Tivly
Tivly is a U.S. commercial insurance marketplace founded in 2009 that connects over 1.4 million small and medium businesses annually with 350+ insurance providers across 11+ coverage types and 18+ industry verticals, monetizing through carrier referral fees and lead sales.
- Company typePrivate
- Founded2009
- HeadquartersNorman, United States
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Tivly does
Tivly (legal entity: Commercial Insurance.Net, LLC, DBA Tivly; in California and New York operated as Norman Commercial Insurance.Net, LLC, DBA Tivly) operates a commercial insurance marketplace and lead generation platform that connects small and medium-sized businesses seeking coverage with a panel of 350+ insurance providers. Founded in 2009 and headquartered in Norman, Oklahoma with a sales office in St. Petersburg, Florida, the platform offers 11+ coverage types — including General Liability, Commercial Auto, Workers' Compensation, Property, Professional Liability/E&O, Business Owners Policy (BOP), Cyber Liability, Cargo, Umbrella/Excess Liability, Group Health, and Inland Marine — alongside 18+ industry-specific solutions for verticals such as construction, trucking, food service, beauty and fitness, and e-commerce. Distribution is direct-to-consumer via a self-serve online quote form and an inside-sales call center (toll-free 877-907-5267, with extended hours), supported by a large SEO/content library of 300+ pages.
The business is fundamentally a lead-generation and matching marketplace rather than a risk-bearing insurer. Tivly monetizes through referral fees and commissions from insurance carriers when matched customers purchase coverage, and additionally sells qualified commercial insurance leads to carriers and agents through a dedicated B2B leads business. End-customers receive the matching service at no charge. The company processes over 1.4 million business inquiries annually, is rated A+ by the BBB and 4.7/5 on Google, and is privately held. In November 2022 it received a $26 million private equity investment from Aquiline Capital Partners and rebranded from CommercialInsurance.net to Tivly to position for expanded services. The co-founders Mark McClure (CEO) and Chad Jaquays (COO) continue to lead the company, and headcount sits in the 101-250 range.
Tivly firmographics
Firmographics- Name
- Tivly
- Legal name
- Commercial Insurance.Net, LLC
- Website
- https://tivly.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tivly is a U.S. commercial insurance marketplace founded in 2009 that connects over 1.4 million small and medium businesses annually with 350+ insurance providers across 11+ coverage types and 18+ industry verticals, monetizing through carrier referral fees and lead sales.
- Ownership category
- akta.pro rank
Tivly industry classification
Industry- Product category
- Commercial Insurance Marketplace
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
Keywords
Where Tivly is headquartered
LocationHeadquarters
- HQ city
- Norman
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tivly business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Lead Generation and Referral Fees: Tivly generates revenue by connecting businesses seeking insurance with insurance providers. The company receives compensation from insurance carriers when customers are matched and potentially purchase coverage through those providers. Revenue is transactional based on successful lead delivery rather than subscription fees from end customers.
- Commercial Insurance Leads: The company also sells commercial insurance leads to other businesses, as evidenced by the 'Commercial Insurance Leads' page and sales contact (405) 221-9771 for lead purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free quote matching service for businesses seeking insurance coverage |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Tivly product offering
Product offeringCore offering
Tivly operates a commercial insurance marketplace and lead generation platform that connects small and medium-sized businesses with 350+ top-rated insurance providers. Customers submit an online form or call a toll-free number to be matched with carriers offering coverage types including general liability, commercial auto, workers' compensation, property, professional liability/E&O, BOP, cyber liability, and other commercial lines. The company also sells qualified commercial insurance leads to insurance carriers.
Product overview
Tivly operates as a commercial insurance marketplace and lead generation platform that connects small businesses with 350+ insurance providers. The core product is the Tivly Business Insurance Marketplace, which offers multiple insurance products including General Liability, Commercial Auto, Workers' Compensation, Property Insurance, Professional Liability/E&O, Business Owners Policy (BOP), Cyber Liability, Cargo, Umbrella/Excess Liability, Group Health, and Inland Marine Insurance. The platform also provides industry-specific insurance solutions for sectors such as trucking, construction, beauty, restaurants, and retail. Additional offerings include educational resources and guides, plus commercial insurance lead generation services for insurance providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Tivly Business Insurance Marketplace
- Commercial Insurance Leads
- Industry-Specific Insurance Matching Solutions
Quantifiable outcome
- 1.4 million+ businesses served annually through the platform
- +2 more outcomes
Companies that use Tivly
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Tivly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tivly partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major and minor.
- Hartford InsurancemajorFeatured insurance provider partner displayed on Tivly's homepage and throughout the site. One of 350+ insurance providers available for matching business customers seeking coverage.
- Liberty Mutual InsurancemajorFeatured insurance provider partner displayed on Tivly's homepage. One of 350+ insurance providers available for matching business customers seeking coverage.
- Progressive CommercialmajorFeatured insurance provider partner displayed on Tivly's homepage. One of 350+ insurance providers available for matching business customers seeking coverage.
- Mylo InsuranceminorFeatured insurance provider partner displayed on Tivly's homepage. One of 350+ insurance providers available for matching business customers seeking coverage.
- Acuity InsuranceminorFeatured insurance provider partner displayed on Tivly's homepage. One of 350+ insurance providers available for matching business customers seeking coverage.
- 350+ Insurance ProvidersmajorTivly partners with 350+ top-rated insurance providers to offer nationwide coverage. Partners include major carriers such as Allstate, American Family, Erie Insurance, Farmers, Hiscox, Nationwide, State Farm, Travelers, and Zurich. The company discloses these as marketing partners who may be matched with customer inquiries.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Tivly competitors and assessment
Company assessmentEmerging players
- Thimble: On-demand small business insurance provider offering short-term GL and professional liability policies digitally. Comparable in SMB target and digital-first approach, though narrower product set and direct-carrier rather than marketplace model.
- Next Insurance: Direct-to-SMB digital insurer offering its own commercial policies (BOP, GL, Workers' Comp, Professional Liability) targeting the same small business segments Tivly serves. Comparable in target customer and product categories, but differs as a carrier rather than an aggregator.
- Vouch: Direct-to-startup commercial insurer offering tailored coverage for venture-backed and growth-stage businesses. Comparable in targeting SMBs with digital commercial insurance, but operates as a carrier with proprietary underwriting rather than an aggregator.
Direct peers
- SmartFinancial: Online insurance comparison platform matching consumers and small businesses with carrier quotes across personal and commercial lines. Comparable to Tivly in lead-generation/marketplace model and multi-carrier distribution, with a broader consumer+commercial mix.
- Simply Business: UK-headquartered small business insurance marketplace operating in the US, matching SMBs with multiple carriers across commercial lines. Directly comparable to Tivly in marketplace model, SMB target, and multi-carrier referral monetization.
- Bold Penguin: Commercial insurance marketplace platform connecting agents and SMBs with carrier partners through a digital workflow. Comparable to Tivly in small commercial marketplace model and carrier-referral economics, though more agent-channel focused.
- Insureon: Online commercial insurance marketplace connecting small businesses with carrier partners for BOP, general liability, workers' comp, and professional liability. Closely comparable to Tivly in SMB focus, line-of-business coverage, and carrier-referral revenue model.
- CoverWallet: Commercial insurance marketplace and brokerage for small businesses, offering online quotes across multiple lines of commercial coverage. Directly comparable to Tivly in target customer (SMB), product breadth, and digital marketplace distribution model (CoverWallet is now part of Aon).
Broad incumbents
- Bankrate / Insure.com: Established insurance lead-generation and comparison sites (Bankrate owned by Red Ventures; Insure.com a QuinStreet asset) driving SMB and consumer insurance inquiries to carrier partners. Comparable to Tivly in content/SEO-driven lead gen and carrier referral monetization, though with broader consumer insurance focus.
- Hiscox Direct: Established specialty commercial insurer with a strong SMB digital distribution channel for professional liability, BOP, and cyber. Comparable to Tivly in SMB product set and vertical expertise, but operates as a direct carrier (and one of Tivly's 350+ partners).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tivly social profiles
Digital presenceTivly compliance and trust
Trust signalCompliance2 records
Tivly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tivly leadership team
Management profileNumber of profiles
Profiles2 records
Tivly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tivly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tivly
What does Tivly do?
Tivly operates a commercial insurance marketplace and lead generation platform that connects small and medium-sized businesses with 350+ top-rated insurance providers. Customers submit an online form or call a toll-free number to be matched with carriers offering coverage types including general liability, commercial auto, workers' compensation, property, professional liability/E&O, BOP, cyber liability, and other commercial lines. The company also sells qualified commercial insurance leads to insurance carriers.
Is Tivly a public or private company?
Tivly is a private company. It is classified as private equity controlled and is currently operating.
When was Tivly founded?
Tivly was founded in 2009. It employs 101 to 250 people.
Where is Tivly based?
Tivly is headquartered in Norman, United States, in the North America region.
How does Tivly make money?
Two revenue lines are on record. Lead Generation and Referral Fees are the primary driver. The others are commercial Insurance Leads.
Who are Tivly's main competitors?
Emerging players on record are Thimble, Next Insurance and Vouch. Direct peers are SmartFinancial, Simply Business, Bold Penguin, Insureon and CoverWallet. Broad incumbents are Bankrate / Insure.com and Hiscox Direct.
Does Tivly have an API?
No public API is recorded for Tivly.
What industry is Tivly in?
Tivly's product category is Commercial Insurance Marketplace. Its primary akta.pro industry code is FSAJAFAB, Mid-Market Commercial Package (Package Policies). Its NAICS code is 524210 and its SIC code is 6411.