Qminder
Qminder is a London-based B2B SaaS platform that helps brick-and-mortar organizations manage appointments, walk-ins, and queues via iPad kiosks, digital signage, SMS, and service analytics. It serves 1,000+ brands across 40+ countries in healthcare, government, retail, and banking.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Qminder does
Qminder is a London-headquartered, privately held B2B SaaS company that provides an in-person service platform covering the full customer journey from appointment booking and self-service check-in through queue management, two-way SMS communication, digital waiting-room signage, and operational analytics. Its core stack is a cloud-based platform with native iPad kiosk apps, Apple TV waiting-room displays, browser-based dashboards, and a REST/GraphQL API plus webhooks, augmented by integrations into Salesforce, HubSpot, Zendesk, Epic, Cerner, Google Calendar, and Microsoft Outlook. The company was founded in 2011 at the Garage48 hackathon in Estonia and has since scaled to serve more than 1,000 brands across 40+ countries, with over 70 million visitors and 1 billion service interactions processed.
The product is sold on a tiered subscription model: a Business plan at $789/month, a Premium plan at $1,049/month with custom branding and dedicated support, and an Enterprise tier at custom pricing that bundles SAML 2.0 SSO, SCIM provisioning, and audit logs for multi-location rollouts. A 14-day free trial supports a product-led growth motion for SMBs, while larger accounts are sold through an assisted sales motion with dedicated account managers and optional professional-services add-ons for customization and white-labeling. Qminder targets verticals including healthcare, government and public sector, retail, banking, education, click-and-collect, and automotive/ridesharing, with regulatory compliance (SOC 2 Type II, HIPAA, TX-RAMP Level 2, GDPR) gating regulated deals in U.S. healthcare and government. The company's go-to-market combines direct enterprise sales, self-serve SaaS signup, an API-first distribution channel via a developer portal and Zapier, and App Store distribution for iPad and Apple TV endpoints. In November 2024 Qminder raised its first significant external capital, a €3 million seed round led by Practica Capital with Metaplanet and Twilio, intended to accelerate product development.
Qminder firmographics
Firmographics- Name
- Qminder
- Legal name
- Qminder Limited
- Website
- https://qminder.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Qminder is a London-based B2B SaaS platform that helps brick-and-mortar organizations manage appointments, walk-ins, and queues via iPad kiosks, digital signage, SMS, and service analytics. It serves 1,000+ brands across 40+ countries in healthcare, government, retail, and banking.
- Ownership category
- akta.pro rank
Where Qminder is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Qminder business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- SaaS Subscription: Qminder operates on a tiered subscription model with Business, Premium, and Enterprise plans. Service fees are paid monthly or annually in advance. The platform offers 14-day free trials for new customers. Professional services (Set-up Services) for Pro Service Plan customizations are available as add-ons.
- Professional Services: Customization and setup services (Set-up Services) for Pro Service Plan clients including branding, taxonomy configuration, and white-label options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business Plan - Core queue management digitization |
| Subscription | Monthly | Premium Plan - Business features with branding and support |
| Subscription | Multi-year contract | Enterprise Plan - Custom enterprise deployment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Qminder product offering
Product offeringCore offering
Qminder sells a cloud-based SaaS platform that enables businesses to manage in-person service through digital check-in (iPad kiosk, QR/remote sign-in, visitor website), virtual queuing and ticket routing, appointment scheduling with automated reminders, two-way SMS customer messaging, Apple TV waiting-room displays, and real-time Service Intelligence analytics across single or multiple locations.
Product overview
Qminder is a B2B SaaS in-person service platform offering a unified solution for customer queue management, appointment scheduling, and service analytics. The core platform consists of the Queue Management System, Service Intelligence, Visitor Management System, and Queue Management App. These work together with add-on modules including Appointment Scheduling, Patient Check-in System, and Enterprise tier. Supporting features include Service Dashboard, Check-in Kiosk, Customer Messaging, Waiting Room TV, Remote Sign-in, Visitor Website, and Analytics. The platform is enhanced by AI capabilities through MCP integration for demand forecasting and trend analysis. Founded in 2011 and headquartered in London, Qminder serves 40+ countries and has powered over 1 billion service interactions for clients including AT&T, Verizon, Uber, Apple, and Johns Hopkins Medicine.
Differentiator
Problem solved
Functional benefit
Products and services
- Queue Management System Qminder's core cloud platform for managing, serving, and tracking customers across multiple locations, enabling digital check-ins, virtual queuing, ticket assignment, and real-time queue visibility for in-person service teams.
- Service Intelligence Analytics module that turns service data into actionable insights, measuring staff performance, visualizing traffic trends, and providing real-time alerts for operational optimization across locations.
- Appointment Scheduling Calendar-based booking module that lets visitors book appointments online via the Visitor Website, manages bookings and walk-ins in one place, and uses automated SMS reminders to reduce no-shows.
- Patient Check-in System Contactless patient check-in solution for hospitals, clinics, and test centres, supporting self-service kiosk and mobile sign-in with HIPAA-compliant handling of protected health information.
- Visitor Management System Comprehensive visitor management system that automates check-ins, captures visitor details, monitors arrivals in real-time, and streamlines the entire visitor journey from arrival to departure.
- Queue Management App Mobile and tablet application for managing virtual queues and waitlists on iPad, Apple TV, or any browser, extending the Queue Management System to front-of-house devices.
- DMV Queue System Specialized queue management solution for Department of Motor Vehicles offices, designed for overseeing appointments, walk-ins, and queues with self-check-ins and automated data handling.
Quantifiable outcome
- Reduce wait times by up to 50%
- +5 more outcomes
Companies that use Qminder
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles3 records
Qminder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature10 records
Qminder partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- AWS (Amazon Web Services)coreAWS serves as Qminder's primary infrastructure provider, hosting and storing customer data on secure servers in the USA.
- TwiliocoreTwilio provides text messaging (SMS) services for Qminder's customer messaging feature, enabling two-way SMS communication with visitors.
- StripecoreStripe handles payment processing for Qminder's subscription billing and service fees.
- SendgridsupportingSendgrid provides email delivery services for Qminder's transactional and marketing emails.
- IntercomsupportingIntercom provides customer support services and communication tools between Qminder and its customers.
- HubSpotsupportingHubSpot supports Qminder's customer support and service operations.
- DataDogsupportingDataDog provides infrastructure monitoring services for Qminder's platform.
- HotjarsupportingHotjar provides analytics services for understanding user behavior on Qminder's website.
- Google (Looker)supportingGoogle Looker provides data analytics capabilities for Qminder's business intelligence operations.
- FivetransupportingFivetran provides data pipeline services for connecting Qminder's systems to its data warehouse.
- MessentesupportingMessente provides text messaging services for select Qminder accounts as an alternative to Twilio.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Qminder competitors and assessment
Company assessmentDirect peers
- Qless: Qless is a direct competitor in queue management and appointment scheduling for higher education, healthcare, government, and retail. Qminder itself publishes a comparison page against Qless, confirming head-to-head overlap in target verticals and product capabilities.
- Waitwhile: Waitwhile is a direct competitor offering virtual waiting rooms, appointment scheduling, and visitor management for healthcare, retail, and public sector. Qminder's comparison page against Waitwhile confirms identical buyer overlap and near-identical feature sets.
- Sine: Sine provides visitor management, contactless check-in, and workforce management for facilities. Direct overlap with Qminder's visitor management and kiosk check-in capabilities, particularly in commercial real estate and corporate facilities.
- Envoy: Envoy is a workplace experience platform offering visitor registration, desk booking, and contactless check-in. Directly comparable to Qminder's visitor management and kiosk functionality for offices and corporate environments.
- Proxyclick (by Eptura): Proxyclick is an enterprise visitor management solution used by global enterprises for secure, compliant visitor registration. Closely comparable to Qminder's enterprise visitor management and security/compliance positioning.
- SwipedOn: SwipedOn provides visitor management and contactless sign-in for offices and schools. Direct overlap with Qminder's iPad kiosk, visitor check-in, and education vertical positioning.
Broad incumbents
- Salesforce Service Cloud: Salesforce Service Cloud is a broad CRM/customer service platform with built-in queue and case routing capabilities. Larger incumbent that can absorb Qminder's use cases as a feature within its enterprise CRM stack, especially for customers already standardized on Salesforce.
- Zendesk: Zendesk offers customer service software with ticketing, routing, and increasingly in-person service workflows. Adjacent incumbent with overlapping customer base; Qminder already integrates with Zendesk, confirming positioning alongside rather than against the incumbent.
- ServiceNow Customer Service Management: ServiceNow CSM provides enterprise workflow and case management including in-person service operations for large organizations. Broad incumbent that competes for enterprise deals where Qminder's queue/visitor management could be subsumed as part of a wider ServiceNow rollout.
Emerging players
- Calendly: Calendly is a scheduling platform with overlap on Qminder's appointment scheduling module. While not a queue management tool, Calendly competes for the appointment booking budget and could be bundled into broader CX suites as a lightweight alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Qminder social profiles
Digital presenceQminder compliance and trust
Trust signalCompliance4 records
Qminder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qminder leadership team
Management profileNumber of profiles
Profiles2 records
Qminder funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qminder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qminder
What does Qminder do?
Qminder sells a cloud-based SaaS platform that enables businesses to manage in-person service through digital check-in (iPad kiosk, QR/remote sign-in, visitor website), virtual queuing and ticket routing, appointment scheduling with automated reminders, two-way SMS customer messaging, Apple TV waiting-room displays, and real-time Service Intelligence analytics across single or multiple locations.
Is Qminder a public or private company?
Qminder is a private company. It is classified as venture growth investor backed and is currently operating.
When was Qminder founded?
Qminder was founded in 2011. It employs 11 to 50 people.
Where is Qminder based?
Qminder is headquartered in London, United Kingdom, in the Europe region.
How does Qminder make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are Qminder's main competitors?
Direct peers on record are Qless, Waitwhile, Sine, Envoy, Proxyclick (by Eptura) and SwipedOn. Broad incumbents are Salesforce Service Cloud, Zendesk and ServiceNow Customer Service Management. Calendly is listed as an emerging player.
Does Qminder have an API?
Yes. Qminder REST API available at https://api.qminder.com/v1/ and newer endpoints at https://api.qminder.com/. Supports HTTP REST API connections with JSON and URL form data exchange. Authentication via API key provided as HTTP header (X-Qminder-REST-API-Key) or query string parameter. GraphQL API also available. Webhooks support for event-driven integrations. Rate limit: 5 requests per second per user/API key using token bucket algorithm (burst capacity: 40 requests, replenish rate: 10 per second). Official JavaScript/TypeScript library available on GitHub. Zapier integration available for no-code connections. Premium API support for Enterprise plan customers. Developer documentation is at developer.qminder.com/reference/overview.