GajiGesa
GajiGesa is an Indonesian Earned Wage Access (EWA) fintech platform enabling employees to withdraw earned salaries before payday. Founded in 2020, it serves 300+ corporate clients and 750,000+ employees across Indonesia, and was acquired by Kredivo Group in 2025.
- Company typePrivate
- Founded2020
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What GajiGesa does
GajiGesa (legal entity PT Easy Management Systems) is an Indonesian fintech that operates Earned Wage Access (EWA) and related payroll-linked financial wellness products. Founded in 2020 and originally incorporated in Singapore before reincorporating in Jakarta, the company enables employees to withdraw a prorated portion of earned wages before payday via a mobile app and, since 2022, a WhatsApp interface — the first such deployment in APAC. The platform also offers Payroll Financing (collateral-free short-term bridging loans to employers), an HR Dashboard for employer-side allowance management, GajiGesa Poin loyalty rewards, and a gold investment feature (GajiGesa Treasury).
GajiGesa sells primarily through a B2B2C motion, contracting with corporate HR and finance teams to deploy EWA as a free employee benefit, while monetizing at the consumer level through per-transaction EWA administration fees and at the employer level through Payroll Financing interest (funded via Kredivo Group partners PT Krom Bank Indonesia and KrediFazz). Distribution is supplemented by an affiliate program (Program Afiliasi), a Rekan HR partner network, and integrations such as the Gaji.id payroll platform partnership and industry-association alliances (ABUJAPI, APKLINDO, APJII, PPM Manajemen, Madoo).
By 2024 the company reported 300+ corporate clients across F&B, logistics, manufacturing, retail and BPO, and 750,000 employees with access to its services, with 44,342 employees having switched from predatory online loans (pinjol) to GajiGesa, redirecting Rp611.4 billion. GajiGesa raised approximately US$9.1 million in equity across a seed round and a November 2021 pre-Series A led by MassMutual Ventures; in 2025 it was fully acquired by Kredivo Group for a reported US$5–6 million, a substantial markdown on its prior ~US$33 million valuation. The company holds ISO/IEC 27001 certification and is PSE-registered (No. 000712.01/DJAI.PSE/05/2021).
GajiGesa firmographics
Firmographics- Name
- GajiGesa
- Legal name
- PT Easy Management Systems
- Website
- https://gajigesa.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GajiGesa is an Indonesian Earned Wage Access (EWA) fintech platform enabling employees to withdraw earned salaries before payday. Founded in 2020, it serves 300+ corporate clients and 750,000+ employees across Indonesia, and was acquired by Kredivo Group in 2025.
- Ownership category
- akta.pro rank
GajiGesa industry classification
Industry- Product category
- Employee Financial Wellness
- NAICS
- Payroll Services (541214), Professional Employer Organizations (561330)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Earned Wage Access (EWA) & Salary Advances (FSAKAMAE)
- akta.pro secondary industries
- Instant Payouts & Earned Wage Access (EWA) (FSAMAKAM), Earned Wage Access (EWA) & Wage-Advance Products (FSAKAOAF), Pay Card Programs & Earned Wage Access (EWA) Administration (BPACAIAK)
Keywords
Where GajiGesa is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
GajiGesa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Earned Wage Access (EWA) Fees: GajiGesa charges employees a per-transaction administration fee for each EWA withdrawal. The fee is displayed upfront at the time of the request. Employers are not charged for offering EWA as a benefit. The platform also generates revenue from employer-paid Payroll Financing interest.
- Payroll Financing Interest: GajiGesa earns interest income from short-term payroll bridging loans extended to employer clients. Funding partners include PT Krom Bank Indonesia and KrediFazz (OJK-licensed P2P lending entity) as part of Kredivo Group.
- Affiliate/Referral Program: GajiGesa operates an affiliate program (Program Afiliasi) where third-party referrers earn commissions for directing businesses and employees to use Salary Disbursement or EWA services.
- HR Dashboard / Rekan HR Partnership: HR partners (Rekan HR) receive special privileges and benefits for partnering with GajiGesa, potentially including revenue-sharing or service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for employers — EWA as employee benefit |
| Usage-based | Pay-as-you-go | Per-transaction administration fee for employees |
| Transaction based/ take rate | Pay-as-you-go | Payroll Financing — quote-based for employers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
GajiGesa product offering
Product offeringCore offering
GajiGesa provides a financial wellness platform offering Earned Wage Access (EWA) that allows employees to withdraw their prorated earned wages on demand before payday via mobile app or WhatsApp, without interest or credit score requirements. For employers, it offers Payroll Financing as short-term, collateral-free loans to bridge payroll disbursements, and an HR Dashboard for managing employee allowances, benefits, and reimbursements in real time.
Product overview
GajiGesa is a fintech platform offering Earned Wage Access (EWA) as its primary product, along with Payroll Financing services for businesses. The platform operates as a module-based system comprising the core EWA service for employees, an HR Dashboard for employer management, a mobile application for user access, and supplementary features including Salary Disbursement, GajiGesa Poin loyalty rewards, and Rekan HR partnership program. The company, acquired by Kredivo Group in 2025, serves 300+ companies and 750,000+ active employees across Indonesia.
Differentiator
Problem solved
Functional benefit
Products and services
- Earned Wage Access (EWA) Core product allowing employees to access their earned prorated salary before payday through a mobile app, web app, or WhatsApp. Enables flexible salary control, financial wellness, and reduced financial stress without interest charges or credit score requirements. Funds are transferred to bank accounts or used for bill payments and e-wallet top-ups within seconds.
- Payroll Financing Short-term, collateral-free loan solution that provides salary advance funding for companies, ensuring timely payroll disbursement even during tight cash flow periods. Includes an efficient KYB verification process taking approximately 10 working days and is funded through Kredivo Group partners including PT Krom Bank Indonesia and KrediFazz P2P lending.
- HR Dashboard Dedicated employer portal for HR teams to manage employee allowance allocations including travel funds, benefits, and reimbursements, with real-time monitoring of payroll financing activities. Free for employers to use as part of the GajiGesa EWA benefit.
- GajiGesa Mobile App Android mobile application (com.gajigesanative on Google Play) and companion web app enabling employees to access EWA, transfer funds, make bill payments, manage loyalty points (GajiGesa Poin), and access the gold investment (GajiGesa Treasury) feature directly from their smartphones.
Quantifiable outcome
- 44,342 employees have switched from predatory online loans (pinjol) to GajiGesa, redirecting Rp611.4 billion in funds from exploitative lenders
- +4 more outcomes
Companies that use GajiGesa
Customer profileNamed customers4 records
Ideal customer profiles2 records
GajiGesa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
GajiGesa partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- ABUJAPI Kepulauan RiauminorGajiGesa partnered with ABUJAPI Kepulauan Riau (Asosiasi Badan Usaha Jasa Perlindungan) and Madoo to strengthen the employment ecosystem for security service workers in the Riau Islands region, providing financial wellness solutions to outsourced security personnel.
- APJIIminorGajiGesa and APJII (Asosiasi Pengusaha Jasa Internet Indonesia / Indonesian Internet Service Business Association) officially collaborated to expand financial wellness solutions to the regional digital ecosystem, extending GajiGesa's reach into provincial digital communities.
- SentryminorGajiGesa documented a partnership case study with Sentry (a company using GajiGesa's employee benefits), demonstrating how EWA served as a business growth engine for Sentry. The case study is featured in GajiGesa's e-book 'Employee Benefit sebagai Mesin Pertumbuhan'.
- MadoominorGajiGesa and Madoo partnered to provide financial wellness solutions specifically tailored for outsourcing workers, addressing the financial needs of the outsourced workforce segment in Indonesia.
- PPM ManajemenminorGajiGesa and PPM Manajemen (PPM Graduate School of Management) collaborated on a joint event discussing financial wellness as a key strategy for businesses to navigate economic challenges, positioning GajiGesa as a financial wellness partner for business resilience.
- APKLINDOminorGajiGesa and APKLINDO (Asosiasi Perusahaan Kehutanan Indonesia / Indonesian Forestry Companies Association) collaborated to drive business transformation in the cleaning service subcontracting sector through financial wellness technology.
- INDEF (Institute for Development of Economics and Finance)minorGajiGesa and INDEF jointly conducted a survey on Earned Wage Access (EWA) in Indonesia, with findings published as a press release. The survey found that Indonesian workers are more satisfied with EWA compared to traditional payroll, providing data-backed evidence for GajiGesa's value proposition.
- Gaji.idcoreGajiGesa partnered with Gaji.id (a payroll software provider) to integrate EWA services into Gaji.id's payroll platform, enabling seamless earned wage access for employees of companies using Gaji.id for their payroll processing.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
GajiGesa competitors and assessment
Company assessmentDirect peers
- Wagestream: UK-headquartered global Earned Wage Access pioneer serving enterprise employees with on-demand wage withdrawals. Wagestream participated in GajiGesa's pre-Series A but is itself a direct competitor globally and a potential entrant in Indonesia.
- PayActiv: US-based Earned Wage Access and holistic financial wellness platform serving enterprise and SMB employers via payroll-integrated wage advances and bill payment. Closest US analogue to GajiGesa's combined EWA + Payroll Financing + HR Dashboard stack.
- DailyPay: US-headquartered EWA provider integrated with employer payroll systems, offering same-day or instant access to earned wages. Direct competitor with similar B2B2C employer-led distribution model.
- Even: US-based responsible EWA provider focused on hourly workers, integrated with employer payroll. Comparable product functionality, employer-led GTM, and financial-wellness positioning.
- ZayZoon: Canadian-headquartered EWA platform serving SMB employers in North America with payroll-integrated earned wage access and financial wellness tools. Directly comparable product, pricing, and B2B2C model.
Emerging players
- Gaji.id: Indonesian payroll SaaS provider and GajiGesa's integration partner for payroll data flows. Adjacent rather than directly competing today, but a credible local incumbent that could embed EWA natively and displace GajiGesa.
- Xendit: Indonesian and Southeast Asian payment infrastructure provider serving merchants and platforms with disbursements, payouts, and bill payment APIs. Comparable in operating geography and disbursement-payments capabilities relevant to GajiGesa's transfer and bill-payment flows.
- Flip: Indonesian fintech providing interbank transfers, bill payments, and corporate disbursements. Overlaps with GajiGesa's employee-facing transfer, bill-pay, and e-wallet top-up features within the Indonesian market.
Broad incumbents
- Mekari: Established Indonesian SaaS suite (Jurnal, Talenta, KlikPajak) covering HR, payroll, and accounting for SMB and mid-market employers. A broad HR/payroll incumbent that could bundle EWA-like functionality, threatening GajiGesa's employer wedge.
Others
- Kredivo: Parent company of GajiGesa since 2025 and a leading Indonesian digital credit fintech offering pay-later and personal installment products. Sister-brand within Kredivo Group, providing balance-sheet funding and banking infrastructure to GajiGesa.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
GajiGesa social profiles
Digital presenceGajiGesa compliance and trust
Trust signalCompliance2 records
GajiGesa financial estimates
Financial estimateRevenue estimate
Valuation estimate
GajiGesa leadership team
Management profileNumber of profiles
Profiles3 records
GajiGesa funding detail
Funding detailFunding overview
Funding rounds4 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GajiGesa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GajiGesa
What does GajiGesa do?
GajiGesa provides a financial wellness platform offering Earned Wage Access (EWA) that allows employees to withdraw their prorated earned wages on demand before payday via mobile app or WhatsApp, without interest or credit score requirements. For employers, it offers Payroll Financing as short-term, collateral-free loans to bridge payroll disbursements, and an HR Dashboard for managing employee allowances, benefits, and reimbursements in real time.
Is GajiGesa a public or private company?
GajiGesa is a private company. It is classified as corporate owned and is currently operating.
When was GajiGesa founded?
GajiGesa was founded in 2020. It employs 51 to 100 people.
Where is GajiGesa based?
GajiGesa is headquartered in Jakarta, Indonesia, in the Asia region.
How does GajiGesa make money?
Four revenue lines are on record. Earned Wage Access (EWA) Fees are the primary driver. The others are payroll Financing Interest, affiliate/Referral Program and HR Dashboard / Rekan HR Partnership.
Who are GajiGesa's main competitors?
Direct peers on record are Wagestream, PayActiv, DailyPay, Even and ZayZoon. Emerging players are Gaji.id, Xendit and Flip. Mekari is listed as a broad incumbent. Kredivo is listed as an others.
Does GajiGesa have an API?
No public API is recorded for GajiGesa.
What industry is GajiGesa in?
GajiGesa's product category is Employee Financial Wellness. Its primary akta.pro industry code is FSAKAMAE, Earned Wage Access (EWA) & Salary Advances, with a secondary code of FSAMAKAM, Instant Payouts & Earned Wage Access (EWA). Its NAICS code is 541214 and its SIC code is 6199.