Pittasoft
- Company typePrivate
- Founded2007
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Pittasoft firmographics
Firmographics- Name
- Pittasoft
- Legal name
- Pittasoft Co., Ltd.
- Website
- https://blackvue.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Ownership category
- akta.pro rank
Pittasoft industry classification
Industry- Product category
- Dash Cameras
- NAICS
- Audio and Video Equipment Manufacturing (334310), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Action Cameras & Rugged Cameras (CRACAPAC)
- akta.pro secondary industries
- Cloud Video Surveillance (VSaaS) Setup & Management (HSAHACAE), Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB)
Keywords
Where Pittasoft is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices3 records
Markets served
Pittasoft business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Personnel
Revenue model
- Hardware Sales - Dashcams: One-time sales of dashcam products including ELITE series (8/9/10), DR series (770X, 970X), Box series, and SAFY brand. Revenue from front/rear cameras, multi-channel systems, and accessories including batteries, mounts, cables, and LTE modules.
- Cloud Services - FLEETA: Monthly/annual subscription tiers for fleet management platform. Plans range from Free ($0) to Enterprise ($12/mo). Revenue from cloud storage, remote live view, GPS tracking history, and fleet management features per camera.
- BlackVue Cloud Plans: Paid plans (Smart 1, Smart 2, Smart 3) for individual/family cloud connectivity with unlimited remote live view, enhanced storage, and multi-camera management
- Accessories and Add-ons: Sales of battery packs (B-130A, B-112), LTE modules, memory cards, hardwire kits, mounts, filters, and replacement cables for dashcam systems
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - 1 cloud camera, basic features |
| Subscription | Monthly | Starter - 1 cloud camera, extended features |
| Subscription | Monthly | Standard - 10 cameras, full features |
| Subscription | Annual | Pro - 99 cameras, advanced fleet features |
| Subscription | Annual | Enterprise - 999 cameras, maximum scale |
| One time/ perpetual license | Monthly | ELITE 10-2CH Dual 4K UHD |
| One time/ perpetual license | Monthly | ELITE 9-2CH 4K + 2K QHD |
| One time/ perpetual license | Monthly | ELITE 8-2CH Dual 2K QHD |
| One time/ perpetual license | Monthly | SAFY 9-2CH |
| One time/ perpetual license | Monthly | B-130A Ultra Battery Pack |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels8 records
Pittasoft product offering
Product offeringCore offering
Pittasoft designs, manufactures, and sells cloud-connected dashboard cameras (dashcams) and related accessories under the BlackVue premium brand and the SAFY accessible sub-brand. The portfolio covers single, dual, and triple-channel dashcams with up to native dual 4K UHD HDR recording, plus a SaaS fleet management platform called FLEETA and the BlackVue Cloud service for individual users. Products are sold direct-to-consumer via blackvue.com, through a B2B Mall for distributors and enterprise fleet customers, and via Amazon and dealer networks, serving drivers in 90+ countries.
Product overview
Pittasoft operates two primary brands: BlackVue (premium connected dashcams) and SAFY (accessible AI-powered dashcams). The BlackVue portfolio centers on cloud-connected dashcams organized into series (ELITE, DR/Box, DR-X LTE). The ELITE Series (models ELITE 10, ELITE 9, ELITE 8) are flagship models offering up to dual 4K UHD HDR recording with Sony STARVIS 2 sensors, power-saving parking mode, and dual-band Wi-Fi. The DR/Box Series provides professional-grade options including the DR770X Box-3CH Pro with triple STARVIS sensors and tamper-resistant box design, and the DR970X LTE Plus II with built-in 4G LTE. SAFY is a sub-brand offering simplified 4K AI-powered dashcams managed via the SAFY App. Supporting the hardware, Pittasoft offers BlackVue Cloud for individual users (free and paid Smart plans) and FLEETA, a SaaS fleet management platform with plans ranging from Free (1 camera) to Enterprise (999 cameras), providing real-time GPS tracking, AI driving reports, geofencing, and multi-channel live view. Accessories include the B-130A Ultra Battery for extended parking mode and the CM100GLTE LTE Connectivity Module for cloud connectivity on older models.
Differentiator
Problem solved
Functional benefit
Brands
- FLEETA: A sophisticated SaaS-based fleet management platform that empowers businesses with real-time video telematics, GPS tracking, and operational insights. FLEETA supports real-time monitoring of up to 64 channels simultaneously on a single screen.
- SAFY
Products and services
- BlackVue ELITE 10-2CH Flagship dual-channel dashcam capturing native dual 4K UHD HDR video (front and rear) using Sony STARVIS 2 sensors (IMX678). Features ultra-fast boot, power-saving parking mode, built-in 5GHz Wi-Fi, GPS, Bluetooth, and cloud connectivity via optional LTE module. Targeted at premium consumer drivers and professional fleets.
- BlackVue ELITE 10-1CH Single-channel flagship dashcam with 4K UHD HDR front recording using the Sony STARVIS 2 sensor (IMX678). Supports future 4K rear camera integration, built-in Wi-Fi, GPS, and cloud connectivity. Targeted at premium consumer drivers who want front-only or expandable recording.
- BlackVue ELITE 9-2CH Dual-channel dashcam with 4K UHD HDR front (STARVIS 2 IMX678) and 2K QHD HDR rear (STARVIS 2 IMX675). Supports cloud connectivity, power-saving parking mode, and dual-band Wi-Fi. Targeted at premium consumer drivers and professional users seeking high-resolution front and rear recording.
- BlackVue ELITE 8-2CH Dual-channel dashcam with 2K QHD HDR recording on both front and rear cameras using STARVIS 2 sensors (IMX675). Features cloud connectivity, power-saving parking mode, and smart event detection. Targeted at drivers seeking high-resolution dual-channel recording at a lower price point than the ELITE 10 and ELITE 9.
- BlackVue ELITE 8-1CH Single-channel dashcam with 2K QHD HDR front recording using the STARVIS 2 sensor (IMX675). Cloud-connected with power-saving parking mode. Targeted at entry premium consumers seeking high-resolution front-only recording.
- BlackVue DR770X Box-3CH Pro Triple-channel box-style dashcam system with front, rear, and interior IR cameras, each using STARVIS CMOS sensors. Records Full HD at up to 60fps (front), with a stealth box design protecting the recording unit from tampering. Cloud and fleet management compatible. Targeted at professional drivers, rideshare operators, taxis, and security-conscious fleet owners needing cabin and road surveillance.
- BlackVue DR970X-2CH LTE Plus II Dual-channel dashcam with built-in 4G LTE, 4K UHD front (STARVIS 2) and Full HD rear. Available in North America and Global versions. Features cloud connectivity without external modules, GPS, and parking mode. Targeted at drivers and fleets needing always-on LTE cloud access without add-on modules.
- SAFY9 SAFY sub-brand dashcam with 4K UHD front and Full HD rear recording. Features AI-powered night vision, HDR, built-in GPS and Wi-Fi. Managed via the SAFY App. Targeted at accessible, simplified dashcam users with an Amazon affiliate / partner program driving distribution.
- BlackVue Ultra Battery B-130A High-capacity LiFePO4 battery pack (12.8V / 7,500mAh / 96Wh) for extended parking mode recording. Supports up to 30 hours of operation, 50-minute rapid charge via hardwiring, and cloud pairing for remote status monitoring via the BlackVue App. Targeted at dashcam owners needing long-duration parking surveillance without draining the vehicle battery.
- LTE Connectivity Module (CM100GLTE) USB plug-in 4G LTE module providing cloud connectivity to compatible BlackVue dashcams. Supports LTE CAT.4 with bands for North American and Global versions, GPS/GLONASS, and data rates up to 150Mbps download. Nano SIM card required (not included). Targeted at users who want cloud features on dashcams without built-in LTE.
- BlackVue Cloud Cloud service platform for BlackVue dashcams enabling remote live view, instant impact notifications, auto event video backup, two-way voice communication, and GPS tracking. Free tier includes 5GB storage and limited live view; paid Smart and Fleet plans add unlimited live view, multi-camera management, and extended storage. Targeted at individual drivers and families connecting their personal dashcams to the cloud.
- FLEETA SaaS-based fleet management and video telematics platform powered by BlackVue dashcams. Supports real-time GPS tracking, remote live view (up to 64 channels), AI driving reports, geofencing, cloud firmware updates, and multi-user role management. Available via iOS app, Android app, and web viewer with tiered subscription plans (Free to Enterprise, up to 999 cameras). Targeted at businesses operating vehicle fleets from SMB to enterprise.
Quantifiable outcome
- 99.9%+ uptime for cloud-connected dashcam services
- +2 more outcomes
Companies that use Pittasoft
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Pittasoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Pittasoft partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Pittasoft competitors and assessment
Company assessmentDirect peers
- Thinkware: Korean dashcam manufacturer with a comparable product portfolio spanning premium 4K cloud-connected dashcams and a companion mobile app. Direct competitor in the same product category, overlapping customer base, and similar premium positioning.
- Nextbase: UK-based dashcam specialist with premium connected models and a companion cloud/emergency-response service. Direct competitor in the consumer dashcam category with overlapping premium positioning and similar feature roadmap.
- Viofo: Chinese dashcam manufacturer specializing in 4K and dual-channel models with strong enthusiast following. Direct competitor offering similar premium imaging features at lower price points, increasingly competing in the same buyer segment.
- Vantrue: Dashcam-focused brand offering 4K, dual-channel, and three-channel dashcams with GPS and cloud-style features. Direct competitor in the consumer and rideshare segments with overlapping product specifications.
- 70mai: Dashcam brand within the Xiaomi ecosystem offering affordable 4K cloud-connected dashcams with strong DTC distribution. Direct competitor focused on the volume tier, putting pressure on accessible price points and SAFY's positioning.
Broad incumbents
- Garmin: Global consumer electronics incumbent offering dashcams (e.g., Dash Cam series) as part of a much broader portfolio across automotive, marine, aviation, and outdoor. Comparable end-customer use cases for personal and commercial vehicle recording, but not a dashcam specialist.
- Cobra Electronics: Established US consumer electronics brand with dashcams and radar detectors sold through retail and online channels. Comparable consumer-facing retail presence and overlap with personal-driver use cases, but broader product portfolio.
Emerging players
- Samsara: US-based fleet management and IoT platform offering vehicle telematics, video-based driver assistance, and AI dashcams as part of a broader enterprise fleet SaaS suite. Comparable FLEETA enterprise value proposition for fleet customers, but operates at much larger scale and serves multi-feature fleet needs.
- Geotab: Telematics and fleet management platform with extensive GPS tracking, driver behavior, and asset-management capabilities. Competes with FLEETA in the enterprise fleet segment, with comparable GPS tracking and reporting functionality.
- Azdome: China-based dashcam manufacturer offering competitively priced 4K and dual-channel models targeting the global aftermarket. Direct competitor at the accessible price tier and indirect pressure on BlackVue's mid-range positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pittasoft social profiles
Digital presencePittasoft compliance and trust
Trust signalCompliance18 records
Pittasoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pittasoft leadership team
Management profileNumber of profiles
Profiles1 record
Pittasoft subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pittasoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pittasoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pittasoft
What does Pittasoft do?
Pittasoft designs, manufactures, and sells cloud-connected dashboard cameras (dashcams) and related accessories under the BlackVue premium brand and the SAFY accessible sub-brand. The portfolio covers single, dual, and triple-channel dashcams with up to native dual 4K UHD HDR recording, plus a SaaS fleet management platform called FLEETA and the BlackVue Cloud service for individual users. Products are sold direct-to-consumer via blackvue.com, through a B2B Mall for distributors and enterprise fleet customers, and via Amazon and dealer networks, serving drivers in 90+ countries.
Is Pittasoft a public or private company?
Pittasoft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pittasoft founded?
Pittasoft was founded in 2007.
Where is Pittasoft based?
Pittasoft is headquartered in Seoul, South Korea, in the Asia region.
How does Pittasoft make money?
Four revenue lines are on record. Hardware Sales - Dashcams are the primary driver. The others are cloud Services - FLEETA, blackVue Cloud Plans and accessories and Add-ons.
Who are Pittasoft's main competitors?
Direct peers on record are Thinkware, Nextbase, Viofo, Vantrue and 70mai. Broad incumbents are Garmin and Cobra Electronics. Emerging players are Samsara, Geotab and Azdome.
Does Pittasoft have an API?
No public API is recorded for Pittasoft.
What industry is Pittasoft in?
Pittasoft's product category is Dash Cameras. Its primary akta.pro industry code is CRACAPAC, Action Cameras & Rugged Cameras, with a secondary code of HSAHACAE, Cloud Video Surveillance (VSaaS) Setup & Management. Its NAICS code is 334310 and its SIC code is 3651.