Applied Systems

What Applied Systems does

Applied Systems is a cloud-based insurance technology company founded in 1983 and headquartered in University Park, Illinois, that provides agency management software and workflow automation to independent insurance agencies, brokerages, carriers, and managing general agents (MGAs). Its flagship platform, Applied Epic, serves as the central agency management system, with a modular architecture of AI-powered add-ons spanning financial management (Applied Pay, Applied Recon), sales and marketing automation (Applied Book Builder, Applied Marketing Automation), mobility (Applied Mobile, Applied CSR24), and benefits management (Applied Benefits Designer). The portfolio has been built through acquisitions including EZLynx (comparative rating for personal lines), Ivans (carrier-agency connectivity), Indio (commercial applications), Tarmika (commercial lines rating), Planck (AI), and Cytora (AI risk digitization).

Applied Systems generates revenue primarily through annual SaaS subscriptions for Applied Epic and its modular add-ons, with pricing tied to agency size, user count, and product selection. Recurring revenue also comes from Ivans' carrier-agency connectivity services, where carriers connect once to reach the entire agency network. Distribution combines direct enterprise field sales for larger brokerages, inside sales for mid-market accounts, and product-led self-serve channels via EZLynx for smaller agencies. The company reports that 7 of the top 10 Business Insurance agencies, 68% of the Insurance Journal Top 100, and 60% of Reagan Consulting Best Practices agencies rely on Applied platforms, and that Applied Epic is the only insurtech on G2's 2026 Top 100 Best Software list.

The company is privately held by Hellman & Friedman, employs 5,001-10,000 people, and operates across four geographies: the United States, Canada, the United Kingdom, and the Republic of Ireland. Applied Systems has invested heavily in vertical AI capabilities — including computer vision, natural language processing, generative AI, and predictive analytics — embedded across the workflow, with disclosed outcome claims including 90% reduction in manual reconciliation workload, 99%+ commission reconciliation accuracy, and 20-30% improvement in renewal cross-sell revenue. In 2025 the company completed a strategic decision to withdraw Applied Epic from the UK broker management system market while continuing to support Applied TAM, Applied Rating Hub, and Applied RiskHandler products in that region.

Name

Applied Systems

Legal name

Applied Systems, Inc.

Website

https://www1.appliedsystems.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Applied Systems provides cloud-based insurance agency management software, primarily through its Applied Epic platform, to independent agencies, brokerages, carriers, and MGAs across North America, the UK, and Ireland. The platform integrates AI-powered automation, carrier connectivity (Ivans), comparative rating (EZLynx), and financial management tools across the full insurance lifecycle.

Ownership category

akta.pro rank

Product category

Insurance Agency Management Software

NAICS

Software Publishers (5132), Computer Systems Design Services (541512), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industries

Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD), Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK)

Keywords

• Insurance agency management
• Comparative rating software
• Carrier connectivity platform
• Commercial lines quoting
• Insurance workflow automation

Headquarters

HQ city

University Park

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions (Agency Management): Applied Systems generates the majority of its revenue through SaaS subscription fees for its cloud-based agency management platform Applied Epic, along with its suite of connected products (Applied Pay, Applied Recon, Applied Book Builder, EZLynx, Ivans, Indio, Tarmika, Cytora, Planck). These are sold to independent insurance agencies and brokerages on an annual subscription basis.
2. Carrier Connectivity Services (Ivans): Ivans, a division of Applied Systems, provides carrier-agency connectivity services, facilitating automated data exchange between insurers and agencies. This network-based service generates recurring revenue from carriers and agencies participating in the connected ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Applied Systems develops and sells cloud-based insurance agency management software, with its flagship platform Applied Epic providing a single view of agency operations across P&C and benefits lines. The company also offers modular add-ons for digital payments, AI-powered financial reconciliation, commercial lines risk intelligence, marketing automation, benefits plan design, and customer self-service, plus a carrier connectivity network (Ivans) and a comparative rating platform (EZLynx) used by over 37,000 agencies.

Product overview

Applied Systems offers a comprehensive cloud-based insurance software platform with a modular architecture centered on Applied Epic as the core agency management system. The portfolio includes AI-powered financial management tools (Applied Pay, Applied Recon), sales and marketing automation (Applied Marketing Automation, Applied Book Builder), mobility solutions (Applied Mobile, Applied CSR24), and benefits management (Applied Benefits Designer). The company has expanded through acquisitions including EZLynx (comparative rating), Indio (commercial applications), Tarmika (commercial lines rating), Ivans (insurer connectivity), Cytora (AI risk processing), and Planck (AI data enrichment). The platform integrates with Salesforce and supports connectivity to 700+ carriers through the Ivans network, enabling the 'Digital Roundtrip of Insurance' vision connecting agencies, carriers, and clients across the policy lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• Applied Epic: AI-powered insurance agency management system
• Applied Pay
• Applied Recon
• Applied Book Builder
• Applied Mobile
• Applied CSR24
• EZLynx
• Ivans
• Indio
• Tarmika
• Cytora

Products and services

• Applied Epic AI-powered cloud-based agency management system providing a single view of all agency operations including policy management, customer service, sales automation, and financial management across P&C and benefits lines.
• Applied Pay Embedded digital payments and premium financing solution within Applied Epic that enables agencies to offer Apple Pay, Google Pay, and installment plans without manual overhead, including embedded premium finance capability.
• Applied Recon AI-powered financial reconciliation tool that ingests carrier statements in any format (PDF, XLS, CSV, paper), extracts data, and matches records directly to policies and plans inside Applied Epic, bringing 99%+ accuracy to commission processing.
• Applied Book Builder AI-powered commercial lines risk intelligence tool using predictive analytics and risk enrichment to deliver account rounding recommendations for commercial lines producers, surfacing coverage gaps and placement insights before renewal conversations.
• Applied CSR24

Quantifiable outcome

• 20-30% renewal revenue increase through AI-driven cross-selling recommendations
• +7 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature15 records

Partnerships

Seven partnerships are on record, tiered core.

• One Call / Zen InsurancecoreStrategic or Co-development Partner · 11 May 2026Applied Systems collaborated with One Call and Verisk to launch Zen Insurance, a digital-first car insurance brand in the UK. Zen Insurance uses Verisk Ignite's cloud-based policy management platform and Applied Rating Hub to connect to 30+ personal lines insurers and MGAs. This partnership enables a no-touch, fully digital customer experience with online self-service capabilities, and represents Applied's expansion into direct digital insurance distribution alongside its traditional agency channel.
• One CallcoreStrategic or Co-development Partner · 11 May 2026One Call collaborated with Applied Systems and Verisk to launch Zen Insurance, a digital-first car insurance brand in the UK. Applied's role was providing connectivity to the insurer network through Applied Rating Hub, while One Call entered the direct digital insurance market beyond its traditional broker model.
• PlanckcoreStrategic or Co-development Partner · 23 July 2024Applied Systems acquired AI company Planck (July 23, 2024) to enhance its AI capabilities across its insurance product portfolio. The acquisition aims to accelerate AI integration across insurance workflows and enhance automation and data insights in insurance processes for agencies, carriers, and clients.
• TarmikacoreStrategic or Co-development Partner · 16 August 2022Applied Systems acquired Tarmika, a commercial lines rating solution, on August 16, 2022, to enhance its digital insurance distribution platforms. The deal aimed to improve real-time quoting, digital connectivity, and workflows within the commercial insurance sector by integrating Tarmika's technology into Applied's systems and Ivans' distribution platform.
• VeriskcoreTechnology or IntegrationApplied Systems partnered with Verisk for the Zen Insurance launch in the UK, using Verisk Ignite's cloud policy platform alongside Applied Rating Hub. Verisk separately made its insurance analytics accessible through Anthropic's Claude AI models via Model Context Protocol connectors. The partnership enables a digital-first car insurance offering in the UK.
• CytoracoreStrategic or Co-development PartnerApplied Systems acquired Cytora (September 9, 2025) to integrate AI-powered risk digitization capabilities across its platform. Cytora consolidates structured and unstructured data from multiple sources into insurers' policy admin systems, enabling brokers to submit data once and receive quotes through a single workflow. The acquisition combines Applied Systems' portfolio with Cytora's AI capabilities to accelerate automation across submissions, claims, renewals, and endorsements.
• Applied Client Network (ACN)coreChannel Partner/ Reseller/ DistributorThe Applied Client Network (ACN) is a customer community co-hosted with Applied Systems at Applied Net. ACN CEO Brian Langerman participates in Applied Net keynotes, and ACN has a presence in the Applied Net Exchange to deepen customer relationships and help agencies maximize their Applied technology investment.

Scale indicators21 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Vertafore: Vertafore is the most direct competitor to Applied Systems in insurance agency management software, offering products like AMS360, Sagitta, and WorkSmart. Owned by Roper Technologies, it serves independent agencies with similar management, rating, and connectivity functionality, making it the closest head-to-head competitor in Applied's core market.
• Majesco: Majesco is a P&C and L&A insurance software vendor offering policy administration, billing, claims, and distribution management solutions. It competes with Applied in the carrier-facing segment and increasingly in the MGA/agent space, with overlapping AI and cloud platform capabilities.
• Duck Creek Technologies: Duck Creek provides a cloud-based core insurance suite (Policy, Billing, Claims, Insights) primarily serving P&C carriers and MGAs. While more carrier-focused than Applied, it competes in the broader insurance platform market and increasingly targets the MGA segment that Applied serves via Cytora and Tarmika.
• Sapiens International: Sapiens offers insurance software solutions for P&C, life, and reinsurance, including policy administration, claims, and distribution management. It competes with Applied in the broader insurance technology market, particularly with international carriers and large brokers, overlapping in distribution and rating functionality.
• Insurity: Insurity is a P&C insurance software platform providing policy administration, claims, billing, and analytics to carriers, MGAs, and self-insureds. It competes with Applied in the carrier-facing segment and shares overlap in AI-driven underwriting and risk processing capabilities.
• Zywave: Zywave provides sales, marketing, and content management software to insurance agents and brokers, including comparative rating via Now Insurance. It overlaps with Applied's EZLynx subsidiary in the personal lines rating and agency marketing segments, and competes for the same independent agency customers.

Broad incumbents

• Guidewire Software: Guidewire is a large public P&C insurance platform serving carriers with PolicyCenter, BillingCenter, and ClaimCenter. While primarily carrier-focused and at a different scale, it competes with Applied in adjacent distribution and underwriting workflows, particularly for insurers engaging directly with the independent channel.
• Roper Technologies: Roper Technologies is the parent company of Vertafore, Applied's primary direct competitor in agency management software. Roper's vertical software portfolio includes other insurance-adjacent assets and provides a deep capital base and acquisition platform that indirectly shapes Applied's competitive environment.

Others

• Salesforce Industries (Financial Services Cloud): Salesforce provides the CRM platform that Applied Epic for Salesforce integrates with, and Salesforce Financial Services Cloud increasingly targets insurance distribution workflows. While not a direct competitor to Applied Epic's core AMS, it represents an adjacent platform that agencies and brokerages may choose as a primary system of record.
• Verisk: Verisk is a major insurance data, analytics, and platform provider (including Verisk Ignite, used in Applied's Zen Insurance partnership). It serves as both a partner and an adjacent ecosystem player, with overlapping capabilities in underwriting data, risk assessment, and policy platform services that could compete with Applied's Cytora-driven risk digitization in carrier workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AppliedSystems
• YouTubeyoutube.com/@AppliedSystems
• Facebookfacebook.com/AppliedSystems
• LinkedInlinkedin.com/company/applied-systems
• Instagraminstagram.com/appliedsystems

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries12 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A15 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applied Systems