicine Services. Its primary akta.pro industry code is HLALAGAA, Dermatology Telemedicine Platforms, with a secondary code of HLALAJAF, Tele-Urgent Care for Health Systems & Clinics (White-Label). Its SIC code is 8011.