MyRealFood
MyRealFood operates a Barcelona-headquartered freemium mobile app delivering recipes, barcode-based product scoring, and AI-generated personalized weekly nutrition menus to Spanish-speaking consumers, monetizing via the Plan PLUS subscription (€8.99/month or €49.99/year) and exclusive Synergym workout content.
- Company typePrivate
- Founded2019
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What MyRealFood does
MyRealFood is a Barcelona-based, privately held mobile application company founded in 2019 that delivers nutrition guidance, recipe discovery, and food product evaluation to Spanish-speaking consumers. Its core product is a freemium mobile app distributed globally through the iOS App Store and Google Play, combining a library of more than 200,000 recipes, a barcode-based product scanner that rates packaged foods on a 0-10 scale grounded in scientific publications, calorie and macro tracking, allergen management across 28 categories, and a community of 'Realfooders.' The free tier provides basic recipes and scanning; the Plan PLUS subscription (€8.99/month, €49.99/year, or €99.99 lifetime) unlocks AI-generated personalized weekly meal plans, automatic shopping lists, the full premium recipe set, and exclusive workouts delivered through a content integration with Spanish gym chain Synergym (covering Pilates, Yoga, HIIT, Cardio, Combat, and mobility). The company also operates a Professionals Network directory of dietitians-nutritionists and personal trainers in Spain and cross-promotes the Realfooding.com e-commerce store for real-food products, suggesting an emerging commerce ecosystem rather than a discrete content app.
Underlying technology centers on a Firebase-backed cloud storage architecture (recipes hosted on realfooding-app.appspot.com), recipe content with detailed nutritional metadata, a barcode-to-score lookup pipeline, and a generative AI layer that assembles weekly menus from user-defined calorie, macro, allergy, and dietary preference inputs (omnivore, vegetarian, vegan, pescetarian). The AI capability is described in marketing terms as 'AI-generated' with no disclosure of model architecture, training data, or vendor dependency, and is positioned as a feature rather than as a proprietary core asset.
The business model is product-led growth with a freemium-to-subscription funnel: the app is free to download with in-app upgrade prompts to Plan PLUS, supplemented by a referral program that pays members for recommendations and a gifting option (Regalar PLUS) for activation codes. Go-to-market relies on organic social presence across Facebook, Instagram, TikTok, YouTube, and LinkedIn plus app store optimization, with no advertising spend, B2B channel, or institutional sales motion disclosed. Cumulative downloads exceed 2 million and the app carries a 4.8/5 App Store rating, but no revenue, ARR, MAU, conversion rate, or churn figure is publicly disclosed. The company is led by co-founder and CEO Sofía Belenguer Hernández, with no other named executives or board members in the source material and no disclosed institutional funding, parent company, or M&A history.
MyRealFood firmographics
Firmographics- Name
- MyRealFood
- Legal name
- MyRealFood
- Website
- https://myrealfood.app
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyRealFood operates a Barcelona-headquartered freemium mobile app delivering recipes, barcode-based product scoring, and AI-generated personalized weekly nutrition menus to Spanish-speaking consumers, monetizing via the Plan PLUS subscription (€8.99/month or €49.99/year) and exclusive Synergym workout content.
- Ownership category
- akta.pro rank
MyRealFood industry classification
Industry- Product category
- Nutrition and Wellness Mobile Apps
- akta.pro primary industry
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
- akta.pro secondary industry
- Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)
Keywords
Where MyRealFood is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Markets served
MyRealFood business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain
Revenue model
- Plan Plus Subscription: Freemium model with premium subscription tiers (Monthly €8.99, Annual €49.99, Lifetime €99.99). Premium features include personalized nutrition plans, premium recipes, shopping lists, and priority support. Free tier provides basic recipe access and product scanning.
- Referral Program: Members can earn money by recommending Plan Plus to friends and family through the referral program built into the app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription at €8.99/month with automatic renewal |
| Subscription | Annual | Annual subscription at €49.99/year |
| One time/ perpetual license | Multi-year contract | Lifetime one-time payment of €99.99 (originally €259.99) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
MyRealFood product offering
Product offeringCore offering
MyRealFood is a mobile application that helps users improve eating habits through a library of healthy recipes, a barcode scanner that rates food products on a 0-10 scientific scale, and calorie/macro tracking. The free tier offers basic recipe access and product scanning, while the Plan PLUS subscription unlocks AI-generated personalized weekly meal plans, 200,000+ premium nutritionist-designed recipes, automatic shopping lists, allergen management, and exclusive workout videos.
Product overview
MyRealFood is a mobile-first nutrition platform combining a free recipe discovery and product scanning app with a premium AI-powered subscription service. The core offering centers on the MyRealFood App providing 200,000+ recipes and a 0-10 health rating scanner for supermarket products. The Plan PLUS subscription (8.99€/month, 49.99€/year, or 259.99€ lifetime) adds AI-generated personalized weekly meal plans, automatic shopping lists, calorie/macro tracking, allergen management, and exclusive Synergym workout videos. The platform also connects users with a network of dietitians and nutritionists, and drives commerce through the affiliated Realfooding e-commerce store selling real food products.
Differentiator
Problem solved
Functional benefit
Brands
- Plan PLUS: Premium subscription plan offering personalized nutritional menus, automatic shopping lists, +200,000 premium recipes, exclusive workouts, and priority customer support.
Products and services
- MyRealFood App Mobile application (iOS and Android) for discovering healthy recipes, scanning food products with a 0-10 health rating, and tracking nutrition, with a free tier providing basic recipes and product scanning.
- Plan PLUS Premium subscription service offering AI-generated personalized weekly meal plans, automatic shopping lists, 200,000+ premium nutritionist-designed recipes, calorie and macro tracking, allergen management for 28 allergens, and exclusive workout videos. Available at €8.99/month, €49.99/year, or €99.99 lifetime.
- Regalar PLUS (Gift Subscription)
Quantifiable outcome
- Bad cholesterol and triglycerides reduced by half after 3 months of using Plan Plus
- +2 more outcomes
Companies that use MyRealFood
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
MyRealFood technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
MyRealFood partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SynergymcoreSynergym provides exclusive workout videos integrated into the MyRealFood app. Users access flexible and effective workouts through the platform, complementing the nutrition plans. The partnership offers 'Transforma tu cuerpo en 12 semanas' (Transform your body in 12 weeks) program and various workout categories including Pilates, Yoga, HIIT, Cardio, Combat, and mobility exercises.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MyRealFood competitors and assessment
Company assessmentDirect peers
- Cronometer: Detailed nutrition tracking app focused on micronutrient accuracy. Comparable on serious nutrition-tracking positioning and premium subscription tier.
- Noom: Subscription weight-management app combining psychology-based coaching with food logging. Comparable on weight-loss use cases and premium subscription model, though Noom's coach-led approach differs from MyRealFood's AI-led approach.
- Foodvisor: AI-powered food scanning and nutrition tracking app. Directly comparable on the AI barcode-scanning and product recognition features that mirror MyRealFood's 1-10 scoring.
- FatSecret: Free calorie counter and food diary with a large community. Comparable on calorie/macro tracking and food database, with overlapping free-tier dynamics that compete with MyRealFood's free offering.
- Lifesum: Subscription-based nutrition and meal-planning app targeting healthy-lifestyle users in Europe. Comparable on meal plans, recipes, and premium subscription, and competes for the same health-conscious persona.
- MyFitnessPal: The dominant calorie and macro tracking app with a large food database and barcode scanner. Directly comparable to MyRealFood on core nutrition-tracking functionality, though MyFitnessPal lacks MyRealFood's product scoring and AI meal planning emphasis.
- MyNetDiary: Calorie counter and meal planner with barcode scanning and premium subscription. Comparable on core food logging, scanning, and meal-planning functionality, and on premium subscription pricing tier.
- Eat This Much: Automated meal planning app that generates menus based on user goals and dietary preferences. Closely comparable to MyRealFood's AI-generated weekly menu feature.
- Yazio: Freemium nutrition app offering calorie tracking, recipes, and personalized meal plans. Closely comparable business model (freemium + subscription) and product scope, and a frequent European competitor in the same price band as Plan PLUS.
Broad incumbents
- Realfooding: The Realfooding movement and e-commerce store for ultra-processed-free products, sharing the same Spanish-speaking audience and 'realfood' brand umbrella. Operates adjacent commerce rather than a competing app, but shares audience and brand affinity with MyRealFood.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MyRealFood social profiles
Digital presenceMyRealFood financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyRealFood leadership team
Management profileNumber of profiles
Profiles1 record
MyRealFood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyRealFood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyRealFood
What does MyRealFood do?
MyRealFood is a mobile application that helps users improve eating habits through a library of healthy recipes, a barcode scanner that rates food products on a 0-10 scientific scale, and calorie/macro tracking. The free tier offers basic recipe access and product scanning, while the Plan PLUS subscription unlocks AI-generated personalized weekly meal plans, 200,000+ premium nutritionist-designed recipes, automatic shopping lists, allergen management, and exclusive workout videos.
Is MyRealFood a public or private company?
MyRealFood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyRealFood founded?
MyRealFood was founded in 2019. It employs 11 to 50 people.
Where is MyRealFood based?
MyRealFood is headquartered in Barcelona, Spain, in the Europe region.
How does MyRealFood make money?
Two revenue lines are on record. Plan Plus Subscription is the primary driver. The others are referral Program.
Who are MyRealFood's main competitors?
Direct peers on record are Cronometer, Noom, Foodvisor, FatSecret, Lifesum, MyFitnessPal, MyNetDiary, Eat This Much and Yazio. Realfooding is listed as a broad incumbent.
Does MyRealFood have an API?
No public API is recorded for MyRealFood.
What industry is MyRealFood in?
MyRealFood's product category is Nutrition and Wellness Mobile Apps. Its primary akta.pro industry code is HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance), with a secondary code of EDAAAHAA, Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking).