What Authena does

Authena is a Swiss deep-tech company founded in 2018 (previously Acatena) and headquartered in Zug, with a regional office in Riyadh, Saudi Arabia, that delivers unit-level supply chain traceability and product authentication for regulated industries. Its technology stack combines proprietary NFC-based Physical-Digital Seals, miniaturized IoT devices (geo-locators, environmental sensors, transponders), the public Ethereum blockchain, and an AI-enabled Producer Dashboard to provide tamper-proof single-unit identification, real-time condition monitoring of temperature and humidity, and digital product passport activation. The platform is sold as three branded modules — Authena SHIELD™ for authentication and digital product passport, Authena L1VE™ for real-time tracking and condition monitoring, and Authena M3TA™ for phygital/NFT integration — complemented by industry-specific consumer-facing apps for fragrances, pharma, wine, industrial, and agro use cases.

The company targets enterprise customers across pharmaceuticals, fragrances and cosmetics, food and beverages, luxury goods, and industrial sectors, with named reference customers including LVMH brands (Guerlain, Krug Champagne), TAVAR, Casella Meyer, USM, Lonza Specialty Ingredients, KK Crvena zvezda, and a roster of Swiss and Italian wineries. Authena generates revenue through hardware sales of NFC tags and IoT devices, subscription-based SaaS access to the Producer Dashboard and verification apps, and professional services for implementation and customization. Pricing is quote-based on annual unit volume tiers (ranging from up to 15,000 to above 1,000,000 products per year) under multi-year contracts, with go-to-market executed primarily through direct enterprise field sales, industry event presence (CES, Mobile World Congress, Vivatech, GITEX), and reference-led demand.

Name

Authena

Legal name

Authena AG

Website

https://authena.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Authena is a Swiss deep-tech company providing unit-level supply chain traceability and product authentication via NFC seals, IoT sensors, blockchain, and an AI dashboard, serving enterprise customers in pharmaceuticals, luxury, food and beverages, and agrochemicals.

Ownership category

akta.pro rank

Product category

Supply Chain Traceability & Product Authentication

akta.pro primary industry

Multi-Factor Authentication (MFA) & Passwordless Authentication (HDAEAJAC)

akta.pro secondary industry

Cloud Identity & Access Management Infrastructure (IAM/IdP/MFA) (HDABAHAF)

Keywords

• Supply chain traceability
• Product authentication
• Anti-counterfeiting solutions
• IoT condition monitoring
• Blockchain provenance

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware (NFC Tags/IoT Devices): Authena sells physical NFC tags and IoT monitoring devices that are attached to products. These miniaturized, proprietary devices enable product authentication and real-time tracking. The physical seals are sold as part of the overall solution package.
2. Software Platform (SaaS): AI-powered dashboard and monitoring platform providing real-time supply chain visibility, analytics, and alerts. Software licensing for supply chain management and digital product passport activation.
3. Professional Services: Implementation support, customization, and integration services for enterprise customers deploying Authena solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Authena is a Swiss deep-tech company that sells NFC-based physical-digital seals, IoT sensors, and a software platform to provide end-to-end, unit-level traceability and product authentication across supply chains. Its solutions combine tamper-proof NFC tags, environmental and geolocation IoT devices, blockchain anchoring on Ethereum mainnet, and an AI-enabled Producer Dashboard for real-time supply chain visibility, anti-counterfeiting, and consumer engagement. Customers are predominantly enterprises in pharmaceuticals, luxury goods, fragrances and cosmetics, food and beverages, and industrial sectors.

Product overview

Authena is a Swiss deep-tech company delivering a modular platform for supply chain traceability and product authentication. The core offering consists of Authena SHIELD™ (anti-counterfeiting/authenticity solution with unique product IDs and digital product passport activation) and Authena L1VE™ (real-time IoT-based traceability with condition monitoring). These are complemented by the Authena M3TA™ phygital module for NFT/metaverse integration, an AI-enabled Producer Dashboard for supply chain management, and industry-specific mobile apps (Fragrances, Pharma, Wine & Spirits, Industrial, Agro). The platform combines NFC-based physical-digital seals with blockchain (Ethereum) and IoT sensors, providing end-to-end traceability across pharmaceuticals, food & beverages, fragrances & cosmetics, and luxury goods industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Authena SHIELD™ Tamper-proof authentication solution providing single-unit product identification, anti-counterfeiting protection, digital product passport activation, and direct consumer engagement through NFC or app-based verification, sold to brand owners across multiple industries.
• Authena L1VE™ Real-time traceability and condition monitoring solution using proprietary IoT devices (geo-locators, environmental sensors, transponders) to track individual products across the supply chain with live data on location, temperature, and humidity, sold to enterprise customers managing high-value or regulated goods.
• Authena M3TA™ Phygital authentication module linking physical products to digital assets such as NFTs, enabling secure verification of physical-digital twins and metaverse portability for brands launching authenticated Web3 products.
• EU Digital Product Passport (DPP) Compliance-ready Digital Product Passport product enabling brands to meet EU sustainability and traceability regulations through unique product identification, environmental disclosures, and end-to-end traceability data accessible to regulators and consumers.
• AI-Enabled Producer Dashboard AI-powered web portal that lets enterprise customers steer their supply chains in real time, storing and verifying product information, enabling digital audits, live alerts, and advanced analytics.
• Authena Pharma Mobile App Mobile application for healthcare professionals, pharmacists, and patients to verify pharmaceutical product integrity and authenticity via NFC, view expiration dates, and access digital package leaflets.
• Authena Wine & Spirits Mobile App Mobile application giving consumers and trade buyers instant access to characteristics, ingredients, traceability information, sustainability certifications, and authenticity guarantees for wines and spirits.
• Authena Fragrances & Cosmetics Mobile App Mobile application for verifying authenticity of fragrances and cosmetics secured by Authena, giving consumers instant access to product descriptions and supporting grey-market prevention for luxury brands.
• Authena Agro Mobile App Mobile application for distributors, agronomists, and farmers to verify authenticity of agrochemical products protected by Authena physical-digital seals, with access to usage instructions, data sheets, and expiration dates.
• Authena Industrial Mobile App Mobile application for retailers, professionals, and consumers to track industrial orders from production to end user, read Authena tags, and access product features, traceability documents, and authenticity certificates.

Quantifiable outcome

• First Swiss company to win Global Mobile Award (Glomo Award)
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ScanTrust: Provides QR/NFC-based product authentication and supply chain traceability for pharmaceuticals, wines & spirits, and consumer goods — overlapping Authena's core verticals with a comparable hardware-plus-software model.
• Certilogo: Fashion and luxury authentication platform using NFC/QR plus AI-driven consumer engagement — directly overlaps Authena's fragrances, cosmetics, and apparel authentication offering.
• Kezzler: Enterprise serialization and traceability platform for consumer goods, pharma, and food, offering unique product IDs with supply chain visibility — a direct competitor to Authena Shield's authentication use cases.
• VeChain: Public blockchain platform purpose-built for product provenance, anti-counterfeiting, and supply chain — competing head-on with Authena's Ethereum-anchored authentication in luxury, wine, and pharma.
• Avery Dennison (atma.io): Global RFID/NFC tag manufacturer with its atma.io digital product ID and traceability platform, serving apparel, food, and consumer goods at massive scale — the most direct large-scale competitor to Authena's authentication and traceability stack.
• OriginTrail: Decentralized knowledge graph for supply chain interoperability with blockchain anchoring — addresses similar supply chain transparency and DPP use cases as Authena's blockchain-agnostic framework.
• Modum: IoT and blockchain-based pharma supply chain monitoring with temperature and humidity sensors — overlaps directly with Authena L1VE™ in pharmaceutical cold-chain integrity.
• Chronicled: Blockchain and IoT solutions for pharma and life sciences supply chains, including the MediLedger Network — competes with Authena in pharmaceutical serialization and regulatory compliance.
• Circulor: Blockchain-based supply chain traceability for raw materials, EV batteries, and industrial inputs. Overlaps Authena's industrial and ESG-focused use cases with a similar blockchain-anchoring architecture.

Emerging players

• Entrupy: AI and hardware-based luxury authentication for sneakers, handbags, and apparel. While focused on physical authentication rather than full supply chain, it competes for the same luxury brand authentication budget as Authena.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AuthenaAG
• Facebookfacebook.com/ProtectAuthenticity
• LinkedInlinkedin.com/company/authena

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Authena