Out2Win
Out2Win is an AI-native athlete-influencer marketing platform connecting consumer brands and talent agencies with 300,000+ college and professional athletes via AI matching, campaign forecasting, real-time execution dashboards, and autonomous outreach agents.
- Company typePrivate
- Founded2021
- HeadquartersSyracuse, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Out2Win does
Out2Win (legal name Out2Win Sports, Inc.) is a privately held, US-incorporated company founded in 2021 and headquartered in Syracuse. It positions itself as the first AI-native agency for athlete-influencer marketing, serving consumer brand teams and talent agencies through an integrated platform at app.out2win.io. The company claims 140+ brand-team customers and a 300,000+ athlete database across licensed NCAA universities and professional sports, with verified Instagram and TikTok engagement, audience demographics, and regional follower data.
The core product is the Campaign Platform, which combines AI-powered athlete matching, pre-activation campaign forecasting (projected reach, engagement, ROI), real-time campaign execution with live budget reallocation, and end-to-end service delivery covering briefing, contracts, creative direction, and reporting. Adjacent modules include Scout (an autonomous AI agent that automates brand outreach for talent agencies), Roster Management (verified athlete profiles and media kits), and Brand Opportunities (a marketplace where brands post campaigns and agencies submit athletes). Notable technical components include a forecasting engine with 6/6 attribute matching, real-time visibility dashboards, and a produced-content service layer including cinematic VFX video assets.
Out2Win operates a usage-based revenue model anchored to brand activation budgets, which range from a $1,000 minimum up to $100,000 per campaign, with typical budgets in the $20,000-$25,000 range. The company takes a fee on campaign spend as its primary revenue stream and supplements this with subscription or transaction revenue from talent agencies using the platform for roster management and deal sourcing. Go-to-market is hybrid: a self-serve web signup combined with full-service agency execution, supported by content marketing (blog, case studies) and organic social on Instagram and TikTok. Verified outcomes include OLIPOP's March Madness campaign (19.5M impressions at 50% lower CPM, 58% YoY net shipped unit growth), Amazon's College Football Playoff campaign (7.9M impressions at 3.9x benchmark), and Accelerator Active Energy (70% reduction in workflow time across 300+ athlete activations).
Out2Win firmographics
Firmographics- Name
- Out2Win
- Legal name
- Out2Win Sports, Inc.
- Website
- https://out2win.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Out2Win is an AI-native athlete-influencer marketing platform connecting consumer brands and talent agencies with 300,000+ college and professional athletes via AI matching, campaign forecasting, real-time execution dashboards, and autonomous outreach agents.
- Ownership category
- akta.pro rank
Out2Win industry classification
Industry- Product category
- Athlete Influencer Marketing Platform
- NAICS
- Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Athlete Booking & Appearance/Speaking Engagement Agencies (MPAKAMAI)
- akta.pro secondary industries
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where Out2Win is headquartered
LocationHeadquarters
- HQ city
- Syracuse
- HQ country
- United States
- HQ region
- North America
Markets served
Out2Win business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Campaign Activation Budgets: Brands pay activation budgets to run athlete influencer campaigns on the platform. The minimum activation budget starts at $1,000, with typical campaign budgets in the $20,000–$25,000 range. Out2Win takes a platform/service fee from the activation budget as the primary revenue mechanism, functioning as a usage-based/transaction fee model tied to campaign spend volume.
- Agency Platform Access & Scout Outreach: Talent agencies use the platform for roster management, brand outreach automation, and accessing brand-posted campaign opportunities. Revenue is derived from agency subscriptions or transaction fees on brand deals facilitated through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Minimum activation starting at $1,000 for entry-level campaigns with nano/micro athletes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Out2Win product offering
Product offeringCore offering
Out2Win is an AI-native athlete-influencer marketing agency offering a unified platform that runs campaigns for consumer brands from forecast through final report. The core Campaign Platform combines AI-powered athlete matching against a 300,000+ athlete database, real-time campaign execution dashboards, and automated budget reallocation. The company also delivers full-service agency execution including briefing, contracts, creative direction, content production, and performance reporting, supported by Scout, an AI agent for talent agencies that automates brand outreach.
Product overview
Out2Win is an AI-native athlete-influencer marketing agency offering a unified platform for consumer brands to execute campaigns from forecast to final report. The core Campaign Platform handles end-to-end execution including AI-powered athlete matching and real-time budget optimization, while Scout provides autonomous brand outreach for talent agencies. Additional modules include Roster Management for athlete portfolio administration and Brand Opportunities for marketplace deal discovery. Produced Content services deliver cinematic video assets. The platform's AI capabilities power recommendation matching, automated outreach agents, and process automation across the campaign lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Campaign Platform AI-native athlete-influencer marketing platform that manages campaigns from forecast through final report. Includes campaign forecasting models, athlete discovery and matching against a 300,000+ athlete database, real-time campaign execution dashboards with live engagement and click tracking, and results benchmarking. Accessible via web at app.out2win.io with self-serve sign-up. Used by enterprise consumer brand marketing teams.
- Scout AI-powered brand outreach agent designed for talent agencies. Analyzes agency rosters to continuously identify high-intent brand contacts and automate personalized outreach communications. Tracks open rates and follow-up status in real time. Used by talent agencies to scale brand deal sourcing and reduce manual outreach labor.
- Produced Content Full-service content production offering that delivers cinematic VFX hero videos, individual produced Reels, and Stories deployed in strategic waves aligned with live sporting events. Delivered as part of full-service agency campaigns for consumer brands.
- Full-Service Agency Campaign Execution Managed service where the Out2Win team handles end-to-end campaign execution including briefing, contracts, creative direction, content production oversight, and performance reporting on top of the Campaign Platform. Positions Out2Win as an AI-native agency combining platform technology with human-led execution.
Quantifiable outcome
- 18.6% average engagement rate vs. 1.9% industry benchmark for influencers (10x industry standard)
- +6 more outcomes
Companies that use Out2Win
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Out2Win technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Out2Win partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SportsProminorOut2Win was featured in SportsPro's annual '20 sports tech ideas to invest in now – Class of 2026' list. This is an independent editorial recognition placing Out2Win among notable sports technology startups, alongside high-profile fundraisers such as Novig ($75M Series B), CourtReserve ($54M), and Epicore Biosystems ($26M Series B). The inclusion reflects third-party industry recognition of Out2Win's position in the sports technology investment landscape.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Out2Win competitors and assessment
Company assessmentDirect peers
- Opendorse: Opendorse is an NIL athlete marketing and disclosure platform connecting brands with college athletes. It is the most direct competitor to Out2Win, operating in the same NCAA athlete-brand marketplace category with overlapping brand customers.
- INFLCR: INFLCR (part of Teamworks) provides athlete relationship management and Name-Image-Likeness tools used by universities and brands to monetize college athletes. Directly comparable to Out2Win on the NCAA athlete marketing and brand partnership side.
Broad incumbents
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform used by major consumer brands for campaign management, creator discovery, and measurement. Broader incumbent that competes with Out2Win for brand influencer budgets and could expand vertically into athlete marketing.
- Aspire: Aspire (formerly AspireIQ) is an established influencer marketing platform serving enterprise brands with creator discovery, workflow, and analytics. Comparable business model and customer base to Out2Win's brand side, with broader creator focus.
- Grin: Grin is an influencer marketing platform built for direct-to-consumer brands, providing creator discovery, relationship management, and ROI tracking. Comparable in target customer (DTC/CPG brands) and campaign execution focus, with a more generalist creator pool.
- Open Influence: Open Influence is a global influencer marketing agency/platform combining self-serve tools with managed services for enterprise brands. Closely mirrors Out2Win's hybrid platform-plus-services model across categories broader than athletes.
- IZEA Worldwide: IZEA operates a marketplace and managed services for influencer and creator marketing, including content production. Publicly traded, broader scope than Out2Win but directly comparable on the influencer-campaign-for-enterprise-brand model.
- Wasserman: Wasserman is a global sports marketing, athlete representation, and entertainment agency. Comparable on athlete representation and brand endorsement brokerage, though with a focus on traditional professional athletes versus Out2Win's NCAA-heavy model.
- Excel Sports Management: Excel Sports Management is an athlete representation and sports marketing agency handling endorsements and brand partnerships. Comparable on athlete-brand deal intermediation, with an established traditional sports roster focus.
Emerging players
- Playerly: Playerly is an emerging NIL platform that helps college athletes build profiles and connect with brand opportunities. Comparable emerging competitor to Out2Win on the NCAA athlete side with a more creator/marketplace orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Out2Win social profiles
Digital presenceOut2Win financial estimates
Financial estimateRevenue estimate
Valuation estimate
Out2Win leadership team
Management profileNumber of profiles
Out2Win funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Out2Win M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Out2Win
What does Out2Win do?
Out2Win is an AI-native athlete-influencer marketing agency offering a unified platform that runs campaigns for consumer brands from forecast through final report. The core Campaign Platform combines AI-powered athlete matching against a 300,000+ athlete database, real-time campaign execution dashboards, and automated budget reallocation. The company also delivers full-service agency execution including briefing, contracts, creative direction, content production, and performance reporting, supported by Scout, an AI agent for talent agencies that automates brand outreach.
Is Out2Win a public or private company?
Out2Win is a private company. It is classified as unknown and is currently operating.
When was Out2Win founded?
Out2Win was founded in 2021. It employs 1 to 10 people.
Where is Out2Win based?
Out2Win is headquartered in Syracuse, United States, in the North America region.
How does Out2Win make money?
Two revenue lines are on record. Campaign Activation Budgets are the primary driver. The others are agency Platform Access & Scout Outreach.
Who are Out2Win's main competitors?
Direct peers on record are Opendorse and INFLCR. Broad incumbents are CreatorIQ, Aspire, Grin, Open Influence, IZEA Worldwide, Wasserman and Excel Sports Management. Playerly is listed as an emerging player.
Does Out2Win have an API?
No public API is recorded for Out2Win.
What industry is Out2Win in?
Out2Win's product category is Athlete Influencer Marketing Platform. Its primary akta.pro industry code is MPAKAMAI, Athlete Booking & Appearance/Speaking Engagement Agencies, with a secondary code of MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development). Its NAICS code is 541810 and its SIC code is 7311.