Panoply
Panoply is a cloud data warehouse and ELT platform, built on Google BigQuery, that lets startups and SMBs sync, store, transform, and visualize business data without data engineering resources. It serves 2,000+ customers across e-commerce, SaaS, media, healthcare, and financial services.
- Company typePrivate
- Founded2015
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Panoply does
Panoply is a cloud data warehouse and ELT (Extract, Load, Transform) platform that enables businesses to sync data from multiple SaaS applications and databases into a single managed warehouse for analysis. The platform is built on Google BigQuery and combines pre-built Snap Connectors for common data sources, a Flex Connector for custom API sources, a SQL workbench with drag-and-drop query builder, and native in-platform dashboards. It is targeted primarily at startups, SMBs, and growing data teams across e-commerce, SaaS, media, financial services, and healthcare that lack the data engineering resources to build and maintain traditional ETL pipelines and data warehouse infrastructure. Founded in 2015 and headquartered in Tel Aviv, Israel, Panoply has scaled to 2,000+ customers with a workforce of 11-50 employees.
The company monetizes through three monthly subscription tiers (Lite at $1,558, Standard at $2,498, Premium at $3,798), differentiated by row volume, storage, sync frequency, and support level. Go-to-market is product-led, anchored by a free 21-day no-credit-card trial, with a sales-assisted layer for mid-market buyers and AWS Marketplace and Google Cloud Partner listings for enterprise procurement. Differentiators include SOC 2 Type 2, HIPAA, GDPR, and FINRA compliance posture and G2 #1 customer review ranking. In July 2023, Panoply became a wholly-owned product line of SQream Technologies following SQream's acquisition of Talend's data fabric assets, integrating Panoply into a larger data platform portfolio alongside SQream's GPU-accelerated database business.
Panoply firmographics
Firmographics- Name
- Panoply
- Legal name
- SQream Technologies USA, Inc.
- Website
- https://panoply.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Panoply is a cloud data warehouse and ELT platform, built on Google BigQuery, that lets startups and SMBs sync, store, transform, and visualize business data without data engineering resources. It serves 2,000+ customers across e-commerce, SaaS, media, healthcare, and financial services.
- Ownership category
- akta.pro rank
Panoply industry classification
Industry- Product category
- Cloud Data Warehouse
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Hybrid Cloud Management, Monitoring & FinOps (HDABAMAD)
- akta.pro secondary industries
- Cloud Management Platforms (CMP) & Single-Pane-of-Glass Control (HDABABAD), Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)
Keywords
Where Panoply is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Panoply business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Cloud Data Warehouse + ELT Platform: Panoply generates revenue through three subscription pricing tiers (Lite, Standard, Premium) billed monthly. Each tier is differentiated by row volume limits (20M–300M rows/mo), storage capacity (2–5 TB), sync frequency, and support level. The model is subscription-based recurring with per-tier flat monthly rates. Usage overages can trigger tier upgrades. No separate ETL tool cost is incurred since the platform is all-in-one.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite — $1,558/month: 20M rows/mo, 2 TB storage, up to 60 min sync frequency, email & docs support, onboarding assistance, 2 custom Flex Connectors built and managed by Panoply. |
| Subscription | Monthly | Standard — $2,498/month: 100M rows/mo, 3 TB storage, up to 10 min sync frequency, dedicated account manager, HIPAA & GDPR compliance. |
| Subscription | Monthly | Premium — $3,798/month: 300M rows/mo, 5 TB storage, up to 10 min sync frequency, email, docs, chat & video support, account reviews. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Panoply product offering
Product offeringCore offering
Panoply is an all-in-one cloud data platform combining managed ELT connectors, a fully-managed cloud data warehouse built on Google BigQuery, and native BI capabilities. Users can sync data from dozens of SaaS applications and databases, store it in a centralized warehouse, transform it via SQL or no-code tools, and analyze it through in-platform dashboards or external BI tools. The platform is designed to enable non-technical users to set up and operate data infrastructure without engineering involvement.
Product overview
Panoply is an all-in-one cloud data platform combining managed ELT (Snap Connectors and Flex Connector), a fully-managed cloud data warehouse built on Google BigQuery, and native BI capabilities (SQL Workbench, Drag-and-Drop Query Builder, and in-platform Dashboards). The platform is designed for non-technical business users to connect data from any source, store it in a centralized warehouse, transform it via SQL, and visualize it — all without engineering involvement. Pricing tiers (Lite, Standard, Premium) offer different row limits, storage, sync frequency, and support levels. A 21-day free trial (Proof of Value) is available for new users.
Differentiator
Problem solved
Functional benefit
Products and services
- Panoply Platform
Quantifiable outcome
- 2,000+ data experts and companies use Panoply globally.
- +3 more outcomes
Companies that use Panoply
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles2 records
Panoply technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Panoply partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SQream Technologies (Parent Company)flagshipPanoply is operated by SQream Technologies Ltd. and its US affiliate SQream Technologies USA, Inc. The Panoply brand, website, and services are owned and operated by SQream. SQream acquired Talend's data fabric assets in July 2023 and rebranded, integrating Panoply as a flagship product within the SQream portfolio. Panoply's DPA and Terms of Service are between SQream Technologies USA, Inc. and customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Panoply competitors and assessment
Company assessmentBroad incumbents
- Informatica: Informatica is an enterprise data integration and management platform with deep capabilities in ETL, data quality, and governance. As a much larger incumbent, it competes in regulated enterprise accounts where Panoply's HIPAA/GDPR/FINRA compliance also positions it.
- Databricks: Databricks offers a unified lakehouse platform combining data warehousing, ELT, BI, and ML on its own engine. As a much larger incumbent, it overlaps with Panoply's data warehousing and ELT layers but targets enterprise and data science workloads rather than SMB self-service.
- Google BigQuery: BigQuery is the underlying cloud data warehouse on which Panoply is built and which Google itself markets to SMBs with competitive self-service pricing. It is the most direct substitute for Panoply's storage and compute layer.
Emerging players
- dbt Labs: dbt is the de facto standard for SQL-based data transformation in the modern data stack. While not a direct warehouse competitor, it overlaps with Panoply's in-platform SQL transformation and workbench capabilities, and is commonly bundled with competing ELT tools.
- Airbyte: Airbyte is an open-source data integration platform with a rapidly growing connector catalog. While less turnkey than Panoply, it competes on price (free OSS) and connector breadth for the SMB and startup segment Panoply targets.
- Hevo Data: Hevo is a no-code data pipeline platform offering managed ELT into cloud warehouses. It targets similar SMB/mid-market customers with a comparable self-service positioning and pre-built connector catalog.
Direct peers
- Matillion: Matillion offers an ELT platform purpose-built for cloud data warehouses like Snowflake, BigQuery, Redshift, and Databricks, with a similar self-service orientation and SMB/mid-market targeting. Highly comparable to Panoply's positioning.
- Stitch (by Talend / Qlik): Stitch is a managed ETL/ELT data pipeline service with a broad connector catalog targeting SMBs and mid-market. Now part of Talend/Qlik, it competes with Panoply's connector-led ELT approach, particularly given the SQream/Talend portfolio overlap.
- Fivetran: Fivetran is a leading managed ELT data integration platform with a vast library of pre-built connectors, closely paralleling Panoply's Snap Connector and Flex Connector value proposition. It represents the most direct head-to-head competitor for Panoply's ELT layer.
- Snowflake: Snowflake is the leading cloud data warehouse platform, offering managed storage and compute on AWS/Azure/GCP. Directly comparable to Panoply's core data warehouse offering but skewed to enterprise customers with significantly larger scale and capital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Panoply social profiles
Digital presencePanoply compliance and trust
Trust signalCompliance4 records
Panoply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Panoply leadership team
Management profileNumber of profiles
Profiles6 records
Panoply funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Panoply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Panoply
What does Panoply do?
Panoply is an all-in-one cloud data platform combining managed ELT connectors, a fully-managed cloud data warehouse built on Google BigQuery, and native BI capabilities. Users can sync data from dozens of SaaS applications and databases, store it in a centralized warehouse, transform it via SQL or no-code tools, and analyze it through in-platform dashboards or external BI tools. The platform is designed to enable non-technical users to set up and operate data infrastructure without engineering involvement.
Is Panoply a public or private company?
Panoply is a private company. It is classified as corporate owned and is currently operating.
When was Panoply founded?
Panoply was founded in 2015. It employs 11 to 50 people.
Where is Panoply based?
Panoply is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Panoply make money?
One revenue line is on record: subscription - Cloud Data Warehouse + ELT Platform.
Who are Panoply's main competitors?
Broad incumbents on record are Informatica, Databricks and Google BigQuery. Emerging players are dbt Labs, Airbyte and Hevo Data. Direct peers are Matillion, Stitch (by Talend / Qlik), Fivetran and Snowflake.
Does Panoply have an API?
No public API is recorded for Panoply.
What industry is Panoply in?
Panoply's product category is Cloud Data Warehouse. Its primary akta.pro industry code is HDABAMAD, Hybrid Cloud Management, Monitoring & FinOps, with a secondary code of HDABABAD, Cloud Management Platforms (CMP) & Single-Pane-of-Glass Control. Its NAICS code is 5182 and its SIC code is 7370.