Daisy
Daisy is a two-sided creator amplification marketplace that uses AI to match brands with creators who comment, share, and repost content on YouTube, Instagram, and TikTok, coordinating engagement with same-day crypto payouts.
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Daisy does
Daisy (legal entity Daisy Pay Inc.) is a two-sided creator amplification marketplace founded in 2024 and operating out of New York. The platform connects brands with a network of micro and macro creators who are paid to comment, share, and repost brand content on YouTube, Instagram, and TikTok, with the stated objective of generating algorithmic momentum for posts that would otherwise launch without social proof. Brands access the platform through a quote-based sales motion with 24-hour demo follow-up, while creators participate through a mobile app available on iOS and Android, earning same-day payouts via integrated third-party digital wallet providers. Named customers span oral care (SNOW), apparel (Naadam), music (Big Machine Records), and telecommunications (Boost Mobile), with the SNOW case study reporting 50 creators activated in 36 hours, 6.4x higher viewership versus non-boosted videos, and 40%+ ROAS lift versus control assets.
The underlying product is built around three proprietary components: an AI Creator Matching System that selects creators based on brand vertical, tone, and target audience; a Content Library Scanning module that identifies posts with early momentum signals; and an Engagement Sequencing engine that coordinates comment, share, and repost actions to sustain content visibility. A Creator Bench feature allows brands to save top performers and re-invite them for future campaigns. The platform integrates with YouTube, Instagram, and TikTok at the application layer, and uses blockchain-based wallet rails for creator payouts — an architectural choice consistent with lead investor CMT Digital's crypto focus.
Daisy generates revenue through two streams: transaction fees on creator engagement payouts and subscription-based platform access for brand campaigns (quote-based, annual billing). Cumulative creator payouts exceeded $1M as of the most recent disclosure, and the company closed a $3.9M seed round in March 2025 led by CMT Digital with participation from Escape Velocity and Volt Capital. The company operates with 1-10 employees and serves a hybrid mix of performance marketers, influencer marketers, content marketers, individual creators, and talent managers/agencies.
Daisy firmographics
Firmographics- Name
- Daisy
- Legal name
- Daisy Pay Inc.
- Website
- https://daisypay.io
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Daisy is a two-sided creator amplification marketplace that uses AI to match brands with creators who comment, share, and repost content on YouTube, Instagram, and TikTok, coordinating engagement with same-day crypto payouts.
- Ownership category
- akta.pro rank
Daisy industry classification
Industry- Product category
- Creator Marketing Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Media Amplification (Paid Creator Whitelisting/Spark Ads) (MPAAABAL)
- akta.pro secondary industries
- Affiliate & Performance Creator Programs (BPAFAHAG), Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
Keywords
Where Daisy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Daisy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Creator Engagement Fees: Brands pay creators for engagement actions (commenting, sharing, reposting brand content). Creators receive same-day payouts for verified actions. Daisy coordinates and processes these micro-transactions.
- Campaign Platform Access: Platform access for brands to activate creator networks for content amplification. Brands book demos and work with sales team to launch campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing for brand campaigns |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Daisy product offering
Product offeringCore offering
Daisy operates a two-sided creator amplification platform that connects brands with a network of micro and macro creators who comment, share, and repost brand content on YouTube, Instagram, and TikTok to generate algorithmic momentum and extend content visibility. Brands use the web platform to identify high-potential posts and activate targeted creator engagement, while creators use the Daisy mobile app (iOS and Android) to participate in campaigns and receive same-day payouts for verified actions. AI-powered creator matching selects creators aligned with each brand's vertical, tone, and target audience, and analytics dashboards track engagement lift and ROAS.
Product overview
Daisy is a unified creator amplification platform that operates as a two-sided marketplace connecting brands with creators. The core Daisy Platform serves brands to identify high-potential content and activate targeted creator amplification, while the Daisy App enables creators to participate in campaigns by commenting, sharing, and reposting brand content for same-day payment. The Creator Network underpins both products, providing the pool of vetted creators selected via AI matching. The platform integrates with YouTube, Instagram, and TikTok to coordinate engagement actions that boost content visibility and algorithm performance.
Differentiator
Problem solved
Functional benefit
Products and services
- Daisy Platform Web-based SaaS platform that enables brands to identify high-potential content from their content library, activate targeted creators via AI matching, and coordinate comments, shares, and reposts on YouTube, Instagram, and TikTok to generate algorithmic momentum. Includes a Campaign Analytics Dashboard and Creator Bench management for recurring use. Targeted at performance, influencer, and content marketing teams at consumer brands.
- Daisy App Mobile app available on iOS (App Store ID 6502557673) and Android (Google Play, io.daisypay.app) that allows individual creators to receive brand boost invitations, perform engagement actions (comment, share, repost), and receive same-day payouts for verified actions. Brands can also access the platform via the app.
- Creator Network Curated pool of creators selected via AI matching based on brand vertical, tone, and target audience. Includes both micro and macro creators and underpins both brand campaigns on the Daisy Platform and creator participation via the Daisy App. Over $1M has been paid to creators through this network.
Quantifiable outcome
- 6.4x higher viewership vs non-boosted videos
- +4 more outcomes
Companies that use Daisy
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Daisy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature5 records
Daisy partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Daisy competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise influencer marketing platform that helps brands discover, manage, and measure creator campaigns — the most direct enterprise competitor to Daisy's brand-side value proposition.
- Aspire (formerly AspireIQ): Creator marketing platform used by brands and agencies to run influencer campaigns end-to-end; overlaps with Daisy on the brand-side workflow and creator activation.
- Grin: Creator marketing platform focused on scaling influencer programs with workflow, gifting, and payments — directly comparable to Daisy's brand-side offering.
- IZEA: Public influencer marketing technology and services company that connects brands with creators for sponsored content, comparable to Daisy's paid creator engagement model.
- NeoReach: Influencer marketing platform and agency that runs paid creator campaigns for brands, with overlap in the performance-driven creator activation space.
Broad incumbents
- TikTok Spark Ads: TikTok's native paid amplification product for boosting organic creator content, competing with Daisy's amplification mechanic inside the TikTok platform itself.
- Meta Partnership Ads: Meta's native product for brands to run paid ads from a creator's handle, offering a platform-sanctioned alternative to third-party amplification tools like Daisy.
Emerging players
- Modash: Creator discovery and analytics platform that overlaps with Daisy's matching and creator network functionality, particularly for performance-focused marketers.
- Billo: UGC and creator content marketplace that pays creators for short-form video assets, adjacent to Daisy's model of paying creators for engagement actions on existing content.
- Lumanu: Creator payments and content amplification platform that helps brands pay and activate creators, sharing Daisy's focus on programmatic creator engagement and payouts.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Daisy social profiles
Digital presenceDaisy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daisy leadership team
Management profileNumber of profiles
Profiles4 records
Daisy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daisy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daisy
What does Daisy do?
Daisy operates a two-sided creator amplification platform that connects brands with a network of micro and macro creators who comment, share, and repost brand content on YouTube, Instagram, and TikTok to generate algorithmic momentum and extend content visibility. Brands use the web platform to identify high-potential posts and activate targeted creator engagement, while creators use the Daisy mobile app (iOS and Android) to participate in campaigns and receive same-day payouts for verified actions. AI-powered creator matching selects creators aligned with each brand's vertical, tone, and target audience, and analytics dashboards track engagement lift and ROAS.
Is Daisy a public or private company?
Daisy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Daisy founded?
Daisy was founded in 2024. It employs 1 to 10 people.
Where is Daisy based?
Daisy is headquartered in New York, United States, in the North America region.
How does Daisy make money?
Two revenue lines are on record. Creator Engagement Fees are the primary driver. The others are campaign Platform Access.
Who are Daisy's main competitors?
Direct peers on record are CreatorIQ, Aspire (formerly AspireIQ), Grin, IZEA and NeoReach. Broad incumbents are TikTok Spark Ads and Meta Partnership Ads. Emerging players are Modash, Billo and Lumanu.
Does Daisy have an API?
No public API is recorded for Daisy.
What industry is Daisy in?
Daisy's product category is Creator Marketing Platform. Its primary akta.pro industry code is MPAAABAL, Influencer Media Amplification (Paid Creator Whitelisting/Spark Ads), with a secondary code of BPAFAHAG, Affiliate & Performance Creator Programs. Its NAICS code is 5132 and its SIC code is 7311.