Laundrygo
Laundrygo operates a South Korean mobile laundry platform serving approximately 640,000 households with on-demand pickup and delivery, complemented by 176 unmanned laundromats, B2B hotel laundry services, and smart factory automation technology.
- Company typePrivate
- Founded2019
- HeadquartersSeoul, South Korea
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Laundrygo does
Laundrygo (의식주컴퍼니/Lifegoeson Corp.) is a South Korean on-demand laundry platform operating since March 2019. The company serves individual consumers through a mobile app enabling pickup and delivery, alongside 176 unmanned self-service laundromats branded as Laundry24. It also operates the Laundrygo Hotel & Business line providing B2B laundry services to premium hotel chains (including Conrad, Andaz, Plaza, and Marriott) and offers smart-factory EPC services for laundry automation internationally following the A+ Machinery acquisition.
The technology stack combines several proprietary systems: an AI Style Scanner (launched February 2023) for computer-vision garment analysis, a one-touch RFID laundry tracking system (introduced January 2024), and an automated garment release system (deployed September 2021). Operational scale includes 18.84 million loads processed across 3.05 million cumulative orders over five years, serving approximately 640,000 households, with physical capacity extended by a new Busan factory opened in December 2023.
Revenue derives from multiple streams: per-load B2C pricing via the consumer app, subscription plans, B2B contracts with hospitality clients, unmanned Laundry24 laundromat usage fees, and B2B EPC revenue from laundry-automation system sales. The company has cumulatively raised over KRW 122.5B in venture and strategic capital across multiple rounds, including a Series C of KRW 49B (November 2022) and a KRW 10B strategic investment from LG Electronics (October 2025) earmarked for Japan market entry.
Laundrygo firmographics
Firmographics- Name
- Laundrygo
- Legal name
- 주식회사 의식주컴퍼니 (Lifegoeson Corp.)
- Website
- https://laundrygo.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Laundrygo operates a South Korean mobile laundry platform serving approximately 640,000 households with on-demand pickup and delivery, complemented by 176 unmanned laundromats, B2B hotel laundry services, and smart factory automation technology.
- Ownership category
- akta.pro rank
Laundrygo industry classification
Industry- Product category
- On-demand laundry services
- NAICS
- Industrial Launderers (812332), Drycleaning and Laundry Services (except Coin-Operated) (812320), Linen Supply (812331)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- App-Based Laundry Marketplace / Aggregator Platforms (HSAJACAD)
- akta.pro secondary industries
- On-Demand / Express Laundry Pickup & Delivery (HSAJACAB), Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants) (HSAJACAE), Hotel / Hospitality Laundry Pickup & Delivery (HSAJACAF), Card/App-Based Self-Service Laundromats (HSAJAAAB)
Keywords
Where Laundrygo is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices6 records
Markets served
Laundrygo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- B2C Mobile Laundry Subscription & Per-Use: Monthly subscription plans (월정액 서비스) and per-use (1회 이용) service for consumer laundry, covering daily laundry, dry cleaning, bedding, shoes, and repair services. Revenue from subscription fees and per-transaction charges.
- Smart Unmanned Laundromat (Laundry24): Revenue from 365-day 24-hour unmanned laundromat locations combining dry cleaning stations and self-service coin laundry operations.
- B2B Hotel & Business Laundry Services: Industrial-scale hotel laundry services (Laundrygo Hotel & Business) providing premium laundry for luxury hotels including Conrad Seoul, Andaz Seoul Gangnam, and others. Facility processes up to 25 tons per day.
- Smart Factory EPC: Smart factory design, equipment procurement, and construction services through proprietary technology acquired from A+ Machinery, targeting global smart laundry factory deployments.
- Commerce & Lifestyle Brand (Life Goes On): E-commerce service and proprietary lifestyle brand launched in December 2021, including the acquisition of vintage clothing platform MarketInYou for pre-owned apparel business expansion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription plan (월정액 요금제) with automated monthly billing |
| Usage-based | Pay-as-you-go | Single-use per-transaction service |
| Subscription | Monthly | Premium laundry service launched June 2022 |
| Subscription | Monthly | Discounted laundry delivery based on shipping schedule (여러밤배송) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Laundrygo product offering
Product offeringCore offering
Laundrygo operates an on-demand mobile laundry pickup-and-delivery service through its iOS/Android app, providing everyday laundry, dry cleaning, bedding, shoe cleaning, and repair services with next-morning delivery. The service is fulfilled through proprietary smart factories using AI-based garment inspection, one-touch RFID tracking, and automated dispatch. Beyond B2C, it runs 176 unmanned laundromats (Laundry24), a B2B hotel laundry division with 25 tons/day capacity, and a smart factory EPC business for global deployment.
Product overview
Laundrygo (의식주컴퍼니) operates a multi-brand platform portfolio across the laundry and lifestyle services sector. The core offering is the Laundrygo mobile app — an on-demand laundry pickup-and-delivery service covering everyday laundry, dry cleaning, bedding, shoes, and repairs. This is complemented by Laundry24, a 24/7 smart unmanned laundromat format; Laundrygo Hotel & Business, a B2B industrial-scale hotel laundry service; and Laundrygo EPC, an end-to-end smart factory design and construction arm (built on the acquired A+Machinery technology). The company also operates the vintage clothing marketplace Market In You and the lifestyle brand Life Goes On, extending its ecosystem from laundry services into circular economy commerce and lifestyle retail. All laundry operations are supported by proprietary AI and automation technologies including the AI Style Scanner and RFID-based garment tracking deployed across the company's smart factories.
Differentiator
Problem solved
Functional benefit
Brands
- Laundrygo: Mobile laundry and repair service — on-demand pickup, cleaning, and next-day delivery of laundry, dry cleaning, bedding, shoes, and repair services via mobile app.
- Laundry24
- Laundrygo Hotel & Business
- Laundrygo EPC
- Laundrygo딕체 (LaundryGothic)
- 마켓인유 (Market-in-you)
Products and services
- Laundrygo (런드리고) Mobile Laundry Service Mobile on-demand laundry pickup-and-delivery service for individual consumers covering everyday laundry, dry cleaning, bedding, shoe cleaning, and repair services. Users schedule pickup via the iOS/Android app and receive cleaned laundry back at their door with next-morning turnaround.
- Laundry24 (런드리24) Smart Unmanned Laundromat 24/7 (365-day) unmanned laundromat chain combining self-service coin laundry with a dry cleaning station offering dry cleaning, bedding, shoe, and repair services. Operated at 176 locations across South Korea as of October 2025.
- Laundrygo Hotel & Business (런드리고 호텔&비즈니스) B2B Hotel Laundry B2B industrial-scale hotel laundry service providing premium laundry for luxury and premium hotels (Conrad Seoul, Andaz Seoul Gangnam, The Plaza Seoul, Fairfield by Marriott, Ramada, Oakwood Premier, Holiday Inn, Swiss Grand Hotel, Western Grace Hotel Yeongjong). Smart factory processes up to 25 tons of laundry per day.
- Laundrygo EPC Smart Factory Design & Construction End-to-end smart laundry factory engineering, procurement, and construction services for global deployments. Leverages proprietary technology from the acquired New York-based EPC firm A+ Machinery to design, procure equipment for, and build automated laundry smart factories.
- Market In You (마켓인유) Vintage Clothing Platform
Quantifiable outcome
- 70%+ reduction in plastic laundry bag waste vs traditional laundry
- +4 more outcomes
Companies that use Laundrygo
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Laundrygo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability3 records
Feature7 records
Laundrygo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and flagship.
- InnoceancoreInnocean (marketing and advertising arm of Hyundai Motor Group) partnered with venture capital firm SBVA to launch the 'UP 2026' corporate backing initiative for growth-stage tech startups. Laundrygo is one of more than 10 startups from SBVA's portfolio participating across four sessions focused on AI adoption, data analytics, and brand consulting. Initiative aims to help Laundrygo access blue-chip marketing expertise for international scaling.
- MarketInYou (마켓인유)minorAcquired vintage clothing shopping platform MarketInYou (마켓인유) in January 2023 to enter the pre-owned apparel business, expanding the company's lifestyle and e-commerce offerings.
- CleanNuri (크린누리) of OurHomecoreAcquired OurHome's CleanNuri (크린누리) hotel laundry business in February 2022, marking formal entry into the B2B hotel laundry market and enabling the establishment of the Laundrygo Hotel & Business division.
- A+MachineryflagshipLaundrygo acquired American EPC (Engineering, Procurement, Construction) company A+Machinery based in New York to develop smart laundry factories. The acquisition enables Laundrygo to build end-to-end smart factory capabilities with proprietary technology for design, equipment procurement, and construction of smart laundry factories globally.
- KG Inicis ((주)케이지이니시스)corePayment service provider handling credit card payment processing for Laundrygo services.
- KakaoPay ((주)카카오페이)corePayment service provider handling payment processing for Laundrygo services.
- Mesh Korea ((주)메쉬코리아)coreDelivery/logistics partner handling laundry pickup and delivery service fulfillment for Laundrygo.
- NHN Cloud (엔에이치엔클라우드(주))coreSmart messaging service (KakaoTalk AlTalk, SMS, PUSH notifications) provider for Laundrygo's customer communication.
- Channel Corporation ((주)채널코퍼레이션)coreCustomer service platform handling phone and chat inquiries for Laundrygo.
- Braze Inc. (USA)coreUS-based customer engagement platform for mobile push notifications, email, and in-app messaging. Personal data transferred includes name, email, phone number, device ID, Laundrygo user ID, delivery address, and order information.
- Zendesk (USA)coreCustomer service ticketing and inquiry management system. Handles customer service history and inquiry guidance.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
Laundrygo competitors and assessment
Company assessmentDirect peers
- Rinse: US-based on-demand dry cleaning and laundry pickup-and-delivery service with subscription plans. Directly comparable to Laundrygo's core B2C mobile laundry model, though operating in North America.
- FlyCleaners: App-based on-demand laundry and dry cleaning pickup-and-delivery service operating in multiple markets. Closely mirrors Laundrygo's mobile-first O2O laundry subscription model.
- Cleanly: On-demand laundry and dry cleaning app offering pickup, cleaning, and delivery with subscription options. Comparable in service model, technology integration, and target customer.
- Washbox (크린앤라이브): Korean on-demand mobile laundry pickup-and-delivery service with subscription model. Direct domestic competitor to Laundrygo in the South Korean market.
- Cranet (크래닛): Korean mobile laundry and dry cleaning service offering pickup, cleaning, and delivery via app. Direct domestic competitor with comparable subscription and per-use pricing.
Broad incumbents
- Elis SA: European-listed industrial linen and uniform rental/laundry services company serving hospitality and healthcare. Comparable to Laundrygo's Hotel & Business division and represents a scaled version of the industrial laundry thesis.
- Cintas Corporation: Large North American uniform rental and linen services company with significant hospitality exposure. A scaled incumbent comparable to Laundrygo's B2B hotel laundry operations.
- UniFirst Corporation: North American uniform rental and linen supply company serving industrial and hospitality customers. Scaled incumbent comparable to Laundrygo's B2B industrial laundry capability.
Regional players
- SK Magic: Korean home appliance rental and laundry services company, including rental washing machines. Regional incumbent in Korean household laundry services and a competitor in adjacent laundry solutions.
Others
- LG Electronics (Home Appliance division): Korean home appliance giant and strategic investor in Laundrygo since Oct 2025. Comparable as a strategic backer with overlapping interest in smart laundry and Japanese market expansion; also supplies laundry equipment into the category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Laundrygo social profiles
Digital presenceLaundrygo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laundrygo leadership team
Management profileNumber of profiles
Profiles3 records
Laundrygo subsidiaries and ownership
Company hierarchySubsidiaries4 records
Laundrygo funding detail
Funding detailFunding overview
Funding rounds6 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laundrygo M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laundrygo
What does Laundrygo do?
Laundrygo operates an on-demand mobile laundry pickup-and-delivery service through its iOS/Android app, providing everyday laundry, dry cleaning, bedding, shoe cleaning, and repair services with next-morning delivery. The service is fulfilled through proprietary smart factories using AI-based garment inspection, one-touch RFID tracking, and automated dispatch. Beyond B2C, it runs 176 unmanned laundromats (Laundry24), a B2B hotel laundry division with 25 tons/day capacity, and a smart factory EPC business for global deployment.
Is Laundrygo a public or private company?
Laundrygo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Laundrygo founded?
Laundrygo was founded in 2019. It employs 501 to 1,000 people.
Where is Laundrygo based?
Laundrygo is headquartered in Seoul, South Korea, in the Asia region.
How does Laundrygo make money?
Five revenue lines are on record. B2C Mobile Laundry Subscription & Per-Use is the primary driver. The others are smart Unmanned Laundromat (Laundry24), B2B Hotel & Business Laundry Services, smart Factory EPC and commerce & Lifestyle Brand (Life Goes On).
Who are Laundrygo's main competitors?
Direct peers on record are Rinse, FlyCleaners, Cleanly, Washbox (크린앤라이브) and Cranet (크래닛). Broad incumbents are Elis SA, Cintas Corporation and UniFirst Corporation. SK Magic is listed as a regional player. LG Electronics (Home Appliance division) is listed as an others.
Does Laundrygo have an API?
No public API is recorded for Laundrygo.
What industry is Laundrygo in?
Laundrygo's product category is On-demand laundry services. Its primary akta.pro industry code is HSAJACAD, App-Based Laundry Marketplace / Aggregator Platforms, with a secondary code of HSAJACAB, On-Demand / Express Laundry Pickup & Delivery. Its NAICS code is 812332 and its SIC code is 5080.