What Progressive Dental does

Progressive Dental (legal entity Progressive Dental Marketing, LLC) is a US-based, full-service dental marketing agency and coaching firm founded in 2009 by Bart Knellinger in Clearwater, Florida. The company targets dental specialists and entrepreneurial clinicians, with a primary focus on dental implant centers, periodontists, oral surgeons, and full-arch practitioners seeking to attract high-value cases rather than general patient volume. Its service catalog spans digital marketing (Google Ads, paid social, SEO), website design with specialty-specific packages (implant, periodontal, oral surgery, orthodontic, general dental), traditional media (TV, radio, newspaper, billboard, direct mail), and on-location videography for patient testimonials and practice content.

The company operates an integrated growth stack that combines these marketing services with a proprietary sales training platform, The Closing Institute, which is described as dentistry's first dedicated full-arch sales process and continuing education program. The Closing Institute runs six Full-Arch Boot Camps per year in Clearwater, FL and Las Vegas, NV, plus a subscription mentorship program with monthly coaching calls, call critiques, and in-person power sessions. PDM also operates an internal Lead Management Platform for automated follow-up, appointment scheduling, and pipeline analytics, and runs client Google and social media ad campaigns through its own business accounts rather than client accounts to protect proprietary keywords and creative.

Revenue is generated through monthly recurring digital marketing retainers (management fees of 30-50% of gross marketing budget, a 3% administrative fee, and a $369/month social media fee) on 12-month minimum contracts, supplemented by project-based website design, traditional media placements on multi-month terms, video production, and subscription access to The Closing Institute mentorship. The company reports 1,100+ dentist clients, 500+ surgeon clients, 6.98M+ leads generated, and $4.3B+ in cumulative patient revenue produced for clients. GTM is exclusively direct sales-led through account managers, free strategy sessions, and Closing Institute events. A March 2026 strategic partnership with Zest Dental Solutions extends the platform into integrated clinical implant products.

Name

Progressive Dental

Legal name

Progressive Dental Marketing, LLC

Website

https://progressivedentalmarketing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Progressive Dental is a US-based, full-service dental marketing agency and coaching firm founded in 2009, serving dental implant specialists, periodontists, oral surgeons, and full-arch practitioners with integrated digital marketing, website design, traditional media, videography, and proprietary sales training via The Closing Institute.

Ownership category

akta.pro rank

Product category

Dental Marketing Services

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

Keywords

• Dental marketing services
• Dental implant marketing
• Dental practice growth
• Dental sales training
• Dental website design

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing services including Google Ads (Paid Search), Facebook/Instagram/Social Media advertising, SEO, and website development. Services are delivered via monthly retainer with management fees ranging from 30% to 50% of the gross marketing budget allocated. A 3% administrative fee and $369/month social media fee are applied. Contracts typically run 12 months with automatic renewal.
2. Traditional Media Services: Traditional media advertising including TV, radio, newspaper, and billboard advertising. Traditional media agreements typically require a minimum six-month commitment with annual terms generally preferred. Fees for the minimum term are non-refundable.
3. Website Design & Development: Custom website design and development services for dental practices. Websites include video integration, custom photography, and SEO-optimized content. All payments for website design and development are non-refundable. Post-launch website restructuring is charged at hourly rates.
4. Video Production: Videography services including patient testimonial videos, practice overview videos, and B-Roll footage. Videographers travel nationally to client locations. Raw footage remains property of PDM; clients may purchase raw footage for an additional fee. Two editing rounds included; additional changes billed at hourly rates.
5. The Closing Institute - Sales Training & Mentorship: Sales training programs including the Full-Arch Boot Camp, Full-Arch Growth Conference, and ongoing mentorship programs. Boot Camps are held six times per year in Clearwater, FL and Las Vegas, NV. Monthly coaching calls and in-person power sessions are included in the mentorship program.
6. Coaching & Consulting: Strategic business coaching and team training services. Account managers and CE coaches provide ongoing coaching, call critiques, video critiques of consultations, and practice development support. Includes monthly coaching calls and power sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels15 records

Core offering

Progressive Dental is a full-service dental marketing and coaching agency that helps dental practices grow through an integrated system combining digital marketing (Google Ads, social media, SEO, TV, radio, print), custom website design, videography, lead management automation, and a proprietary sales training program (The Closing Institute) that teaches dental teams to close high-value full-arch and implant cases. Services are sold on monthly retainer contracts with management fees ranging from 30% to 50% of gross marketing budget, plus separate project-based pricing for websites, video, and sales training programs.

Product overview

Progressive Dental is a full-service dental marketing company and coaching agency offering an integrated growth system for dental practices. The core offering combines marketing services (website design, digital marketing, social media, SEO, traditional advertising, videography) with The Closing Institute sales training platform. The product architecture includes a lead management platform for automation and pipeline management, specialized website packages for different dental specialties (implant centers, periodontists, oral surgeons, orthodontists), and The Closing Institute training ecosystem featuring the Full-Arch Boot Camp live events and ongoing Mentorship Program. The unified system is designed to attract high-value patients and convert them through proven sales processes, helping practices work less and make more.

Differentiator

Problem solved

Functional benefit

Products and services

• Progressive Dental Marketing Services A comprehensive dental marketing and consulting service offering digital marketing, website design, social media marketing, traditional marketing, search marketing, and videography to help dental practices grow through high-value case acquisition and patient conversion.
• Dental Website Design Custom website design and development services for dental practices, with specialty variants for dental implant centers, periodontists, oral surgeons, orthodontists, and general dentists. Includes video integration, custom photography, and SEO-optimized content for lead generation and patient conversion.
• Social Media Marketing Social media advertising and management services on platforms including Facebook, Instagram, TikTok, and YouTube for dental practice promotion, including audience targeting, creative production, budget management, retargeting, and performance reporting.
• Traditional Marketing Traditional advertising services including TV, radio, newspaper, billboard, and direct mail campaigns for dental practices, with minimum six-month commitments and annual terms generally preferred.
• Search Marketing Search engine optimization (SEO) and pay-per-click (PPC) advertising services including Google Ads and Bing ads, with account setup, campaign strategy, keyword research, bid management, and ongoing optimization. Campaigns are run through Progressive Dental's own business accounts.
• Dental Videography Professional video production services including patient testimonial videos, practice overview videos, and B-Roll footage, with videographers traveling nationally to client dental practice locations. Two editing rounds are included; raw footage remains property of Progressive Dental.
• The Closing Institute - Full-Arch Sales Training Program Dentistry's only full-arch sales training program providing doctors and their teams with proven strategies, systems, and psychology to consistently close high-value treatment cases through mentorship programs and live events, including the Full-Arch Boot Camp, Full-Arch Growth Conference, and ongoing mentorship coaching.
• Full-Arch Boot Camp Two-day intensive live event within The Closing Institute focused on teaching doctors and teams exact techniques to close high-dollar full-arch cases in volume. Held six times per year in Clearwater, FL and Las Vegas, NV.
• Dental Marketing Mentorship Program Ongoing coaching program with dedicated coaches providing monthly phone calls, call critiques, video critiques, and constructive feedback to help practices implement sales techniques, plus in-person power sessions.
• Lead Management Platform Internal proprietary platform for lead generation, automated follow-up sequences, appointment scheduling, pipeline management, and analytics to streamline dental practice patient acquisition processes.

Quantifiable outcome

• 6.98M+ leads generated for clients across all campaigns
• +6 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Zest Dental SolutionscoreStrategic or Co-development Partner · 4 March 2026Zest Dental Solutions partnered with Progressive Dental and The Closing Institute to help dental practices accelerate full-arch growth and improve patient access nationwide. The collaboration aims to address the rising prevalence of complete edentulism by providing dental practices with a comprehensive platform to increase case acceptance and deliver predictable full-arch outcomes. Bart Knellinger, President and CEO of Progressive Dental, stated that the partnership offers doctors an integrated growth pathway to elevate full-arch care. The partnership leverages Progressive Dental's marketing and sales training expertise with Zest Dental Solutions' products and clinical solutions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PatientPop (Tebra): Tebra (formed via the PatientPop + Kareo merger) is a healthcare practice growth platform offering marketing, patient experience, and practice management software. Overlaps with Progressive Dental on patient acquisition and digital marketing services for healthcare practices, but operates as a broader SaaS-enabled platform rather than a specialized dental agency.
• Officite (WebMD Provider Services): Officite, part of WebMD Provider Services, offers website design, SEO, and digital marketing for dental and medical practices. It is a broader incumbent with overlapping capabilities in dental website design and search marketing.
• Doctor.com: Doctor.com provides practice growth tools including listings management, reputation, website design, and patient acquisition for healthcare providers. It competes in the same healthcare provider marketing category but across both dental and medical specialties.

Direct peers

• Wonderist Agency: Wonderist Agency is a dental-specific marketing agency offering website design, SEO, paid media, and branding for dental practices. It is a direct vertical competitor to Progressive Dental, sharing the same dental-only focus and high-value case-acquisition positioning.
• Delmain: Delmain is a digital marketing agency specializing exclusively in dental practices, with services in SEO, PPC, web design, and branding. It competes head-to-head with Progressive Dental for the same dental practice buyer and digital marketing budget.
• My Dental Agency: My Dental Agency is a marketing firm dedicated to dentists, offering SEO, PPC, web design, and reputation management. It is a direct peer in the dental-only marketing agency category that Progressive Dental operates in.
• Roadside Dental Marketing: Roadside Dental Marketing is a dental-specific marketing agency offering SEO, paid search, social media, and website design. It targets the same dental practice buyer with a comparable full-service agency model.
• Titan Web Marketing (dental division): Titan Web Marketing operates a dedicated dental marketing division offering SEO, paid media, and web design for dental practices. It is a comparable specialized digital marketing agency targeting the same customer base.

Emerging players

• Dental Implant Machine / Dental Marketing Institute: Dental Marketing Institute is a smaller dental-specific marketing and coaching provider with a similar focus on implant and high-value case marketing. It is an emerging competitor overlapping on the training/marketing bundle that Progressive Dental pioneered.
• Ignite Dental (formerly GrowthPlug): Ignite Dental provides marketing automation and patient acquisition software for dental practices, with overlapping patient acquisition and lead management capabilities relative to Progressive Dental's lead management platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIrPZEIPn3R11F_gEL2ju5w?sub_confirmation=1
• Facebookfacebook.com/thePDMTeam
• LinkedInlinkedin.com/company/progressive-dental-marketing
• Instagraminstagram.com/progressivedentalmarketing
• Xx.com/thepdmteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progressive Dental