Inline Manual
Inline Manual is a London-headquartered Digital Adoption Platform vendor (founded 2012, engineering in Prague) whose SaaS enables software teams to embed walkthroughs, tooltips, announcements, NPS, and offline in-app guidance, serving 500+ customers across SaaS, fintech, ERP, and nonprofit verticals via self-serve and enterprise sales.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Inline Manual does
Inline Manual Ltd is a privately held Digital Adoption Platform (DAP) company headquartered in London, United Kingdom, with an in-house engineering team based in Prague, Czech Republic. Founded in 2012 and incorporated in England, the company builds a SaaS platform that enables organizations to embed interactive walkthroughs, tooltips, checklists, announcements, banners, NPS surveys, feedback widgets, and release-managed content inside third-party web applications via a JavaScript snippet, with a Standalone (offline) Player option for fully on-prem/air-gapped deployments. Underlying infrastructure runs on Google Cloud Platform with ISO 27001:2014 certification, GDPR and PCI-DSS compliance, and an observed 99.99% uptime across services monitored via Pingdom, NewRelic, Datadog, and OpsGenie.
The platform is sold on a SaaS subscription basis (Standard tier with monthly billing, Enterprise tier on annual contracts subject to up to 10% annual escalators) supplemented by separately scoped professional services, with a self-serve 14-day free trial (no credit card) starting at $158/mo and a parallel enterprise sales motion via booked demos. Go-to-market is hybrid product-led/self-serve plus field sales, with named customers spanning Pipedrive, Sage, Snap Inc, Toyota, Freshdesk, eToro, UNICEF, Currie & Brown, SAI Global/SAI360, Doccle, and LMC across SaaS, fintech, automotive, nonprofit, ERP, and compliance verticals; SAI360 additionally operates as a reseller. The company is founder-controlled (Marek Sotak, Riki Fridrich) with no disclosed external funding rounds, an 11–50 headcount range, and ownership rests with management. Recent product work has emphasized content iteration (Feeds beta in 2026-01 for in-app changelogs) and platform refactoring (Player v2.51.0 beta in 2025-10), positioning the product for deeper integration and a more unified experience.
Inline Manual firmographics
Firmographics- Name
- Inline Manual
- Legal name
- Inline Manual Ltd
- Website
- https://inlinemanual.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inline Manual is a London-headquartered Digital Adoption Platform vendor (founded 2012, engineering in Prague) whose SaaS enables software teams to embed walkthroughs, tooltips, announcements, NPS, and offline in-app guidance, serving 500+ customers across SaaS, fintech, ERP, and nonprofit verticals via self-serve and enterprise sales.
- Ownership category
- akta.pro rank
Inline Manual industry classification
Industry- Product category
- Digital Adoption Platform (DAP)
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where Inline Manual is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Inline Manual business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based access to the digital adoption platform with annual or monthly billing cycles. Enterprise and Standard customer tiers with different pricing mechanisms.
- Professional Services: Consulting services purchased separately via Order Forms, including scope, fees, milestones and technical specifications defined in Statement of Work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starting paid plan at $158/month |
| Subscription | Annual | Enterprise subscription tier |
| Subscription | Monthly | Standard subscription tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Inline Manual product offering
Product offeringCore offering
Inline Manual provides a Digital Adoption Platform (DAP) sold as a SaaS subscription that enables organizations to guide, support, and engage users directly within their own web applications. Customers deploy an Inline Manual JavaScript Player on their websites to render interactive walkthroughs, tooltips, checklists, announcements, banners, NPS surveys, feedback widgets, and self-service in-app help. The product is offered with a 14-day free trial, paid plans starting at $158/month, and custom Enterprise pricing, with an optional Standalone (offline/on-premises) deployment for regulated environments.
Product overview
Inline Manual is a Digital Adoption Platform (DAP) that operates as a unified SaaS product with the core Inline Manual Platform at its center, enhanced by multiple integrated feature modules. The platform enables organizations to create and deliver interactive walkthroughs, tooltips, announcements, banners, promotions, NPS surveys, feedback collection, and in-app help directly within web applications. Content is created through the Inline Manual Builder (authoring tool) or New Experience interface and deployed via Inline Manual Code (JavaScript) or the Standalone Player for offline environments. Additional offerings include the free Driver.js Tour Builder Chrome extension for visual tour creation without an account, and a Public API for data integration with third-party platforms. The platform serves use cases across user onboarding, staff training, change management, employee onboarding, feature adoption, and in-app marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Inline Manual Digital Adoption Platform The core SaaS Digital Adoption Platform that enables organizations to create and deliver interactive walkthroughs, tooltips, checklists, announcements, banners, promotions, NPS surveys, feedback collection, and in-app help directly within their web applications. Customers deploy Inline Manual Code (JavaScript) on their websites to enable inline guidance experiences.
- Standalone Player (On-Premises / Offline) On-premises, offline, and secure version of the Inline Manual Player for fully offline environments to meet strict security and compliance requirements while keeping in-app guidance available. Sold as a distinct deployment SKU from the standard SaaS Inline Manual Player.
- Inline Manual Builder (Chrome Extension Authoring Tool) Chrome browser extension used as the authoring tool for creating Inline Manual walkthroughs, tooltips, onboarding content, and in-app guidance directly in the browser, replacing the legacy Authoring Tool.
- Inline Manual Public API Public API that enables customers to import and export Customer Data between the Inline Manual Services and certain Third-Party Platforms through supported integrations. Accessible via API keys or passwords, with Inline Manual reserving the right to place limits on calls or requests.
- Driver.js Tour Builder (Free Chrome Extension) Free Chrome extension by Inline Manual that lets users visually build Driver.js tours without coding and without logging in, then exports ready-to-use Driver.js JSON configuration files. Functions as a top-of-funnel free tool for the broader Inline Manual platform.
Quantifiable outcome
- Weekly content launches possible, saving significant developer time and resources
- +1 more outcomes
Companies that use Inline Manual
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Inline Manual technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature16 records
Inline Manual partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SAI360coreSAI360 is a reseller of Inline Manual, distributing the platform to their customer base. Testimonial from SAI360 Academy highlights the partnership as having 'personal fit' and excellent support quality. Vincent Perquin, Manager at SAI360 Academy, notes Inline Manual 'cares to make us successful' beyond just selling licenses.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Inline Manual competitors and assessment
Company assessmentBroad incumbents
- WalkMe: WalkMe is the original category-defining Digital Adoption Platform, now part of SAP, offering in-app guidance, onboarding, and task automation. It is the primary incumbent against which Inline Manual competes for enterprise DAP budget.
- Pendo: Pendo combines product analytics with in-app guides, NPS, and onboarding flows, and serves enterprise SaaS companies at scale. It overlaps directly with Inline Manual's product adoption and feedback capabilities while bringing deeper analytics.
Direct peers
- Whatfix: Whatfix is a Digital Adoption Platform offering interactive walkthroughs, tooltips, self-help, and in-app guidance for both employee and customer use cases. It is the closest direct DAP competitor to Inline Manual in positioning, use cases, and target buyers.
- Appcues: Appcues enables product teams to build onboarding flows, tooltips, and in-app experiences without engineering resources. Its DIY builder model and SMB/mid-market focus parallel Inline Manual's PLG posture and Builder extension.
- Userpilot: Userpilot offers in-app onboarding, product tours, NPS surveys, and feature adoption tools for SaaS companies. It competes head-to-head with Inline Manual on no-code flows, segmentation, and product analytics.
- Userflow: Userflow provides no-code in-app onboarding flows, tooltips, checklists, and surveys aimed at SaaS product teams. Its feature set and self-serve pricing overlap closely with Inline Manual's Standard tier.
- Chameleon: Chameleon powers in-app product tours, tooltips, surveys, and launchers for product growth teams. It targets similar mid-market SaaS customers and offers comparable builder/launcher functionality.
- UserGuiding: UserGuiding is a no-code DAP for SaaS onboarding with walkthroughs, checklists, tooltips, and in-app surveys. Its self-serve, lower-priced posture competes directly with Inline Manual's SMB tier.
- Apty: Apty is a Digital Adoption Platform for enterprise software with in-app guidance, process compliance, and analytics. It competes with Inline Manual for enterprise business application rollouts (ERP, CRM), mirroring Inline Manual's Unit4 and Odoo specialization.
Emerging players
- Onboard.io: Onboard.io focuses on product onboarding checklists and guides for SaaS user activation. It is an emerging niche player whose feature set and ICP partially overlap with Inline Manual's onboarding module.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Inline Manual social profiles
Digital presenceInline Manual compliance and trust
Trust signalCompliance3 records
Inline Manual financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inline Manual leadership team
Management profileNumber of profiles
Profiles3 records
Inline Manual funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inline Manual M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inline Manual
What does Inline Manual do?
Inline Manual provides a Digital Adoption Platform (DAP) sold as a SaaS subscription that enables organizations to guide, support, and engage users directly within their own web applications. Customers deploy an Inline Manual JavaScript Player on their websites to render interactive walkthroughs, tooltips, checklists, announcements, banners, NPS surveys, feedback widgets, and self-service in-app help. The product is offered with a 14-day free trial, paid plans starting at $158/month, and custom Enterprise pricing, with an optional Standalone (offline/on-premises) deployment for regulated environments.
Is Inline Manual a public or private company?
Inline Manual is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inline Manual founded?
Inline Manual was founded in 2012. It employs 11 to 50 people.
Where is Inline Manual based?
Inline Manual is headquartered in London, United Kingdom, in the Europe region.
How does Inline Manual make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are Inline Manual's main competitors?
Broad incumbents on record are WalkMe and Pendo. Direct peers are Whatfix, Appcues, Userpilot, Userflow, Chameleon, UserGuiding and Apty. Onboard.io is listed as an emerging player.
Does Inline Manual have an API?
Yes. Inline Manual provides a public API that allows customers to import and export Customer Data between the Services and certain Third-Party Platforms through supported integrations. The API is accessible via API keys or passwords, with Inline Manual reserving the right to place limits on API access such as limits on numbers of calls or requests. Customer usage of APIs is monitored and may be limited if it breaches the agreement or negatively affects the Services.
What industry is Inline Manual in?
Inline Manual's product category is Digital Adoption Platform (DAP). Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 5132 and its SIC code is 7372.