YardLink
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
YardLink firmographics
Firmographics- Name
- YardLink
- Legal name
- YardLink
- Website
- https://yardlink.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where YardLink is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
YardLink business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Commission: YardLink operates as a digital marketplace/platform connecting construction procurement teams with equipment suppliers. The platform is free for customers to use, with revenue generated through commissions from suppliers on transactions facilitated through the platform.
- Equipment and Materials Sales: Sale of construction materials (aggregates, sand, gravel, recycled materials, ready-mixed concrete) and fuels (diesel, HVO, bio-fuel, AdBlue) with next-day delivery to construction sites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Platform access for construction procurement teams |
| Usage-based | Pay-as-you-go | Insurance coverage option |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
YardLink product offering
Product offeringCore offering
YardLink operates a digital procurement marketplace that connects construction procurement teams with local equipment hire and material suppliers across the UK. Through a single platform and account, customers can hire plant equipment, powered access, tools, skips, and grab lorries, purchase building materials and fuels, and access specialist services such as driver/operator hire. The platform centralizes order management, generates live hire reports, and provides standardized quotes, proof of delivery, and invoices across more than 1,000 suppliers and 2,400 depots.
Product overview
YardLink is a UK-based B2B digital construction supply chain management platform that operates through two main services: the YardLink Platform (a digital procurement marketplace connecting construction companies with local equipment and material suppliers) and equipment/material procurement (rental and purchase of construction equipment, tools, building materials, and fuels). The YardLink Platform serves as the core technology product, enabling procurement teams to hire equipment from any supplier, buy materials, manage orders, generate live hire reports, and process standardised invoices through a single account. The procurement side includes Plant Hire (excavators, dumpers, forklifts, telehandlers), Powered Access (boom lifts, cherry pickers, scissor lifts), Tool Hire (cutting equipment, compaction tools, ladders), Waste Disposal (skips, grab lorries), Power & Lighting (generators, site lighting), Fuel Management, Building Materials (aggregates, concrete), and Fuels & Lubricants (diesel, HVO), all sourced from a network of 1,000+ suppliers and 2,400+ depots across the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- YardLink Platform Digital procurement marketplace platform that lets construction procurement teams hire equipment and buy materials from any supplier, manage orders across projects, generate live hire reports, and process standardized quotes, proof of delivery, and invoices through a single account. The platform supports permission-based access for parent companies and subsidiaries.
- Plant Hire Hire of large construction plant equipment including crushing machinery, dumpers, excavators (mini to 50T, including long reach and suction variants), forklifts, telehandlers, heavy lift roto telehandlers, and skidsteers, sourced from local suppliers across the UK.
- Powered Access Hire Hire of working-at-height equipment including boom lifts, cherry pickers, scissor lifts (6.4m to 33m), low-level access equipment, track truck and van mounts (12m to 90m), and IPAF-certified operator training.
- Tool Hire Hire of construction tools including power tools, hand tools, air tools, compressors, cleaning equipment, demolition equipment, landscaping tools, welding machines, access and scaffold towers, masonry cutting equipment, ladders, material lifts, and vibrating rollers and wacker plates.
- Waste Disposal Services Construction site waste removal via grab lorries (8-wheel, 12-16 cubic yard), skips (2-yard to 40-yard, including general, garden, hardcore, wood, and asbestos variants), and roll-on roll-off containers.
- Site Power and Lighting Hire of construction site power and lighting equipment including portable and silenced generators (1.6kVA to 1260kVA, petrol/diesel/super-silenced), plug and extension leads, transformers, LED work lights, and tower lights.
- Building Materials Supply Supply of construction materials including loose aggregates, sand, gravel, recycled materials, bulk-bagged materials, and ready-mixed concrete, available with next-day delivery to construction sites.
- Fuels and Lubricants Supply Supply of diesel, renewable HVO, bio-fuel, and machine lubricants delivered to construction sites to power and maintain construction machinery.
- Fuel Management and Storage Hire of on-site fuel storage equipment including bowsers, fuel tanks, diesel caddies, and gas bottles (13kg to 47kg propane) for powering construction equipment.
- Heavy Duty Crane Hire Hire of heavy lifting cranes including mini crawler cranes, mobile cranes, and spider cranes for large and heavy load operations on construction sites.
- Specialist Services Hire Specialist hire services including driver and operator hire, haulage hire, and traffic management system hire for construction sites.
Quantifiable outcome
- 95% of products delivered within 15 miles of projects (75% closer than industry average of 60 miles)
- +3 more outcomes
Companies that use YardLink
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
YardLink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
YardLink partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Sunbelt RentalscoreMajor national equipment hire supplier integrated into YardLink's supplier network, providing customers access to Sunbelt's extensive equipment inventory through the platform.
- Brandon Hire StationcoreNational tool and equipment hire company partner providing inventory access through YardLink's digital marketplace.
- Total Hire & SalesmajorEquipment hire supplier partner in YardLink's network offering construction equipment rental.
- Cleveland HiremajorRegional equipment hire supplier partner in YardLink's supplier network.
- North London Plant HiremajorRegional plant hire supplier partner serving the North London construction market.
- Ardent Hire SolutionscoreNational equipment hire company partner providing inventory through YardLink's platform.
- Charles Wilson Plant HiremajorRegional plant hire supplier partner in YardLink's network.
- Nationwide PlatformscoreSpecialist powered access equipment hire company partner providing access equipment through YardLink.
- Morris LesliemajorEquipment hire supplier partner in YardLink's network.
- Summit PlatformsmajorPowered access equipment specialist partner in YardLink's supplier network.
- CensuswideminorResearch partner that conducted survey of 250 senior procurement decision-makers in UK construction for YardLink's 'True Cost of the Construction Supply Chain' whitepaper.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
YardLink competitors and assessment
Company assessmentDirect peers
- EquipmentShare: US-based construction equipment rental marketplace and fleet management platform operating a similar two-sided model connecting contractors with equipment. Directly comparable in product category (rental marketplace for construction equipment) and target customer (construction procurement teams), though it is significantly larger and vertically integrated with its own fleet.
- iSeekplant: Australia-based online marketplace for construction equipment and materials hire, often cited as YardLink's closest geographic analog. Comparable in product (equipment hire marketplace), target buyer (construction procurement), and marketplace commission revenue model, though it has since acquired PlantMiner.
- DOZR: North American online equipment rental marketplace connecting contractors with equipment suppliers. Closely comparable business model to YardLink as a digital marketplace facilitating equipment hire between construction buyers and rental suppliers, with similar commission-based monetization.
Emerging players
- Kwant.ai: Construction workforce and equipment analytics platform that overlaps with YardLink's supply chain digitization thesis. Comparable as an emerging digital infrastructure player in construction, though it leans more toward analytics/IoT than a transaction marketplace.
- Getable: Earlier-stage construction equipment rental marketplace with similar two-sided model focused on connecting contractors with local equipment suppliers. Comparable as a niche marketplace play in the same product category, though its scale and geographic focus differ from YardLink's.
Broad incumbents
- United Rentals: Largest equipment rental company in the world, with its own Total Control digital platform for online ordering and fleet management. Comparable as a player in the same equipment rental supply chain that YardLink aggregates; a broad incumbent investing heavily in its own digital channels.
- Sunbelt Rentals: One of the largest UK and US equipment hire companies and a disclosed YardLink supplier partner. Comparable as both an incumbent in the same rental category YardLink serves and as a potential competitor building its own digital procurement channels.
- Brandon Hire Station: National UK tool and equipment hire chain and a YardLink channel partner. Comparable as a UK hire incumbent whose digital investment trajectory affects YardLink's long-term supplier-side leverage.
- Procore Technologies: Leading construction management SaaS platform with broad procurement, project management, and supplier coordination features. Comparable as a broader incumbent moving into the construction supply chain digitization space where YardLink operates, though it is not a marketplace for hire.
- Herc Rentals: Major North American equipment rental company investing in digital procurement and fleet telematics. Comparable as a broad incumbent expanding digital capabilities that compete for the same digital procurement relationship with construction buyers that YardLink targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
YardLink social profiles
Digital presenceYardLink compliance and trust
Trust signalCompliance2 records
YardLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
YardLink leadership team
Management profileNumber of profiles
Profiles3 records
YardLink funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YardLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YardLink
What does YardLink do?
YardLink operates a digital procurement marketplace that connects construction procurement teams with local equipment hire and material suppliers across the UK. Through a single platform and account, customers can hire plant equipment, powered access, tools, skips, and grab lorries, purchase building materials and fuels, and access specialist services such as driver/operator hire. The platform centralizes order management, generates live hire reports, and provides standardized quotes, proof of delivery, and invoices across more than 1,000 suppliers and 2,400 depots.
Is YardLink a public or private company?
YardLink is a private company. It is classified as venture growth investor backed and is currently operating.
When was YardLink founded?
YardLink was founded in 2018. It employs 51 to 100 people.
Where is YardLink based?
YardLink is headquartered in London, United Kingdom, in the Europe region.
How does YardLink make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are equipment and Materials Sales.
Who are YardLink's main competitors?
Direct peers on record are EquipmentShare, iSeekplant and DOZR. Emerging players are Kwant.ai and Getable. Broad incumbents are United Rentals, Sunbelt Rentals, Brandon Hire Station, Procore Technologies and Herc Rentals.
Does YardLink have an API?
No public API is recorded for YardLink.