RevLifter
RevLifter is an AI-powered intelligent offers platform for eCommerce retailers, founded in London in 2017. It uses real-time behavioral signals to suppress discounts from high-intent shoppers and target offers only where they change outcomes, serving fashion, luxury, beauty, and sports brands.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What RevLifter does
RevLifter is an AI-powered intelligent offers platform built for eCommerce retailers, founded in London in 2017. The platform reads over 40 real-time behavioral signals per visitor to predict purchase intent and decides whether to display a promotional offer at all, suppressing offers from high-intent shoppers likely to convert without incentives and targeting only genuine fence-sitters. Its product suite includes intent-based targeting, exit-intent campaigns (RevPage), Stretch & Save campaigns, Invalid Code Offers, Ctrl+C (browse-abandonment) campaigns, an Offers Wallet, A/B and multivariate testing with ML auto-optimization, control-group incrementality measurement using Bayesian inference, and personalized cross-sell/upsell recommendations using collaborative, content-based, and hybrid filtering.
The company serves a mix of enterprise, mid-market, and SMB retailers concentrated in fashion, luxury accessories, beauty, sports, and homeware. Named customers include Radley London, Harvey Nichols, boohoo, US Polo Assn, Nasty Gal, NAVY Hair Care, Face the Future, SportsShoes, it Luggage, Bodykind, and Denby Pottery. Distribution is primarily through self-serve native integrations on the Shopify App Store and BigCommerce App Store, plus a lightweight JavaScript tag for any other platform, supplemented by a direct enterprise sales motion and customer-success partnerships.
RevLifter operates a quote-based subscription SaaS model with a 90-day free trial and has raised approximately £10.4 million cumulatively across rounds from 2017 through March 2022, when a £3 million round led by North East Development Capital Fund and Gresham House Ventures funded a Newcastle office opening and US market expansion. The company is privately held with 51-100 employees and dual UK offices in London (headquarters) and Newcastle.
RevLifter firmographics
Firmographics- Name
- RevLifter
- Legal name
- RevLifter
- Website
- https://revlifter.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RevLifter is an AI-powered intelligent offers platform for eCommerce retailers, founded in London in 2017. It uses real-time behavioral signals to suppress discounts from high-intent shoppers and target offers only where they change outcomes, serving fashion, luxury, beauty, and sports brands.
- Ownership category
- akta.pro rank
RevLifter industry classification
Industry- Product category
- Ecommerce Personalization & Promotional Optimization Software
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industries
- Customer Journey Orchestration & Campaign Management (BPAFAFAF), Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)
Keywords
Where RevLifter is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
RevLifter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: RevLifter operates as a subscription-based SaaS platform providing access to its intelligent offers platform, analytics, testing tools, and campaign management. Pricing is quote-based with a 90-day free trial available to demonstrate value before commitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 90-day free trial (no commitment required) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
RevLifter product offering
Product offeringCore offering
RevLifter sells an AI-powered Intelligent Offer Platform that helps eCommerce retailers drive revenue through real-time, intent-based personalized offers and promotional optimization. The platform analyzes 40+ behavioral signals to display tailored offers (Stretch & Save, exit campaigns, invalid code offers, Ctrl+C campaigns) while suppressing promotions that would have converted organically, thereby protecting margins. A companion product, RevPage, provides exit-intent overlay personalization to capture abandoning visitors.
Product overview
RevLifter is an AI-powered intelligent offers platform for eCommerce retailers. The core product is the Intelligent Offer Platform, which unifies intent-based targeting, behavioral analytics, and offer optimization into a single system. Key modules and features include RevPage (exit-intent overlays), the Intelligent Offers Wallet (personalized incentive hub), Stretch & Save campaigns (AOV boosters), Invalid Code Offers, Ctrl+C Campaigns, and Control Group Reporting. The platform integrates natively with Shopify and BigCommerce via dedicated apps, and works alongside email tools like Klaviyo. The architecture is built around reading behavioral signals in real time to make autonomous decisions about when and to whom to display promotional offers, with suppression logic that protects margin by withholding offers from shoppers likely to convert at full price.
Differentiator
Problem solved
Functional benefit
Products and services
- RevLifter Intelligent Offer Platform Core SaaS platform that uses AI and 40+ behavioral signals to deliver real-time, intent-based personalized offers (Stretch & Save, Invalid Code Offers, Ctrl+C Campaigns, Exit Campaigns, A/B tested offers) to eCommerce shoppers, designed to lift conversion and average order value while protecting margins through a suppression-first approach. Targeted at online retailers on Shopify, BigCommerce, and other platforms.
- RevPage Exit-intent overlay product within the RevLifter suite that detects when a shopper is about to leave an online store and displays a personalized offer or message to retain them and recover otherwise-lost revenue.
Quantifiable outcome
- Conversion rate increase of 15–20% for eCommerce brands using intent-based offer targeting
- +6 more outcomes
Companies that use RevLifter
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
RevLifter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature11 records
RevLifter partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Xcellerate LabsminorA business development partner that supports RevLifter's LinkedIn Live event registration and follow-up processes. LinkedIn event registration data is shared with Xcellerate Labs, which uses the HighLevel platform to manage these interactions.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
RevLifter competitors and assessment
Company assessmentDirect peers
- Nosto: AI-powered eCommerce personalisation platform offering product recommendations, on-site personalisation, and personalised email for online retailers. Directly comparable to RevLifter's intelligent offer platform, with overlapping customer base in fashion, beauty, and lifestyle retail.
- Dynamic Yield: Personalisation and conversion optimisation platform serving enterprise eCommerce brands with A/B testing, recommendation engines, and behavioural targeting. Now part of Mastercard, it competes head-to-head with RevLifter for enterprise retail personalisation budgets.
- AB Tasty: AI-driven personalisation, A/B testing, and feature experimentation platform used by enterprise retailers and brands. Closely aligned with RevLifter's CRO and personalisation proposition.
- Monetate (Kibo): Personalisation platform purpose-built for eCommerce, offering product recommendations, on-site personalisation, and A/B testing. Competes directly with RevLifter for mid-market and enterprise retail customers.
- Optimizely: Digital experience platform with experimentation and personalisation capabilities widely adopted by enterprise eCommerce brands. Overlaps with RevLifter on A/B testing, multivariate experimentation, and conversion optimisation.
- Insider: Cross-channel personalisation platform combining AI-driven segmentation, recommendation, and journey orchestration. Competes with RevLifter in the personalisation and conversion layer for enterprise eCommerce brands.
- Convert.com: A/B testing and experimentation platform with enterprise privacy focus. Overlaps with RevLifter's experimentation engine, although Convert is lighter on offer personalisation and promotions.
- Personyze: Personalisation platform offering behavioural targeting, product recommendations, and on-site personalisation for eCommerce. Smaller and more niche than RevLifter, with overlap on intent-based targeting and CRO.
Broad incumbents
- Klaviyo: Dominant marketing automation and email/SMS platform for eCommerce, with growing personalisation and on-site capabilities. Already integrated with RevLifter (referenced as a Klaviyo integration partner), making it both a partner and a potential competitor as it expands on-site personalisation.
- Certona (SAP Commerce): Enterprise personalisation and recommendations engine, now part of SAP's commerce stack. Competes with RevLifter for large enterprise retailers that require deep SAP integration, particularly in fashion and luxury.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RevLifter social profiles
Digital presenceRevLifter financial estimates
Financial estimateRevenue estimate
Valuation estimate
RevLifter leadership team
Management profileNumber of profiles
Profiles1 record
RevLifter funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RevLifter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RevLifter
What does RevLifter do?
RevLifter sells an AI-powered Intelligent Offer Platform that helps eCommerce retailers drive revenue through real-time, intent-based personalized offers and promotional optimization. The platform analyzes 40+ behavioral signals to display tailored offers (Stretch & Save, exit campaigns, invalid code offers, Ctrl+C campaigns) while suppressing promotions that would have converted organically, thereby protecting margins. A companion product, RevPage, provides exit-intent overlay personalization to capture abandoning visitors.
Is RevLifter a public or private company?
RevLifter is a private company. It is classified as venture growth investor backed and is currently operating.
When was RevLifter founded?
RevLifter was founded in 2017. It employs 51 to 100 people.
Where is RevLifter based?
RevLifter is headquartered in London, United Kingdom, in the Europe region.
How does RevLifter make money?
One revenue line is on record: saaS Platform Subscription.
Who are RevLifter's main competitors?
Direct peers on record are Nosto, Dynamic Yield, AB Tasty, Monetate (Kibo), Optimizely, Insider, Convert.com and Personyze. Broad incumbents are Klaviyo and Certona (SAP Commerce).
Does RevLifter have an API?
No public API is recorded for RevLifter.
What industry is RevLifter in?
RevLifter's product category is Ecommerce Personalization & Promotional Optimization Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of BPAFAFAF, Customer Journey Orchestration & Campaign Management. Its NAICS code is 54181 and its SIC code is 7372.