Residently
Residently is a London-based proptech firm providing a rental operating system for UK institutional residential property owners and operators, unifying marketing, leasing, community management, and AI-powered yield optimisation across 21,000+ homes and 60+ enterprise clients.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Residently does
Residently is a London-based proptech company founded in 2017 that provides a rental operating system purpose-built for institutional residential property owners, operators, and property managers in the UK build-to-rent (BTR) market. The platform unifies marketing, leasing, community management, and yield optimisation into a single connected system, sitting above — rather than replacing — incumbent property management systems such as Yardi, MRI, and Re-Leased. The company is operated by Residently Holdings Limited, a private limited company registered in England and Wales.
The product suite comprises four core modules (Home resident app, Marketing, Leasing, Community) and three edge modules (Yield Control in BETA, Insights+ analytics, OnRamp onboarding). AI-driven features are embedded across the stack, including predictive rent pricing using two AI models fed by PropertyData and Rightmove comparables, generative AI for personalised renewal offers and Section 13 notice drafting, AI-assisted data migration with fuzzy matching and Royal Mail PAF address validation, an always-on digital assistant (Clara), and an anomaly-detection/NOI-driver alert layer. Residently reports 21,000+ homes powered, 60+ institutional clients including Bricklane, Touchstone (Places for People Group), Essential Living, and LRG, alongside integrations with Stripe, Let Alliance, Rightmove, and PropertyData.
The business model is enterprise SaaS with quote-based pricing, an enterprise field sales motion, and consultant-led onboarding supported by a dedicated customer success team. The company is venture-backed, having raised approximately £11.5M cumulatively across seed and a July 2022 round led by Love Ventures with participation from Felix Capital, LocalGlobe, and A/O PropTech. In addition to core BTR, the platform targets affordable housing, later living, and PBSA operators, all within the UK domestic market.
Residently firmographics
Firmographics- Name
- Residently
- Legal name
- Residently Holdings Limited
- Website
- https://residently.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Residently is a London-based proptech firm providing a rental operating system for UK institutional residential property owners and operators, unifying marketing, leasing, community management, and AI-powered yield optimisation across 21,000+ homes and 60+ enterprise clients.
- Ownership category
- akta.pro rank
Residently industry classification
Industry- Product category
- Build-to-Rent SaaS
- NAICS
- Rental and Leasing Services (532)
- SIC
- Services-Computer Rental & Leasing (7377)
- akta.pro primary industry
- Corporate serviced apartments (business-focused) (THAMACAC)
Keywords
Where Residently is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Residently business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Rental operating system delivered as a software-as-a-service platform to institutional property owners, operators, and property managers. The platform is modular covering marketing, leasing, community, and yield management. Subscription-based model targeting enterprise clients with dedicated account management and onboarding support included.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Residently product offering
Product offeringCore offering
Residently provides an institutional-grade rental operating system (SaaS) that unifies marketing, leasing, community management, and yield optimisation for build-to-rent operators, REITs, asset managers, and property managers in the UK. The modular platform — comprising Home (resident app), Marketing, Leasing, Community, plus Yield Control and Insights+ — sits above existing PMS infrastructure (Yardi, MRI, Re-Leased) as an experience and data layer, using AI to automate leasing workflows, generate rent pricing recommendations, and deliver branded five-star resident experiences that drive NOI growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Home (Resident App) Mobile application for residents providing everything needed for renting in one place, including lease documentation, communication with property managers, payments, maintenance requests, and community engagement. Delivers a five-star experience and achieves a 94% app download rate among residents of institutional clients.
- Marketing Module Module built exclusively for in-house lettings teams that controls experience, unifies data, and creates lasting first impressions. Includes listings and lead management, pre-qualified viewings, AI-powered insights, and exclusive Rightmove pricing. Saves approximately £1,000 per let through in-house letting efficiencies.
- Leasing Module Module managing the full leasing journey from offer to move-in monies with structured workflows. Includes built-in referencing, contract generation in five clicks, and move-in payments and home setup. Saves 7 hours of admin per lease.
- Community Module Module delivering a five-star resident experience to drive renewals. Includes community cards and events, surveys and feedback, communications, maintenance management, and payments. Supports the 94% app download rate and resident retention.
- Yield Control BETA add-on module of automations, workflows, and reporting tools that simplify and streamline the end-of-tenancy process. Aligns agents, managers, and owners via automated data collection, AI-powered fair and accurate pricing, centralised reporting, and early intent gathering. Reduces controllable voids by up to 30% and enables 68% of residents to share renewal plans more than 30 days early.
- Insights+ Analytics and intelligence add-on layer that turns every interaction across marketing, leasing, and community into data that moves NOI. Provides complete marketing and leasing funnels, resident engagement and satisfaction metrics, custom alerts and workflows, and an audit trail across operations and asset performance.
- OnRamp Onboarding System Specialist onboarding system used to configure accounts efficiently and accurately. Gathers portfolio details, payment and contact information, resident-journey branding, and approval layers and permissions. Includes AI-assisted data cleaning, fuzzy matching de-duplication, Royal Mail PAF address validation, and a clean data only policy with quarantining of unvalidated records.
Quantifiable outcome
- 94% app download rate among residents
- +7 more outcomes
Companies that use Residently
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles3 records
Residently technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature10 records
Residently partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Re-LeasedcoreResidently and Re-Leased have formed an integrated ecosystem. Re-Leased serves as the system of record managing tenancies, rent schedules, maintenance, compliance, and financial reporting. Residently sits across everything the resident and onsite team touches — from first enquiry through application into tenancy through to renewal or move-out. Together they form a single connected source of truth for how residential portfolios actually operate.
- Let AlliancecoreThird-party credit referencing provider used during the tenant application process. Residently facilitates the transfer of applicant data to Let Alliance, which carries out the credit check. Let Alliance also runs PEP and sanctions checks on applicants on behalf of landlords. The contract for referencing is directly between the applicant and Let Alliance.
- StripecoreThird-party payment partner that processes financial transactions (holding deposits, security deposits, rent payments, first month's rent) securely via their own technology embedded into Residently's platform. Residently does not handle money directly — Stripe debits funds directly using their own technology.
- Just Move In (Ethical Introductions Limited)minorHome setup services partner providing complimentary services to all movers. Just Move In arranges change of occupation notifications for council tax and utilities, plus optional services such as broadband, TV, phone, insurance, storage, and removals. The service is provided by Ethical Introductions Limited on Residently's behalf. All movers receive this service as part of the Residently tenancy onboarding experience.
- DorringtonminorInstitutional operator that partnered with Residently to develop demographic reporting features within the Insights+ module. This co-development relationship shaped specific product capabilities based on operator requirements.
- HomeQuartersminorBuild-to-rent operator that co-developed the Yield Control product with Residently, helping shape the feature set for end-of-tenancy automation and yield optimisation based on real operational needs.
- Touchstone (Places for People Group)minorProperty manager and operator that co-developed Tenant Satisfaction Measures (TSMs) with Residently, specifically building reporting capabilities tailored to regulatory requirements. Touchstone is part of Places for People Group, one of the UK's largest housing providers.
Scale indicators12 records
Recent moves2 records
Expansion highlights5 records
Residently competitors and assessment
Company assessmentDirect peers
- Re-Leased: UK-based residential property management system; Residently's strategic integration partner that manages tenancies, rent schedules, maintenance, compliance, and financial reporting for similar institutional landlords. Overlapping customer base and complementary stack make it the closest direct peer.
- Arthur Online: UK-focused residential property management platform serving letting agents, landlords, and property managers with end-to-end leasing and accounting. Direct competitor in the UK SMB-to-mid-market segment that Residently targets.
- PayProp: Automated rental payment and reconciliation platform widely used by UK letting agents and property managers. Overlaps with Residently's leasing and payment workflows within the same UK customer base.
Broad incumbents
- Yardi: Global incumbent providing enterprise property management software across residential, commercial, and other asset classes. Many of Residently's clients already run Yardi as their system of record, which Residently explicitly integrates with rather than replaces.
- MRI Software: Large enterprise property and real estate software vendor serving residential landlords, build-to-rent operators, and institutional investors. Listed alongside Yardi as core backend infrastructure that Residently layers over.
- RealPage: Large US-listed real estate software vendor offering AI-driven analytics, property management, and resident experience tools across multifamily. Comparable in serving institutional operators with data-led NOI optimization.
Emerging players
- AppFolio: Cloud-based property management SaaS with strong US footprint offering leasing, marketing, and resident experience tools. Comparable product surface to Residently's Marketing, Leasing, and Community modules, especially in build-to-rent.
- RentRedi: Rental management software for landlords and property managers covering listings, applications, tenant screening, rent collection, and maintenance. Comparable end-to-end rental workflow scope to Residently's consumer-facing surface.
- Hemlane: US-based full-stack rental management platform combining software with agent coordination services. Comparable end-to-end rental workflow (marketing, leasing, payments, maintenance) and similar target of small-to-mid landlords and operators.
Regional players
- Rentman: European (Dutch) rental and event inventory management platform. More focused on equipment rental but illustrates the same operational-rental SaaS playbook applied to a different asset class.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Residently social profiles
Digital presenceResidently financial estimates
Financial estimateRevenue estimate
Valuation estimate
Residently leadership team
Management profileNumber of profiles
Profiles2 records
Residently funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Residently M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Residently
What does Residently do?
Residently provides an institutional-grade rental operating system (SaaS) that unifies marketing, leasing, community management, and yield optimisation for build-to-rent operators, REITs, asset managers, and property managers in the UK. The modular platform — comprising Home (resident app), Marketing, Leasing, Community, plus Yield Control and Insights+ — sits above existing PMS infrastructure (Yardi, MRI, Re-Leased) as an experience and data layer, using AI to automate leasing workflows, generate rent pricing recommendations, and deliver branded five-star resident experiences that drive NOI growth.
Is Residently a public or private company?
Residently is a private company. It is classified as venture growth investor backed and is currently operating.
When was Residently founded?
Residently was founded in 2017. It employs 11 to 50 people.
Where is Residently based?
Residently is headquartered in London, United Kingdom, in the Europe region.
How does Residently make money?
One revenue line is on record: saaS Platform Subscription.
Who are Residently's main competitors?
Direct peers on record are Re-Leased, Arthur Online and PayProp. Broad incumbents are Yardi, MRI Software and RealPage. Emerging players are AppFolio, RentRedi and Hemlane. Rentman is listed as a regional player.
Does Residently have an API?
No public API is recorded for Residently.
What industry is Residently in?
Residently's product category is Build-to-Rent SaaS. Its primary akta.pro industry code is THAMACAC, Corporate serviced apartments (business-focused). Its NAICS code is 532 and its SIC code is 7377.