Gripp
- Company typePrivate
- Founded2023
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Gripp firmographics
Firmographics- Name
- Gripp
- Legal name
- Gripp, Inc
- Website
- https://gripp.ag
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Gripp industry classification
Industry- Product category
- Farm Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Compliance, Recordkeeping & Audit Management (Food Safety, Chemical Use, Labor) (AFAAAFAL)
Keywords
Where Gripp is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Gripp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Software Subscription: Gripp operates on a subscription-based SaaS model with monthly pricing. The company offers a monthly subscription model and references a 'Subscribe' CTA on its pricing page. No specific pricing tiers are publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with unspecified tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Gripp product offering
Product offeringCore offering
Gripp provides a mobile-first farm operations management platform built around QR code-based asset identification. Its products — Gripp Pulse and Gripp Rendezvoo — let agricultural operators, OEMs, and dealers track equipment, log issues, manage preventive maintenance, message teams in context of each asset, and replace fragmented paper, whiteboard, SMS, and WhatsApp workflows. The platform supports desktop, iOS, and Android with no-account-required QR scan access for seasonal workers and automatic language translation.
Product overview
Gripp offers a mobile-first farm operations management platform composed of two core products: Gripp Pulse (asset tracking and team messaging for farm operations) and Gripp Rendezvoo (an Equipment Relationship Management platform). Together they provide a unified solution for digitizing agricultural operations — including asset tracking, issue logging, team communication, preventive maintenance scheduling, compliance record-keeping, and workforce management — accessible via iOS, Android, and web.
Differentiator
Problem solved
Functional benefit
Brands
- Gripp Pulse: Product for asset tracking and messaging for farm operations
- Gripp Rendezvoo
Products and services
- Gripp Pulse Gripp Pulse is the core mobile-first asset tracking and messaging platform for farm operations, enabling operators to track equipment, log issues, message teams, and maintain structured records through QR code scanning and customizable routines. It is available across iOS, Android, and web and is used by farmers, packers, and equipment operators.
- Gripp Rendezvoo Gripp Rendezvoo is an Equipment Relationship Management (ERM) platform that connects OEMs, dealers, and operators around a shared hub of asset records, enabling faster breakdown resolution, preventive maintenance tracking, and moment-of-need information access through QR code-based support.
Quantifiable outcome
- 38% operational efficiency improvement
- +4 more outcomes
Companies that use Gripp
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Gripp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Gripp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Walkabout Mother BinscoreWalkabout Mother Bins has integrated Gripp technology into all Mother Bin models, giving farmers instant access to equipment tracking, service history, manuals, and support through a simple QR code scan. This OEM partnership embeds Gripp's asset management capabilities directly into farm equipment at the point of manufacture.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Gripp competitors and assessment
Company assessmentBroad incumbents
- John Deere Operations Center: John Deere's flagship farm management platform bundling equipment telematics, agronomic data, and farm records. A broad incumbent with deep OEM integration that competes for the same operator and dealer workflows Gripp targets, especially with Rendezvoo.
- Fiix (Rockwell Automation): Cloud-based CMMS now part of Rockwell Automation, focused on maintenance, asset management, and work orders. Overlaps with Gripp Pulse's preventive maintenance and routine-tracking functionality, particularly for industrial and equipment-heavy operations.
- CNH AFS Connect: CNH Industrial's precision farming platform connecting Case IH and New Holland equipment with farm data and dealer support. Directly competes with Gripp Rendezvoo's OEM/dealer/operator connectivity vision at scale.
- Trimble Ag: Trimble's agriculture division offers precision farming, equipment guidance, and farm management software. A broad incumbent with established OEM relationships and deep farm data capabilities that overlap with Gripp's equipment-tracking vision.
- Climate FieldView (Bayer): Bayer's digital agriculture platform providing field data, agronomic insights, and equipment connectivity. A broad incumbent competing for the farmer's operational record system of record, with significantly larger distribution and capital.
Direct peers
- Conservis: Farm management software platform helping growers plan, track, and analyze field operations and inventory. Directly comparable to Gripp Pulse in serving row-crop and specialty-crop operators with operational recordkeeping and asset/equipment visibility.
- AgWorld: Collaborative farm management platform connecting growers, agronomists, and service providers around planning, records, and job execution. Comparable to Gripp in enabling multi-stakeholder workflows around equipment and field operations.
- Granular (Corteva): Farm business management software acquired by Corteva, offering operational, financial, and agronomy tools for row-crop operations. Competes with Gripp in centralizing farm records, team coordination, and equipment/work-order tracking.
- Traction Ag: Farm-specific accounting and operations management software for row-crop operations, including equipment costing and work orders. Comparable to Gripp in serving growers who need centralized equipment and operational recordkeeping.
Emerging players
- UpKeep: Mobile-first CMMS and asset operations management platform used across manufacturing, facilities, and fleet. Comparable to Gripp Pulse for asset/equipment tracking, preventive maintenance, and team messaging, but serves a broader set of verticals beyond agriculture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gripp social profiles
Digital presenceGripp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gripp leadership team
Management profileNumber of profiles
Profiles2 records
Gripp funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gripp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gripp
What does Gripp do?
Gripp provides a mobile-first farm operations management platform built around QR code-based asset identification. Its products — Gripp Pulse and Gripp Rendezvoo — let agricultural operators, OEMs, and dealers track equipment, log issues, manage preventive maintenance, message teams in context of each asset, and replace fragmented paper, whiteboard, SMS, and WhatsApp workflows. The platform supports desktop, iOS, and Android with no-account-required QR scan access for seasonal workers and automatic language translation.
Is Gripp a public or private company?
Gripp is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gripp founded?
Gripp was founded in 2023. It employs 11 to 50 people.
Where is Gripp based?
Gripp is headquartered in Indianapolis, United States, in the North America region.
How does Gripp make money?
One revenue line is on record: software Subscription.
Who are Gripp's main competitors?
Broad incumbents on record are John Deere Operations Center, Fiix (Rockwell Automation), CNH AFS Connect, Trimble Ag and Climate FieldView (Bayer). Direct peers are Conservis, AgWorld, Granular (Corteva) and Traction Ag. UpKeep is listed as an emerging player.
Does Gripp have an API?
No public API is recorded for Gripp.
What industry is Gripp in?
Gripp's product category is Farm Management Software. Its primary akta.pro industry code is AFAAAFAL, Compliance, Recordkeeping & Audit Management (Food Safety, Chemical Use, Labor). Its NAICS code is 54151 and its SIC code is 3523.