What Link Labs does

Link Labs is a privately held IoT location services company founded in 2014 and headquartered in Annapolis, Maryland, that provides enterprises with real-time distributed asset visibility and management. The company operates in the enterprise IoT/RTLS segment and serves customers in manufacturing, logistics, utilities, government, healthcare, construction, warehousing, and equipment rental, with named deployments including Thermo Fisher Scientific, DTE Energy, Snohomish County, Sitemark, and Hurley.

The company's core product is the AirFinder platform, which combines Bluetooth Low Energy (BLE) with proprietary phase ranging for indoor RTLS, GPS/Wi-Fi/cellular triangulation for outdoor tracking, and the proprietary Symphony Link IoT network for connectivity. AirFinder is split into AirFinder OnSite (indoor, up to meter-level accuracy, up to 7-year battery life) and AirFinder Everywhere (indoor/outdoor blending four location technologies), with hardware offerings including SuperTag (LTE-M, GPS/Wi-Fi/BLE), BLE tags with environmental sensors, and Xtreme Low Energy (XLE) industrial devices. The platform supports MQTT and API integration into customer operational systems, processes over 2 billion IoT events per month, and is protected by 29 US patents plus international filings.

Link Labs monetizes through a hybrid hardware-plus-subscription model: revenue from selling tracking tags, beacons, access points, and gateways, plus recurring platform/SaaS subscription for the AirFinder cloud software. The company runs an enterprise field-sales motion evidenced by a 'Book a Demo' CTA and custom pricing (no publicly disclosed tiers), complemented by channel partnerships with Geotab (telematics ecosystem integration, North America) and Hubble Network (global Bluetooth gateway coverage). Distribution is global through cellular connectivity and partner networks, with US/EU Safe Harbor compliance on data protection.

Name

Link Labs

Legal name

Link Labs, Inc.

Website

https://link-labs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Link Labs is a privately held IoT location services company providing real-time asset visibility and management for enterprises in manufacturing, logistics, utilities, government, and healthcare via its AirFinder platform combining BLE, RTLS phase ranging, GPS, and cellular technologies.

Ownership category

akta.pro rank

Product category

IoT Real-Time Location Systems (RTLS)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ)

akta.pro secondary industry

Multimodal & Intermodal End-to-End Visibility (TLAEADAE)

Keywords

• IoT asset tracking
• Real-time location systems
• Bluetooth RTLS
• Industrial asset monitoring
• Indoor outdoor tracking

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Link Labs generates revenue from selling IoT tracking devices including tags, beacons, access points, and gateways. The company offers various form factors for different use cases including asset tags, location beacons, and environmental sensors.
2. Platform/SaaS Subscription: The AirFinder platform provides software capabilities for real-time location tracking, monitoring, and reporting. Platform access is sold as a subscription service with cloud connectivity and data management.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Link Labs provides an end-to-end IoT platform (AirFinder) for real-time tagging, locating, and monitoring of equipment, supplies, and assets across indoor and outdoor environments. The platform combines Bluetooth Low Energy (BLE), phase ranging, GPS/Wi-Fi/Cellular triangulation, and a proprietary Symphony Link IoT network, supported by hardware tags, gateways, and a SaaS dashboard with up to 30cm accuracy and 7-year battery life.

Product overview

Link Labs offers a unified IoT location services platform called AirFinder, comprising two core tracking solutions—AirFinder OnSite for Bluetooth-based indoor RTLS with meter-level accuracy, and AirFinder Everywhere for indoor/outdoor industrial asset tracking. The portfolio includes Supertag devices (outdoor GPS/Wi-Fi/BLE), BLE tags with environmental sensors, and the proprietary Xtreme Low Energy (XLE) technology. All products are managed through a single platform with MQTT and API integration capabilities. Recent additions include the Hubble Network global Bluetooth integration (extending coverage beyond facility walls) and Geotab telematics integration (enabling BLE asset tracking within fleet management systems).

Differentiator

Problem solved

Functional benefit

Brands

• AirFinder: IoT platform providing real-time asset visibility and location tracking for manufacturing and logistics operations.
• AirFinder OnSite
• AirFinder Everywhere
• SuperTag

Products and services

• AirFinder

Quantifiable outcome

• 2 billion+ IoT tracking events processed per month
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Hubble NetworkcoreTechnology or Integration · 19 March 2026Link Labs announced a partnership with Hubble Network that enables Bluetooth LE tags to report asset location and sensor data beyond onsite locations using Hubble's global gateway network. The solution extends asset visibility for enterprises, allowing tracking across various environments without additional tags or workflows. The extended connectivity offers real-time tracking and sensor data with increased coverage and reduced costs. Hubble operates over 90 million terrestrial Bluetooth gateways globally.
• GeotabcoreTechnology or Integration · 12 May 2025Link Labs and Geotab announced a strategic partnership to deliver unified outdoor asset tracking solutions for fleets and enterprises across North America. The collaboration integrates Link Labs' Supertag tracking device into Geotab's telematics ecosystem, enabling customers to monitor both powered vehicles and non-powered assets through a single dashboard. The solution offers LTE-M connectivity, GPS/Wi-Fi/BLE triangulation, and automated alerts for asset movement and geofence breaches.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Honeywell: Diversified industrial technology provider with mobility, sensing, and asset tracking offerings — competes with Link Labs in manufacturing and logistics enterprise asset visibility as part of a much broader portfolio.
• Samsara: Public IoT platform for fleet management and asset tracking — overlapping with Link Labs' AirFinder Everywhere for outdoor asset and vehicle tracking, particularly relevant given the Geotab overlap in telematics channels.
• Zebra Technologies: Large enterprise player in barcode, RFID, and location solutions — broader portfolio overlapping with Link Labs in RTLS, asset tracking tags, and enterprise visibility for manufacturing/logistics.
• Cisco (IoT / DNA Spaces): Enterprise networking giant with IoT and location services (DNA Spaces, IoT Operations) — broader incumbent overlapping with Link Labs in BLE-based indoor location and asset visibility for enterprise customers.

Direct peers

• Quuppa: Finnish provider of Bluetooth Low Energy-based RTLS using angle-of-arrival (AoA) and phase-based positioning — directly competing with Link Labs' AirFinder OnSite in indoor RTLS for manufacturing, logistics, and healthcare.
• Sewio Networks: Prague-based RTLS vendor using BLE AoA/AoD for real-time indoor tracking in manufacturing and warehousing — comparable in technology stack (BLE RTLS) and target verticals (manufacturing, logistics) to Link Labs' AirFinder.
• Mojix: RTLS and item-level tracking platform for retail and supply chain — comparable to Link Labs in offering unified visibility across manufacturing, logistics, and asset-intensive operations.
• Kontakt.io: BLE-based IoT asset tracking platform with RTLS gateways and tags — directly comparable to Link Labs in BLE infrastructure, target verticals (healthcare, manufacturing, logistics), and platform/SaaS business model.
• Stanley Healthcare (Securitas Healthcare): AeroScout-derived RTLS platform for healthcare and industrial asset tracking — directly comparable to Link Labs' healthcare vertical (room-level tracking of medical equipment, wheelchairs, IV pumps).
• Impinj: Provider of RAIN RFID tags and reader infrastructure for asset tracking and inventory visibility — competing with Link Labs in the broader asset tracking and inventory visibility market for manufacturing and logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/link-labs
• Xx.com/LinkLabsInc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Link Labs