What Opt Health does

Opt Health is a US direct-to-consumer telehealth platform founded in 2019 and headquartered in San Francisco that delivers personalized preventive and longevity medicine to primarily adult men, with a recent expansion into women's health. Its core offering is a three-tier monthly membership — Foundation ($95/mo), Optimization ($245/mo), and Longevity ($645/mo) — each combining a 55-65+ biomarker blood panel, physician consultations (60-90 minutes), ongoing app-based care team access, and quarterly shipments of medications and supplements. The proprietary Opt Performance Score aggregates lab results, wearable data (Apple Watch, Garmin, FitBit), and physician assessments into a single composite metric (e.g., 84/100) that is updated bi-weekly, while epigenetic testing for biological age is included in the premium tier. Treatment protocols span TRT, erectile dysfunction, peptide therapy (Sermorelin, PT-141, Semaglutide), hair loss, hormone replacement therapy, insulin resistance, and longevity medicine, with diagnostics fulfilled through a 2000+ partner lab network and in-home nurse visits in select cities, and prescriptions shipped from partner pharmacies (Safeway Compounding, Belmar).

The business model is subscription-based recurring revenue with one-time intake and lab fees ($195 for Foundation/Optimization, $695 for Longevity) and à la carte add-ons for additional diagnostics and prescriptions. The clinical layer is delivered through Opt Health CA, P.C. (Opt Medical Group), a physician-owned professional corporation that handles medical services while Opt Health operates the platform, marketing, and member experience. Customers are acquired through content marketing, SEO, PR features in Men's Health and CBS LA, social channels, and a dedicated veteran/first responder program offering 50% off initial labs and 30% off monthly membership. The company has raised approximately $7.13 million via a September 2023 SEC Form D exempt offering, operates with a lean team of 1-10 employees plus a contracted medical staff of seven or more physicians, and reported serving "thousands" of patients.

Name

Opt Health

Legal name

Opt Health, Inc.

Website

https://getopt.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Opt Health is a US direct-to-consumer telehealth platform offering subscription-based preventive and longevity medicine — including TRT, peptide therapy, and epigenetic testing — to primarily adult men, with recent expansion into women's hormone therapy via a Stork Club partnership.

Ownership category

akta.pro rank

Product category

Telehealth and longevity medicine services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industries

Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF), Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• Telehealth men's health
• Longevity medicine
• Hormone replacement therapy
• Biomarker blood testing
• Preventive health coaching

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Membership Subscriptions: Three-tier monthly membership subscriptions (Foundation $95/mo, Optimization $245/mo, Longevity $645/mo) with quarterly shipments of medications and supplements included. Each tier provides escalating levels of biomarker testing, physician consultations, and treatment access. The membership model creates predictable recurring revenue with minimum 3-month subscription commitment per terms of service.
2. Initial Intake and Lab Fees: One-time initial intake and lab fees separate from monthly membership: $195 for Foundation/Optimization plans and $695 for Longevity plan. These one-time fees cover comprehensive baseline lab testing and onboarding consultations.
3. A la Carte Add-ons and Additional Tests: Access to ordering additional medications, peptides, hair loss medication, ED medication through the Opt app (additional fees apply). Epigenetic tests, cardiac CAC, cognitive performance, leaky gut, and heavy metal toxins tests available at additional cost on Foundation and Optimization plans. Longevity plan includes discounted access to these additional diagnostic tests.
4. Prescription Fulfillment via Partner Pharmacies: Medications and prescriptions shipped from partner pharmacies (Safeway Compounding Pharmacy, Belmar Pharmacy) directly to clients. Payments processed through Stripe. While prescriptions are included in membership tiers, à la carte prescription access is available for additional fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Opt Health sells subscription-based memberships ($95, $245, or $645 per month) that provide direct access to longevity-trained physicians via HIPAA-compliant telemedicine, comprehensive 55–65+ biomarker blood testing, personalized treatment protocols (including TRT, peptide therapy, weight loss, and hormone replacement therapy), and quarterly home delivery of medications and supplements. Members use the Opt App to view a proprietary Opt Performance Score, communicate with their care team, and manage prescriptions, with the entire service delivered on a direct-to-consumer basis across the United States.

Product overview

Opt Health is a telehealth healthcare platform offering personalized, preventive medicine and longevity services. The core offering consists of three membership tiers (Foundation at $95/month, Optimization at $245/month, and Longevity at $645/month) that provide access to telemedicine consultations, comprehensive lab testing (55-65+ biomarkers), and personalized treatment protocols. The Opt App serves as the central platform for health tracking, care team communication, and viewing the Opt Performance Score dashboard. Treatment protocols include Testosterone Replacement Therapy (TRT), Erectile Dysfunction treatment, Peptide Therapy (Sermorelin, PT-141, Semaglutide, etc.), Hair Loss, Epigenetic Testing, Insulin Resistance management, Hormone Replacement Therapy (HRT), Bone Strength, and Sexual Well-Being. Program goals address More Energy, Body Composition, Lower Biological Age, Better Sleep, and Weight Loss. All services are delivered through HIPAA-compliant telemedicine with quarterly shipments of medications and supplements.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation Membership Entry-level Opt Health membership at $95/month plus a $195 one-time intake and lab fee, providing 55+ biomarker initial blood testing, a 60-minute physician consultation, up to 2 supplements shipped quarterly, 2x/year follow-up labs and consultations, performance score dashboard, app chat access, and a la carte prescription access for individual health-conscious men and women seeking preventive optimization.
• Optimization Membership Mid-tier Opt Health membership at $245/month, including all Foundation features plus up to 3 supplements, 2 membership prescriptions, 4x/year physician consultations, and access to specialized prescriptions for hormone imbalances, chronic disease, fatigue, sleep, weight loss, and fertility, targeted at members needing more active treatment beyond basic optimization.
• Longevity Membership Premium Opt Health membership at $645/month plus a $695 one-time intake and lab fee, including 65+ biomarkers, epigenetic testing to determine biological age, a 90-minute physician consultation, personalized supplement and prescription recommendations with lifestyle interventions, and twice-yearly epigenetic testing to measure the pace of aging, designed for members focused on healthspan and lifespan extension.
• Opt App Mobile and web application provided to Opt Health members to track health metrics, view the Opt Performance Score, communicate with the care team via chat, manage prescriptions, and integrate data from Apple Watch, Garmin, and FitBit wearables.
• Testosterone Replacement Therapy (TRT) Doctor-guided testosterone therapy delivered via topical creams, injections, or oral medications to restore testosterone levels to an optimal range, available through Opt Health's Optimization and Longevity plans for men experiencing low testosterone symptoms.
• Peptide Therapy Personalized peptide treatments including Sermorelin, PT-141 nasal spray, Semaglutide, Oxytocin, GHK-Cu, VIP, Pinealon, Hexarelin, and 5-amino 1MQ for weight management, sexual function, anti-aging, immune support, and wound healing, prescribed through Opt Health physicians.
• Erectile Dysfunction Treatment Online telemedicine diagnosis and treatment of erectile dysfunction with personalized treatment plans including PDE5 inhibitor medications, addressing both physical and psychological causes for adult men.
• Hair Loss Protocol Treatment programs for male and female pattern hair loss, accessible through the Opt app with physician guidance and personalized medication plans.
• Epigenetic Testing Laboratory diagnostic that determines biological age and pace of aging by measuring telomere health and epigenetic markers, included in the Longevity membership and available as an add-on for other tiers.
• Insulin Resistance Protocol Program addressing insulin resistance and metabolic health, including treatments such as Semaglutide for weight management and metabolic optimization, delivered through Opt Health physicians.
• Hormone Replacement Therapy (HRT) Gender-inclusive hormone replacement therapy for women navigating menopause, available in injections, oral, topical creams/patches, and vaginal tablet forms, offered in partnership with Stork Club and delivered through Opt Health's online platform with virtual consultations and personalized treatment plans.
• Bone Strength Program Personalized bone strengthening program for women including nutritional guidance, exercise routines, hormone therapy when needed, and lifestyle habit modifications to support skeletal health.

Quantifiable outcome

• Reduced biological age: patients report feeling years younger than chronological age (e.g., 66-year-old patient reporting body feels <40)
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and operational.

• Stork ClubcoreStrategic or Co-development Partner · 1 June 2024Opt Health and Stork Club, an innovative family-building benefits solution, launched a gender-inclusive hormone therapy program to help people ease through the menopause transition. The partnership expands Opt Health's reach into women's health and fertility support by combining Opt's telehealth platform and physician expertise with Stork Club's family-building benefits ecosystem. Hormone therapy is available through Opt Health's online platform with personalized treatment plans. The collaboration was covered by Fem Tech Insider.
• Safeway Compounding PharmacyoperationalOthersOpt Health engages Safeway Compounding Pharmacy (6100 Hellyer Ave Ste 100, San Jose, CA 95138) as a partner pharmacy for prescription fulfillment. Medications are shipped directly from this pharmacy to clients as part of the treatment delivery process.
• Belmar PharmacyoperationalOthersOpt Health engages Belmar Pharmacy (231 Violet St suite 140, Golden, CO 80401) as a partner pharmacy for prescription fulfillment, alongside Safeway Compounding Pharmacy. This dual pharmacy network enables broader prescription coverage across geographic regions.
• StripeoperationalOthersStripe is used as the payment processing partner for handling client transactions including membership subscriptions, lab fees, and prescription purchases. Per the Privacy Policy, Stripe stores payment instrument numbers and security codes.
• 2000+ Lab Partner LocationscoreOthersOpt Health partners with over 2000 laboratory locations across the United States to provide convenient blood testing for its biomarker panels. This network enables nationwide service delivery for the 55+ biomarker blood work that forms the foundation of Opt Health's diagnostic approach.
• Wearable Device Integrations (Apple Watch, Garmin, FitBit)coreTechnology or IntegrationOpt Health's app integrates with Apple Watch, Garmin, and FitBit wearables to continuously collect health data (sleep, exercise, stress metrics) that feeds into the Opt Performance Score. This integration enables bi-weekly score updates and daily health monitoring beyond quarterly lab results.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hims & Hers Health: Public scaled DTC telehealth platform (HIMS) offering men's hormone therapy, TRT, ED treatment, weight loss (Semaglutide), and direct-to-consumer prescriptions. Closest direct competitor with overlapping TRT/ED/weight loss categories and subscription model, but broader scope and significantly larger scale than Opt Health.
• Ro: DTC telehealth platform operating Roman (men's health) and Rory brands covering TRT, ED, hair loss, weight management, and mental health. Direct competitor in the men's hormone optimization category with overlapping physician-led subscription model and prescription fulfillment approach.
• Marek Health: DTC telehealth provider focused on testosterone optimization, hormone replacement therapy, and men's performance/longevity. Closely aligned niche peer — directly competes with Opt Health in TRT, biomarker-driven care, and the male optimization customer segment.
• Hone Health: DTC men's longevity and hormone optimization platform offering at-home blood testing, physician consultations, and TRT/peptide protocols. Direct competitor in the premium men's health optimization category with similar subscription-based concierge care model.
• Fountain TRT: DTC telehealth platform specialized in testosterone replacement therapy with at-home testing and physician-supervised treatment. Direct niche competitor focused on TRT delivery — overlaps materially with Opt Health's Optimization and Longevity tier offerings.
• Defy Medical: Telehealth clinic specializing in hormone replacement therapy, TRT, peptides, and longevity medicine for men and women. Comparable model — physician-supervised hormone optimization with pharmacy fulfillment — and overlapping treatment protocols.

Broad incumbents

• LifeMD: Public telehealth platform (LFMD) offering primary care, men's and women's health, weight management, and hormone therapy. Broader incumbent with overlapping hormone/weight-loss categories but distributed across many specialties rather than focused on longevity optimization.
• Ageless Men's Health: Multi-clinic men's health provider specializing in testosterone replacement therapy and wellness across the US. Broader incumbent with overlapping TRT and hormone optimization focus, but delivers primarily through in-person clinics rather than Opt Health's DTC telehealth model.

Emerging players

• Peter Attia / Early Medical: Longevity-focused concierge medical practice associated with Dr. Peter Attia's 'Outlive' framework. Comparable premium longevity medicine positioning with advanced biomarker and epigenetic testing, but operates in a higher-end concierge segment with a different delivery model.

Others

• SteadyMD: Telehealth infrastructure provider offering physician staffing, clinical operations, and concierge care platform services. Adjacent enabler rather than direct competitor — Opt Health could be a SteadyMD customer or partnership target given clinical capacity constraints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@opt_health
• Facebookfacebook.com/GetOptHealth
• LinkedInlinkedin.com/company/opt-health
• Instagraminstagram.com/opt_health

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opt Health