REM People

What REM People does

REM People is a private AI-powered retail execution management SaaS company founded in 2015 and headquartered in Istanbul, Türkiye. It sells four integrated SaaS products — REM inStore (real-time in-store execution), REM insert (print and promotional material compliance), REM e-Store (digital shelf and e-commerce monitoring), and RVL eyeQ (AI-powered image recognition) — alongside AI-Powered Advanced Analytics, Audit & Compliance Tracking Services, and End-to-End Project Management & Consulting. The platform is built on Microsoft Azure, leverages computer vision, machine learning, predictive analytics, and anomaly detection, and claims up to 99.5% data accuracy through proprietary verification models; image recognition is operationalized through the REM Vision Lab subsidiary (formerly Udentify, acquired October 2023). The company serves 70+ enterprise clients across 50+ countries, with named customers including PepsiCo, Danone, Red Bull, and other large FMCG, beverage, pharmaceutical, consumer electronics, gas station, and HoReCa brands.

REM People operates a sales-led, enterprise-focused go-to-market with direct regional field sales organizations in Türkiye & CIS (Istanbul), West Europe (London), South Europe (Malta — established December 2025 as the European hub), Lower Gulf & South Asia (Dubai), Upper Gulf & Levant (Jeddah), and North Africa (Cairo). Revenue is generated through annual SaaS subscriptions on a custom quote-based pricing model (not publicly disclosed), supplemented by professional services and advanced analytics engagements. The company is privately held, founded by Bülent Peker (CEO) and Emre Haraççıoğlu (COO), raised USD 12 million from Ethos Asset Management in December 2022, and has set a public revenue target of USD 22 million by 2026.

The company holds ISO 27001:2022 (information security), ISO 9001:2015 (quality), and ISO 10002:2018 (customer satisfaction) certifications and is GDPR-compliant. It is a Microsoft Gold Partner with AI compute relationships spanning Nvidia, Google Cloud, AWS, Intel, and Huawei. Leadership includes alumni of PepsiCo, Coca-Cola, Danone, Nestlé, Mondelēz, Unilever, Nielsen, GfK, KPMG, and EY, and the company has won the Deloitte Technology Fast 50 for three consecutive years (2019-2021) along with multiple Turkish export and startup awards in 2022-2023.

Name

REM People

Legal name

REM Research Services Information Technology Industry and Trade Inc.

Website

https://rempeople.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

REM People is an AI-powered retail execution management SaaS company offering four products for in-store, e-commerce, print compliance, and image recognition analytics. It serves 70+ enterprise clients across FMCG, beverage, pharmaceutical, and retail industries in 50+ countries.

Ownership category

akta.pro rank

Product category

Retail Execution Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

akta.pro secondary industry

CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)

Keywords

• Retail execution software
• Image recognition analytics
• Planogram compliance monitoring
• Field audit solutions
• AI retail analytics

Headquarters

HQ city

Sisli

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions: Four AI-powered SaaS products for retail execution management. Customers subscribe to one or more of the SaaS solutions (REM inStore, REM insert, REM e-Store, RVL eyeQ) on a recurring subscription basis. Pricing is likely tiered based on scope, users, or transaction volume.
2. Professional Services: End-to-end project management and consulting services including route-to-market optimization, retailer segmentation, data integration, and implementation support. These services complement the SaaS products and provide additional revenue alongside software subscriptions.
3. Advanced Analytics Services: AI-powered advanced analytics solutions including predictive modeling, demand forecasting, campaign effectiveness measurement, and store clustering for targeted strategies. These analytical services are offered as standalone or bundled offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

REM People is a B2B SaaS company that provides AI-powered omni-channel retail execution management software for global brands. Its platform combines four SaaS products (REM inStore, REM insert, REM e-Store, RVL eyeQ) that use computer vision and advanced analytics to monitor in-store execution, planogram compliance, pricing, promotions, and digital shelf performance across offline, online, and printed retail channels. It complements the software with end-to-end project management/consulting, AI-powered advanced analytics, and audit and compliance tracking services.

Product overview

REM People is a next-generation retail analytics company operating a multi-product SaaS platform for AI-powered omni-channel retail execution management. The portfolio consists of four SaaS products — REM inStore (real-time in-store execution management), REM insert (print and promotional material compliance), REM e-Store (digital shelf and e-commerce monitoring), and RVL eyeQ (AI-powered image recognition) — plus AI-Powered Advanced Analytics, End-to-End Project Management & Consulting, and Audit & Compliance Tracking Services. The four core SaaS products share a unified data layer and analytics backend, with RVL eyeQ (operated under the REM Vision Lab sub-brand) providing the underlying computer vision engine that powers image-based compliance detection in REM inStore. The sister company REM Vision Lab was created via the October 2023 acquisition of Udentify, a computer vision startup.

Differentiator

Problem solved

Functional benefit

Brands

• REM Vision Lab: Image processing and AI technology subsidiary acquired from Udentify, offering innovative analytics solutions across sectors including retail, with products such as RVL eyeQ for AI-powered image recognition and retail analytics.

Products and services

• REM inStore

Quantifiable outcome

• 90% faster performance tracking
• +6 more outcomes

Named customers6 records

Segments11 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationREM People is a Microsoft Gold Partner and member of Microsoft Founders Hub. The company builds its solutions on Microsoft Azure cloud infrastructure and collaborates with Microsoft to enhance innovation and deliver AI-powered retail execution solutions.
• Azure (Microsoft)coreTechnology or IntegrationAzure cloud platform used as the foundation for REM People's SaaS solutions, providing cloud infrastructure, scalability, and enterprise-grade security.
• REM Vision LabcoreStrategic or Co-development PartnerFormerly Udentify, an image processing and AI startup acquired by REM People in 2023 and rebranded as REM Vision Lab. Focuses on AI-driven retail analytics and image recognition technologies. Supports expansion of retail analytics solutions and young entrepreneur development.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AFS Technologies (AFS Retail Execution): AFS provides retail execution and trade promotion management software for consumer goods brands — directly comparable to REM People's REM inStore and REM insert offerings in the same enterprise CPG buyer profile.
• Repsly: Repsly is a field-team management and retail execution SaaS platform with photo-based audit, merchandising, and route-to-market functionality — directly comparable to REM inStore and REM's offline audit capabilities.
• Trax Retail: Trax is an AI-powered computer vision and retail analytics platform focused on in-store shelf monitoring and execution — directly comparable to RVL eyeQ and REM People's image-recognition-led execution stack.
• Vispera (Planorama): Vispera (formed from Planorama) provides image-recognition-based retail execution and shelf analytics for FMCG brands in EMEA — directly comparable to RVL eyeQ and a notable regional competitor.
• Movista: Movista is a retail execution and workforce management SaaS for CPG brands and retailers, offering task management, photo audits, and store visit analytics — comparable in use case and buyer profile to REM People.
• StayinFront: StayinFront delivers cloud-based retail execution, CRM, and image-recognition tools for consumer goods field teams — overlapping with REM inStore and RVL eyeQ on the same CPG buyer.

Emerging players

• Prowly (by ResponseCRM): Emerging retail execution and merchandising SaaS targeting consumer-goods brands; overlapping in retail audit and visit execution use cases though typically smaller and more regionally focused.

Broad incumbents

• Salesforce: Salesforce's Consumer Goods Cloud and Field Service Lightning bundle retail-execution capabilities into its broader CRM platform — a broad incumbent encroaching on REM People's niche from the CRM side.
• Microsoft Dynamics 365: Microsoft's Dynamics 365 Customer Insights and Retail offerings, built on the Azure stack that REM People itself uses — a broad incumbent that could bundle competing retail features at scale.

Others

• Hoopla: B2B e-commerce platform for traditional trade and HoReCa supply chains in Turkey; co-founded by REM People's Regional General Manager — adjacent ecosystem play rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rempeople
• LinkedInlinkedin.com/company/rempeople
• Instagraminstagram.com/rempeople
• Xx.com/rempeople

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REM People