OrderYoyo

What OrderYoyo does

OrderYoyo A/S is a Denmark-headquartered, Copenhagen-based SaaS and payments platform purpose-built for independent takeaway restaurants and small restaurant chains in Europe. Founded in 2014 by Thomas Paulsen and Thor Angelo, the company provides each restaurant partner with its own branded website, branded mobile app, integrated cloud-based point-of-sale system (YOYO POS), payment processing (YOYO Pay with Apple Tap to Pay on iPhone support), and a suite of marketing services including Google Ordering, Google Ads, Facebook/Instagram advertising, SMS and email marketing, push notifications, and loyalty programs. The platform serves over 16,000 restaurants across at least eight European countries (Denmark, UK, Ireland, Germany, Netherlands, Belgium, Austria, Switzerland) and processes 50 million+ transactions annually as of October 2025, with 140+ employees across six offices.

The company's revenue model is primarily commission-based on orders processed through the platform, structured as tiered weekly billing where restaurants generating higher order volume receive lower commission rates. OrderYoyo markets this positioning — "Restaurant Liberator" — around enabling independent takeaways to retain up to 20% more profit versus third-party delivery aggregators such as Just Eat and Deliveroo by owning their branded digital presence and direct customer relationships. Supplemental revenue comes from add-on marketing services and payments processing. OrderYoyo went public on Nasdaq First North Growth Market in June 2021, scaled through five acquisitions (Happz in 2021, app smart GmbH in 2022, Gustoco in 2023, App4 Developments in 2024, Foodticket in 2025), and was taken private in April 2025 following an agreement with Pollen Street Capital Limited at DKK 9.50 per share. Reported financials include 47% ARR growth in 2023, 28% net revenue growth in H1 2024, and H1 2024 EBITDA of DKK 22.8 million.

Name

OrderYoyo

Legal name

OrderYOYO A/S

Website

https://orderyoyo.com/

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

OrderYoyo is a Denmark-based SaaS and payments platform serving 16,000+ independent takeaway restaurants and small chains across Europe with branded websites, mobile apps, integrated POS, payment processing, and marketing automation on a commission-based pricing model.

Ownership category

akta.pro rank

Product category

Restaurant Online Ordering & POS Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Restaurant Meal Delivery Platforms (TLAAAHAA)

akta.pro secondary industry

Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)

Keywords

• Online ordering platform
• Restaurant POS software
• Takeaway ordering system
• Restaurant payment processing
• Restaurant marketing services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission-based SaaS Platform: OrderYOYO charges restaurants a commission on orders processed through its platform. The commission structure features a tiered approach where more orders result in lower commission rates, encouraging restaurant growth. Restaurants keep more profit as their business grows, with the company promoting up to 20% more profit versus third-party delivery platforms. Revenue is generated through transaction fees rather than large upfront costs.
2. Marketing Services: Additional revenue from add-on marketing services including Google Ads, Facebook/Instagram advertising, SMS marketing, email marketing, app push notifications, and printed materials. These services help restaurants acquire new customers and drive direct orders through their own online ordering system.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

OrderYoyo provides an all-in-one cloud-based SaaS platform for independent takeaway and quick-service restaurants, combining a branded online ordering website and mobile app, point-of-sale (YOYO POS), payment processing (YOYO Pay), order aggregation (YOYO Connect), self-service kiosks, and integrated marketing services. The platform is sold to restaurant owners on a commission-per-order basis, positioning itself as the 'Restaurant Liberator' alternative to high-commission third-party delivery aggregators.

Product overview

OrderYOYO is an all-in-one online ordering, POS, and payments platform designed specifically for takeaways and restaurants. The platform operates on a unified architecture consisting of a core Online Ordering system (websites and branded apps), YOYO POS (point-of-sale and payments), and integrated Marketing & Growth services. Key modules include YOYO Connect (order aggregation), YOYO Pay (with Tap to Pay on iPhone), Self Service Kiosk, YOYO Delivery, and My Business App for restaurant management. Marketing capabilities are built around Google integrations (Ordering, My Business, Ads), Facebook advertising, SMS/Email marketing, Push Notifications, and Loyalty programs. Table Reservation is offered as an integrated website feature. The platform is available in English, Chinese, Danish, and Swedish, serving over 16,000 restaurants across Europe with 50 million annual transactions.

Differentiator

Problem solved

Functional benefit

Brands

• My Business: Mobile app for takeaway owners to manage their restaurant online, track orders, monitor performance, and optimize Google presence.
• YOYO POS
• YOYO Pay
• YOYO Delivery
• YOYO Connect
• Partner Centre

Products and services

• Online Ordering Platform A complete online ordering solution that gives takeaways and restaurants their own branded website and mobile app to drive direct orders and retain up to 20% more profit versus third-party delivery apps.
• Branded Website & App for Takeaways A customized website and mobile app for takeaways that serves as the restaurant's own online ordering system and storefront.
• YOYO POS A cloud-based point-of-sale system that provides a quick and easy way to manage business operations, handling in-store orders and payments in a single system connected to the app and website.
• YOYO Pay A fast, secure payment system for takeaways and restaurants, including support for Apple Tap to Pay on iPhone for contactless payments without additional hardware.
• YOYO Connect Allows restaurants to consolidate all orders from multiple sources (in-store, online, Google, etc.) into one unified system.
• Self Service Kiosk Self-service stations that enable more efficiency through automated ordering and payment at the point of service.
• YOYO Delivery Delivery solution to help restaurants acquire more orders and reach new customers through integrated delivery services.
• My Business App Mobile application for takeaway owners to manage their business online, track orders, monitor performance, and update their storefront including menu items, pictures, and opening hours.
• Partner Centre Online portal for restaurant partners to track revenue, manage their business settings, and update their website and ordering system.
• Marketing Services Suite A bundle of digital and offline marketing services (Google Ads, Facebook/Instagram adverts, SMS marketing, email marketing, push notifications, loyalty scheme, printed materials) that helps restaurants acquire and retain customers through their own online channels.
• Google Ordering Integration Integration with Google's food ordering platform enabling restaurants to receive orders directly through Google Search and Google Maps.

Quantifiable outcome

• Restaurants keep up to 20% more profit versus third-party delivery apps
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FoodticketcoreStrategic or Co-development Partner · 13 October 2025Dutch white-label software provider acquired by OrderYOYO. Provides software and payment solutions for quick service restaurants in the Netherlands. Acquisition expands OrderYOYO's presence into the Netherlands and Belgium, serving over 2,500 restaurants and processing more than 20 million orders annually.
• App4 Developments LimitedcoreStrategic or Co-development Partner · 18 October 2024UK-based company acquired for DKK 54 million. Acquisition expands OrderYOYO's offerings in takeaway restaurant software sector and enters the small chain market. Also includes self-serving kiosk technology.
• GustocominorStrategic or Co-development Partner · 24 November 2023German online ordering company acquired by OrderYOYO in November 2023, strengthening German market presence.
• app smart GmbHcoreStrategic or Co-development Partner · 17 June 2022German company merged with OrderYOYO, creating Europe's largest restaurant liberator. Deal involved OrderYOYO acquiring app smart, expanding in Germany, Austria, Switzerland, and the UK. Target of over 25,000 restaurant partners by 2025.
• HappzcoreStrategic or Co-development Partner · 24 August 2021German company acquired by OrderYOYO in August 2021. Marked OrderYOYO's entry into the German market ahead of schedule.
• Taylor WessingminorImplementation/ SI/ Consulting PartnerLaw firm that advised OrderYOYO on the acquisition of Happz in 2021.
• Grant ThorntonminorImplementation/ SI/ Consulting PartnerCertified advisor for OrderYOYO's corporate finance. Jesper Skaarup Vestergaard serves as certified advisor at Grant Thornton's Copenhagen office (Stockholmsgade 45, 2100 Copenhagen Ø, Denmark).
• GooglecoreTechnology or IntegrationOrderYOYO is a Google Partner, enabling restaurants to use Google Ordering, Google My Business optimization, and Google Ads through the platform.

Scale indicators14 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Toast: US-listed, large-scale restaurant POS and payments platform with online ordering and marketing modules. While US-focused and substantially larger, Toast is a comparable full-stack restaurant commerce SaaS competing for the same SMB restaurant wallet share.
• Lightspeed Restaurant (Lightspeed Commerce): Publicly listed POS and commerce platform with a restaurant vertical offering POS, online ordering, payments and marketing. Comparable as a broader incumbent in restaurant SaaS with overlapping product modules, though it serves a wider range of verticals.
• Just Eat Takeaway: European-listed food delivery aggregator and the primary incumbent OrderYOYO positions against. Not a direct product peer, but the central competitive force shaping OrderYOYO's 'free-the-restaurant' value proposition and pricing pressure.
• Square for Restaurants (Block, Inc.): Block's restaurant POS and payments suite integrated with online ordering. Comparable in bundling POS + payments + online ordering for SMBs, though distributed as part of Block's broader SMB ecosystem rather than as a restaurant-specialist.

Emerging players

• TastyIgniter: Open-source and SaaS online ordering platform for restaurants and takeaways. Competes with OrderYOYO at the lower end of the market with lightweight ordering websites and direct ordering tools for SMBs.
• Deliverect: Belgian-founded SaaS that connects restaurant POS systems to delivery platforms and online ordering channels. Comparable as a European restaurant-tech SaaS targeting order aggregation, though it integrates with aggregators rather than competing head-on like OrderYOYO.

Direct peers

• Flipdish: Irish-founded restaurant online ordering and POS platform serving takeaways and QSRs across Europe. Directly comparable to OrderYOYO in target customer (independent restaurants), product suite (branded websites/apps, POS, marketing) and commission-based monetization.
• Menufy: Online food ordering service for independent restaurants offering branded websites, mobile apps and marketing tools. Comparable SMB-focused product mix, geography (US-focused) being the main difference.
• ChowNow: US-based direct online ordering platform for independent restaurants, positioning itself against Grubhub/DoorDash on a similar 'commission-free' value proposition to OrderYOYO's 'Restaurant Liberator' pitch.
• GloriaFood (by Delivery Hero): Online ordering system and restaurant marketing tools aimed at independent restaurants worldwide. Closely overlaps OrderYOYO's branded-website/app proposition for SMB takeaways, with similar commission/free-tier pricing models.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDRTDiBMLFfcgG9DMH3CgQQ
• Facebookfacebook.com/OrderYOYO
• LinkedInlinkedin.com/company/orderyoyo
• Xx.com/orderyoyo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrderYoyo