Influencer

What Influencer does

Influencer is a London-headquartered global creator marketing agency founded in 2015 by Caspar Lee and Ben Jeffries. The company operates as an enterprise-focused agency-plus-platform hybrid, delivering end-to-end creator campaigns for multinational brands including Google, Coca-Cola, Amazon, Microsoft, Spotify, ASOS, and Monzo across Europe, North America, and the Middle East. Its service offering spans creative ideation, paid media amplification, and commerce conversion, with reported performance benchmarks of 91% higher 6-second view-through rates and 3.3x ROI versus standard digital ads.

The company's core technology asset is Waves, an AI-driven creator operating system that integrates creator shortlisting, contracting, content feedback, live campaign reporting, and creator payments into a single workflow. Waves integrates with TikTok, Instagram/Meta, YouTube/Google for platform data, and with Wise.com and Brex for payment infrastructure. The company reports 6,000+ campaigns delivered, 90,000+ creators contracted, and 92% client retention. In November 2025, it launched the "Thinking Like a Creator" methodology framework as a brand education IP layer.

Influencer monetizes through a combination of professional services fees (campaign execution, creator management) and transaction-based margin on creator payment processing. Pricing is quote-based and customized per campaign, with multi-year enterprise contracts. The company operates through a multi-entity group structure spanning the UK (Influencer Ltd, Influencer Holdings Ltd), US (Influencer Labs Inc), Saudi Arabia (Influencer Arabia), and UAE (Influencer Labs DMCC), employing 170+ professionals globally. Total disclosed funding to date is approximately $4.75M across four rounds, the latest being $197,304 in November 2025.

Name

Influencer

Legal name

Influencer Ltd

Website

https://influencer.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Influencer is a London-headquartered global creator marketing agency that plans, executes, and measures end-to-end influencer campaigns for enterprise brands via its AI-driven Waves platform, serving clients like Google, Coca-Cola, Spotify, and ASOS across Europe, North America, and the Middle East.

Ownership category

akta.pro rank

Product category

Creator Marketing Services

NAICS

Public Relations Agencies (54182), Media Representatives (541840), Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE)

Keywords

• Creator marketing services
• Influencer campaign management
• Content production services
• Brand partnership solutions
• Affiliate campaign management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Creator Marketing Services: Full-service influencer/creator marketing agency offering end-to-end campaigns including creator discovery, campaign management, content production, and performance measurement. Revenue comes from fees charged to brands for campaign execution and creator management services.
2. Creator Payments Infrastructure: The company facilitates payments to creators and earns revenue from the margin on payment processing. They use Wise.com as a payment partner for creator disbursements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Influencer is a global creator marketing agency that plans, executes, and measures end-to-end influencer/creator campaigns for enterprise brands across creative, media, and commerce. Campaigns are delivered through the proprietary Waves AI-driven operating system, which handles creator shortlisting, contracting, content feedback, live campaign reporting, and creator payments. The company combines agency services with technology infrastructure and a network of 90,000+ contracted creators to deliver measurable campaign outcomes.

Product overview

Influencer is a global creator marketing agency operating as a unified platform-plus-modules architecture. The core product is Waves, an AI-driven creator operating system that powers the entire creator campaign lifecycle. Waves integrates multiple modules including Creator Shortlisting, Creator Contracting, Creator Affiliate, Content Feedback, Live Campaign Reporting, Creator Payments, Content Production & Remixing, Creator Amplification & Performance, and Campaign Measurement & Reporting. The platform supports end-to-end campaign management from creator discovery through payment settlement. Additionally, the company offers the Thinking Like a Creator Framework as a methodology sub-brand to help brands authentically engage with creator culture.

Differentiator

Problem solved

Functional benefit

Products and services

• Waves Proprietary AI-driven creator operating system that powers the end-to-end creator campaign lifecycle for enterprise brand clients and creators, including discovery, shortlisting, contracting, content feedback, live reporting, and payment processing.
• Creator Marketing Services End-to-end creator-led marketing campaign services for enterprise brands, spanning creative ideation, paid amplification across social platforms, commerce activation, and performance measurement, delivered by the agency's campaign teams and powered by the Waves platform.
• Thinking Like a Creator Framework Methodology framework helping enterprise brands adopt a creator mindset for content production, combining emotional intelligence, cultural relevance, and AI technology to enable authentic content creation and real-time social audience connection.

Quantifiable outcome

• 91% higher 6-second view-through rate vs standard ads
• +6 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Wise.comcoreTechnology or IntegrationWise.com serves as the trusted payment partner for creator disbursements. Influencer uses Wise for email payments and bank transfers to creators, facilitating international payments across multiple markets. This partnership enables seamless creator payment infrastructure.
• TikTokcoreTechnology or IntegrationStrategic platform partner for creator campaigns. Influencer has run multiple TikTok-focused campaigns including partnerships with Levi's sustainable fashion initiatives. Major channel for short-form vertical video content delivery.
• Instagram/MetacoreTechnology or IntegrationPrimary social media platform for creator content distribution alongside TikTok. Used for campaign activations across both feed content and Reels formats.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Whalar: Global creator marketing agency headquartered in London and New York offering end-to-end creator campaigns for enterprise brands. Most directly comparable to Influencer in business model, geographic footprint, and client profile.
• Obviously: Full-service influencer marketing agency working with major brands on creator campaigns, content production, and performance measurement. Closely comparable in offering enterprise creator marketing services to global brands.
• Billion Dollar Boy: Global influencer marketing agency with offices in London, New York, and other markets serving enterprise brands. Directly comparable as a creator marketing agency with international reach and similar enterprise client mix.
• CreatorIQ: Enterprise influencer marketing platform providing creator discovery, CRM, campaign management, and analytics. Comparable to the Waves platform layer of Influencer's offering and serves overlapping enterprise clients.
• Aspire: Creator marketing platform offering influencer discovery, campaign management, and affiliate tools to enterprise brands. Comparable technology/business model overlap with Influencer's Waves platform and campaign services.
• Traackr: Influencer marketing platform focused on creator discovery, relationship management, and performance analytics for global brands. Comparable SaaS+services overlap with Influencer's technology stack.
• Captiv8: Influencer marketing platform with creator marketplace, campaign workflow, and analytics. Comparable platform offering targeting enterprise brands with creator campaign management.

Broad incumbents

• VaynerMedia: Global digital marketing agency with significant creator marketing capabilities as part of a broader social, media, and creative portfolio. Comparable as the prior employer of Influencer's new CFO and as a broader incumbent offering creator campaigns.
• IZEA: Publicly-traded influencer marketing technology company offering creator marketplace, managed services, and SaaS. Comparable through overlapping enterprise influencer offerings, though IZEA is broader and more software-anchored.

Regional players

• PMK*BNC (PMC): Entertainment and influencer marketing agency representing creators and partnering with brands on campaigns. Comparable in the creator representation and brand campaign layer, though more weighted to talent representation than full-stack tech.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/influencer
• Xx.com/InfluencerLtd
• Facebookfacebook.com/InfluencerCo
• LinkedInlinkedin.com/company/influencer

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influencer