TRIFFT Loyalty Platform
TRIFFT Loyalty Platform is a London-based cloud-native SaaS provider of AI-driven loyalty software for mid-market and enterprise retail, ecommerce and hospitality brands, built on Microsoft Azure and combining a proprietary Emotional Loyalty Score with no-code program building and 100+ integrations.
- Company typePrivate
- Founded2025
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TRIFFT Loyalty Platform does
TRIFFT Loyalty Platform, operated by TRIFFT Limited (incorporated in England and Wales, company number 16364740), is a cloud-native SaaS loyalty platform headquartered in London with operational offices in Dover (US), Prague and Bratislava. The platform is composed of four integrated modules: Emotional Brain (a behavioral intelligence layer that produces a proprietary Emotional Loyalty Score, ELS, and Next Best Action recommendations), Loyalty Engine (a no-code program builder supporting points, tiers, rewards, referrals and other mechanics), Customer Touchpoints (multi-channel engagement across mobile, web and in-store) and Integration Hub (REST APIs, webhooks and 100+ native pre-built connectors). It is hosted on Microsoft Azure with primary data centers in Amsterdam and is offered under Free, Standard and Premium SLA tiers, with a free Plan Builder tool used as a self-serve lead-generation entry point.
The company targets mid-market and enterprise brands in retail, ecommerce and restaurants/hospitality, with documented deployments including The Big Table Group's loyalty apps for Bella Italia and Las Iguanas co-delivered with Bloomreach, alongside logo references such as Marks & Spencer, Dishoom, Loake Shoemakers, Agriframes and Escentual. Go-to-market blends a sales-led direct motion (Book a Demo, 24-hour response commitment), a product-led Plan Builder funnel, and a Solution Partners ecosystem of integration and agency partners. Revenue derives from subscription licensing (recurring fees per Order Form with automatic renewals) and optional professional services under statements of work; SLA-based financial credits function as service-level remediation rather than incremental revenue. Pricing is quote-based and not publicly disclosed. The platform is in compliance with EU GDPR, UK GDPR, US CCPA and PCI DSS Level 4, leveraging Azure and FIPS 140-2 validated encryption.
TRIFFT is at an early stage: founded in 2025, 11-50 employees, with a single disclosed pre-seed financing round of approximately $637,991 led by Lighthouse Ventures (with bd Partners, Gi21 Capital and KOOPEO Ventures as co-investors) reported in July 2025. AI/ML capability is featured through the proprietary ELS framework and third-party LLM integrations (Anthropic Claude, ChatGPT, Google Gemini), and the company has begun multi-country operational expansion across the UK, US, Czechia and Slovakia.
TRIFFT Loyalty Platform firmographics
Firmographics- Name
- TRIFFT Loyalty Platform
- Legal name
- TRIFFT Limited
- Website
- https://trifftloyalty.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TRIFFT Loyalty Platform is a London-based cloud-native SaaS provider of AI-driven loyalty software for mid-market and enterprise retail, ecommerce and hospitality brands, built on Microsoft Azure and combining a proprietary Emotional Loyalty Score with no-code program building and 100+ integrations.
- Ownership category
- akta.pro rank
TRIFFT Loyalty Platform industry classification
Industry- Product category
- Customer Loyalty Software
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where TRIFFT Loyalty Platform is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
TRIFFT Loyalty Platform business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Licensing: Recurring SaaS subscription fees paid per Order Form over an Initial Term with automatic Renewal Terms, differentiated by SLA Type ('Free', 'Standard', 'Premium'). All fees non-refundable except under limited warranty, indemnity, or SLA Termination scenarios.
- Professional Services: Optional consulting and implementation services delivered under Statements of Work (SOW), billed on a fixed-fee or per-hour basis with reimbursement of travel/lodging; covers onboarding, custom integrations, and loyalty program design.
- SLA-based Financial Credits: Tiered uptime guarantees (Standard 99%, Premium 99.5%) with financial credits issued as discounts on the next monthly invoice if Effective Uptime falls below Guaranteed Uptime, functioning as service-level remediation rather than incremental revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with reduced SLA guarantees |
| Subscription | Monthly | Standard tier with 99% guaranteed uptime |
| Subscription | Monthly | Premium tier with 99.5% guaranteed uptime |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
TRIFFT Loyalty Platform product offering
Product offeringCore offering
TRIFFT Loyalty Platform is a cloud-native SaaS platform that enables medium-sized brands to build, run, and measure customer loyalty programs across retail, ecommerce, and hospitality. It combines an AI-powered intelligence layer (Emotional Brain) that calculates a proprietary Emotional Loyalty Score (ELS) and prescribes Next Best Actions, with a no-code Loyalty Engine for designing mechanics, multi-channel Customer Touchpoints (mobile, web, in-store), and an Integration Hub offering REST APIs, webhooks and 100+ native integrations. A free Plan Builder tool generates structured loyalty strategies from basic business inputs.
Product overview
TRIFFT Loyalty Platform is a single unified cloud-native SaaS platform composed of four integrated layers: the Emotional Brain (intelligence layer that calculates the Emotional Loyalty Score and delivers Next Best Action recommendations), the Loyalty Engine (program design and execution), Customer Touchpoints (multi-channel member engagement across mobile, web and in-store) and the Integration Hub (REST APIs, webhooks and a large catalogue of pre-built native integrations). Plan Builder is a free companion tool that lets prospects generate a loyalty plan in minutes, and the platform is offered with tiered SLA levels (Free, Standard 99% uptime, Premium 99.5% uptime). The platform also offers container-app based branded loyalty apps for end customers, deployed with code-based SDKs and APIs to customer properties.
Differentiator
Problem solved
Functional benefit
Brands
- Emotional Brain: Customer-insights/intelligence layer of the TRIFFT platform that turns behavioural signals into an Emotional Loyalty Score and next-best actions.
- Loyalty Engine
- Customer Touchpoints
- Integration Hub
- Plan Builder
Products and services
- TRIFFT Loyalty Platform Cloud-native, real-time AI loyalty platform composed of four integrated layers (Emotional Brain, Loyalty Engine, Customer Touchpoints, Integration Hub) that enables retail, ecommerce, and hospitality brands to build emotional loyalty programs without programming effort.
- Plan Builder Free tool that generates a loyalty plan from high-level business inputs by scanning a website, generating insights, and producing a structured loyalty strategy for execution in minutes.
Quantifiable outcome
- Up to 300% higher Customer Lifetime Value (LTV)
- +4 more outcomes
Companies that use TRIFFT Loyalty Platform
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
TRIFFT Loyalty Platform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration85 records
AI capability12 records
Feature7 records
TRIFFT Loyalty Platform partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core infrastructure partner, core sub-processor, flagship integration and co-delivery partner and channel partner.
- Microsoft (Azure)core infrastructure partnerMicrosoft Corporation provides cloud services (Azure) used to host TRIFFT's platform, with primary data centers in Amsterdam and a 99.99% Azure SLA referenced. The Technical and Organizational Measures in the DPA rely on Microsoft Azure's security framework and certifications.
- Google Ireland Limited (Firebase, FCM, Google Analytics)core sub-processorApproved sub-processor providing analytical tools and storage of user profile data via Firebase, Firebase Cloud Messaging (FCM), and Google Analytics. Hosted at Gordon House, Barrow Street, Dublin 4, Ireland.
- Twilio Ireland Limitedcore sub-processorApproved sub-processor providing text message (SMS) and push notification delivery services for member engagement. Located at 3 Dublin Landings, North Wall Quay, Dublin 1, Ireland.
- Mailgun Technologies, Inc.core sub-processorApproved sub-processor providing email delivery services for transactional and marketing communications. Located at 112 E Pecan St, #1135, San Antonio, TX 78205, USA.
- Functional Software, Inc. (Sentry)core sub-processorApproved sub-processor providing application performance monitoring and error tracking via Sentry. Located at 45 Fremont Street, San Francisco, CA 94105, USA (Privacy Policy references 132 Hawthorne Street, San Francisco, California 94107).
- Bloomreachflagship integration and co-delivery partnerBloomreach's Customer Engagement Platform (CEP) / Digital Experience Platform (DXP) is jointly deployed with TRIFFT to power restaurant loyalty programs; TRIFFT apps integrate with Bloomreach for real-time data sync, personalized offers, and triggered content across more than 1,400 brands globally. Documented co-delivery for The Big Table Group (Bella Italia, Las Iguanas) apps.
- Asteroadchannel partnerSolution Partner listed under the integration directory as a digital marketing solutions provider specialising in engagement solutions, marketing automation, and integrated channels for long-term growth.
- Heystackchannel partnerSolution Partner listed as helping businesses customise their MarTech stack and deliver personalised marketing without unnecessary complexity.
- Flourishchannel partnerSolution Partner listed as designing and optimising customer journeys using data, strategy, and technology to drive engagement and ROI.
- Colours of Data (COD)channel partnerSolution Partner listed as a data-driven consultancy focused on data enrichment, advanced analytics, and customer insight to drive cultural change through training and adoption stimulation.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
TRIFFT Loyalty Platform competitors and assessment
Company assessmentDirect peers
- Antavo: Enterprise loyalty cloud platform for retail, fashion, and hospitality. Competes head-to-head with TRIFFT in mid-market loyalty program management, points/tier engines, and integration ecosystems.
- LoyaltyLion: Loyalty and retention platform purpose-built for ecommerce merchants on Shopify, BigCommerce, and WooCommerce. Direct overlap with TRIFFT's ecommerce segment and Integration Hub approach.
- Smile.io: Leading points-based loyalty program for Shopify and ecommerce brands. Overlaps with TRIFFT's no-code Loyalty Engine and ecommerce positioning.
- Punchh: Loyalty and engagement platform purpose-built for restaurant and hospitality chains. Directly comparable to TRIFFT's hospitality vertical and enterprise field-sales motion (e.g., Big Table Group-style deployments).
- Thanx: Digital loyalty and CRM platform for restaurants and retail, focused on payment-linked loyalty and personalized offers. Overlaps with TRIFFT's Next Best Action and behavioral segmentation capabilities.
- Como: Customer engagement and loyalty platform for retail, hospitality, and F&B brands. Competes in the same mid-market segment with comparable points, tiers, and omnichannel engagement features.
Broad incumbents
- Yotpo: Broad commerce marketing platform including Yotpo Loyalty alongside reviews, SMS, and subscriptions. Larger incumbent with deeper capital and channel reach across the same mid-market ecommerce customers.
- Annex Cloud: Enterprise loyalty and customer engagement suite spanning referral, UGC, and loyalty programs. Larger, established competitor in the broader loyalty platform category.
- Salesforce Loyalty Management: Enterprise loyalty offering inside the Salesforce ecosystem, often bundled with Commerce and Service Cloud. Represents the platform-suite threat that could compress TRIFFT's enterprise pricing power.
Others
- Bloomreach: Marketing and engagement infrastructure partner already co-deployed with TRIFFT on Big Table Group. A commerce / CDP incumbent whose native loyalty ambitions could disintermediate pure-play platforms over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights6 records
Customer concentration
TRIFFT Loyalty Platform social profiles
Digital presenceTRIFFT Loyalty Platform compliance and trust
Trust signalCompliance10 records
TRIFFT Loyalty Platform financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRIFFT Loyalty Platform leadership team
Management profileNumber of profiles
Profiles2 records
TRIFFT Loyalty Platform funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRIFFT Loyalty Platform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRIFFT Loyalty Platform
What does TRIFFT Loyalty Platform do?
TRIFFT Loyalty Platform is a cloud-native SaaS platform that enables medium-sized brands to build, run, and measure customer loyalty programs across retail, ecommerce, and hospitality. It combines an AI-powered intelligence layer (Emotional Brain) that calculates a proprietary Emotional Loyalty Score (ELS) and prescribes Next Best Actions, with a no-code Loyalty Engine for designing mechanics, multi-channel Customer Touchpoints (mobile, web, in-store), and an Integration Hub offering REST APIs, webhooks and 100+ native integrations. A free Plan Builder tool generates structured loyalty strategies from basic business inputs.
Is TRIFFT Loyalty Platform a public or private company?
TRIFFT Loyalty Platform is a private company. It is classified as venture growth investor backed and is currently operating.
When was TRIFFT Loyalty Platform founded?
TRIFFT Loyalty Platform was founded in 2025. It employs 11 to 50 people.
Where is TRIFFT Loyalty Platform based?
TRIFFT Loyalty Platform is headquartered in London, United Kingdom, in the Europe region.
How does TRIFFT Loyalty Platform make money?
Three revenue lines are on record. Subscription Licensing is the primary driver. The others are professional Services and SLA-based Financial Credits.
Who are TRIFFT Loyalty Platform's main competitors?
Direct peers on record are Antavo, LoyaltyLion, Smile.io, Punchh, Thanx and Como. Broad incumbents are Yotpo, Annex Cloud and Salesforce Loyalty Management. Bloomreach is listed as an others.
Does TRIFFT Loyalty Platform have an API?
Yes. TRIFFT offers comprehensive REST APIs and a powerful webhook engine available as part of the Services. The Provider may monitor usage of such APIs and limit the number of calls or requests if the Customer's usage breaches the Agreement or may negatively affect security, operability or integrity of the Services. The API allows Customer Properties to be integrated with the platform and enables customisation of integrations and data flows via APIs and webhooks. Authentication includes API keys, user ID and password. When combined with CDP platforms, this unlocks highly personalised and scalable loyalty programs. Developer documentation is at docs.trifftloyalty.com.
What industry is TRIFFT Loyalty Platform in?
TRIFFT Loyalty Platform's product category is Customer Loyalty Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms.