What Rabbu does

Rabbu, Inc. is a Charlotte, North Carolina-based private company that operates a nationwide short-term rental (STR) investment marketplace connecting individual investors with properties, vetted STR-specialized real estate agents, and DSCR/self-employed lenders across all 50 U.S. states. The platform combines a free buyer/seller marketplace with proprietary Airbnb data covering 1.1M+ active listings across 3,500+ cities, powering tools such as an address-level revenue calculator, market finder, and ROI scoring. As of October 2025, the company operates under a pivoted business model — moving away from its original property management roots to focus exclusively on the STR investment marketplace.

The product surface spans a self-serve consumer marketplace (free for buyers and sellers), a data layer (Airbnb Market Data, Airbnb Calculator, Market Finder), and professional matching services (Find an Agent, Find a Lender). Adjacent offerings include a done-for-you acquisition concierge (STR Search), tax optimization referral (Cost Segregation Partners), and STR-specialized insurance referral (Steadily). The platform reports 1.4M+ users, 120k+ investors, $650M+ in facilitated STR property transactions, and $10B+ in facilitated investment property loans.

The business model is a hybrid marketplace plus B2B lead generation. Consumer-side listings are free, with revenue generated from exclusive, pre-qualified investor leads sold to real estate agents at $150 per lead (20-lead minimum, no commitment) and to lenders at $75 per qualified lead, with geographic and credit-criteria targeting (average lead credit score 740, 85% of leads looking to purchase within 90 days). Zapier CRM integration is provided. Reported agent close rates are 5-10%. Total disclosed funding is approximately $7.17M across three rounds (2019, 2021 led by Miami Angels, 2023), and headcount is 11-50 employees.

Name

Rabbu

Legal name

Rabbu, Inc.

Website

https://rabbu.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Rabbu is a Charlotte-based private marketplace and data platform that connects short-term rental investors with Airbnb properties, vetted STR-specialized agents, and DSCR lenders across the U.S.

Ownership category

akta.pro rank

Product category

Short-Term Rental Investment Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC)

akta.pro secondary industry

Channel Managers & Listing Syndication Networks (Distribution to Marketplaces) (THAMALAD)

Keywords

• Short-term rental marketplace
• Airbnb investment platform
• STR market analytics
• Vacation rental data
• DSCR lender network

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agent Lead Generation: Real estate agents pay $150 per exclusive lead for connecting with pre-qualified STR investors. Leads include buyer search history and investment criteria. Agents can integrate leads into CRMs via Zapier.
2. Lender Lead Generation: Lenders pay $75 per qualified lead for borrowers seeking STR financing. Leads include property performance data and financing needs. Lenders can select markets by state and set custom criteria.
3. Marketplace Listings: Free listing for sellers to reach targeted STR investor audience. Premium visibility options available for featured listings. Rabbu connects sellers with over 650k+ targeted buyers.
4. Concierge Services: STR search consultants provide done-for-you property acquisition services, guiding investors from market selection through closing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rabbu operates a nationwide short-term rental investment marketplace that connects Airbnb property buyers and sellers with vetted STR-specialized real estate agents and DSCR/investment property lenders. The platform aggregates 40,000+ active listings across all 50 U.S. states with proprietary revenue and ROI data covering 1.1M+ Airbnb listings in 3,500+ cities, and earns revenue primarily through per-lead fees paid by agents ($150) and lenders ($75) for pre-qualified referrals.

Product overview

Rabbu is a unified short-term rental investment platform consisting of a core marketplace product paired with data and professional network modules. The flagship Airbnb Marketplace enables investors to buy, sell, and finance STR properties nationwide with exclusive listings featuring historical or modeled income data. Supporting the marketplace are data tools including the Airbnb Calculator (revenue estimation for any address), Airbnb Market Data (analytics for 3,500+ cities), and Market Finder (top market identification). The platform also includes professional matching services: Find an Agent connects buyers with STR-specialist brokers, Find a Lender/Lender Network matches investors with DSCR and investment property lenders, and For Agents/For Lenders provide lead generation for real estate professionals. A concierge service called STR Search offers done-for-you property acquisition consulting. The products are integrated through a shared data layer drawing from 1.1M+ active Airbnb listings to power ROI scoring, revenue projections, and market analytics across the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Airbnb Marketplace The primary marketplace for buying, selling, and financing profitable short-term rental (Airbnb) properties. Features exclusive listings with historical or modeled income data across all 50 U.S. states, with each property including ROI data, gross yield calculations, and revenue projections powered by Rabbu's analytics platform.
• Airbnb Calculator Free revenue estimation tool that analyzes any U.S. address to project potential Airbnb rental income using historical and current Airbnb data, seasonality adjustments, and comparable property analysis. Provides ADR, occupancy rates, RevPAN, and seasonalized monthly revenue projections.
• Airbnb Market Data Comprehensive market intelligence platform providing Airbnb analytics, vacation rental statistics, and ROI projections for 3,500+ U.S. cities with weekly data updates from 1.1M+ active listings. Includes occupancy rates, ADR, RevPAN, gross yield, and proprietary ROI scores.
• Market Finder (Top Airbnb Markets) Tool that identifies the highest-performing short-term rental markets nationwide using data on occupancy rates, average daily rates, and gross yields, enabling investors to discover new STR investment geographies.
• Find an Agent Agent matching service that connects buyers with vetted, investor-friendly short-term rental brokers who own and operate Airbnbs in their target markets. Buyers are matched with up to three agents per geography.
• Find a Lender / Airbnb Loans Lender matching service connecting investors with specialized short-term rental lenders offering DSCR loans, self-employed programs, and investment property loans with down payments as low as 15%. The network has facilitated $10B+ in investment property loans.
• Sell My Airbnb Listing service enabling property owners to market short-term rental properties to Rabbu's network of targeted buyers, with free listing options and automatic Airbnb listing import. Premium visibility options available for featured listings; properties often transact within 48 hours.
• STR Search (Concierge Service) Done-for-you investing consultant service in which STR search consultants help clients identify, underwrite, and acquire profitable short-term rental properties using data-driven deal criteria, targeting matches within 30 days. Offered via Rabbu's verified investing consultant partner network.
• For Agents (Lead Generation for Real Estate Agents) Lead generation service providing exclusive Airbnb investor leads to real estate agents for $150 per lead, with a 20-lead minimum purchase and no commitments. Leads are pre-qualified for purchase intent (85% looking to buy within 90 days) with an average 740 credit score, and can be integrated into agents' CRMs via Zapier.
• For Lenders (Lead Generation for DSCR Lenders) Lead generation platform connecting lenders with pre-qualified short-term rental investors seeking financing, with leads priced at $75 each. Lenders can target specific states and customize borrower criteria, with a dedicated profile page and Zapier CRM integration for automated lead delivery.

Quantifiable outcome

• Properties on Rabbu often transact within 48 hours of listing
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• STR-Specialized Real Estate AgentscoreChannel Partner/ Reseller/ DistributorVetted real estate agents with demonstrated experience in short-term rental transactions. Agents are screened on transaction history with investor clients, market expertise, and responsiveness. Rabbu connects buyers with up to 3 agents per geography.
• Cost Segregation Partners (CSP)minorGTM or Marketing PartnerTax optimization partner offering cost segregation services for STR investors. Rabbu earns referral fees for connecting investors with CSP for accelerated depreciation benefits.
• SteadilyminorGTM or Marketing PartnerInsurance partner offering STR-specific property insurance. Rabbu refers investors to Steadily for coverage tailored to short-term rental properties.
• STR SearchminorChannel Partner/ Reseller/ DistributorVerified Rabbu investing consultant providing data-driven property acquisition services nationwide. STR Search helps clients identify, underwrite, and acquire profitable STR properties using Rabbu's market data.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roofstock: Roofstock is the largest marketplace for buying and selling single-family rental and STR investment properties, with vetted properties, rental income data, and integrated financing. It is the most direct competitor to Rabbu in the STR investment marketplace category.
• Arrived Homes: Arrived is a fractional investment marketplace for single-family rentals and STRs, allowing investors to buy shares in individual properties. It competes with Rabbu for the same STR-focused investor audience with a different ownership model but comparable marketplace mechanics.
• Mashvisor: Mashvisor is an Airbnb and traditional rental data analytics platform offering ROI calculators, market analysis, and investment property search. It overlaps directly with Rabbu's Airbnb Calculator and Market Data tools.
• AirDNA: AirDNA is the leading provider of short-term rental market data and performance analytics, tracking millions of Airbnb and VRBO listings. It overlaps with Rabbu's data layer and represents both a potential partner and competitor.
• HomeUnion: HomeUnion was a single-family rental investment marketplace with end-to-end acquisition, management, and resale services. It is a historically comparable peer in the STR/rental investment marketplace category, though with reduced activity.

Broad incumbents

• BiggerPockets: BiggerPockets is the largest real estate investing community and content platform, covering STR, long-term rental, and other strategies. It is a broader incumbent that competes for STR investor mindshare and traffic but covers more than just STR.
• Zillow: Zillow is the largest U.S. residential real estate marketplace, which Rabbu explicitly positions against for owner-occupied versus investor use cases. It is a broad incumbent with the SEO and traffic scale to enter STR-specific investor features.
• Vacasa: Vacasa is a major vacation rental management and marketplace company that sells homes to investors. It is a broader incumbent in the vacation rental space with potential overlap in STR investment transactions.

Emerging players

• Reonomy: Reonomy provides commercial and residential property intelligence data to investors, brokers, and lenders. It overlaps with Rabbu's data and analytics layer and serves a similar investor and agent audience with broader property data.
• BatchLeads: BatchLeads is a real estate investor lead generation and CRM platform serving agents and investors. It is comparable to Rabbu's lead generation products for agents and lenders, with a focus on skip tracing and motivated seller leads rather than STR specifically.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rabbuhq
• Facebookfacebook.com/rabbuHQ
• LinkedInlinkedin.com/company/rabbu

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabbu