Nulia
Nulia develops the Nulia Works platform, a SaaS Adoption Change Management solution for Microsoft 365 and Copilot deployments. It serves enterprise customers through direct sales, resellers, and system integrators, combining continuous usage measurement with personalized adoption plans.
- Company typePrivate
- Founded2017
- HeadquartersEugene, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Nulia does
Nulia, Inc. is a privately-held Oregon-based software company that develops the Nulia Works platform, an Adoption Change Management (ACM) solution purpose-built for organizations deploying Microsoft 365 and Copilot. The company was founded in 2017, operates from Eugene, Oregon, and employs between 51 and 100 people. Its core product, branded as "Change as a Service," combines the Nulia Works SaaS platform with the proprietary Circle of Nulia methodology (Assess, Build, Champion) to drive sustained employee adoption of Microsoft productivity tools rather than relying on one-time training interventions.
The Nulia Works platform is structured around three interconnected pillars: Measure & Evaluate (continuous Microsoft 365 usage telemetry and outcome tracking), Personalize & Guide (employee-level adoption plans with skill and activity recommendations), and Engage & Reward (recognition and gamification mechanics). The platform operates on Microsoft Azure infrastructure and integrates directly with Microsoft 365 and Active Directory, collecting user identifiers and authorization tokens to power adoption analytics. The latest release, Nulia Works v3, positions the product for the Microsoft Copilot wave by identifying jobs to be done and quantifying up to 11x return on Copilot and Microsoft 365 investments. Nulia holds GDPR, EU-U.S. Data Privacy Framework, and UK Extension compliance certifications.
Nulia monetizes through a SaaS subscription model sold via direct enterprise field sales, resellers, and system integrators. A free Solution Discovery & Design Workshop functions as the lead-generation entry point. The company has disclosed a single $4.5M funding round (July 2020) and maintains a partner portal (partner.nuliaworks.com) for channel enablement. Nulia, Inc. operates through a wholly-owned subsidiary, NULIA ACM, LLC, both domiciled in Oregon. Leadership comprises CEO Steve Zimba and CTO Cary Torkelson.
Nulia firmographics
Firmographics- Name
- Nulia
- Legal name
- Nulia, Inc.
- Website
- https://nulia.cloud
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nulia develops the Nulia Works platform, a SaaS Adoption Change Management solution for Microsoft 365 and Copilot deployments. It serves enterprise customers through direct sales, resellers, and system integrators, combining continuous usage measurement with personalized adoption plans.
- Ownership category
- akta.pro rank
Nulia industry classification
Industry- Product category
- Digital Adoption Platform
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Application Training, Change Management & Adoption Services (BPAEAGAN)
Keywords
Where Nulia is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nulia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Nulia operates as a SaaS company providing access to the Nulia Works platform through a separate SaaS License Agreement. The service is sold directly to end-customers and through channel partners including resellers and system integrators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Workshop - Solution Discovery & Design |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Nulia product offering
Product offeringCore offering
Nulia provides Change as a Service (CaaS), a personalized, data-driven adoption change management (ACM) solution for Microsoft 365 and Copilot deployments. The Nulia Works platform helps enterprise organizations drive technology adoption through measurement and evaluation, personalization and guidance, and engagement and reward capabilities, built on the proprietary Circle of Nulia methodology.
Product overview
Nulia offers Change as a Service, a next-generation Adoption Change Management (ACM) solution powered by the Nulia Works platform. The core offering combines technology (Nulia Works platform) with professional services to help organizations adopt Microsoft 365 and Copilot. The Nulia Works platform is a SaaS technology that includes three interconnected pillars: Measure & Evaluate (continuous usage measurement), Personalize & Guide (personalized adoption plans), and Engage & Reward (recognition and rewards). This platform is delivered alongside the Circle of Nulia Methodology—a three-step change management process (Assess, Build, Champion)—and is accessed through a free Solution Discovery & Design Workshop for initial engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Change as a Service
- Nulia Works Platform
- Nulia Works v3
- Microsoft 365 Change as a Service Solution Discovery & Design Workshop
Quantifiable outcome
- Up to 11x return on Copilot & Microsoft 365 investment
- +3 more outcomes
Companies that use Nulia
Customer profileSegments3 records
Ideal customer profiles2 records
Nulia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
Nulia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ResellerscoreNulia markets its service through a network of resellers that market the Service to end-customers (businesses, not individuals). Resellers access resources through the partner portal at partner.nuliaworks.com.
- System IntegratorscoreSystem integrators offer the Nulia Works platform as part of their digital transformation and change management practices. These partners deploy the service to their End-Customers as part of broader transformation programs.
- Microsoft AzurecoreAzure cloud hosting and resources used to store and process all end-user data. Nulia operates its platform infrastructure on Microsoft Azure.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Nulia competitors and assessment
Company assessmentDirect peers
- WalkMe: WalkMe is a leading digital adoption platform (DAP) that helps enterprises drive software adoption and productivity across multiple SaaS applications. It competes directly with Nulia's Change as a Service proposition, though WalkMe serves a broader application footprint beyond Microsoft 365.
- Whatfix: Whatfix provides a digital adoption platform with in-app guidance, analytics, and performance support to drive software adoption across enterprise applications. Like Nulia, it emphasizes continuous measurement and personalized user journeys, making it a core DAP competitor.
- Apty: Apty is a digital adoption platform offering in-app guidance, analytics, and onboarding workflows for enterprise software. It overlaps directly with Nulia's Microsoft 365 adoption focus and competes for similar enterprise change-management budgets.
- Pendo: Pendo provides product analytics, in-app guidance, and user onboarding to drive software adoption and feature engagement. While broader than Nulia, it competes for the same enterprise software adoption and employee enablement budget pools.
- Spekit: Spekit is a digital enablement platform that delivers in-app guidance, training, and knowledge reinforcement for SaaS applications. Its continuous learning and adoption approach closely mirrors Nulia's "sustained change" model.
- Userpilot: Userpilot offers product adoption and user onboarding tooling for SaaS companies, with personalization and analytics features comparable to Nulia's Personalize & Guide and Measure & Evaluate pillars.
Regional players
- Lemon Learning: Lemon Learning is a European digital adoption platform providing in-app guidance for Microsoft 365 and other SaaS applications. It is a comparable ACM-style solution but primarily serves European enterprise accounts.
Broad incumbents
- Microsoft Viva: Microsoft Viva is Microsoft's employee experience platform that includes learning, knowledge, and engagement modules natively integrated with Microsoft 365. It is both Nulia's principal ecosystem partner and its most consequential competitor as Microsoft bundles more ACM capability into Viva and Copilot.
- Skillsoft: Skillsoft is an established enterprise learning and talent development platform offering compliance, leadership, and technology training. It competes with Nulia's broader learning and adoption narrative, particularly for training-led ACM buyers.
- Pluralsight: Pluralsight provides technology skills training and assessment for enterprises and technology professionals. It addresses a similar customer pain point (developing digital skills aligned to technology investments) but through a course-led rather than continuous-measurement model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nulia social profiles
Digital presenceNulia compliance and trust
Trust signalCompliance3 records
Nulia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nulia leadership team
Management profileNumber of profiles
Profiles2 records
Nulia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Nulia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nulia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nulia
What does Nulia do?
Nulia provides Change as a Service (CaaS), a personalized, data-driven adoption change management (ACM) solution for Microsoft 365 and Copilot deployments. The Nulia Works platform helps enterprise organizations drive technology adoption through measurement and evaluation, personalization and guidance, and engagement and reward capabilities, built on the proprietary Circle of Nulia methodology.
Is Nulia a public or private company?
Nulia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nulia founded?
Nulia was founded in 2017. It employs 51 to 100 people.
Where is Nulia based?
Nulia is headquartered in Eugene, United States, in the North America region.
How does Nulia make money?
One revenue line is on record: saaS Platform Subscription.
Who are Nulia's main competitors?
Direct peers on record are WalkMe, Whatfix, Apty, Pendo, Spekit and Userpilot. Lemon Learning is listed as a regional player. Broad incumbents are Microsoft Viva, Skillsoft and Pluralsight.
Does Nulia have an API?
No public API is recorded for Nulia.
What industry is Nulia in?
Nulia's product category is Digital Adoption Platform. Its primary akta.pro industry code is BPAEAGAN, Enterprise Application Training, Change Management & Adoption Services. Its NAICS code is 54151 and its SIC code is 7372.