Miga
Miga was a San Francisco-based virtual cardiometabolic care company that paired a HIPAA-compliant telehealth platform, mobile app, and connected BP monitor/scale with insurance-covered clinical services for US adults managing weight, blood pressure, diabetes, and cholesterol; it ceased accepting new patients in December 2024.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Miga does
Miga was a San Francisco-based virtual cardiometabolic care company that combined a HIPAA-compliant telehealth platform with insurance-billed clinical services for US adults managing hypertension, obesity, diabetes, high cholesterol, and tobacco use. The platform paired a consumer-facing website (migahealth.com) and a Miga mobile app with connected medical devices — a blood pressure monitor and a scale — plus integrations with Apple Health and Google Fit, ingesting heart rate, steps, weight, BMI, sleep, and accelerometer data into longitudinal care plans. Clinical services were delivered by an independent Medical Group (Park Hill Health Services, P.A., Richard Joseph, M.D., P.C., and Park Hill Health Services of New Jersey, P.C.) operating in 28 US jurisdictions, under contract with Enduring Management Services, LLC (the legal entity doing business as Miga).
Each patient was supported by a dedicated team of medical providers, registered dietitians, health coaches, and care navigators, with medication optimization, insurance navigation, and remote monitoring bundled into a continuous, auto-renewing subscription. The business model was primarily insurance reimbursement, with in-network status across Medicare (19 states), Medicare Advantage (Aetna CA, BCBS TX, Humana TX), Aetna PPO/HMO, Anthem Blue Cross, BCBS TX, Humana TX, and Sana (27 states + DC); ancillary revenue came from device sales, HSA/FSA-accepted copays, and a $25 no-show fee. Go-to-market was direct-to-consumer via paid social (Meta Pixel, Twitter Pixel), Google Ads remarketing, email, and an owned-website eligibility quiz feeding a free onboarding call.
Founded in 2022 by Jarrad Aguirre, MD/MBA (Stanford) and Dre Limberopoulos, with a clinical bench drawn from Stanford, Harvard, Yale, and UCSF, Miga closed a $12 million seed round in May 2022 led by Quiet Capital. By December 2024, the company had ceased accepting new patients and transferred custody of patient medical records to Clary Document Management, indicating a wind-down of active clinical operations.
Miga firmographics
Firmographics- Name
- Miga
- Legal name
- Enduring Management Services, LLC
- Website
- https://migahealth.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Miga was a San Francisco-based virtual cardiometabolic care company that paired a HIPAA-compliant telehealth platform, mobile app, and connected BP monitor/scale with insurance-covered clinical services for US adults managing weight, blood pressure, diabetes, and cholesterol; it ceased accepting new patients in December 2024.
- Ownership category
- akta.pro rank
Miga industry classification
Industry- Product category
- Virtual Cardiometabolic Care
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)
- akta.pro secondary industries
- Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE), Membership/Subscription Concierge Virtual Care (HLALAAAH)
Keywords
Where Miga is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Miga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Insurance reimbursement: Primary revenue stream. Miga is in-network with Medicare (19 states), Medicare Advantage plans (Aetna CA, BCBS TX, Humana TX), Aetna PPO/HMO (CA), Anthem Blue Cross PPO (CA), Blue Cross Blue Shield (TX), Humana (TX), and Sana (27 states + DC). Miga bills payers directly; patients pay standard copay/coinsurance/deductible. After claims adjudication, Miga shares patient responsibility via email from [email protected].
- Continuous subscription (auto-renewing): Per Terms of Use, subscriptions to the Platform and/or Services are continuous and auto-renew at the end of the applicable subscription period unless cancelled. Miga may change subscription pricing with advance notice. Payments accepted via US credit/debit cards processed through Stripe.
- Device and product sales: Miga provides compatible Miga Devices (blood pressure monitor, scale) as part of the personalized experience, and Products are available for purchase through the Platform via the Website.
- HSA / FSA payments and ancillary fees: Patients may use HSA or FSA funds to pay any copays (per Insurance page). Miga also charges a $25 no-show/late-cancellation fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-covered virtual care (price not publicly disclosed) |
| Unit Pricing | Pay-as-you-go | No-show / late cancellation fee |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Miga product offering
Product offeringCore offering
Miga delivers insurance-covered, longitudinal virtual care for cardiometabolic conditions (weight management, blood pressure, diabetes, cholesterol, and tobacco cessation) through a gamified mobile app, a multidisciplinary care team (medical provider, registered dietitian, health coach, and care navigator), and connected medical devices (Miga Devices blood pressure monitor and scale). Patients access personalized heart health plans, in-app messaging, and remote monitoring, with clinical services delivered in-network across Medicare, Medicare Advantage, Aetna, Anthem, BCBS, Humana, and Sana plans in 28 US jurisdictions.
Differentiator
Problem solved
Functional benefit
Products and services
- Miga Virtual Cardiometabolic Care Program
- Miga Heart Health App
- Miga Devices (Blood Pressure Monitor and Scale)
Quantifiable outcome
- Patient (Olivia, 64, TX) was able to take fewer antihypertensive medications as blood pressure improved with weight loss over 6 months.
- +2 more outcomes
Companies that use Miga
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Miga technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Miga partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship / core, core and minor.
- Park Hill Health Services, P.A. (and Richard Joseph, M.D., P.C., and Park Hill Health Services of New Jersey, P.C.)flagship / coreEnduring Management Services, LLC d/b/a Miga contracts with the collectively-branded 'Medical Group' (Park Hill Health Services, P.A., Richard Joseph, M.D., P.C., and Park Hill Health Services of New Jersey, P.C.), an independent medical group with a US-based network of healthcare Providers. Miga licenses the 'Miga' brand to Medical Group and affiliated practices; Providers deliver clinical telehealth services on behalf of the independent medical practice in 28 US jurisdictions. Miga is not a medical group and does not provide medical advice, care, or treatment.
- Medicare (CMS) and Medicare Advantage plans (Aetna CA, BCBS TX, Humana TX)flagship / coreMiga is in-network with traditional Medicare in 19 states (AZ, CA, CO, FL, LA, IL, MA, MD, MI, NC, NJ, NY, OH, PA, TX, VA, WA, WV, WI) and with Medicare Advantage PPO and HMO plans from Aetna (CA), Blue Cross Blue Shield (TX), and Humana (TX). Members pay standard copay/coinsurance/deductible.
- SanacoreMiga is in-network with Sana across Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Kentucky, Louisiana, Massachusetts, Maryland, Michigan, North Carolina, New Jersey, Nevada, New York, Ohio, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington, Washington DC, West Virginia, and Wisconsin (27 states + DC).
- AetnacoreMiga is in-network with Aetna's PPO and HMO plans in California. HMO patients require a PCP referral prior to the first appointment.
- Anthem Blue CrosscoreMiga is in-network with Anthem's PPO plans in California.
- Blue Cross Blue Shield (Texas)coreMiga is in-network with Blue Cross Blue Shield in Texas.
- Humana (Texas)coreMiga is in-network with Humana in Texas.
- Apple HealthcoreThird-party app that users may connect their mobile device to so Miga can import Personal Information including heart rate, steps, sleep, and other health metrics.
- Google FitcoreThird-party app that users may connect their mobile device to so Miga can import Personal Information including activity and health metrics.
- StripecorePayment processor used by Miga. PCI-compliant vendor collects credit/debit card numbers; Stripe cookie used to detect and prevent fraud (session cookie, typically 24 hours).
- HubSpotcoreMarketing/CRM platform that uses web beacons and cookies to analyze use of Miga's Websites, evaluate IP, geography, browser, visit duration, and pages accessed on Miga's behalf, generating reports on visits and pages visited.
- Meta (Facebook and Instagram) — Meta PixelcoreWeb analytics and advertising service used to track users after they see or click a Facebook/Instagram ad, build target audiences, and remarket across devices. Data also saved and processed by Meta and may be linked to the user's Facebook/Instagram account.
- Google (Google Analytics, Google Ads / AdWords)coreGoogle Analytics used to collect information on Platform use; Google Ads (AdWords) remarketing service used to re-engage visitors and customize Display Network ads.
- Twitter — Twitter PixelminorRemarketing service used for marketing and advertising purposes.
- Clary Document ManagementcoreClary Document Management acts as custodian of Miga patient medical records in compliance with state regulations and HIPAA privacy standards; copies of records can be transferred to the patient or another provider with the patient's authorization via the Authorization to Release Medical Records Form.
- Better Business Bureau (BBB)minorBBB accreditation and seal displayed on Miga website footer as a trust signal; BBB profile located at bbb.org/us/ca/san-francisco/profile/telemedicine/miga-1116-951516.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Miga competitors and assessment
Company assessmentDirect peers
- Omada Health: Virtual cardiometabolic care platform bundling coaching, connected devices, and physician-guided programs for diabetes, hypertension, and weight management — directly overlaps Miga's clinical model, payer channels, and target patient population.
- Virta Health: Telehealth-enabled cardiometabolic clinic focused on type 2 diabetes reversal, obesity, and prediabetes via continuous remote care and nutrition — directly competes with Miga on the diabetes/weight management care bundle and payer-contracted delivery.
- Hello Heart: Virtual heart-health platform pairing a connected blood pressure monitor with coaching and clinician oversight for hypertension and cholesterol management — directly comparable on heart-health focus, device integration, and payer-sponsored distribution.
- Vida Health: Virtual cardiometabolic and mental health clinic delivering coaching, clinical care, and app-based programs across diabetes, hypertension, and weight — directly comparable care-team-plus-app bundle with enterprise and payer distribution.
- Noom: Consumer-facing behavior-change and weight-management platform with coaching, tracking, and increasingly clinical and telehealth services — overlaps Miga on weight management, gamified engagement, and direct-to-patient acquisition.
Broad incumbents
- Livongo (Teladoc Health): Now part of Teladoc Health, Livongo pioneered connected-device-enabled virtual cardiometabolic care for diabetes and hypertension. Functions as a broad incumbent in the same category with overlapping insurance-sponsored distribution and clinical programs.
- Kaiser Permanente (Virtual Care): Integrated payer-provider delivering virtual cardiometabolic care to a large insured member base; functions as a broad incumbent in the same clinical category with deep insurance distribution Miga was seeking to access.
Emerging players
- Lark Health: AI-driven virtual care platform for chronic conditions including diabetes, hypertension, and prediabetes delivered through health-plan partnerships — adjacent cardiometabolic focus with a payer-channel-led GTM similar to Miga's.
- Twin Health: Whole-body digital twin platform for type 2 diabetes reversal combining continuous monitoring, AI, and clinician oversight — emerging competitor targeting the same diabetes and cardiometabolic reversal outcomes as Miga.
- Verily (Onduo): Alphabet-owned precision-health business with a virtual cardiometabolic care program (historically Onduo) combining devices, coaching, and clinician support — comparable clinical model backed by substantially deeper capital and data infrastructure.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Miga social profiles
Digital presenceMiga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miga leadership team
Management profileNumber of profiles
Profiles6 records
Miga funding detail
Funding detailFunding overview
Funding rounds1 record
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miga
What does Miga do?
Miga delivers insurance-covered, longitudinal virtual care for cardiometabolic conditions (weight management, blood pressure, diabetes, cholesterol, and tobacco cessation) through a gamified mobile app, a multidisciplinary care team (medical provider, registered dietitian, health coach, and care navigator), and connected medical devices (Miga Devices blood pressure monitor and scale). Patients access personalized heart health plans, in-app messaging, and remote monitoring, with clinical services delivered in-network across Medicare, Medicare Advantage, Aetna, Anthem, BCBS, Humana, and Sana plans in 28 US jurisdictions.
Is Miga a public or private company?
Miga is a private company. It is classified as venture growth investor backed and is currently closed.
When was Miga founded?
Miga was founded in 2022. It employs 11 to 50 people.
Where is Miga based?
Miga is headquartered in San Francisco, United States, in the North America region.
How does Miga make money?
Four revenue lines are on record. Insurance reimbursement is the primary driver. The others are continuous subscription (auto-renewing), device and product sales and HSA / FSA payments and ancillary fees.
Who are Miga's main competitors?
Direct peers on record are Omada Health, Virta Health, Hello Heart, Vida Health and Noom. Broad incumbents are Livongo (Teladoc Health) and Kaiser Permanente (Virtual Care). Emerging players are Lark Health, Twin Health and Verily (Onduo).
Does Miga have an API?
No public API is recorded for Miga.
What industry is Miga in?
Miga's product category is Virtual Cardiometabolic Care. Its primary akta.pro industry code is HLALAFAA, Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity), with a secondary code of HLALACAE, Chronic Condition Virtual Care & Disease Management (Payer-Sponsored). Its NAICS code is 524114 and its SIC code is 8082.