EXPOCAD
EXPOCAD (Applied Computer Technology, Inc.) provides cloud-based trade show and exhibition management software, including the 3e platform and AutoCAD-based EXPOCAD Contractor, serving event organizers, general service contractors, and venues globally.
- Company typePrivate
- Founded1994
- HeadquartersAurora, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EXPOCAD does
EXPOCAD (legal entity: Applied Computer Technology, Inc., d/b/a A.C.T., Inc.) is a privately held software company founded in 1986 and headquartered in Aurora, Illinois, that builds trade show and exhibition management software for the global events industry. Its portfolio centers on the 3e by EXPOCAD® cloud platform and the EXPOCAD Contractor AutoCAD-based floor plan design module, with add-on modules covering exhibitor onboarding (Exhibitor Resource Center), sponsorship sales (3eRevenue), space selection services, attendee engagement with mobile app and wayfinding, electrical planning automation, and online payments processing via a REST API with OAuth 2.0. The company claims 75% of event floor plans begin with its software, processes over $1 billion in booth space annually across 11,000+ events, and counts major trade show organizers (notably Informa Markets, IBC, NBS) and general service contractors (FREEMAN, GES) among its customers.
The company's business model combines recurring software subscriptions for the 3e platform and EXPOCAD Contractor, transaction fees on credit card and ACH payments, professional services revenue from 3eRevenue (exhibitor engagement specialists) and Space Selection Services (onsite/online rebooking), and premium directory listing upgrades. Go-to-market is enterprise field sales targeting trade show organizers, general service contractors, and venues, supplemented by inside sales and a self-serve Exhibitor Resource Center for smaller customers. Customer segments are organized vertically across pharma, healthcare, energy, marine, fashion, media, sports, and live events, with geographic operations spanning North America, Europe, the Middle East, and Southeast Asia.
Technically, EXPOCAD's differentiator is the AutoCAD-based floor plan automation in EXPOCAD Contractor (40-second floor plans versus 40+ hours manually), integrated through a REST API with Salesforce, Microsoft Power Automate, August Robotics Lionel, ATS/iMIS, and 100+ payment gateways. The company is privately held with no disclosed funding rounds, parent company, or institutional investors, and remains founder/management owned according to available signals.
EXPOCAD firmographics
Firmographics- Name
- EXPOCAD
- Legal name
- Applied Computer Technology, Inc.
- Website
- https://new.expocad.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EXPOCAD (Applied Computer Technology, Inc.) provides cloud-based trade show and exhibition management software, including the 3e platform and AutoCAD-based EXPOCAD Contractor, serving event organizers, general service contractors, and venues globally.
- Ownership category
- akta.pro rank
EXPOCAD industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
Keywords
Where EXPOCAD is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EXPOCAD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses and Subscriptions: EXPOCAD Contractor software for AutoCAD with regular updates (AutoCAD 2027 update available). Cloud-based 3e platform subscription for event management.
- 3eRevenue Exhibitor Services: Exhibitor engagement specialists work with exhibitors to build richer online listings and sponsored content, driving new sponsorship revenue for events.
- Space Selection Services: Onsite and online exhibit rebooking services with dedicated experts for selling exhibit space. Revenue is generated through service fees for space selection execution.
- Online Payments Processing: Secure credit card and ACH eCheck transaction processing integrated into the platform for exhibitor payments and deposits.
- Premium Directory Listings: Optional listing upgrades for exhibitors and sponsors to add rich media and enjoy spotlight placement that drives booth traffic.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
EXPOCAD product offering
Product offeringCore offering
EXPOCAD provides AI-enhanced, cloud-based event management software for trade shows and exhibitions under its 3e by EXPOCAD platform. The company also offers EXPOCAD Contractor, an AutoCAD-based floor plan design tool, plus professional services (3eRevenue exhibitor engagement and Space Selection Services) that automate booth layout, exhibitor contracting, sponsorship sales, and attendee engagement for event organizers and general service contractors.
Product overview
EXPOCAD offers a platform-plus-modules architecture centered on the 3e by EXPOCAD cloud-based event management platform. The core 3e platform integrates with EXPOCAD Contractor (AutoCAD-based CAD software) and comprises multiple modules: Floor Plan Management for real-time design and editing, Exhibitor Resource Center for self-service contracting and payments, Attendee Engagement with directories and mobile app, 3eRevenue for sponsorship sales services, Space Selection Services for onsite/online booth sales, and specialized modules for Electrical Automation and 3D CAD visualization. The platform processes over $1 billion in booth space annually across 11,000+ events.
Differentiator
Problem solved
Functional benefit
Brands
- 3eRevenue™: Exhibitor engagement and sponsorship sales service that helps event teams drive revenue through exhibitor onboarding and sponsored content.
- EXPOCAD® Contractor™
Products and services
- 3e by EXPOCAD AI-enhanced, cloud-based event management platform for trade shows and exhibitions that manages floor plans, exhibitor onboarding, sponsorship sales, real-time analytics, and attendee engagement from a single dashboard. Targeted at trade show organizers, general service contractors, and venues.
- EXPOCAD Contractor AutoCAD-based floor plan design software that automates booth layout, numbering, carpet layout, pipe-and-drape, and 3D visualization for general service contractors and convention venues.
- Floor Plan Management
Quantifiable outcome
- 40% revenue increase for event teams using 3eRevenue service
- +7 more outcomes
Companies that use EXPOCAD
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
EXPOCAD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature7 records
EXPOCAD partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and strategic.
- Salesforcecore3e Salesforce Link API integration that automatically creates a note for the opportunity when a booth is rented or modified, connecting floor plan data with CRM opportunity management.
- Authorize.NetcorePayment gateway integration for secure credit card transactions. Part of 3e's payment processing ecosystem including Stripe and PayFlowPro.
- StripecorePayment gateway integration for secure credit card transactions. Part of 3e's payment processing ecosystem including Authorize.Net and PayFlowPro.
- PayFlowPro (PayPal)corePayment gateway integration for secure credit card and ACH eCheck transactions. Part of 3e's payment processing ecosystem including 100+ additional gateways.
- Microsoft Power AutomatecoreMicrosoft Power Automate Connector allows EXPOCAD to connect to a variety of different software and maximize workflow automation across the Microsoft ecosystem.
- August RoboticscoreIntegration between EXPOCAD Contractor software for AutoCAD and August Robotics' Lionel floor marking robot enables seamless, automated layout design, booth numbering, and floor marking, dramatically reducing venue setup time.
- ATS (Advanced Technology Systems)coreATS EXPOCAD Bridge provides integration to pull booth information into iMIS or push booth sales from iMIS to the EXPOCAD floor plan, enabling seamless data flow between event management systems.
- FREEMANstrategicFREEMAN, a major general service contractor, uses EXPOCAD Contractor software and is featured as a key customer partner for the Philadelphia Convention Center.
- GESstrategicGES, a major general service contractor, uses EXPOCAD Contractor software and is featured as a key customer partner for the Las Vegas Convention Center.
- Philadelphia Convention CenterstrategicPhiladelphia Convention Center uses EXPOCAD Contractor software as a featured partner for event floor plan management.
- Las Vegas Convention CenterstrategicLas Vegas Convention Center uses EXPOCAD Contractor software as a featured partner for event floor plan management.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
EXPOCAD competitors and assessment
Company assessmentDirect peers
- Aventri: Aventri provides event management software including registration, exhibitor management, and event marketing tools. Comparable to EXPOCAD's 3e platform across the full event lifecycle for trade shows and conferences.
- Stova: Stova is an event technology platform offering registration, exhibitor management, and engagement tools. Comparable to EXPOCAD's 3e platform for trade shows and corporate events, including sponsorship sales features.
- Bizzabo: Bizzabo offers an event experience platform with registration, exhibitor tools, and engagement features. Competes with EXPOCAD's 3e platform particularly in mid-market events and hybrid event experiences.
- Cvent: Cvent is a leading enterprise event management platform covering registration, venue sourcing, and attendee engagement. Directly comparable to EXPOCAD's 3e platform for corporate events and trade shows, though broader in scope beyond exhibitions.
- RainFocus: RainFocus provides an enterprise event marketing platform with exhibitor management, sponsorship sales, and analytics. Comparable to EXPOCAD's exhibitor resource center and sponsorship monetization capabilities, with overlap at large technology and healthcare trade shows.
Emerging players
- Certain (now part of Cvent): Certain provides event automation software with exhibitor management and registration features. Comparable to EXPOCAD's exhibitor resource center and contract management; now operating within the Cvent portfolio.
- Swoogo: Swoogo is an event management platform focused on registration, marketing, and analytics. Overlaps with EXPOCAD on attendee-facing features and event registration, particularly for mid-market corporate events.
Others
- Freeman (Freeman Technology): Freeman is both a major customer of EXPOCAD's Contractor software and a general service contractor that develops its own event technology. Adjacent rather than direct competitor — uses EXPOCAD for CAD while competing for broader event services.
Broad incumbents
- Eventbrite: Eventbrite is a broad event ticketing and management platform serving a wide range of live events. Adjacent to EXPOCAD's attendee-facing capabilities, though focused more on consumer/smaller events than enterprise trade shows.
- Informa Markets (Tech / FIBE): Informa Markets is the world's largest trade show organizer and a major EXPOCAD customer across numerous brands. Operates internal event tech (including FIBE platform) that overlaps with EXPOCAD's offerings, making it both customer and indirect competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
EXPOCAD social profiles
Digital presenceEXPOCAD compliance and trust
Trust signalCompliance2 records
EXPOCAD financial estimates
Financial estimateRevenue estimate
Valuation estimate
EXPOCAD leadership team
Management profileNumber of profiles
Profiles2 records
EXPOCAD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EXPOCAD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EXPOCAD
What does EXPOCAD do?
EXPOCAD provides AI-enhanced, cloud-based event management software for trade shows and exhibitions under its 3e by EXPOCAD platform. The company also offers EXPOCAD Contractor, an AutoCAD-based floor plan design tool, plus professional services (3eRevenue exhibitor engagement and Space Selection Services) that automate booth layout, exhibitor contracting, sponsorship sales, and attendee engagement for event organizers and general service contractors.
Is EXPOCAD a public or private company?
EXPOCAD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EXPOCAD founded?
EXPOCAD was founded in 1994. It employs 11 to 50 people.
Where is EXPOCAD based?
EXPOCAD is headquartered in Aurora, United States, in the North America region.
How does EXPOCAD make money?
Five revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are 3eRevenue Exhibitor Services, space Selection Services, online Payments Processing and premium Directory Listings.
Who are EXPOCAD's main competitors?
Direct peers on record are Aventri, Stova, Bizzabo, Cvent and RainFocus. Emerging players are Certain (now part of Cvent) and Swoogo. Freeman (Freeman Technology) is listed as an others. Broad incumbents are Eventbrite and Informa Markets (Tech / FIBE).
Does EXPOCAD have an API?
Yes. 3e by EXPOCAD's REST API enables real-time floor plan, exhibitor, and revenue data to be integrated into CRMs, Power BI, registration systems, and custom mobile apps. Built on secure OAuth 2.0 with predictable JSON endpoints. Developer documentation is at new.expocad.com/resources/integrations.
What industry is EXPOCAD in?
EXPOCAD's product category is Event Management Software. Its primary akta.pro industry code is MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build). Its NAICS code is 56192 and its SIC code is 7372.