iSeekplant
- Company typePrivate
- Founded2011
- HeadquartersBrisbane, Australia
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
iSeekplant firmographics
Firmographics- Name
- iSeekplant
- Legal name
- Iseekplant Pty Ltd
- Website
- https://iseekplant.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
iSeekplant industry classification
Industry- Product category
- Construction Equipment Marketplace
- NAICS
- Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Construction Materials & Building Supplies Marketplaces (CRAFAHAB)
- akta.pro secondary industry
- Procurement Helpdesk & Stakeholder Support (BPAAAJAD)
Keywords
Where iSeekplant is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
iSeekplant business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Supplier Membership Subscriptions: Construction equipment suppliers pay a membership fee to list their machines and services on the platform, access job enquiries, and promote their business to seekers. The platform operates on a free-to-search model for seekers with suppliers bearing the cost.
- Premium Membership Upgrades: Suppliers can upgrade their membership for enhanced visibility, better placement in search results, and increased exposure to job opportunities
- Advertising: Advertising services offered to suppliers and related businesses to increase visibility on the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for seekers - search and request quotes at no cost |
| Subscription | Monthly | Supplier membership with job access |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
iSeekplant product offering
Product offeringCore offering
iSeekplant operates an online construction industry marketplace that connects project managers, contractors, and builders (seekers) with plant hire companies, equipment suppliers, and service providers across Australia. The platform enables users to request quotes and source machinery, equipment, and construction services from a network of third-party suppliers. Suppliers manage their listings via a dedicated dashboard and can upgrade to premium membership for enhanced visibility.
Product overview
iSeekplant operates as a construction plant and equipment hire marketplace with a platform-plus-ecosystem architecture. The core iSeekplant Platform connects construction equipment hirers with over 33,000 suppliers offering 375,245 machines and services across Australia, monetised through supplier membership subscriptions while remaining free for seekers. This core platform is augmented by the Gofer AI Sourcing Tool for automated supplier matching, the iSeekplant Job Board providing access to 30,000 monthly construction job opportunities, the Knowledge Centre offering industry resources and calculators, and mobile apps for iOS and Android. The ecosystem also includes affiliated brands Constructiv Digital (construction marketing services) and Constructiv Technologies (construction software solutions).
Differentiator
Problem solved
Functional benefit
Brands
- Gofer: AI-powered sourcing tool that helps users create job requests and connect with relevant local suppliers for construction equipment and services
- iseekplant Job Board
- Constructionsht
Products and services
- iSeekplant Marketplace Platform Online construction industry marketplace that connects project managers, contractors, and builders with plant hire companies, equipment suppliers, and service providers, enabling quote requests and equipment sourcing across Australia.
- Gofer AI Sourcing Tool AI-powered assistant that helps construction project managers and contractors source equipment and services through conversational queries, streamlining the quote request and supplier matching process.
- AI Phone Agents AI-powered phone agents that handle inbound calls, route enquiries, and connect callers with relevant suppliers or seek information from users on behalf of the platform.
- Premium Supplier Membership Subscription-based upgraded listing package for plant hire and equipment suppliers that provides enhanced visibility, more quote leads, and premium features on the iSeekplant marketplace.
- iSeekplant Job Board Online job board within the iSeekplant platform that connects construction industry employers with job seekers, enabling postings and applications across construction and related trades.
- Concrete Calculator Online calculator tool that helps construction professionals estimate concrete volumes and related quantities required for their projects.
- iSeekplant Mobile App (iOS and Android) Native mobile applications for iOS and Android devices that allow users to access the iSeekplant marketplace, search for equipment and suppliers, and manage enquiries on mobile devices.
Quantifiable outcome
- Average 3.5 supplier quotes received within 24 hours of quote request submission
- +5 more outcomes
Companies that use iSeekplant
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
iSeekplant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
iSeekplant partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Constructiv DigitalminorRelated entity providing construction-focused digital marketing and web design services. Mentioned as part of the iseekplant group of related businesses in footer navigation.
- Constructiv TechnologiesminorRelated technology entity within the iseekplant corporate family, providing technology services to support the platform.
- GofercoreAI-powered sourcing tool developed by iseekplant, accessible at gofer.tech, that helps users create job requests and connects them with relevant local suppliers through conversational interface. Integrated into the main iseekplant platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
iSeekplant competitors and assessment
Company assessmentDirect peers
- Hipages: Australian online marketplace connecting homeowners and businesses with tradies and service providers. Directly comparable to iSeekplant as a domestic, verticalized services marketplace monetized via supplier/ contractor subscriptions, though focused on residential trades rather than construction equipment.
- EquipmentShare: US-based construction equipment rental and technology platform operating a marketplace-style model with telematics and software for contractors. Closest global analogue to iSeekplant's marketplace-plus-tech approach in the construction equipment vertical.
- Mascus: Online marketplace for used heavy machinery, construction equipment, and trucks. Comparable two-sided marketplace model for construction/industrial equipment, though focused on used sales rather than hire.
- PlantMiner: Australian online marketplace historically focused on construction plant and equipment hire. Most directly comparable in terms of geography and product category, functioning as a two-sided marketplace for construction equipment suppliers and hirers.
Broad incumbents
- Airtasker: Australia-headquartered general services marketplace connecting posters of tasks with taskers. Comparable marketplace mechanics (two-sided network, supplier monetization) but horizontal rather than construction-vertical, making iSeekplant more specialized.
- Kennards Hire: Australia and New Zealand's largest family-owned equipment rental operator. Directly comparable in equipment hire category coverage but operates owned-fleet rather than a third-party marketplace.
- Coates Hire: Major Australian equipment rental company with national branch network across construction, mining, and infrastructure. Comparable product category overlap (excavators, access equipment, etc.) but operates owned inventory rather than marketplace aggregation.
- United Rentals: Largest equipment rental company in the world, with significant construction and industrial fleet exposure. Comparable as a category leader in equipment hire, though operating a traditional owned-fleet rental model rather than a third-party marketplace.
- Sunbelt Rentals: North American equipment rental provider with broad construction and industrial coverage. Comparable as a major equipment hire incumbent serving contractor customers, though primarily operating owned fleets across physical branches.
Others
- Procore Technologies: Construction management software platform serving contractors and project owners globally. Comparable as a technology-enabled construction ecosystem serving the same end-customer base (contractors, project managers), though focused on project management rather than equipment hire marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
iSeekplant social profiles
Digital presenceiSeekplant compliance and trust
Trust signalCompliance1 record
iSeekplant financial estimates
Financial estimateRevenue estimate
Valuation estimate
iSeekplant leadership team
Management profileNumber of profiles
Profiles3 records
iSeekplant subsidiaries and ownership
Company hierarchySubsidiaries4 records
iSeekplant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iSeekplant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iSeekplant
What does iSeekplant do?
iSeekplant operates an online construction industry marketplace that connects project managers, contractors, and builders (seekers) with plant hire companies, equipment suppliers, and service providers across Australia. The platform enables users to request quotes and source machinery, equipment, and construction services from a network of third-party suppliers. Suppliers manage their listings via a dedicated dashboard and can upgrade to premium membership for enhanced visibility.
Is iSeekplant a public or private company?
iSeekplant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iSeekplant founded?
iSeekplant was founded in 2011. It employs 101 to 250 people.
Where is iSeekplant based?
iSeekplant is headquartered in Brisbane, Australia, in the Oceania region.
How does iSeekplant make money?
Three revenue lines are on record. Supplier Membership Subscriptions are the primary driver. The others are premium Membership Upgrades and advertising.
Who are iSeekplant's main competitors?
Direct peers on record are Hipages, EquipmentShare, Mascus and PlantMiner. Broad incumbents are Airtasker, Kennards Hire, Coates Hire, United Rentals and Sunbelt Rentals. Procore Technologies is listed as an others.
Does iSeekplant have an API?
No public API is recorded for iSeekplant.
What industry is iSeekplant in?
iSeekplant's product category is Construction Equipment Marketplace. Its primary akta.pro industry code is CRAFAHAB, Construction Materials & Building Supplies Marketplaces, with a secondary code of BPAAAJAD, Procurement Helpdesk & Stakeholder Support. Its NAICS code is 3331 and its SIC code is 7370.