Sunmi Technology

What Sunmi Technology does

SUNMI Technology Group Co., Ltd. is a Chinese Business Internet of Things (BIoT) infrastructure provider that designs, manufactures, and markets Android-based commercial devices for merchants and enterprises worldwide. The company's product portfolio spans smart commercial tablets (CPad, CPad PAY), interactive displays (FLEX 3), mobile terminals (V3, V3 PLUS, V3 MIX, V3e), payment terminals (P3 Family, P3 AIR), desktop terminals (T3, T3 PRO, D3), industrial PDAs (L3), kiosks (K2), scales (S2), and a network category (80MM Label Printer, ESL, MINI AP). All hardware runs SUNMI OS 4.0, a proprietary Android-based operating system, and is managed centrally via SUNMI DMP (Device Management Platform). The software layer is anchored by SUNMI AI — a cloud-edge collaborative AI engine delivering Marketing AI (face attention, customer-flow analytics), Salesbuddy AI (multilingual sales assistant supporting six languages), and Checkout AI (product recognition with 99% accuracy and <0.1s latency) — alongside SUNMI SoftPOS, SUNMI Payment Solution, and SUNMI SUPER Solution.

SUNMI monetizes primarily through hardware sales of purpose-built commercial BIoT devices, with a growing recurring services layer including SUNMI Care warranty programs (Standard 3-year and Premium 5-year) and tiered SUNMI AI subscriptions, plus revenue share from channel and SaaS platform partners such as Toast, OPP/Worldline, Multisafepay, and Elzab. The company serves 1.5M+ active merchants across 100 subdivided industries in 200+ countries, supported by a 66,000+ partner ecosystem, 33,000+ apps, 240M+ cumulative downloads (as of December 31, 2025), and a physical channel of 100+ SUNMI Home experience centers across 15 country branches. On April 29, 2026, SUNMI completed its Hong Kong Stock Exchange listing (06810.HK), becoming the world's first publicly listed company in the Business IoT sector.

Name

Sunmi Technology

Legal name

SUNMI Technology Group Co., Ltd.

Website

https://sunmi.com

Company type

Public

Founded year

2013

Operating status

Ipo

Headcount range

501–1,000 employees

Short description

SUNMI Technology is a Chinese Business IoT infrastructure provider that designs Android-based commercial hardware — including the CPad modular tablet, V3 mobile terminals, P3 payment terminals, and FLEX 3 displays — and runs them on proprietary SUNMI OS 4.0 with SUNMI AI, DMP, and SoftPOS platforms, serving 1.5M+ active merchants across 200+ countries.

Ownership category

akta.pro rank

Product category

Commercial IoT Hardware (Smart POS Terminals)

NAICS

Computer and Peripheral Equipment Manufacturing (33411)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Mobile Device Management & Security for Tablets/Ultrabooks (MDM/UEM, Device Encryption) (HDACAMAN)

akta.pro secondary industry

On-Device/Edge Foundation Models (Mobile/Embedded LLMs) (HDAAACAN)

Keywords

• Commercial IoT hardware
• Smart POS terminals
• Mobile point-of-sale
• Android payment devices
• Business tablet solutions

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial IoT hardware sales: Primary revenue stream from the sale of BIoT (Business Internet of Things) hardware including CPad commercial tablets, FLEX 3 interactive displays, V3 mobile terminals, P3 payment terminals, T/D desktop terminals, K kiosks, L industrial PDAs, and accessories. SUNMI designs 'original commercial devices specifically for real-world business scenarios rather than modifying consumer products.'
2. SUNMI Care service contracts: Recurring service revenue from SUNMI Care Standard (3-year warranty, 7x24h support, 2000+ certified service network) and SUNMI Care Premium (extended 5-year warranty, replacement service) programs. Value-added services include spare parts purchase, repair services, and software debugging.
3. SUNMI AI and platform services: SUNMI AI solutions (Marketing AI, Salesbuddy AI, Checkout AI) offered in three tiers (Starter, Standard, Professional) plus DMP (Device Management Platform) and SoftPOS platform services. Enterprise AI capabilities include algorithm customization for flexible AI integration.
4. Channel partner and SaaS platform revenue: Revenue share and co-selling revenue from integrations with SaaS platforms (Toast, OPP/Worldline, Multisafepay, Elzab, etc.) and ISV partners who bundle SUNMI hardware with their software solutions for vertical market deployment.
5. Developer and ecosystem services: Revenue from developer platform services including API access, development documentation, and debugging services for the ecosystem of 66,000+ partners and 33,000+ apps running on SUNMI devices.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Sunmi Technology designs, manufactures, and markets Android-based commercial hardware for the Business Internet of Things (BIoT) sector, including smart POS terminals, modular commercial tablets (CPad), interactive displays, industrial PDAs, kiosks, payment terminals, and accessories. The company layers proprietary software and services on top of its hardware, including the SUNMI OS 4.0 operating system, the SUNMI AI platform (Marketing AI, Salesbuddy AI, Checkout AI), the SUNMI DMP device management platform, the SUNMI SoftPOS platform, and SUNMI Care warranty/service programs. It sells to merchants and enterprises through direct sales, a global network of 66,000+ software and channel partners, and 100+ SUNMI Home branded showrooms.

Product overview

SUNMI Technology is a Business Internet of Things (B-IoT) infrastructure provider rather than a pure payment terminal manufacturer, offering a platform-plus-modules architecture built around Android-based commercial hardware and AI/Platform services. The portfolio centers on the CPad Smart Commercial Pad and CPad PAY (modular tablet payment devices) along with the FLEX 3 Interactive Display, complemented by extensive product families: V Series mobile terminals (V3 PLUS, V3 Family, V3 MIX, V3e), L Series industrial PDAs (L3, L2s PRO), P Series smart payment terminals (P3 Family, P3 AIR), T/D Series desktop terminals, S2 scale terminal, and K2 kiosk terminal. Network and accessories include the 80MM Label Printer, MINI AP, Electronic Shelf Label, and Sound Box. The software/AI layer comprises SUNMI OS 4.0 (Android-based OS), SUNMI AI (Marketing AI, Salesbuddy AI, Checkout AI), SUNMI DMP (Device Management Platform), SUNMI SoftPOS Platform, SUNMI Payment Solution, and SUNMI SUPER Solution, with SUNMI Care providing global warranty services and SUNMI Home offering physical experience centers in 100+ global locations. SUNMI serves 1.5+ million active merchants across 200+ countries and regions, 100 subdivided industries, with 33,000+ apps, 66,000+ partners, and 240M+ downloads.

Differentiator

Problem solved

Functional benefit

Brands

• SUNMI Home: Network of physical experience centers and showrooms globally where customers can experience SUNMI IoT products and solutions, with 100+ locations across China, Hong Kong, USA, France, Singapore, UAE, and other markets.
• SUNMI Care
• SUNMI AI
• SUNMI OS

Products and services

• SUNMI CPad Smart Commercial Pad Modular smart commercial tablet with magnetic ecosystem accessories enabling flexible combinations for various business scenarios, designed to consolidate checkout, payment, and service workflows on a single PAD. 2026 Red Dot Design Award winner.
• SUNMI CPad PAY Smart commercial pad integrating payment capabilities with the CPad modular ecosystem, offering seamless payment and service in one device. 2026 Red Dot Design Award winner.
• SUNMI FLEX 3 Interactive Display Interactive display with modular design for flexible combinations and personalized configurations, featuring responsive touch and HD screens in various sizes for retail, F&B, and other business scenarios. 2026 Red Dot Design Award winner.
• SUNMI V3 PLUS Smart Mobile Terminal All-in-one mobile POS terminal combining industrial-grade barcode scanning, payment processing, and printing in a single durable device; integrates printing, barcode scanning, voice broadcast, and touch screens. 2026 Red Dot Design Award winner.
• SUNMI V3 Family Smart Mobile Terminal Family of V3 smart mobile terminals offering integrated functions of printing, barcode scanning, voice broadcast, and touch screens for various business scenarios.
• SUNMI L3 Industrial PDA Industrial PDA handheld computer that reads barcodes, RFID tags, and contactless cards, designed for efficient data collection and management in industrial and warehouse environments. 2026 Red Dot Design Award winner.
• SUNMI P3 Family Smart Payment Terminal Versatile payment terminal family usable on a checkout counter and in hand, accepting magnetic stripe cards, IC cards, NFC cards, and QR code payments; positioned as a pioneer for digital payment.
• SUNMI P3 AIR Smart Payment Terminal Compact smart payment terminal offering convenient in-hand payment capabilities within the P3 family of terminals.
• SUNMI T3 Family Smart Desktop Terminal Industry-leading, award-winning desktop POS terminal flagship of SUNMI, where power meets elegance at the counter for merchants pursuing high performance.
• SUNMI D3 Family Smart Desktop Terminal Desktop terminal for start-ups, integrating unique SUNMI design DNA and professional performance to meet store daily operation needs. Built for beginnings, ready for more.
• SUNMI K2 Smart Kiosk Terminal Self-service kiosk terminal applicable to restaurants, retail stores, hotels, and other sectors, improving operational efficiency and digital transformation.
• SUNMI S2 Smart Scale Terminal Smart scale terminal integrating weighing, checkout, printing, and other functions in one device for high efficiency in New Retail, with user-friendly UI for self-service weighing.
• SUNMI 80MM Label Printer Compact 80MM label printer with integrated scanner, combining thermal printing and scanning in a clutter-reducing design for retail environments. Connects to SUNMI's device management platform.
• SUNMI Electronic Shelf Label (ESL) IoT electronic shelf label from SUNMI's Network category connecting in-store devices for higher cost-effectiveness through digital operations.
• SUNMI MINI AP Small-sized IoT access point with extended reach to connect devices across the store.
• SUNMI OS 4.0 Proprietary Android-based operating system customized for commercial applications on SUNMI hardware, supporting the SUNMI DMP for remote device management across global deployments. 2024 iF Award winner.
• SUNMI AI Platform AI service platform for offline stores covering Marketing AI (face attention detection, customer flow analytics), Salesbuddy AI (multilingual AI sales assistant in 6 languages), and Checkout AI (product recognition at <0.1s with 99% accuracy). Available in three commercial tiers (Starter, Standard, Professional).
• SUNMI DMP (Device Management Platform) Device management platform supporting centralized monitoring, remote troubleshooting assistance with no geographic restrictions, and device lifecycle management.
• SUNMI SoftPOS Platform SoftPOS platform solution enabling software-based payment acceptance on compatible Android devices, eliminating the need for dedicated payment terminal hardware.
• SUNMI Payment Solution Diversified payment portfolio offering one-stop service applicable to multi-scenarios with omnichannel payment acceptance including bank cards, QR codes, and e-wallets.
• SUNMI SUPER Solution SUNMI solution for SMBs combining compact design and SaaS-Payment integration to empower digital transformation.
• SUNMI Care (Standard & Premium) 24/7 Technical Support & Lifecycle Services program covering SUNMI Care Standard (3-year warranty, 24/7 support, 2000+ certified service network) and SUNMI Care Premium (Extended 5-Year Warranty, Replacement Service with 70% shorter repair time).
• SUNMI Home Experience Centers Physical experience centers where merchants can try out SUNMI devices, get customized IoT solutions, access purchasing suggestions, and receive localized service. 100+ locations globally.
• SUNMI Digital Store One-stop digital store platform built with ecosystem partners for merchants to discover and purchase SUNMI solutions online.
• SUNMI Developer Program Developer platform enabling developers to use SUNMI's core capabilities to build digital solutions; includes SDKs, development documentation, debugging resources, and a service knowledge base.

Quantifiable outcome

• 1.5M+ active merchants served across 100 subdivided industries
• +13 more outcomes

Named customers39 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability13 records

Feature7 records

Partnerships

14 partnerships are on record, tiered strategic, flagship, core and minor.

• Qualcomm TechnologiesstrategicTechnology or Integration · 17 March 2026Wink, Sunmi, and Qualcomm Technologies announced a collaboration to enhance biometric, identity-driven payments on Sunmi's Android-based devices. The new solution enables secure, fast facial, palm, and voice authentication, supporting both attended and unattended payment scenarios, and aims to improve payment security and user experience. Qualcomm provides the underlying chipset platform for SUNMI devices.
• WinkstrategicStrategic or Co-development Partner · 17 March 2026Wink, Sunmi, and Qualcomm Technologies announced a three-way collaboration to enhance biometric, identity-driven payments on Sunmi's Android-based devices. The new solution enables secure, fast facial, palm, and voice authentication, supporting both attended and unattended payment scenarios.
• OPP (Worldline Group)flagshipChannel Partner/ Reseller/ Distributor · 23 February 2026OPP, part of the Worldline Group, and SUNMI announced a strategic partnership to provide integrated payment solutions across Europe for SaaS platforms, enabling support for in-store and omnichannel payment experiences. The collaboration aims to simplify payment monetization for software providers and resellers, enhancing deployment speed and reducing technical complexity.
• Commercial Bank of EthiopiaflagshipStrategic or Co-development Partner · 17 October 2025Strategic partnership ceremony held at GITEX GLOBAL 2025 to expand Global SUNMI Network. The CPad was deployed at Commercial Bank of Ethiopia to enable cashless banking services in the Middle East and Africa. SUNMI also held partnership ceremonies with nearly 20 global collaborators to expand across retail, hospitality, finance, and healthcare sectors.
• GoogleflagshipTechnology or IntegrationGoogle recognized SUNMI as its first Android Enterprise Gold Partner in Asia Pacific and one of the few companies to obtain AER (Android Enterprise Recommended) certification, validating the security and enterprise-readiness of its devices for North American enterprise clients.
• ToastflagshipChannel Partner/ Reseller/ DistributorWith Toast, SUNMI provides North American restaurateurs with integrated digital solutions. The partnership serves 10,000+ restaurants across North America with SUNMI hardware bundled into Toast's restaurant management platform.
• MultisafepaycoreChannel Partner/ Reseller/ DistributorEnd-to-end payment solutions partnership for fintech merchant deployments. Multisafepay is featured as a customer case with SUNMI's all-in-one payment hardware supporting their payment platform.
• ElzabcoreChannel Partner/ Reseller/ DistributorAll-in-one device partnership helping Elzab achieve 30% cost reduction and 40% space savings in retail/finance operations. Elzab is featured as a case study in the SUNMI customer cases library.
• AndoccoreChannel Partner/ Reseller/ DistributorFintech customer service partnership improving security, simplifying processes, reducing costs and enhancing customer loyalty. Featured as a case study in the SUNMI customer cases library.
• CaspitcoreChannel Partner/ Reseller/ DistributorIsraeli channel partner providing a checkout solution integrating QR code payment and receipt printing for restaurateurs and retail business owners in Israel. Featured as a case study.
• DatalogiccoreTechnology or IntegrationDatalogic is a leading in-counter barcode scanner company. Industry coverage notes a notable collaboration between Datalogic and Diebold Nixdorf in the in-counter barcode scanners space, which is adjacent to SUNMI's product portfolio.
• Sathapana BankcoreChannel Partner/ Reseller/ DistributorSathapana Bank customer case study shows partnership for significantly improved payment efficiency and better customer experience in fintech. Featured in the SUNMI customer cases library.
• StorehubflagshipChannel Partner/ Reseller/ DistributorStorehub partnership covers 15,000+ stores. SUNMI provides hardware to Storehub which serves F&B restaurants with improved operational efficiency and service through efficient checkout and printing.
• KE51minorChannel Partner/ Reseller/ DistributorDigitally-managed supermarket chain with reshaped shopping experience; fewer than 10 stores. Featured as a customer case.

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Toast: US restaurant POS platform that bundles third-party hardware (including SUNMI's) with its software. Comparable as a BIoT-enabled restaurant commerce stack, but Toast owns the software/merchant relationship while SUNMI supplies the device layer — making them simultaneously partner and potential competitor.
• NCR Voyix: Long-established US POS and self-checkout hardware/software vendor serving large retail, hospitality, and banking customers. Comparable to SUNMI's enterprise T/D/K-series and self-service kiosk offerings at the high end of the market, but with a much broader legacy software portfolio.
• Block (Square): US-based commerce and financial services platform whose Square hardware and software stack competes with SUNMI in mobile POS and integrated payments for SMB merchants globally. Overlaps in target customer and product category, though distribution is software-led.
• Clover (First Data / Fiserv): US SMB-focused POS hardware and software platform owned by Fiserv. Comparable in combining proprietary hardware with app/partner ecosystem for small merchants, and a reference point for SUNMI's SUNMI SUPER SMB solution and Digital Store distribution model.
• Fujitsu Frontech: Japanese POS and self-checkout hardware manufacturer with deep APAC retail and banking relationships. Comparable to SUNMI in self-service kiosks and payment terminals, particularly in Japan and broader APAC, but with a more traditional embedded-systems DNA.

Direct peers

• BBPOS: Hong Kong-based maker of mobile POS hardware including the popular Chipper and WisePAD lines. Directly comparable to SUNMI's V-series mobile terminals and SoftPOS strategy; both target fintechs, acquirers, and SMB merchants with compact Android devices.
• Verifone: Global leader in payment terminals and POS hardware. Directly comparable to SUNMI's P3, T3, and V3 terminal families in retail and F&B deployments; competes head-to-head for large enterprise and acquiring bank customers worldwide.
• PAX Global Technology: Hong Kong-listed manufacturer of Android and traditional electronic payment terminals. Closest direct peer to SUNMI — same Android POS hardware DNA, overlapping merchant customer base, and competing in the same international retail and acquiring channels.
• Ingenico (Worldline): European payment terminal giant whose parent Worldline is also a SUNMI distribution partner via OPP. Competes in integrated payment hardware and software for retail and acquiring, and represents both a competitor and channel partner — a structural tension in SUNMI's European growth.
• Newland Payment Technology: Chinese-headquartered payment terminal manufacturer with strong presence in EMEA and APAC. Comparable Android POS portfolio and similar SMB-to-enterprise merchant focus, making it one of the closest direct rivals in international markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sunmi_tech
• Facebookfacebook.com/sunmitech

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunmi Technology