mediarithmics

What mediarithmics does

mediarithmics is a French Customer Data Platform (CDP) vendor founded in 2013, headquartered in Paris, that builds a data-first marketing cloud for large European enterprises in retail, broadcast/TV, media, telecommunications, travel, and finance. The platform is anchored by a proprietary multi-model database engine called Datamart — developed over more than seven years of R&D — that combines real-time micro-query processing with horizontal scalability on large data volumes, using a graph-based data model in which all user information (identifiers, activities, profiles, segments, scores) is connected through a central UserPoint. On top of this core, the company offers five modules — Marketing Personalisation, Audience Monetisation, Data Collaboration, Attribution, and E-merchandising — plus a Data Clean Room (launched July 2024 on Google Cloud), a Device Identifier Reconciliation Service, a Zero Copy CDP deployment option for existing data lakes, and a plugin framework for custom algorithms including ML functions. The October 2023 acquisition of Easyence brought retail-marketing depth and over 30 technical staff, pushing ARR above €12M.

The company operates a pure enterprise SaaS model: each client receives a dedicated cloud instance accessed via the Navigator portal, with quote-based, annually billed subscription contracts and a high-touch direct sales motion targeting large enterprises across Europe. Go-to-market emphasises thought leadership through the annual #IntoTheMics conference, a B2B web series, developer documentation, and a customer roster that includes TF1, Channel 4, Canal+, FranceTV, Fnac Darty, Cdiscount, Orange, AutoScout24, Havas Media, Webedia, Prisma Media Solutions, Valiuz, and Unlimitail. mediarithmics is GDPR-native and ISO 27001 certified, hosted on OVH infrastructure in France, and explicitly positions itself as a sovereign European alternative to US and Chinese MarTech platforms — a positioning that resonates as third-party cookies are deprecated. The company has raised €20M in cumulative funding across six rounds, with investors including Jaina Capital (Marc Simoncini), Ventech, Seventure, Adelie Capital, Bleu Capital, and Spring Invest; Gilles Chetelat serves as CEO and founder Stéphane Dugelay as CTO.

Name

mediarithmics

Legal name

MEDIARITHMICS

Website

https://mediarithmics.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

mediarithmics is a French enterprise Customer Data Platform vendor serving large European retailers, broadcasters, media groups, and telecoms. Its Datamart database engine powers data unification, identity resolution, audience monetisation, and cookieless activation for clients including TF1, Channel 4, Fnac Darty, and Orange.

Ownership category

akta.pro rank

Product category

Customer Data Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industries

Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE), Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN), Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

Keywords

• Customer data platform
• Data-driven marketing
• Audience monetization
• Marketing personalization
• Data clean room

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: mediarithmics provides its software as a cloud-based SaaS service (Software as a Service), with each client receiving a dedicated instance and access. Revenue is generated through subscription contracts, with pricing being quote-based and tailored to enterprise needs, indicating annual or multi-year contract structures. The company has surpassed the symbolic threshold of €12M ARR as of 2023.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

mediarithmics builds and sells a holistic, next-generation Customer Data Platform (CDP) powered by a proprietary multi-model database engine (Datamart) that consolidates customer data across known and anonymous touchpoints into a graph-based user model. The platform delivers real-time marketing personalisation, cookieless audience monetisation, attribution, e-merchandising, and privacy-centric data collaboration (Data Clean Room) to large enterprise clients in media, retail, and telecom sectors.

Product overview

mediarithmics is a French technology company offering a next-generation holistic Customer Data Platform (CDP) designed as a data-first marketing cloud. The platform portfolio centers on the core mediarithmics CDP, which integrates a proprietary multi-model Datamart database engine for real-time query processing. Built on this core are five key modules: Marketing Personalisation (real-time cross-channel personalization), Audience Monetisation (cookieless first-party data activation), Data Collaboration (cross-CDP data sharing), Attribution (marketing mix analysis), and E-merchandising (retail merchandising optimization). Additional products include Data Clean Room (privacy-centric partner collaboration via Google Cloud), Device Identifier Reconciliation Service (cross-site identity resolution), Navigator (web-based management interface), and Developer Documentation Portal. The platform also offers an extensible Plugin System for custom ML algorithms and audience connectors, plus mics CLI for technical operations. Founded in 2013, mediarithmics serves leading European enterprises in retail, media, broadcast/TV, telecoms, travel, and finance sectors. The company acquired Easyence in October 2023 to strengthen its retail media capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Easyence: A tech platform specialized in retail marketing with solutions in CDP, attribution, and merchandising, serving major retailers including Decathlon, Système U, Cora, Franprix, Sarenza, Intersport, But, and Cultura.

Products and services

• mediarithmics CDP (Customer Data Platform) A next-generation holistic Customer Data Platform that consolidates all customer data sources (known and anonymous) into a unified graph-based data model, enabling real-time marketing personalisation, audience monetisation, and data collaboration for enterprise marketing, monetisation, product, and data teams.
• Marketing Personalisation Real-time marketing personalisation module that engages consumers with relevant content at every touchpoint to drive sales and retention, powered by deterministic ID resolution for cross-channel targeting.
• Audience Monetisation Cookieless audience monetisation solution that enables media companies to leverage first-party data, expand reach, and build addressable audiences that command premium rates from advertisers.
• Data Collaboration Cross-CDP functionality enabling organisations with multiple brands to create unified customer experiences, supporting data sharing between partners for statistical reporting and third-party platform activation under privacy and compliance controls.
• Attribution Marketing attribution module that optimises acquisition budgets through in-depth marketing-mix analysis, providing funnel and campaign analytics to identify which channels and touchpoints drive conversions.
• E-merchandising E-commerce merchandising solution that aligns merchandising strategies with commercial objectives at every touchpoint, enabling retailers to design new consumer segments based on individual analytics to increase loyalty and sales.
• Data Clean Room Privacy-centric data collaboration solution, optimised via Google Cloud and natively integrated into the mediarithmics CDP, enabling media owners and advertising partners to run agile data collaboration programs without exposing raw data.
• Connect ID

Quantifiable outcome

• Over €12M ARR as of 2023, confirming commercial traction and scale as a European SaaS leader.
• +2 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability3 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core.

• EasyencecoreStrategic or Co-development Partner · 10 October 2023mediarithmics acquired Easyence in October 2023, merging the two companies to create a dominant player in Retail + Media. Easyence, a pioneer in retail marketing platforms centred on shopper data, brought CDP, attribution, and merchandising solutions along with over 30 data science and technical talent members. The combined entity surpassed €12M ARR and positions the group as the key player capable of bridging distributors and traditional media in marketing and advertising.
• Google CloudcoreTechnology or Integrationmediarithmics' Data Clean Room solution is optimised via Google Cloud, with native integration into the mediarithmics CDP. Google Cloud provides the underlying infrastructure for secure, scalable data collaboration processing.
• OVH SAScoreTechnology or IntegrationOVH SAS, a French cloud hosting provider, is used for data hosting and backup services. All personal data collected via the platform is hosted on OVH servers in France, with some data processing also occurring via US-based third-party technical service providers under Standard Contractual Clauses.
• UnlimitailcoreStrategic or Co-development Partnermediarithmics announced a partnership to support Unlimitail's retail media infrastructure development, expanding its global footprint in the retail media ecosystem.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Twilio Segment: Twilio's Segment is one of the leading pure-play CDPs globally. It is a direct competitor to mediarithmics in the customer data platform space, particularly for digital-first enterprises needing identity resolution and audience activation, though it leans PLG/mid-market versus mediarithmics' enterprise focus.
• mParticle: mParticle is a direct CDP competitor offering customer data infrastructure with identity resolution, audience segmentation, and integrations across the martech stack. Comparable to mediarithmics in core functionality, with stronger US enterprise presence.
• Amperity: Amperity is an enterprise CDP focused on consumer brands, retail, and hospitality with strong identity resolution and AI-driven customer profiles. Highly comparable to mediarithmics' enterprise retail/media positioning, especially post-Easyence.
• Tealium: Tealium offers a CDP plus tag management and real-time data orchestration, serving enterprise marketing and digital teams. Comparable product breadth (CDP, identity, activation) to mediarithmics, with a longer enterprise track record.
• ActionIQ: ActionIQ is an enterprise CDP purpose-built for large organizations' marketing and customer experience use cases. Closely comparable to mediarithmics' enterprise positioning, particularly for global brands needing governed, headless customer data infrastructure.
• Treasure Data: Treasure Data provides an enterprise CDP with strong identity resolution and AI-driven customer profiles, often paired with consulting services for global enterprises. A directly comparable peer serving large media, retail, and consumer brands.
• BlueConic: BlueConic is an enterprise CDP purpose-built for first-party data activation in a cookieless world, serving retail, media, and consumer brands. Comparable vertical focus and privacy-first positioning to mediarithmics.

Broad incumbents

• Salesforce Data Cloud (formerly CDP): Salesforce bundles CDP capabilities within its broader CRM/Data Cloud platform, serving large enterprises with deep Salesforce ecosystem penetration. A broad incumbent mediarithmics competes against at the top end of the market.
• Adobe Real-Time CDP: Adobe Experience Platform's Real-Time CDP is part of Adobe's broader marketing cloud and a major competitor for enterprise media, retail, and broadcast buyers. mediarithmics positions its open architecture and sovereignty credentials against Adobe's suite depth.
• Oracle Unity Customer Data Platform: Oracle Unity is Oracle's enterprise CDP, part of its broader CX and advertising (Moat/Grapeshot) portfolio. Competes with mediarithmics for large media and telecom buyers already invested in the Oracle stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mediarithmics
• Xx.com/mediarithmics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mediarithmics