Point Inside
Point Inside builds geo-spatially accurate indoor maps and wayfinding technology for airports, malls, and retail chains, monetizing a Trusted POI database, SDK/map licensing, and analytics via Venue Insights and the DeliverMore consumer app.
- Company typePrivate
- Founded2009
- HeadquartersBellevue, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Point Inside does
Point Inside, Inc., founded in 2009 and headquartered in Bellevue, Washington, builds and manages geo-spatially accurate indoor maps for airports, shopping malls, and retail chains. Its core platform combines a Trusted POI database of hundreds of millions of points of interest across thousands of precisely mapped commercial venues with an Indoor Maps technology stack that delivers turn-by-turn wayfinding across multiple floors (stairs, escalators, ramps, elevators), millisecond-response venue search, blue-dot indoor positioning, and SDKs for iOS, Android, and web. The company monetizes through multi-year Enterprise Terms subscriptions for Licensed Data, SDK licensing to mobile app developers, a self-serve-style Map Licensing program covering 1,500+ pre-built maps, and audience-segment data insights sold to advertisers and retailers. Complementary offerings include Venue Insights (with the Retail Space Explorer for occupancy, site selection, and lease negotiation analytics) and the free DeliverMore consumer app used by delivery drivers from UberEats, DoorDash, and TaskRabbit across 1,500 North American malls.
The company operates a hybrid go-to-market: enterprise field sales to large venue operators for map, SDK, and data subscriptions, paired with a product-led consumer channel via app-store distribution of DeliverMore. Its primary customer segments are airports, shopping malls and retail venues, advertisers and data platforms, and delivery companies. After raising approximately $16M across six rounds from 2009 through 2020 (including a $7.2M Series 2 led by Vestech Partners in January 2020), the company acquired AreaMetrics in 2020 to extend indoor analytics and was itself acquired in 2023 by Danish indoor-mapping peer MapsPeople, combining two leading POI and wayfinding platforms. The company now operates as a brand under MapsPeople alongside its Bellevue, Austin, and San Francisco Bay Area offices.
Point Inside firmographics
Firmographics- Name
- Point Inside
- Legal name
- Point Inside, Inc.
- Website
- https://pointinside.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Point Inside builds geo-spatially accurate indoor maps and wayfinding technology for airports, malls, and retail chains, monetizing a Trusted POI database, SDK/map licensing, and analytics via Venue Insights and the DeliverMore consumer app.
- Ownership category
- akta.pro rank
Point Inside industry classification
Industry- Product category
- Indoor Mapping and Location Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- POI, Local Listings & Business Directory Platforms (BPAMANAD)
Keywords
Where Point Inside is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Point Inside business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-Based Licensed Data Services: Enterprise customers subscribe to access Licensed Data (mapping and POI data) through the embedded Point Inside Mapping Component. Revenue generated through subscription orders with terms defined in Enterprise agreements.
- Map Licensing: Licensing of pre-built indoor maps from a collection of over 1500 detailed indoor maps including airports and shopping centers. Allows deployment to websites or apps in under an hour.
- SDK Licensing: Licensing of mobile and web SDKs for developers to integrate indoor mapping technology into custom applications.
- Audience Segments & Data Insights: Trusted POI data combined with GPS signals enables advertisement targeting, attribution measurement, site selection, and lease negotiation insights sold to advertisers and retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Point Inside product offering
Product offeringCore offering
Point Inside builds and licenses a geo-spatially accurate indoor mapping and Point of Interest (POI) data platform covering hundreds of millions of POIs across thousands of commercial venues such as airports, shopping centers, and retail chains. Its products include Trusted POI data, an Indoor Maps platform with wayfinding, search, indoor positioning, and SDKs, a Venue Insights analytics layer, and a free DeliverMore mobile app for delivery drivers. The platform is delivered to enterprise customers through subscription-based licensed data services under Enterprise Terms agreements, map licensing of pre-built maps, and SDK licensing for iOS, Android, and web.
Product overview
Point Inside is an indoor mapping, wayfinding, and location data platform offering a unified product portfolio centered on its Trusted POI database and Indoor Maps technology. The core platform consists of Trusted POI (geo-spatially accurate Point of Interest data for commercial venues) and Indoor Maps (mapping technology with wayfinding, search, and positioning capabilities). Additional modules include Venue Insights with its Retail Space Explorer for retail analytics, and DeliverMore—a mobile app for delivery drivers. The platform is accessed via mobile and web SDKs, with optional deployment through the FUSION App or Map Licensing program. Point Inside operates as part of MapsPeople following acquisition in 2023.
Differentiator
Problem solved
Functional benefit
Brands
- DeliverMore: A free companion app for delivery drivers (UberEats, DoorDash, Task Rabbit, etc.) that helps navigate malls quickly and easily. Covers 1,500 malls in North America.
- Venue Insights
- Trusted POI
Products and services
- Trusted POI Trusted POI is Point Inside's foundational indoor location data product, providing geo-spatially accurate Point of Interest data covering hundreds of millions of POIs across thousands of commercial venues. It enables advertisement targeting, attribution measurement, site selection, and lease negotiation for advertisers, retailers, and venue owners.
- Indoor Maps Indoor Maps is Point Inside's advanced indoor mapping technology platform enabling custom indoor map creation, turn-by-turn wayfinding, venue-specific search, and blue-dot indoor positioning. It is delivered to enterprise customers via mobile and web SDKs, the FUSION App, and Map Licensing of pre-built maps.
- Venue Insights Venue Insights is an analytics and data intelligence product that surfaces occupancy rates and leasable unit square footage inside retail venues, including its Retail Space Explorer visualization tool. It supports data-driven retail site selection, co-tenancy monitoring, and lease negotiation.
- DeliverMore DeliverMore is a free mobile companion app for delivery drivers that provides indoor mall navigation, store location, parking proximity, and walking directions across 1,500 malls in North America. It supports offline-capable search and surfaces store hours and phone numbers for UberEats, DoorDash, and Task Rabbit operators.
- Map Licensing Program Map Licensing is a standalone licensing program that grants access to Point Inside's catalog of more than 1,500 detailed indoor maps of popular shopping centers and airports, allowing customers to deploy interactive indoor maps on their websites or apps in under an hour.
- FUSION App FUSION App is a ready-to-launch mobile application powered by Point Inside indoor mapping technology that businesses can deploy without building their own custom application, accelerating time-to-value for venue operators.
Quantifiable outcome
- Indoor maps deployed to websites or apps in under an hour through map licensing
- +1 more outcomes
Companies that use Point Inside
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Point Inside technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
Point Inside partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MapsPeoplecoreMapsPeople, a Danish indoor mapping and location services company based in Aalborg, Denmark, acquired Point Inside Inc. in 2023. The acquisition combines Point Inside's expertise in trusted POI data, navigation, and location-based analytics with MapsPeople's advanced mapping and wayfinding solutions. Together they form an unparalleled indoor mapping and location-based services platform serving airports, corporate campuses, stadiums, hospitals, retail, and malls.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Point Inside competitors and assessment
Company assessmentDirect peers
- MapsPeople: Danish indoor mapping and wayfinding company that acquired Point Inside in 2023. Operates the same core indoor-mapping/wayfinding platform for airports, campuses, hospitals, and retail venues, with deeper EMEA reach and a complementary product line (MapsIndoors).
- Mappedin: Direct competitor offering indoor mapping, wayfinding SDKs, and POI management for malls, airports, stadiums, and large retail venues globally. Targets the same enterprise venue-owner and developer customer base as Point Inside.
- MazeMap: Indoor mapping and wayfinding platform focused on universities, hospitals, and large public venues, with a Norway-origin footprint expanding across Europe and North America. Highly comparable product (indoor maps + wayfinding SDKs) and customer profile (large complex buildings).
- IndoorAtlas: Provides indoor positioning technology using geomagnetic and sensor fusion, often combined with venue maps and wayfinding. Competes with Point Inside's blue-dot indoor positioning capability for the same enterprise venue customers.
Emerging players
- Situm: Indoor positioning and wayfinding SDK provider for malls, airports, hospitals, and industrial sites, particularly active in Europe and Latin America. Comparable as a developer-focused indoor location platform targeting enterprise venue operators.
Broad incumbents
- HERE Technologies: Large location platform offering outdoor and indoor mapping, location services, and SDKs for developers and enterprises. Overlaps with Point Inside on indoor maps and venue data but competes as part of a much broader portfolio serving automotive and enterprise customers.
- Google Maps Platform: Operates widely used indoor maps for airports, malls, and transit hubs plus developer APIs (Maps SDK for Android/iOS). Represents the largest incumbent threat in indoor mapping, though with less specialized POI accuracy and retail analytics depth than Point Inside.
- Apple Maps: Provides indoor maps for select airports and malls plus the MapKit framework for iOS developers. A broad incumbent in consumer and developer mapping that overlaps with Point Inside's indoor coverage for high-traffic venues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Point Inside social profiles
Digital presencePoint Inside financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point Inside leadership team
Management profileNumber of profiles
Profiles2 records
Point Inside funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point Inside M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point Inside
What does Point Inside do?
Point Inside builds and licenses a geo-spatially accurate indoor mapping and Point of Interest (POI) data platform covering hundreds of millions of POIs across thousands of commercial venues such as airports, shopping centers, and retail chains. Its products include Trusted POI data, an Indoor Maps platform with wayfinding, search, indoor positioning, and SDKs, a Venue Insights analytics layer, and a free DeliverMore mobile app for delivery drivers. The platform is delivered to enterprise customers through subscription-based licensed data services under Enterprise Terms agreements, map licensing of pre-built maps, and SDK licensing for iOS, Android, and web.
Is Point Inside a public or private company?
Point Inside is a private company. It is classified as corporate owned and is currently acquired.
When was Point Inside founded?
Point Inside was founded in 2009. It employs 11 to 50 people.
Where is Point Inside based?
Point Inside is headquartered in Bellevue, United States, in the North America region.
How does Point Inside make money?
Four revenue lines are on record. Subscription-Based Licensed Data Services are the primary driver. The others are map Licensing, SDK Licensing and audience Segments & Data Insights.
Who are Point Inside's main competitors?
Direct peers on record are MapsPeople, Mappedin, MazeMap and IndoorAtlas. Situm is listed as an emerging player. Broad incumbents are HERE Technologies, Google Maps Platform and Apple Maps.
Does Point Inside have an API?
Yes. Point Inside provides mobile and web SDKs that enable developers to embed indoor mapping and wayfinding functionality into their own applications. The SDKs are available for Android and iOS mobile operating systems. Developers can access data through unique API keys, and the company reserves the right to revoke application keys if developer terms and conditions are not followed. Enterprise Terms govern the use of the Point Inside Mapping Component for accessing Licensed Data within customer applications. Developer documentation is at www.pointinside.com.
What industry is Point Inside in?
Point Inside's product category is Indoor Mapping and Location Services. Its primary akta.pro industry code is BPAMANAD, POI, Local Listings & Business Directory Platforms. Its NAICS code is 518 and its SIC code is 7370.