Product Fruits

What Product Fruits does

Product Fruits is a Prague-based SaaS company founded in 2019 that operates an AI-powered product adoption platform for B2B SaaS vendors and enterprise organizations. The platform unifies interactive onboarding tours, checklists, contextual hints and tooltips, in-app announcements, NPS and survey collection, knowledge base hosting, and a feedback widget under a single JavaScript SDK that requires no coding to deploy. Its differentiated AI layer centers on Elvin Copilot, an AI support assistant that claims to auto-resolve 93% of support questions, and Flows, a multichannel adaptive onboarding engine that adjusts to individual users in real time. The company also exposes a JavaScript API and a server-side REST API, and integrates natively with HubSpot, Salesforce, Intercom, Mixpanel, Segment, Okta, Azure AD and others, supporting both developer-led and no-code deployment models.

The platform is sold via a hybrid go-to-market combining product-led growth (self-serve 14-day free trial with no credit card required) for smaller customers and field/inside sales for enterprise accounts. Pricing is MAU-based tiered subscription, with both monthly and annual billing, excess usage charges and 30-day cancellation notice. The company is trusted by 1,300+ teams globally, with a logo set that includes Sanofi, Rakuten, Visma, Docplanner, Schaeffler, Crif, Sanoma, Olympic Broadcasting Services, Docebo, IU International University, Keboola and Mango across healthcare, e-commerce, education, manufacturing, financial services and SaaS verticals. Compliance posture includes SOC2 Type 2, ISO 27001, HIPAA, GDPR and CCPA, enabling procurement in regulated industries.

Total funding raised since founding is approximately €3.22 million (~$3.5 million USD) across three rounds: an initial 2021 investment from Lighthouse Ventures, a €1.6 million seed in May 2023 co-led by Leverage and Venture to Future Fund with Lighthouse Ventures participating, and a €1.47 million round in May 2024 led by Reflex Capital. The company has 11-50 employees, is headquartered in Prague as Product Fruits s.r.o., and opened a San Francisco office in 2024 to drive US market expansion. Founders Ladislav Salom and Karel Papik continue to lead the company.

Name

Product Fruits

Legal name

Product Fruits s.r.o.

Website

https://productfruits.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Product Fruits is a Prague-based SaaS company that provides an AI-powered product adoption platform enabling B2B SaaS vendors to deliver interactive onboarding, in-app guidance, surveys and AI-driven support to over 1,300 customer teams globally.

Ownership category

akta.pro rank

Product category

Digital Adoption Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Digital adoption platform
• Product onboarding software
• AI-powered user activation
• In-app guidance tools
• SaaS user engagement

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription (MAU-based): Subscription-based pricing based on Monthly Active Users (MAU) count; plans offer distinctive features; both monthly and annual billing options; auto-renewal with 30-day notice for cancellation

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Product Fruits sells an AI-powered digital adoption platform that enables SaaS companies and enterprise organizations to create interactive in-app onboarding experiences, tours, checklists, hints, surveys, announcements, knowledge bases, and feedback widgets without coding. Its flagship AI components include the Elvin Copilot support assistant, which automatically resolves the majority of user support questions 24/7, and Flows, an adaptive AI-driven onboarding engine that adjusts to each user in real time. The platform is delivered as a global SaaS subscription priced by Monthly Active Users, with self-serve onboarding, native integrations to CRM, analytics, communication, and SSO systems, and JavaScript and REST APIs for programmatic control.

Product overview

Product Fruits is an AI-powered product adoption platform built as a unified platform with multiple integrated modules. The core platform enables SaaS companies to create adaptive onboarding experiences, reduce churn, and drive user activation. Key products include: Flows (AI-powered adaptive onboarding), Elvin Copilot (AI support assistant resolving 93% of questions), Tours & Guides (interactive walkthroughs), Onboarding Checklists (step-by-step guidance), Hints & Tooltips (contextual help), NPS & Surveys (feedback collection), In-App Announcements (pop-ups, banners, newsfeed), Knowledge Base (searchable help articles), Feedback Widget (bug reporting and suggestions), Custom Events (behavioral triggers), and Elvin Widget (unified help launcher). The platform also offers JavaScript and REST APIs for developer integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Fruits Platform AI-powered digital adoption platform for B2B SaaS vendors and enterprises that combines adaptive onboarding, AI-driven in-app support, tours, checklists, hints, surveys, announcements, knowledge base, and feedback collection. Sold as a global SaaS subscription priced by Monthly Active Users with self-serve onboarding and enterprise sales options.
• Flows Multichannel AI-powered adaptive onboarding product that personalizes the in-app journey in real time, replacing static product tours with branching flows that react to each user's behavior. Marketed as a standalone offering within the Product Fruits Platform for SaaS product and growth teams.
• Elvin Copilot AI-powered in-app support assistant that works 24/7 to automatically resolve up to 93% of common user support questions by retrieving answers from the connected knowledge base. Sold as a standalone product within the Product Fruits Platform for SaaS and enterprise customer success teams.

Quantifiable outcome

• 29% faster user onboarding for Keboola
• +5 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability7 records

Feature16 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon Web Services EMEA SARLcoreTechnology or IntegrationCloud hosting provider; personal data stored on EU hosting center; concluded DPA in place for GDPR compliance.
• HubSpot, Inc.coreTechnology or IntegrationCRM provider where customer data is stored for processing activities; EU data center used; company registered under Data Privacy Framework.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure provider for OpenAI LLMs used in AI features; EU data center used; concluded DPA in place.
• Stripe, Inc.coreTechnology or IntegrationPayment service provider for processing subscription payments; company registered under Data Privacy Framework.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Appcues: Appcues is a no-code product adoption platform for in-app onboarding, tooltips, checklists and surveys, serving SaaS and product-led growth teams. It is a direct competitor with a similar mid-market/SMB focus and PLG motion, making it one of Product Fruits' closest head-to-head rivals.
• Whatfix: Whatfix is a digital adoption platform offering in-app guidance, interactive walkthroughs, and self-help widgets for enterprise software. It competes with Product Fruits in the same DAP category, especially for larger enterprise and compliance-driven deployments where Whatfix has a strong presence.
• Pendo: Pendo is the largest independent product adoption and digital adoption platform, offering in-app guides, NPS, product analytics and feedback. It directly competes with Product Fruits in the same product category, serving SaaS product teams and enterprise customers, with a much larger customer base and funding.
• Chameleon: Chameleon is a digital adoption platform that powers in-app product tours, tooltips, surveys and launchers for SaaS companies. It is a direct competitor focused on product-led growth teams, overlapping with Product Fruits' primary customer segment.
• Userpilot: Userpilot is a product growth and digital adoption platform that provides in-app onboarding flows, tooltips, NPS and product analytics for SaaS companies. It is a direct competitor with a similar PLG GTM and overlapping SMB/mid-market customer base.
• WalkMe: WalkMe is a digital adoption platform focused on enterprise software guidance, onboarding and process optimization. It is a direct competitor to Product Fruits in the DAP category, particularly in large enterprises and regulated industries where WalkMe's installed base overlaps with Product Fruits' Sanofi- and Crif-style customers.

Emerging players

• Inline Manual: Inline Manual is a no-code onboarding platform providing interactive walkthroughs, tooltips and checklists. Like Product Fruits, it is a European DAP (Poland-based) competing for the same mid-market SaaS customers with a similar feature set.
• Userflow: Userflow is a smaller, product-led DAP offering in-app onboarding flows, checklists, surveys and tooltips, with a similar SMB/mid-market target. It competes head-to-head with Product Fruits on price-sensitive PLG opportunities.

Broad incumbents

• Intercom Product Tours: Intercom is a broad customer communications platform that includes Product Tours, in-app messages, surveys and a Fin AI agent. It overlaps with Product Fruits across tours, in-app messaging and AI support, and can bundle these capabilities into a much larger customer-engagement suite.
• Mixpanel: Mixpanel is a product analytics platform that has expanded into in-app messaging, surveys and lightweight onboarding nudges. Product Fruits integrates with Mixpanel but also competes with parts of its feature set, especially in product teams that already have Mixpanel as a system of record.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/productfruits
• Facebookfacebook.com/productfruits
• LinkedInlinkedin.com/company/product-fruits

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Product Fruits