Good&Co
Good&Co (Good Company) is a 3PL fulfillment provider serving a deliberately limited roster of scaling ecommerce brands with integrated warehousing, order processing, and shipping, founded by Chad Carleton in Springfield, Missouri.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Good&Co does
Good&Co (also operating as \"Good Company\") is a third-party logistics (3PL) fulfillment service provider for scaling ecommerce brands, founded by Chad Carleton and operationally based in Springfield, Missouri. The company runs a single warehouse and distribution facility at 4320 W Kearney St, Ste 115, and has deliberately constrained its client roster to \"a few dozen brands at a time\" in order to deliver boutique-level service rather than volume-scale fulfillment. Good&Co does not disclose revenue, employee count, founding date, parent-company relationships, or external investors in its sourceable material; ownership appears to remain founder-led under the DBA \"we're good company.\"
The service offering spans warehousing, order processing, shipping, carrier optimization, inventory management, and regional expansion planning, delivered as an integrated fulfillment operation rather than modular SaaS. Stated differentiating elements include application-based selective client intake (the company reports turning down more prospects than it accepts), fully transparent custom pricing without peak surcharges or hidden fees, real-time inventory reporting, direct founder access, and a team-continuity model in which the personnel that onboard a client also handle ongoing fulfillment. The founder's prior operational experience — growing a separate ecommerce business to approximately $60 million in revenue — informs the operator-led service model.
Revenue is generated primarily through transaction and per-unit fulfillment fees, with custom pricing negotiated per client and billed monthly. The go-to-market is sales-led with application-based intake, directed at scaling ecommerce brands spanning startup and mid-market segments. Sourceable named customers include Paka, Tales, Hollow, KNKG, Minted (mid-market), and Purdy & Figg. Distribution is direct-only — no marketplace, reseller, or OEM channels — relying on organic website presence and direct referrals for client acquisition. No proprietary technology stack, AI/ML capabilities, patents, trademarks, certifications, or third-party integrations are disclosed in available sourceable material.
Good&Co firmographics
Firmographics- Name
- Good&Co
- Legal name
- we're good company
- Website
- https://good.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Good&Co (Good Company) is a 3PL fulfillment provider serving a deliberately limited roster of scaling ecommerce brands with integrated warehousing, order processing, and shipping, founded by Chad Carleton in Springfield, Missouri.
- Ownership category
- akta.pro rank
Good&Co industry classification
Industry- Product category
- Third-Party Logistics Fulfillment
- NAICS
- General Warehousing and Storage (493110)
- akta.pro primary industry
- Third-Party Logistics (3PL) Fulfillment Providers (CRAFAMAA)
- akta.pro secondary industry
- E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)
Keywords
Where Good&Co is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good&Co business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- 3PL Fulfillment Services: Good Company generates revenue through fulfillment service fees charged to ecommerce brands. Pricing is custom-built around each client's specific operational needs, including carrier optimization and regional expansion planning services. The company earns on a per-transaction or per-unit basis depending on the client's volume and service requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom pricing based on specific operational needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Good&Co product offering
Product offeringCore offering
Good&Co (Good Company) is a third-party logistics (3PL) fulfillment provider serving scaling ecommerce brands. The company operates a single warehouse facility in Springfield, Missouri, providing integrated services including warehousing, order processing, shipping, carrier optimization, and regional expansion planning, delivered by the same team that onboards each client.
Product overview
Good&Co (Good Company) is a 3PL (Third-Party Logistics) fulfillment service provider for scaling ecommerce brands. The company operates as a single, unified service rather than a modular platform, offering integrated fulfillment operations including warehouse management, order processing, carrier optimization, and regional expansion planning. The service is characterized by selective client intake, transparent custom pricing, real-time data reporting, and direct founder access. All operational services are delivered by the same team that onboards clients, providing continuity and accountability.
Differentiator
Problem solved
Functional benefit
Products and services
- 3PL Fulfillment Services Integrated third-party logistics fulfillment service for scaling ecommerce brands, covering warehousing, order processing, carrier optimization, regional expansion planning, and shipping. Delivered by the same team that onboards clients, with real-time data reporting and transparent custom pricing.
Quantifiable outcome
- No quantifiable outcomes provided in available source material
Companies that use Good&Co
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Good&Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Good&Co partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Good&Co competitors and assessment
Company assessmentDirect peers
- ShipBob: ShipBob is a leading tech-enabled 3PL fulfillment provider for ecommerce brands, offering warehousing, fulfillment, and shipping across a multi-warehouse U.S. network. Directly comparable as an outsourced fulfillment partner serving the same DTC/scaling-ecommerce customer base.
- ShipMonk: ShipMonk provides ecommerce fulfillment, inventory management, and shipping software for DTC and omnichannel brands. Directly comparable as a 3PL serving growing ecommerce merchants with integrated warehouse + technology offerings.
- Red Stag Fulfillment: Red Stag is a U.S.-based ecommerce 3PL known for heavy/bulky item handling and boutique-level service. Directly comparable as a fulfillment provider targeting scaling ecommerce brands with a service-quality positioning similar to Good Company.
- Rakuten Super Logistics: Rakuten Super Logistics operates a U.S. ecommerce fulfillment network offering warehousing, picking/packing, and shipping. Directly comparable as a multi-region 3PL serving similar ecommerce brand customers.
- Quiet Logistics: Quiet Logistics is a tech-enabled ecommerce 3PL using robotics and proprietary software for DTC fulfillment. Comparable as a service + technology 3PL serving premium and scaling ecommerce brands.
Emerging players
- Deliverr: Deliverr (now operating within Shopify after acquisition) was a fast-growing ecommerce fulfillment startup focused on fast shipping for DTC brands. Comparable as a technology-forward 3PL addressing the same ecommerce fulfillment pain points Good Company targets.
- FlavorCloud: FlavorCloud is a cross-border ecommerce fulfillment and shipping platform for DTC brands. Partially comparable as an emerging fulfillment provider addressing ecommerce logistics pain points with a tech-enabled service model.
Regional players
- Capacity (formerly AxleHire): Capacity is a last-mile and fulfillment logistics provider focused on ecommerce parcel volumes. Comparable as an ecommerce-focused logistics provider in an overlapping customer segment.
Broad incumbents
- Saddle Creek Logistics Services: Saddle Creek is a diversified 3PL offering warehousing, fulfillment, and transportation services across multiple verticals including ecommerce. Comparable as a broader incumbent operating fulfillment services for retail/ecommerce brands at greater scale.
- Fulfillment by Amazon (FBA): Amazon FBA is the dominant ecommerce fulfillment service, offering warehousing, picking/packing, shipping, and customer service. Comparable as the incumbent fulfillment option that all boutique 3PLs must differentiate against in the DTC brand market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Good&Co social profiles
Digital presenceGood&Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good&Co leadership team
Management profileNumber of profiles
Profiles4 records
Good&Co funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good&Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good&Co
What does Good&Co do?
Good&Co (Good Company) is a third-party logistics (3PL) fulfillment provider serving scaling ecommerce brands. The company operates a single warehouse facility in Springfield, Missouri, providing integrated services including warehousing, order processing, shipping, carrier optimization, and regional expansion planning, delivered by the same team that onboards each client.
Is Good&Co a public or private company?
Good&Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good&Co founded?
Good&Co was founded in 2012. It employs 51 to 100 people.
Where is Good&Co based?
Good&Co is headquartered in San Francisco, United States, in the North America region.
How does Good&Co make money?
One revenue line is on record: 3PL Fulfillment Services.
Who are Good&Co's main competitors?
Direct peers on record are ShipBob, ShipMonk, Red Stag Fulfillment, Rakuten Super Logistics and Quiet Logistics. Emerging players are Deliverr and FlavorCloud. Capacity (formerly AxleHire) is listed as a regional player. Broad incumbents are Saddle Creek Logistics Services and Fulfillment by Amazon (FBA).
Does Good&Co have an API?
No public API is recorded for Good&Co.
What industry is Good&Co in?
Good&Co's product category is Third-Party Logistics Fulfillment. Its primary akta.pro industry code is CRAFAMAA, Third-Party Logistics (3PL) Fulfillment Providers, with a secondary code of TLAIAAAD, E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns). Its NAICS code is 493110.