Flash UpdatePromise
- Company typePrivate
- Founded2009
- HeadquartersChino, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Flash UpdatePromise firmographics
Firmographics- Name
- Flash UpdatePromise
- Legal name
- Flash of Genius, LLC.
- Website
- http://www.updatepromise.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Flash UpdatePromise industry classification
Industry- Product category
- Automotive Dealership Fixed Operations Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), CRM Implementation & Customization Services (BPAEAGAC)
Keywords
Where Flash UpdatePromise is headquartered
LocationHeadquarters
- HQ city
- Chino
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flash UpdatePromise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (CEMS): The core Consumer Experience Management System (CEMS) is sold as a modular subscription with three main packages that can be tailored to dealership needs based on features, number of employees, and monthly RO count. Pricing is quote-based and customized per dealership.
- PromisePay Merchant Processing: Integrated merchant processing services including mobile payments, touchless cashier solutions, and POS payment devices. Dealers processing through PromisePay average $610M in annual merchant volume with competitive rates.
- Sunbit Financing Integration: Consumer financing integration offering 90% approval rates and no-interest plans. The financing option helps customers say yes more often to service recommendations, increasing revenue per RO without additional advisor effort.
- DMS Integration Fees: Fees associated with integration into DMS platforms including CDK, Reynolds & Reynolds, and DealerSocket. Implementation and training services are provided as part of the onboarding process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Modular CEMS platform with three main package options |
| Transaction based/ take rate | Monthly | PromisePay Merchant Processing Services |
| Other | One time/ perpetual license | Implementation and Training |
| Transaction based/ take rate | Monthly | Sunbit E-Pay Financing Integration |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Flash UpdatePromise product offering
Product offeringCore offering
UpdatePromise develops and licenses a Consumer Experience Management System (CEMS) that enables automotive dealerships to manage fixed operations workflows end to end, including intelligent service appointment scheduling, tablet and mobile express vehicle check-in, video multi-point (MP) inspection capture, mobile mechanic support, and service financing. The platform is sold to franchised auto dealers, dealer groups, and OEM service lane programs as a subscription software offering.
Product overview
UpdatePromise is a Consumer Experience Management System (CEMS) built exclusively for automotive fixed operations, combining intelligent appointments, digital inspections, real-time AI-driven communication, mobile payments, and built-in merchant processing in one DMS-integrated platform. The portfolio consists of the core CEMS platform supported by Harmony AI (24/7 virtual service assistant and unified Fixed Operations intelligence system), PromisePay (merchant processing and mobile payments), E-Pay/Sunbit (integrated service financing), and the UpdatePromise App (mobile advisor and technician access). The company also offers specialized OEM-certified programs for Honda, Acura, Hyundai, Genesis, Toyota (SmartPath), Lexus (MONOGRAM), Mazda, Ford, Lincoln, Audi, BMW, and Kia dealerships. Supporting offerings include The Service Lounge Podcast (industry insights), UpdatePromise Academy (Fixed Ops training by VISPERIO), ROI Calculator, and AutoRepair-Review.com (reputation management). UpdatePromise integrates with third-party tools including PayPal/Venmo, Sunbit, UVeye, Hunter Engineering, Car Wars Cari Scheduler, Authvia, DealerOps, Dealer Tire, InfoMedia Americas, and DMS platforms (CDK, Reynolds & Reynolds, DealerSocket).
Differentiator
Problem solved
Functional benefit
Brands
- CEMS (Consumer Experience Management System): The core platform combining intelligent appointments, digital inspections, real-time AI-driven communication, mobile payments, and built-in merchant processing in one DMS-integrated platform.
- PromisePay
- E-Pay
- Harmony AI
- Harmony AI
- Orchestra
- Symphony
- Virtual Glovebox
Products and services
- Consumer Experience Management System (CEMS) Core SaaS platform that unifies dealer fixed operations workflows, including intelligent appointments, tablet and mobile express check-in, video MP inspections, mobile mechanic dispatch, and VIN capture, sold to franchised automotive dealers, dealer groups, and OEM service lane programs.
- Harmony AI AI-driven customer interaction assistant that automates conversations and workflows on the dealer service drive, designed for automotive dealers and OEM service lane programs using the UpdatePromise platform.
- PromisePay Merchant processing and payment service integrated with the CEMS platform, enabling automotive dealers to capture customer payments directly through the service lane workflow.
- E-Pay (Service Financing) Service financing product that lets automotive dealers offer payment plans to customers for service and repair work, integrated with the CEMS platform workflow.
- OEM Service Lane Technology Programs OEM-certified, brand-specific deployments of the CEMS platform procured by automotive manufacturers and rolled out to their franchised dealer networks, including programs for Honda, Acura, Toyota, Lexus, Hyundai, Genesis, Mazda, Lincoln, Ford, Audi, BMW, and Kia.
- UpdatePromise Equipment and Inspection Integrations Pre-built integrations connecting the CEMS platform to complementary dealer shop equipment and inspection systems, including Hunter Engineering alignment and inspection equipment and UVeye underbody scanning.
- UpdatePromise App (Mobile Application) Mobile application that pairs with the CEMS platform to enable mobile express check-in, status updates, and customer communication for dealer service drive customers.
Quantifiable outcome
- Dealers average 85%+ tablet check-in rates and 10%+ CSI improvement within 90 days of launch
- +7 more outcomes
Companies that use Flash UpdatePromise
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Flash UpdatePromise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability10 records
Feature13 records
Flash UpdatePromise partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Car WarscoreCar Wars' AI-powered Cari Scheduler service scheduling tool integrates directly with UpdatePromise, providing dealerships with real-time synchronization between the two platforms, eliminating middleware layers and sync delays while ensuring appointment accuracy across booking, changes, and cancellations. Particularly significant for dealerships operating under OEM scheduling requirements.
- PayPalcoreUpdatePromise announced integration of PayPal and Venmo into the automotive service workflow to facilitate flexible payments. The move aims to improve payment approval rates, cash flow, and customer experience at dealerships while expanding Buy Now, Pay Later options in the service lane.
- UVeyecoreIntegration partnership bringing AI-powered automated vehicle inspection intelligence directly into dealership service workflows. Vehicles are scanned automatically during service check-in, with findings instantly synchronized into UpdatePromise's platform where advisors can review recommendations, build estimates, and share annotated visuals with customers in real time.
- Hunter EngineeringcoreIntegration partnership connecting Hunter's autonomous inspection technologies including Quick Check and Quick Tread directly into the UpdatePromise Harmony AI platform. Enables real-time inspection data to flow into service workflows, allowing advisors to review, present, and act on results without manual steps. Helps dealerships capitalize on high-margin services like alignments and tires.
- SunbitcoreStrategic financing integration offering 90% approval rates, true no-interest 3-month plans, no hard credit checks, and 30-second application process. Loans are made by TAB Bank. The partnership enables customers to say yes more often to recommended services, increasing revenue per RO without additional advisor effort.
- InfoMedia AmericascoreIntegration with InfoMedia Americas Service Price Guides enables dealerships to provide accurate maintenance and service pricing information during the scheduling process, supporting transparent customer experience and consistent pricing information online.
- VISPERIO PerformanceminorPartnership to power UpdatePromise Academy, providing Fixed Ops teams with proven Service Advisor and Manager development combined with exclusive UpdatePromise platform education, including Service Advisor Performance Academy and Leadership Development Tracks.
- CDK Global, Reynolds & Reynolds, DealerSocketcoreDeep integration partnerships with major DMS platforms enabling UpdatePromise to work within the dealership's existing management system environment, showing appointment flow, tablet check-in, MPI with video, Harmony AI status updates, payment, and reporting directly in the DMS.
- Honda Motor Co.coreUpdatePromise is an approved American Honda partner for both Honda Service Connect (HSC) and Authorized Honda Tire Programs, providing real-time service updates, appointment scheduling, digital inspections, and mobile communication features for Honda dealerships.
- Acura (Honda Luxury Division)coreApproved Acura partner for both Acura Service Connect (ASC) and Authorized Acura Tire Programs, delivering the same comprehensive service experience as Honda with real-time updates, online scheduling, digital inspections, and mobile communication.
- Toyota Motor North America (TMNA)coreUpdatePromise powers Toyota's SmartPath Service program, selected as a Strategic Partner in 2021. The program provides intelligent, seamless, and transparent automotive service with capacity-aware scheduling, maintenance recommendations, recall visibility, and modern booking experience.
- LexuscoreUpdatePromise powers Lexus' Monogram Service program, selected as a Strategic Partner in 2021. The program delivers first-class service experience with intelligent technology, personalized service visits, transparent pricing, and seamless process from appointment to payment.
- Ford Motor CompanycoreUpdatePromise is a Ford Video Check Preferred Partner, helping dealerships modernize inspections with technician video, AI-guided MPI completion, digital approvals, and customer communication tools. Special Ford dealer pricing available including $0 upfront launch options.
- Lincoln Motor CompanycoreUpdatePromise is a Lincoln Preferred Partner, bringing a fully integrated service platform to Lincoln dealerships that reflects the standard of excellence Lincoln clients expect, from intelligent scheduling to digital inspections, mobile payments, and AI-driven communication.
- Hyundai Motor AmericacoreUpdatePromise is a Hyundai Certified Service Lane Technology (SLT) Provider, helping dealerships improve communication, streamline operations, and create more convenient service experiences from write-up to vehicle delivery.
- Genesis Motor AmericacoreUpdatePromise is a Genesis Certified Service Lane Technology provider, delivering connected, transparent, and efficient service experience for scheduling, check-in, inspections, technician video, customer communication, and approvals.
- Mazda North American OperationscoreUpdatePromise is a Mazda Preferred Provider for both Mazda Service Scheduler and Mazda Digital Service programs. The platform connects every step of the service visit into one seamless, transparent experience with AI video intelligence and hands-free inspection capture.
- BMW GroupcoreUpdatePromise works seamlessly with BMW dealer service departments, bringing digital inspections, intelligent scheduling, mobile payments, and AI-driven communication to the service lane without disrupting existing workflows.
- Kia Motors AmericacoreUpdatePromise provides modern service technology for Kia dealerships including digital inspections, automated updates, online approvals, and mobile payment solutions, integrated with InfoMedia Americas Service Price Guides.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Flash UpdatePromise competitors and assessment
Company assessmentBroad incumbents
- CDK Global: Dominant dealer management system (DMS) provider whose platform UpdatePromise integrates into; CDK offers competing service scheduling, communication, and digital inspection tools as part of a broader dealer-software suite.
- Xtime (now part of CDK): Service appointment scheduling and customer engagement SaaS widely deployed across OEM dealer networks; comparable to UpdatePromise's Intelligent Appointments and OEM-certified scheduling offerings.
- DealerSocket (now part of Tekion): Dealer CRM and DMS provider offering customer communication, desking, and equity-mining tools that compete with components of the UpdatePromise platform; one of UpdatePromise's named integration partners.
- Reynolds & Reynolds: Major DMS provider integrated with UpdatePromise; Reynolds operates its own service-lane and document-management products that overlap with CEMS as part of an end-to-end dealer system portfolio.
Emerging players
- Kenect: Dealer-focused texting, online reviews, and payments platform that overlaps with portions of UpdatePromise's TCPA-compliant SMS, e-payments, and reputation-management capabilities for franchise dealers.
- Podium: Messaging and customer communication platform expanding into automotive dealerships with texting, reviews, and payments features that overlap with UpdatePromise's communication and PromisePay stack.
- SureCritic: Reputation management and customer-feedback platform used by auto dealerships; comparable to UpdatePromise's AutoRepair-Review.com sub-brand and survey/CSI-improvement workflows.
Direct peers
- ActivEngage: Automotive digital messaging and engagement platform serving dealerships with live chat, SMS, and BDC support capabilities that overlap directly with UpdatePromise's texting and AI-driven communication features.
- Tekion: Cloud-native automotive retail platform offering Dealer Management, CRM, and consumer engagement tools that compete head-to-head with UpdatePromise's CEMS in dealership fixed operations workflows.
- Car Wars: AI-powered call handling and scheduling platform for dealerships; both a partner (Cari Scheduler integration) and a direct competitor in service-call handling and appointment booking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Flash UpdatePromise social profiles
Digital presenceFlash UpdatePromise compliance and trust
Trust signalCompliance4 records
Flash UpdatePromise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flash UpdatePromise leadership team
Management profileNumber of profiles
Profiles2 records
Flash UpdatePromise funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flash UpdatePromise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flash UpdatePromise
What does Flash UpdatePromise do?
UpdatePromise develops and licenses a Consumer Experience Management System (CEMS) that enables automotive dealerships to manage fixed operations workflows end to end, including intelligent service appointment scheduling, tablet and mobile express vehicle check-in, video multi-point (MP) inspection capture, mobile mechanic support, and service financing. The platform is sold to franchised auto dealers, dealer groups, and OEM service lane programs as a subscription software offering.
Is Flash UpdatePromise a public or private company?
Flash UpdatePromise is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flash UpdatePromise founded?
Flash UpdatePromise was founded in 2009. It employs 51 to 100 people.
Where is Flash UpdatePromise based?
Flash UpdatePromise is headquartered in Chino, United States, in the North America region.
How does Flash UpdatePromise make money?
Four revenue lines are on record. Software Subscription (CEMS) is the primary driver. The others are promisePay Merchant Processing, sunbit Financing Integration and DMS Integration Fees.
Who are Flash UpdatePromise's main competitors?
Broad incumbents on record are CDK Global, Xtime (now part of CDK), DealerSocket (now part of Tekion) and Reynolds & Reynolds. Emerging players are Kenect, Podium and SureCritic. Direct peers are ActivEngage, Tekion and Car Wars.
Does Flash UpdatePromise have an API?
No public API is recorded for Flash UpdatePromise.
What industry is Flash UpdatePromise in?
Flash UpdatePromise's product category is Automotive Dealership Fixed Operations Software. Its primary akta.pro industry code is HDAEAFAK, CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 51821 and its SIC code is 7372.