iintoo
iintoo (now Sade Real Estate) operates a gated, social-network investment platform that connects accredited investors with private commercial real estate placements, applying proprietary underwriting and firm-commitment deal backing, and is pivoting from intermediary to General Partner/Developer under new ownership acquired in October 2024.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What iintoo does
iintoo Investments Ltd. is an Israeli-domiciled, New York-headquartered private company founded in 2015 that operates a gated, social-network-style investment platform enabling accredited investors to discover, subscribe to, and monitor private placement offerings in US commercial real estate. The platform layers investor accreditation verification (via a third-party verification service and social-login OAuth through Google, LinkedIn, and Facebook) on top of a deal-management workflow that delivers private placement memoranda for digital execution, ongoing portfolio tracking, and quarterly reporting. Under the hood, iintoo applies a proprietary, data-driven underwriting methodology with a stated less-than-1% deal approval rate and offers firm-commitment underwriting, meaning iintoo deploys its own balance sheet to close deals when investor raises fall short.
Core products include the iintoo Real Estate Investment Platform (deal discovery and monitoring for individual accredited investors), Private Real Estate Placements across multifamily, student housing, mixed-use, industrial, and development projects, Capital Raising Services for CRE sponsors ($1.5M–$5M tickets, 30–45 day funding commitments), a Best Rate CD add-on (up to 7.00% APY, 12-month, FDIC-insured up to $250K) often bundled with real estate offerings, and a Self-Directed IRA investment option. Equity securities are offered through Dalmore Group LLC, a registered broker-dealer and FINRA/SIPC member, under SEC Reg D 506 and Reg S frameworks.
The business model is transaction-fee-based: iintoo earns placement fees on each deal, sized per transaction and disclosed in deal documentation. The customer base spans individual accredited investors (the primary segment, 213K+ registered members globally across 100+ countries), self-directed IRA investors, and a sponsor-side segment of CRE developers with $75M+ AUM and 5+ years of operating history. The go-to-market combines self-serve platform registration, gated accredited-investor pre-approval, personalized investment specialist support, content marketing, and webinars. On October 20, 2024, iintoo was acquired by real estate entrepreneur Yoni Sade (whose affiliates have developed $2.5B+ of projects at 22%+ gross IRR) and on November 13, 2024 announced a rebrand to Sade Real Estate and a strategic shift from crowdfunding intermediary to General Partner and Developer, with investors becoming limited partners of in-house projects.
iintoo firmographics
Firmographics- Name
- iintoo
- Legal name
- iintoo Investments Ltd.
- Website
- https://iintoo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iintoo (now Sade Real Estate) operates a gated, social-network investment platform that connects accredited investors with private commercial real estate placements, applying proprietary underwriting and firm-commitment deal backing, and is pivoting from intermediary to General Partner/Developer under new ownership acquired in October 2024.
- Ownership category
- akta.pro rank
iintoo industry classification
Industry- Product category
- Real Estate Investment Platform
- NAICS
- Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940), Miscellaneous Intermediation (52391)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Private Equity Fundraising Placement (FSAEALAB)
Keywords
Where iintoo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
iintoo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fees: iintoo receives fees per transaction for every investment engaged in by users. The specific amount of fees is listed by each prospective transaction in the deal documentation.
- Platform Services Revenue: Revenue generated from facilitating private placement securities transactions on the platform, connecting accredited investors with real estate investment opportunities managed by vetted sponsors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Phoenix AZ Multifamily with 7% APY CD Bundle |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
iintoo product offering
Product offeringCore offering
iintoo operates a social network real-estate investment platform that connects accredited investors with private placement securities offerings in vetted commercial real estate projects (multifamily, mixed-use, industrial, student housing, development). The platform handles investor accreditation verification, deal browsing, digital execution of private placement memorandums, and active investment monitoring with quarterly reporting, while securities transactions are executed through partner broker-dealer Dalmore Group LLC.
Product overview
iintoo (now transitioning to Sade Real Estate) operates a social network real estate investment platform that connects accredited investors with private commercial real estate opportunities. The platform facilitates private placements in various asset classes including multifamily, student housing, mixed-use, industrial, and development projects. Core offerings include the investment platform for deal discovery and tracking, private placement offerings, a Best Rate CD product (7% APY FDIC-insured), IRA portfolio investment options, and social networking features. The company also provides due diligence services using proprietary underwriting processes and capital raising services for CRE sponsors. As of November 2024, the company was acquired and is transitioning from a crowdfunding model to acting as General Partner and Developer for investments.
Differentiator
Problem solved
Functional benefit
Products and services
- iintoo Real Estate Investment Platform Social network investment platform for accredited investors that enables private placement securities transactions in commercial real estate, with investor accreditation verification, deal browsing, digital PPM execution, ongoing reporting, and distributions management.
- Private Commercial Real Estate Placements Private placement securities offerings in commercial real estate assets including multifamily, student housing, mixed-use, industrial, and development projects across US markets, made available to accredited investors through the iintoo platform.
- Best Rate CD FDIC-insured Certificate of Deposit offering up to 7.00% APY with a 12-month term, often bundled with multifamily real estate investment opportunities and split 50/50 between CD and equity investment.
- Self-Directed IRA Real Estate Investing Self-directed IRA investment option that allows investors to incorporate private real estate investments into their retirement portfolio through the iintoo platform.
- Investor Social Network Social networking layer within the platform that enables investors to build networks, explore opportunities, and benefit from community insights across more than 100 countries.
- Capital Raising Services for CRE Sponsors Equity and debt private placement services for established CRE sponsors and developers, with firm-commitment underwriting, 30–45 day funding commitments, and investment amounts of $1.5M–$5M.
Quantifiable outcome
- 10.43% Historical Annualized Median Return
- +3 more outcomes
Companies that use iintoo
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
iintoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
iintoo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Yoni Sade (Sade Real Estate)coreYoni Sade, a seasoned real estate entrepreneur with 18 years of experience, acquired iintoo. His affiliated companies across Texas, New York, and Tel Aviv have developed $2.5 billion worth of projects including more than 15,000 units with 22%+ Gross IRR on realizations. Company transitioning from crowdfunding platform to General Partner and Developer role, with investors becoming limited partners.
- North CapitalcoreStrategic real estate sponsor partner listed in iintoo's strategic partners section. Part of the vetted sponsor network providing investment opportunities to iintoo investors.
- ParallelcoreStrategic real estate sponsor partner listed in iintoo's strategic partners section. Part of the vetted sponsor network providing investment opportunities.
- ProvidencecoreStrategic real estate sponsor partner listed in iintoo's strategic partners section. Part of the vetted sponsor network.
- RREAFcoreStrategic real estate sponsor partner listed in iintoo's strategic partners section.
- DalmoecoreStrategic real estate sponsor partner listed in iintoo's strategic partners section.
- MeridiancoreStrategic real estate sponsor partner listed in iintoo's strategic partners section.
- Dalmore Group LLCcoreRegistered broker-dealer, member of FINRA and SIPC. Handles the sale of equity securities offered through the iintoo platform. All transactions are facilitated through Dalmore Group LLC.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
iintoo competitors and assessment
Company assessmentDirect peers
- Fundrise: Real estate investment platform offering private REITs and eREITs to retail and accredited investors across multifamily, commercial, and single-family rentals; competes for the same alternative-investor capital allocation as iintoo.
- EquityMultiple: CRE-focused investment platform serving accredited investors with curated, sponsor-vetted equity and debt deals plus robust reporting — closely mirrors iintoo's curated private placement model.
- CrowdStreet: Direct competitor offering an online marketplace for accredited investors to access and invest in private commercial real estate offerings, with sponsor vetting, deal management, and reporting capabilities — directly comparable to iintoo's core platform.
- Yieldstreet: Alternative investment platform offering fractional access to private credit, real estate, and other alternatives to accredited investors — comparable model of intermediating private placements with diversified asset class exposure.
- RealtyMogul: Commercial real estate investing platform offering REITs and individual private placements to accredited investors; similar sponsor-curation and investor verification workflow as iintoo.
- Cadre: Technology-driven commercial real estate investment platform offering curated opportunities to institutional and individual investors; comparable in deal curation, due diligence, and ongoing reporting capabilities.
Emerging players
- Masterworks: Alternative investment platform offering fractional shares of blue-chip art; similar structure of gated, SEC-registered private placements for accredited investors but in a different asset class.
- AcreTrader: Platform providing accredited investors access to fractional farmland investments with vetted operators — analogous gated private placement model applied to a different real asset class.
- Roofstock: Online marketplace for single-family rental investing; partial overlap in offering accredited investors tech-enabled access to private real estate deals, though focused on SFR rather than multifamily/commercial.
Others
- CrowdCapital: Broker-dealer supporting private placement and Reg D offerings for alternative investment platforms; relevant adjacent infrastructure counterpart to iintoo's use of Dalmore Group LLC for securities execution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
iintoo social profiles
Digital presenceiintoo compliance and trust
Trust signalCompliance4 records
iintoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
iintoo leadership team
Management profileNumber of profiles
Profiles7 records
iintoo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iintoo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iintoo
What does iintoo do?
iintoo operates a social network real-estate investment platform that connects accredited investors with private placement securities offerings in vetted commercial real estate projects (multifamily, mixed-use, industrial, student housing, development). The platform handles investor accreditation verification, deal browsing, digital execution of private placement memorandums, and active investment monitoring with quarterly reporting, while securities transactions are executed through partner broker-dealer Dalmore Group LLC.
Is iintoo a public or private company?
iintoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iintoo founded?
iintoo was founded in 2015. It employs 11 to 50 people.
Where is iintoo based?
iintoo is headquartered in New York, United States, in the North America region.
How does iintoo make money?
Two revenue lines are on record. Transaction Fees are the primary driver. The others are platform Services Revenue.
Who are iintoo's main competitors?
Direct peers on record are Fundrise, EquityMultiple, CrowdStreet, Yieldstreet, RealtyMogul and Cadre. Emerging players are Masterworks, AcreTrader and Roofstock. CrowdCapital is listed as an others.
Does iintoo have an API?
No public API is recorded for iintoo.
What industry is iintoo in?
iintoo's product category is Real Estate Investment Platform. Its primary akta.pro industry code is FSAEALAB, Private Equity Fundraising Placement. Its NAICS code is 523150 and its SIC code is 6211.