NuORDER

What NuORDER does

NuORDER, operating as "NuORDER by Lightspeed," is a cloud-based B2B commerce platform purpose-built for the wholesale fashion and lifestyle industry. Founded in 2011 in Los Angeles and acquired by Lightspeed Commerce Inc. (NYSE: LSPD) in 2021, the company operates as a strategic wholesale commerce business unit within Lightspeed, with legal entity Lightspeed NuORDER Inc. headquartered in Montréal, Canada and sales/support offices in New York and London. The platform serves wholesale brands selling to retailers and department stores, specialty retailers, and off-price retailers, with a stated customer base of more than 3,000 brands globally and access to 100,000+ vetted retailers through the Lightspeed network.

The product portfolio consists of three core integrated offerings: (1) NuORDER Wholesale, a B2B eCommerce platform enabling brands to run fully-branded wholesale websites with 24/7 ordering, account-specific pricing, digital linesheets, integrated payments, and built-in reporting; (2) NuORDER Assortments, an enterprise-grade visual assortment planning platform with AI-powered Order Trends analytics for duplicate buy detection, automated inventory allocation, and markdown reduction; and (3) NuORDER Marketplace, a centralized multi-brand shopping and ordering destination launched at NRF's Big Show in January 2026 connecting 4,000+ brands with retailers. The platform integrates with 120+ ERP, PLM, and POS systems (SAP, Oracle NetSuite, Microsoft Dynamics, Salesforce, HubSpot, Magento, WooCommerce, BigCommerce, Lightspeed POS, Square, Clover) and is built on an API-first cloud architecture with native EDI support.

The business model is primarily subscription-based (B2B Commerce subscription, Assortments subscription, Lightspeed NuORDER Network) supplemented by potential transaction fees on the Marketplace and professional services for ERP integration. Go-to-market combines direct enterprise sales to major retailers and brands, a partner program across referral/reseller/service/support categories, and a self-serve freemium tier with up to 5 users. The company employs 101-250 people, holds GDPR, CCPA, and EU-U.S. Data Privacy Framework compliance, and serves enterprise customers including Nordstrom, Saks Fifth Avenue, Bloomingdale's, Macy's, David Jones, Neiman Marcus, Bergdorf Goodman, Arc'teryx, Chinese Laundry, Outerknown, Boozt, and NK Retail.

Name

NuORDER

Legal name

Lightspeed NuORDER Inc.

Website

https://nuorder.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

NuORDER by Lightspeed is a cloud-based B2B commerce platform that helps wholesale brands and retailers manage ordering, visual assortment planning, and marketplace discovery. It serves 3,000+ brands and 100,000+ retailers globally with ERP-integrated subscription SaaS.

Ownership category

akta.pro rank

Product category

B2B Wholesale Commerce Platform

akta.pro primary industry

Trade Promotion Management (TPM) & Optimization Services (CRAOAOAC)

akta.pro secondary industries

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL), Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

Keywords

• B2B ecommerce platform
• Wholesale ordering software
• Assortment planning tools
• Visual merchandising platform
• Wholesale marketplace

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. B2B Commerce Subscription: Subscription-based access to the wholesale eCommerce platform including virtual showroom, order management, digital linesheets, and sales tools. Paid subscription required for full feature access beyond free tier.
2. Assortments Subscription: Subscription-based access to visual assortment planning platform for retailers to optimize inventory distribution and merchandising plans.
3. Lightspeed NuORDER Network: Wholesale network connecting brands with new retailers and enabling reorders with existing Lightspeed POS retailers.
4. Marketplace Transaction: Marketplace platform enabling retailers to browse, compare, and purchase products across thousands of brands in a single location. May include transaction-based revenue.
5. Integration Services: Additional paid services for ERP integration, implementation, and custom integrations beyond standard onboarding.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

NuORDER by Lightspeed is a cloud-based B2B commerce platform that enables wholesale brands and retailers to digitize the entire ordering, assortment planning, and buying process. The platform combines a branded wholesale eCommerce storefront, visual assortment planning with AI-powered insights, integrated order management, and a Marketplace that connects 4,000+ brands with 100,000+ vetted retailers, all unified by 120+ ERP/PLM/POS integrations.

Product overview

NuORDER by Lightspeed is a B2B commerce platform consisting of three core integrated products: (1) Wholesale - a B2B eCommerce platform for brands to sell to retailers with eCommerce, order management, advanced sales tools, flexible configurations, integrated payments, and actionable insights modules; (2) Assortments - an enterprise-grade buying platform for retailers to make data-driven decisions with modules for both brands and retailers, featuring visual planning, automated allocation, and Order Trends analytics; and (3) Marketplace - a discovery platform connecting over 3,000 brands with retailers. The platform integrates natively with Lightspeed POS and supports 120+ ERP, PLM, and POS system integrations including SAP, Oracle NetSuite, Microsoft Dynamics, Salesforce, and Magento. Lightspeed AI adds a conversational intelligence layer for natural language business queries.

Differentiator

Problem solved

Functional benefit

Brands

• NuORDER Wholesale: B2B eCommerce platform for brands to sell products to retailers, featuring 24/7 ordering, account-specific pricing, and built-in reporting.
• NuORDER Assortments
• NuORDER Marketplace

Products and services

• NuORDER Wholesale B2B eCommerce platform that enables wholesale brands to sell to department stores, specialty, and off-price retailers via a fully-branded wholesale website with 24/7 ordering, account-specific pricing and discounts, upsell identification, and built-in sales reporting. Includes modules for eCommerce, Advanced Sales Tools, Order Management, Flexible Configurations, Integrated Payments, and Actionable Insights.
• NuORDER Assortments Enterprise-grade visual buying and merchandising platform that helps retailers minimize overbuying, reduce markdowns, and increase profit margins. Features automated inventory allocation with localized size curves, real-time collaboration on assortments, and the AI-powered Order Trends analytics tool. Includes tailored workflows for brands and retailers.
• NuORDER Marketplace Centralized multi-brand shopping and ordering destination where retailers can browse, compare, and purchase products across thousands of brands in a single interface. Features seamless POS integration, AI-driven insights, brand discovery by category/price point/trade show, 24/7 browsing of digital catalogs, and centralized order management and fulfillment tracking.

Quantifiable outcome

• 31% increase in sales (Arc'teryx case study)
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability10 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered flagship, core, regional and minor.

• BooztflagshipStrategic or Co-development Partner · 17 March 2026Strategic partnership with Boozt, a leading Nordic digital retailer, to integrate NuORDER's B2B commerce platform into Boozt's operations. Replaces fragmented spreadsheets and manual workflows with a centralized system connecting assortments, orders, and product data. Aims to improve buying intelligence and enable more strategic assortment decisions. Marks a milestone in NuORDER's European expansion.
• NordstromcoreStrategic or Co-development Partner · 29 October 2025Extended partnership with Nordstrom integrating NuORDER's data and commerce platform more deeply into Nordstrom's operations. Platform will increase data collection to support AI-driven processes for forecasting, recommendations, and personalization. Aims to make retail operations more efficient and data-driven.
• Saks GlobalcoreStrategic or Co-development Partner · 24 June 2025Expanded luxury retail footprint with Saks Global, extending partnership to Neiman Marcus and Bergdorf Goodman. Partnership enables better collaboration with vendor partners, drives inventory efficiency, and ensures merchandise effectiveness across all touchpoints.
• NK RetailregionalStrategic or Co-development Partner · 5 June 2025NK Retail, operating within NK, a leading Scandinavian department store group, selected NuORDER as strategic partner to digitize merchandising and buying process. Enables buyers to write orders 60% faster by eliminating manual processes and providing real-time data for assortment planning.
• Lightspeed POScoreTechnology or IntegrationNuORDER integrates directly with Lightspeed's point-of-sale system, enabling retailers to synchronize orders into inventory management. Lightspeed POS retailers gain access to NuORDER's wholesale network of over 100,000 retailers and 4,000+ brands.
• SheaBusinessminorImplementation/ SI/ Consulting PartnerSystems integrator partner providing implementation and consulting services for NuORDER customers.
• Fashion ExpertsminorImplementation/ SI/ Consulting PartnerFashion consulting partner providing industry expertise and implementation guidance for fashion and apparel brands.
• NAVEXPERTSminorImplementation/ SI/ Consulting PartnerSystems integrator partner specializing in retail technology implementations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• JOOR: JOOR is a direct competitor to NuORDER, operating a B2B wholesale platform connecting fashion brands and retailers globally. Both companies serve the same fashion/apparel wholesale customer base with digital linesheets, order management, and virtual showrooms.
• Handshake: Handshake is Shopify's B2B wholesale platform, providing brands with a dedicated wholesale storefront integrated with Shopify. It competes directly with NuORDER Wholesale in the B2B ordering, catalog, and order management space.
• Faire: Faire operates a B2B wholesale marketplace connecting independent brands with retailers. It is a direct marketplace competitor to NuORDER Marketplace, with strong traction in apparel and lifestyle categories serving specialty retailers.
• RangeMe: RangeMe is a B2B product discovery and sourcing platform used by retailers to find brands and suppliers, primarily in CPG and retail. It competes with NuORDER Marketplace on the brand discovery and onboarding side of wholesale.
• Ankorstore: Ankorstore is a European B2B wholesale marketplace connecting independent brands with retailers. It is a direct competitor to NuORDER Marketplace, particularly in the European expansion theater where NuORDER is investing via Boozt and NK Retail.

Broad incumbents

• Shopify Plus: Shopify Plus offers B2B functionality (via Handshake) on top of its broader commerce platform. As a broader incumbent, Shopify Plus competes with NuORDER Wholesale for brands seeking an integrated B2B+B2C commerce solution, though its wholesale capabilities are not as specialized as NuORDER's.
• BigCommerce: BigCommerce is a broader headless commerce platform with B2B Edition capabilities that overlap with NuORDER Wholesale's order management and pricing tier functionality, though BigCommerce positions itself as a general commerce platform rather than a wholesale specialist.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud provides B2B commerce capabilities as part of its broader CRM and commerce portfolio. It is a broad incumbent that competes with NuORDER for large enterprise retailers, particularly those already in the Salesforce ecosystem.

Emerging players

• Mirakl: Mirakl provides marketplace platform technology that enables retailers and brands to launch third-party marketplaces. It is an emerging player with partial overlap with NuORDER Marketplace on the marketplace infrastructure layer, particularly for enterprise retailers.
• ShopHive: ShopHive is a B2B wholesale platform targeting independent brands and specialty retailers. It is an emerging niche competitor with overlapping functionality to NuORDER Wholesale's core offering but focused on a smaller, SMB-oriented customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nuorder
• Facebookfacebook.com/NuORDERwholesale
• LinkedInlinkedin.com/company/nuorder-inc
• Instagraminstagram.com/nuorder

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds8 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuORDER