Flock
- Company typePrivate
- Founded2014
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Flock does
Flock is a horizontal team messaging and collaboration platform that competes directly with Slack and Microsoft Teams, serving organizations ranging from small startups to global enterprises. Founded in 2014 by Bhavin Turakhia as part of the Directi Group and headquartered in Dubai (Flock FZ-LLC) with an operational presence in Mumbai, the company offers channel-based messaging, built-in video and voice conferencing, screen sharing, file sharing, voice notes, and a suite of native productivity tools including shared to-dos, polls, reminders, and notes. In March 2019, Flock expanded its product surface with Flock Email and Flock Calendar, positioning itself against broader business communication suites.
The platform's technical centerpiece is FlockOS, marketed as the "World's First Chat Operating System," which provides developers with APIs, SDKs, webhooks, and widget frameworks to build apps, bots, slash commands, and URL previews inside the chat surface. The Flock App Store and Flockathon developer program extend this ecosystem with integrations across code repositories (GitHub, Bitbucket, Sentry), project management (Jira, Trello, Asana, Todoist), data storage (Google Drive, Dropbox), monitoring (Pingdom, New Relic, Crashlytics, Nagios), and automation (Zapier, IFTTT). Enterprise-readiness is supported by SOC 2 Type 2 compliance, SAML-based SSO with identity providers including Okta, Azure AD, OneLogin, and PingFederate, multilevel admin controls, and a 10-day personalized onboarding program. Infrastructure runs on AWS.
Flock operates a freemium go-to-market: a free tier with core collaboration features, a Pro Teams subscription tier (historically offered free for one year to HipChat/Stride defectors), and quote-based Enterprise licensing with multi-year contracts and 24/7 support. Distribution is primarily self-serve via desktop downloads, mobile app stores, and a web client, supplemented by an enterprise sales motion and competitive migration tools aimed at Slack. The company is bootstrapped under Directi Group ownership, with no external venture funding disclosed, and Bhavin Turakhia has publicly stated the company is not for sale. Customer logos span Britannia, McDonald's, Sodexo, Web.com, Namecheap, Unacademy, 1mg, Drivezy, Voonik, Syscon ERM Services, and Ituran, among others.
Flock firmographics
Firmographics- Name
- Flock
- Legal name
- Flock FZ-LLC
- Website
- https://flock.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Flock industry classification
Industry- Product category
- Team Collaboration Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)
Keywords
Where Flock is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Flock business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Pro Teams: Paid Pro subscription tier offering advanced features beyond the free version. The company offered HipChat/Stride users 1-year free Pro subscription as migration incentive. Pricing appears tiered based on team size and features.
- Enterprise Licensing: Enterprise tier with dedicated support, personalized onboarding (10-day program), and advanced admin controls for larger organizations.
- Free Tier (Freemium): Free version available with core collaboration features - channel messaging, video conferencing, file sharing, productivity tools. Generates revenue through upsell to paid tiers.
- App Store/Integrations: Platform supports third-party app integrations; may generate revenue through featured app placements or premium integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with core collaboration features |
| Subscription | Annual | Pro Teams - Advanced features for growing teams |
| Subscription | Multi-year contract | Enterprise - Large organization deployment |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Flock product offering
Product offeringCore offering
Flock is a team messaging and collaboration platform built on FlockOS (the "World's First Chat Operating System") that combines channel-based messaging, built-in video conferencing and voice calling, file sharing, native productivity tools (to-dos, polls, reminders, notes, code snippets), and a developer platform for building apps, bots, and third-party integrations. In March 2019 the company expanded its suite with Flock Email and Flock Calendar, positioning Flock as a comprehensive business communication workspace sold primarily via freemium and enterprise SaaS subscriptions.
Product overview
Flock is a team messaging and collaboration platform marketed as the "World's First Chat Operating System" (FlockOS). The core offering is a unified collaboration workspace combining channel messaging, video conferencing, file sharing, and productivity tools. The platform architecture consists of the core Flock messaging app plus built-in productivity sub-products (Shared To-dos, Reminders, Notes, Polls, Code Snippets, Voice Notes, Mailcast) and a developer platform (FlockOS) with an Appstore for third-party integrations. In March 2019, Flock expanded into business email and calendar products, transitioning from pure messaging to a comprehensive business communication suite. The platform positions itself as a Slack alternative with deep integrations and process automation capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- FlockOS: The World's First Chat Operating System - a platform for building apps, bots, and integrations within Flock. Features include Slack Commands, widgets, attachment pickers, and deep third-party integrations.
Products and services
- Flock Team Messenger & Collaboration Platform A team messaging and collaboration platform providing channel-based messaging, video conferencing, file sharing, and built-in productivity tools for cross-functional team communication. Sold as freemium and paid Pro/Enterprise SaaS subscriptions to organizations of all sizes.
- FlockOS Developer platform and chat operating system that exposes the Flock messaging surface as a programmable layer for building apps, bots, and deep third-party integrations via methods, events, objects, FlockML, and the flock.js JavaScript SDK.
- Flock Appstore Marketplace for discovering and installing third-party apps and integrations that extend Flock with tools such as GitHub, Trello, Google Drive, Zapier, Jira, and productivity bots.
- Slack Migration Tool A migration utility that enables organizations to move channels, messages, and integrations from Slack (and previously HipChat/Stride) into Flock, paired with promotional pricing for migrating teams.
- Flock Email Business email service launched in March 2019 to extend Flock beyond messaging into a full business communication suite.
- Flock Calendar Calendar product launched in March 2019 alongside Flock Email, integrated with the Flock collaboration suite for team scheduling and event management.
Quantifiable outcome
- 40% fewer emails - Flock users reduced email dependency and use Flock's messaging platform
- +4 more outcomes
Companies that use Flock
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles3 records
Flock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature8 records
Flock partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- AWS (Amazon Web Services)coreFlock's servers are hosted in the cloud by Amazon's AWS web services. The AWS cloud infrastructure is designed for security, constantly monitored, highly available and highly accredited.
- GitHubcoreDeep integration with GitHub allowing users to access repositories, receive notifications for mentions, commits, pull requests, and issues directly within Flock. Users can browse repositories, share GitHub content, and even perform actions like assigning/closing/merging PRs from within Flock.
- Google DrivecoreDeep integration with Google Drive allowing users to create docs, spreadsheets, presentations from within Flock, access and search files, manage editing permissions, and link multiple Google accounts. Pre-installed for users who authorized Google account during signup.
- Google CalendarcoreIntegration allows users to view daily schedules, create events from sidebar or against messages, receive notifications about updates/invites/reminders, and accept/decline invites directly from within Flock.
- JiracoreIntegration with Jira for task management, issue tracking, and project management notifications within Flock channels.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Flock competitors and assessment
Company assessmentDirect peers
- Slack: Direct competitor in team messaging and channel-based collaboration, now owned by Salesforce. Same target buyer (cross-functional teams), same freemium-to-enterprise model, and a feature set Flock explicitly benchmarks itself against.
- Microsoft Teams: Direct competitor bundled into Microsoft 365, offering chat, video conferencing, and file collaboration. Flock publishes explicit comparison pages against Teams for the same enterprise buyer.
- Zoom Team Chat: Competing chat offering integrated within Zoom's video conferencing platform, targeting the same unified communications buyer. Overlaps with Flock's channel messaging and built-in video conferencing features.
- Google Chat (Workspace): Workspace-native chat product competing for the same enterprise collaboration budget, leveraging deep Gmail/Calendar/Drive integration similar to Flock's Google integrations.
- Rocket.Chat: Open-source team chat platform competing for the same SMB and mid-market collaboration buyers. Targets similar developer/IT customization use cases as FlockOS.
- Mattermost: Open-source, self-hosted Slack alternative targeting developer and DevOps teams, a primary Flock customer segment. Competes on integrations, security, and channel-based messaging.
Emerging players
- Element (Matrix): Open-source, end-to-end encrypted messaging built on the Matrix protocol, targeting security-conscious enterprises and government. Adjacent to Flock's security/enterprise positioning.
- Twist: Async-first team communication app for distributed teams, competing for the same remote/hybrid workforce segment Flock targets with channel-based messaging.
Broad incumbents
- Cisco Webex: Established enterprise unified communications suite with chat, video, and calling. Broader portfolio plays than Flock but overlaps in enterprise collaboration buying centers.
Regional players
- Lark (ByteDance): APAC-headquartered all-in-one collaboration suite (chat, docs, calendar, video). Comparable product surface to Flock's expanded Email + Calendar + Chat suite, primarily competing in Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Flock social profiles
Digital presenceFlock compliance and trust
Trust signalCompliance1 record
Flock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flock leadership team
Management profileNumber of profiles
Profiles6 records
Flock subsidiaries and ownership
Company hierarchySubsidiaries1 record
Flock funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flock
What does Flock do?
Flock is a team messaging and collaboration platform built on FlockOS (the "World's First Chat Operating System") that combines channel-based messaging, built-in video conferencing and voice calling, file sharing, native productivity tools (to-dos, polls, reminders, notes, code snippets), and a developer platform for building apps, bots, and third-party integrations. In March 2019 the company expanded its suite with Flock Email and Flock Calendar, positioning Flock as a comprehensive business communication workspace sold primarily via freemium and enterprise SaaS subscriptions.
Is Flock a public or private company?
Flock is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flock founded?
Flock was founded in 2014. It employs 1 to 10 people.
Where is Flock based?
Flock is headquartered in Mumbai, India, in the Asia region.
How does Flock make money?
Four revenue lines are on record. Subscription - Pro Teams are the primary driver. The others are enterprise Licensing, free Tier (Freemium) and app Store/Integrations.
Who are Flock's main competitors?
Direct peers on record are Slack, Microsoft Teams, Zoom Team Chat, Google Chat (Workspace), Rocket.Chat and Mattermost. Emerging players are Element (Matrix) and Twist. Cisco Webex is listed as a broad incumbent. Lark (ByteDance) is listed as a regional player.
Does Flock have an API?
Yes. Flock provides a comprehensive API for developers to build apps, bots, and integrations on top of FlockOS. Developers can send messages and attachments, configure bots for directed messaging, add attachment pickers, add widgets (modal, sidebar, attachment), setup slash commands, and receive URL previews. The API supports methods, events, objects, FlockML, and flock.js for client-side integration. Developer documentation is at docs.flock.com.
What industry is Flock in?
Flock's product category is Team Collaboration Software. Its primary akta.pro industry code is EDABAAAN, Remote/Hybrid Leadership & Distributed Team Management. Its NAICS code is 54151 and its SIC code is 7373.