Waymap
Waymap is a London-based SaaS company that licenses an AI-powered, sensor-fusion indoor and outdoor navigation platform to transit authorities, hospitals, stadiums, malls, and public buildings, with end users navigating for free.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Waymap does
Waymap is a London-headquartered navigation technology company founded in 2017 that provides an AI-enabled wayfinding platform for indoor, outdoor, and underground environments. Its core technology is a proprietary sensor-fusion localization engine that combines smartphone sensor data (accelerometer, gyroscope, magnetometer) with venue floor plans and AI algorithms to deliver precise turn-by-turn navigation without requiring GPS, WiFi, beacons, or mobile data connectivity. The platform offers deployment via a standalone consumer app, a web browser interface, or white-label integration into a venue's own branded application, and provides accessibility-focused audio navigation particularly aimed at visually impaired users.
Waymap operates a B2B2C SaaS model in which enterprise and public-sector venue operators — including transit authorities, hospitals, sports venues, shopping malls, and public buildings — license the platform, while end users navigate for free with no sign-up required. The company reports 140+ venues live globally covering 1 billion+ square feet of mapped indoor space, with notable customers including LA Metro, the Land Transport Authority of Singapore, NHS, WMATA, Hammerson, UBC, and Edinburgh Children's Hospital. Pricing is quote-based and not publicly disclosed, with contracts typically structured as multi-year enterprise subscriptions. Deployment from existing CAD drawings is positioned at 4-6 weeks for simpler venues, with the company emphasizing zero infrastructure costs as a key differentiator versus beacon-based indoor positioning systems.
The business is venture-backed, having raised £7 million in April 2024 led by TELUS Pollinator Fund for Good with participation from Venrex and Comprador Holdings, with an earlier Design Age Institute grant in February 2024. The company operates from London and Singapore, serving markets across the UK, Singapore, Australia, the United States, and the UAE, and is positioning explicitly around compliance with the UK Equality Act, ADA, and EN 17210 accessibility standards as a procurement wedge in public-sector deals.
Waymap firmographics
Firmographics- Name
- Waymap
- Legal name
- Waymap
- Website
- https://waymap.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Waymap is a London-based SaaS company that licenses an AI-powered, sensor-fusion indoor and outdoor navigation platform to transit authorities, hospitals, stadiums, malls, and public buildings, with end users navigating for free.
- Ownership category
- akta.pro rank
Waymap industry classification
Industry- Product category
- Indoor Wayfinding Software
- NAICS
- Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Indoor Mapping & Wayfinding Platforms (BPAMANAG)
- akta.pro secondary industry
- Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)
Keywords
Where Waymap is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Waymap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Venue SaaS Licensing: Waymap operates a B2B SaaS model where venues (transit authorities, hospitals, stadiums, malls, etc.) pay to license the platform. End users can download and use the app for free with no sign-up required. Venues license Waymap to deliver seamless, AI-guided wayfinding to their visitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Venue SaaS License - enterprise pricing based on venue scope |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Waymap product offering
Product offeringCore offering
Waymap provides a B2B SaaS navigation platform that uses proprietary sensor-fusion technology and AI algorithms to deliver precise indoor, outdoor, and underground wayfinding without requiring GPS, WiFi, mobile data, or any physical beacons. Venue operators (transit authorities, hospitals, stadiums, malls, public buildings, universities) license the platform on multi-year contracts, while their visitors, patients, and riders access navigation for free via the Waymap mobile app, web browser, or the venue's own branded app. Deployment is performed directly from existing CAD drawings, typically within 4–6 weeks for simpler venues, and emphasizes accessibility for visually impaired and mobility-challenged users in compliance with Equality Act, ADA, and EN 17210 standards.
Product overview
Waymap offers a unified navigation platform consisting of the core Waymap Navigation Platform (B2B SaaS licensed to venues), the consumer-facing Waymap Mobile App (free on iOS/Android), and a Branded App Integration module for venue white-labeling. The platform uses sensor-fusion and AI algorithms to provide indoor/outdoor/underground navigation without GPS, WiFi, or beacons. Deployment is a SaaS model where venues pay licensing fees while end users navigate for free. Over 140 venues are live globally with 1 billion+ square feet mapped.
Differentiator
Problem solved
Functional benefit
Products and services
- Waymap Navigation Platform Core B2B SaaS navigation platform licensed to enterprise venue operators, delivering AI-guided, sensor-fusion wayfinding that works indoors, outdoors, and underground without requiring GPS, WiFi, beacons, or mobile data. Venues can deploy the platform directly from existing CAD drawings in 4–6 weeks for simpler sites, and either direct visitors to the Waymap app, embed navigation in their own branded app, or expose it via the web browser. Targets transit authorities, hospitals, stadiums, malls, public buildings, and universities.
- Waymap Mobile App Free consumer-facing navigation app for iOS and Android providing turn-by-turn audio directions indoors, outdoors, and underground. Requires no sign-up, works without internet connectivity, and is always free for end users. Available on the Apple App Store and Google Play Store for use at venues licensed to Waymap.
Quantifiable outcome
- 1 in 4 patients arrives late because they got lost in hospitals
Companies that use Waymap
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
Waymap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature4 records
Waymap partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Metro Los AngelesflagshipMetro LA partnered with Waymap for expanded navigation tools for visually impaired riders through a pilot app at 12 stations. This partnership was expanded for the 2026 FIFA World Cup to provide enhanced accessibility services including a pilot navigation app for visually impaired riders.
- Land Transport Authority SingaporeflagshipLTA selected Waymap for Singapore's navigation app for visually impaired public transport users (Waymap-SG). Expanded to 15 new transport locations including Yishun Integrated Transport Hub, Marina Bay MRT station, Dhoby Ghaut and Outram Park MRT stations. LTA selected locations based on geographical spread, variety of environments, and complexity of layouts.
- Edinburgh Children's HospitalcoreFirst deployment of Waymap navigation technology at Edinburgh Children's Hospital to improve internal wayfinding for patients and visitors.
- APPGAT (All-Party Parliamentary Group for Assistive and Accessible Technology)minorWaymap participated in the APPGAT parliamentary breakfast reception in November 2025, showcasing assistive and accessible technology innovations to UK parliamentarians.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Waymap competitors and assessment
Company assessmentDirect peers
- Mappedin: Mappedin provides indoor mapping and wayfinding software for shopping malls, transit stations, stadiums, and airports, licensed to venue operators on a SaaS basis. It is a direct competitor to Waymap in the venue indoor-navigation market with overlapping customer profiles in retail and transit.
- Pointr: Pointr offers indoor positioning, wayfinding, and location analytics for venues including airports, malls, and hospitals. It directly competes with Waymap on venue-licensed indoor navigation with comparable enterprise customer bases.
- IndoorAtlas: IndoorAtlas provides indoor positioning technology using geomagnetic and other smartphone-sensor-based methods. It competes with Waymap's sensor-fusion approach in venue-based indoor localization.
Broad incumbents
- Mapbox: Mapbox is an established mapping platform with indoor mapping capabilities (post-Jibestream acquisition) used by developers and enterprises. It overlaps with Waymap's venue mapping platform but serves a broader developer ecosystem.
- Google Maps: Google Maps offers indoor maps and wayfinding for thousands of venues worldwide as part of its broader consumer navigation platform. It competes indirectly with Waymap's free consumer app and venue partnerships.
- Apple Maps: Apple Maps includes indoor maps for major airports, malls, and transit stations. It is an indirect competitor with massive distribution via iOS devices that could pressure Waymap's free consumer layer.
- Cisco DNA Spaces: Cisco DNA Spaces (formerly CMX) provides indoor location and wayfinding services as part of Cisco's enterprise networking stack. It targets the same venue and campus customers Waymap serves, often bundled with Wi-Fi infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Waymap social profiles
Digital presenceWaymap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waymap leadership team
Management profileNumber of profiles
Profiles1 record
Waymap funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waymap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waymap
What does Waymap do?
Waymap provides a B2B SaaS navigation platform that uses proprietary sensor-fusion technology and AI algorithms to deliver precise indoor, outdoor, and underground wayfinding without requiring GPS, WiFi, mobile data, or any physical beacons. Venue operators (transit authorities, hospitals, stadiums, malls, public buildings, universities) license the platform on multi-year contracts, while their visitors, patients, and riders access navigation for free via the Waymap mobile app, web browser, or the venue's own branded app. Deployment is performed directly from existing CAD drawings, typically within 4–6 weeks for simpler venues, and emphasizes accessibility for visually impaired and mobility-challenged users in compliance with Equality Act, ADA, and EN 17210 standards.
Is Waymap a public or private company?
Waymap is a private company. It is classified as venture growth investor backed and is currently operating.
When was Waymap founded?
Waymap was founded in 2017. It employs 11 to 50 people.
Where is Waymap based?
Waymap is headquartered in London, United Kingdom, in the Europe region.
How does Waymap make money?
One revenue line is on record: venue SaaS Licensing.
Who are Waymap's main competitors?
Direct peers on record are Mappedin, Pointr and IndoorAtlas. Broad incumbents are Mapbox, Google Maps, Apple Maps and Cisco DNA Spaces.
Does Waymap have an API?
No public API is recorded for Waymap.
What industry is Waymap in?
Waymap's product category is Indoor Wayfinding Software. Its primary akta.pro industry code is BPAMANAG, Indoor Mapping & Wayfinding Platforms, with a secondary code of BPAMANAA, Consumer Navigation & Turn-by-Turn Apps. Its NAICS code is 54185 and its SIC code is 7370.